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Jeff Crawford

15 Podcast Episodes

Latest 22 Jan 2022 | Updated Daily

Weekly hand curated podcast episodes for learning

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68: Jeff Crawford, Managing Director, Zo Digital Japan

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Jeff Crawford provided great insight into the tech and digital marketing industry from his experience as a programmer in Silicon Valley to becoming the co-founder of Zo Digital Japan. Mr. Crawford originally worked in Silicon Valley for 16 years working in famous companies including Apple and Microsoft. Living in San Francisco, he became familiar with Japanese food and culture, and took frequent vacation trips to Japan. He eventually began working at Microsoft’s Japan branch for five years as a Program Manager. Mr. Crawford then stepped into a managerial position, leading a team of five staff as well as managing vendors. Next, Mr. Crawford moved into Adobe Systems Japan, also managing a team of approximately 5 people . Afterwards, he got the “entrepreneurial bug” and began a digital advertising service for music and dance schools in the US. After realizing the business model was not going to work, Mr. Crawford moved on to started Zo Digital, an SEO and digital marketing agency. Mr. Crawford first began as a consultant before starting Zo Digital, and eventually started hiring contract staff to run as an agent. On starting his own business, Mr. Crawford reflects: “Fortunately for me, I had management experience at places like Microsoft and Adobe. I think I understood how to manage people, how to have good processes, that type of stuff. And so for me, personally, everything came together. I've always had a love of user experience with computers. I'm very strong and very interested in things like analytics, looking at data to see what people are doing.” In 2015, Mr. Crawford began a professional network organization called Tokyo Digital Marketers. The first event had about 10 people, but the organization has grown to over 2000 people registered and usually 50-60 people showing up in events. Mr. Crawford has also been active in other business organizations such as the American Chamber of Commerce Japan and the Japan Market Expansion Competition. Through these networking opportunities, Mr. Crawford has been able to connect and recruit people. Mr. Crawford also actively hire people online through discussion boards to find people who want to work in an international, flexible environment. The challenge Mr. Crawford faced as a leader in Japan was change management as he faced strong resistance to change in the culture. For example, there was an occasion where his Japanese team who was focused on the Japanese market suddenly had to expand to support China and Korea as well, and had to speak English. Therefore, Mr. Crawford explains the importance of explaining to people the need for change and having an open discussion about people’s concerns and ideas. Mr. Crawford developed his leadership schools through reading books and using techniques, including Dale Carnegie’s books and listening to management podcasts. He also highlights the need to understand how to use the learned principles in Japan. He also tries to ask his staff on what would work to try to pull out their thoughts and ideas while sharing case studies from his experience. Mr. Crawford also notes that if a team member comes to him with an idea, they have most likely already shared those thoughts with others and rewards such situations. Learning and Development is something Mr. Crawford also puts emphasis on and helps his staff grow their career paths. He believes in investing in his people to grow their career paths and enable them to add further value to the company. He finds innovation also happens in this way. Over the recent years, Mr. Crawford has found people in his company stepping up to more leadership roles. On advice to newcomers leading in Japan, Mr. Crawford recommends to be careful of who you favour, as ability goes beyond just being able to speak English. He also advises to maintain a balance between being humble and assertive, and try to be observant in order to “read the air.” Mr. Crawford also emphasizes the importance of understanding Japan’s relationship-based business culture. He explains: “What often affects decisions [made in Japan] is that they're taking into account everybody's relationship. And a lot of times what you may not realize, especially if you're a new manager, is all these relationships exist around you, and they’ve been built over years... compared to other business cultures or other countries, you may want to take more time to understand the situation before making those executive decisions.”

1hr 6mins

19 Sep 2021

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Jeff Crawford

True Grit with Craig Kautsch

How did the car business get whacked by Covid?  My next guest is Jeff Crawford. He cut his teeth in the car business with Hilliard Ford back in 1990 and went from a salesman to the training director, used car manager, new car sales manager for Ford, Buick, and Mazda for a 7yr period.  Then he was the sales manager for 5 Star Ford a year before opening the Camp Bowie Location for RLB in ‘98. He’s sold over 5,000 cars over the past 3 decades and I can only imagine what kind of scar tissue that can cause.  He’s been our “car guy” for over 20 years and has become a great friend.We have a super great discussion about how “real salesmanship” isn’t selling at all.  Enjoy our fun discussion and learn from one of the best salesmen in town.Jeff Crawford Cell: 817-994-5333

1hr 9mins

7 Jul 2021

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Jeff Crawford: Digital Marketing Expert & SEO advise for you!

Now and Zen Japan

Jeff Crawford is the president of Zo Digital, a bi-lingual digital marketing agency he founded over seven years ago. He describes many of the mistakes foreign companies make when setting up their web presence in Japan and explains how to remedy these issues. What hidden gems can be discovered in your site analytics to improve  eCom sales. Why Japanese sites are often so busy and loud. Simple and practical advise on how to increase traffic and improve conversion rates through "Authoritativeness" and "Trustworthiness". This might sound a bit technical but Jeff explains it all in a very easy to understand style. I guarantee you will become more digital marketing savvy after listening to Jeff's stories and advise. Other topics we discuss:The biggest mistakes foreign firms make when launching web sites in JapanWhat is a "YMYL" site (Your Money or Your Life)How Google ranks and evaluates websitesSimple methods to increase your site's E.A.T. (E = Expertise)Isn't "User Experience" subjective?The best and worst way to create web "content"Google voice search SEO is comingThe most important web site page for Japanese (26:23)Key Word research and how to master the nuanceWhat many Japanese think about the typical western website How much companies should invest in SEO as a % of salesHow does understanding analytics specifically improve ones business (29:34)The Free Unsolicited Business IdeaZo Digital: https://www.zodigital.jp/Jeff Crawford: https://www.linkedin.com/in/jeffcrawford/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

45mins

8 May 2021

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Episode 4: Jeff Crawford The Nashville Shaman®

Deeply Rooted Magic

Michele sits down with The Nashville's Shaman® Jeff Crawford to discuss his unique path to becoming a Shaman and how his life has been forever impacted. They discuss the types of healing he performs and how he has helped people ranging from cancer to sciatica. This was a very interesting conversation with many twists and turns. If you'd like to connect with Jeff you can do so through his website and instagram:www.nashvilleshaman.com/ www.instagram.com/nashvilleshaman/

51mins

26 Feb 2021

Most Popular

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Becoming an SEO and Digital Marketing Expert in Tokyo W/ Jeff Crawford

Small Business Japan

Today on the Small Business Japan Podcast you get to learn about how Jeff Crawford developed his SEO and Digital Marketing agency Zo Digital Japan, and he gives you tips on starting your entrepreneurial journey in Japan as well.   Jeff Crawford started his professional career working for Apple and Microsoft in Silicon Valley. Jeff moved to Japan in 2004, working for MSN-Online and Adobe Systems Japan. He left corporate life in 2014, doing Digital Marketing consulting for various clients. In 2018 Jeff's consulting business became Zo Digital Japan, an SEO and Digital Marketing agency...  I just wanted to take a minute to highlight the fact that Jeff has built himself and his thriving company Zo Digital as a Lifestyle Japanpreneur. A Lifestyle Japanpreneur is someone with a strong connection to Japan who builds a small but mighty business on their own terms. I have just recently released a training course on starting and growing your business as a Lifestyle Japanpreneur and I’d love for you to check it out on the website at SmallBusinessJapan.com. The course aims to take you from idea creation to building a business that scales but doesn’t grow, that means you can lead the lifestyle you desire as your business thrives. Now let’s hear more from this great Lifestyle Japanpreneur. 

55mins

12 Nov 2020

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Southern writers Jeff Crawford and Reavis Wortham in CONVERSATION

Authors on the Air

Authors on the Air is proud to present author Jeff Crawford IN CONVERSATION with Reavis Wortham. About Rev and his books: Author Reavis Z. Wortham's first novel, The Rock Hole, is described by Kirkus Reviews as "an unpretentious gem written to the hilt and harrowing in its unpredictability." Kirkus also listed it as one of the "Top 12 Mysteries of 2011."  Reavis also penned Doreen's 24 HR Eat Gas Now Café. More than 2,500 newspaper and magazine articles bear the byline of this award-winning Texas writer. The Rock Hole was a finalist in the prestigious Benjamin Franklin Award presented by the Independent Book Publishers Association, is a member of Mystery Writers of America, the Writers' League of Texas, International Association of Crime Writers (North American Branch), and International Thriller Writers. Host author Jeff Crawford is former cowboy, proud Scott, still outdoorsman, constant writer of suspense--thrillers--twists & turns.  Learn more here https://www.facebook.com/jeff.crawford.5283 LISTEN TO THIS INTERVIEW ON YOUR FAVORITE PODCAST APP OR GO TO www.soundcloud.com/authorsontheair. @copyrighted

51mins

19 Oct 2020

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Authors Jeff Crawford & Reavis Wortham IN CONVERSATION

Authors on the Air Global Radio Network

Authors on the Air is proud to present author Jeff Crawford IN CONVERSATION with Reavis Wortham.About Rev and his books: Author Reavis Z. Wortham's first novel, The Rock Hole, is described by Kirkus Reviews as "an unpretentious gem written to the hilt and harrowing in its unpredictability." Kirkus also listed it as one of the "Top 12 Mysteries of 2011." Reavis also penned Doreen's 24 HR Eat Gas Now Café. More than 2,500 newspaper and magazine articles bear the byline of this award-winning Texas writer. The Rock Hole was a finalist in the prestigious Benjamin Franklin Award presented by the Independent Book Publishers Association, is a member of Mystery Writers of America, the Writers' League of Texas, International Association of Crime Writers (North American Branch), and International Thriller Writers. Host author Jeff Crawford is former cowboy, proud Scott, still outdoorsman, constant writer of suspense--thrillers--twists & turns. Learn more here https://www.facebook.com/jeff.crawford.5283LISTEN TO THIS INTERVIEW ON YOUR FAVORITE PODCAST APP OR GO TO www.soundcloud.com/authorsontheair.@copyrighted

51mins

19 Oct 2020

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Author Jeff Crawford IN CONVERSATION with Reavis Wortham on Authors on the Air

Authors On The Air Radio

Authors on the Air is proud to present author Jeff Crawford IN CONVERSATION with Reavis Wortham.About Rev and his books: Author Reavis Z. Wortham's first novel, The Rock Hole, is described by Kirkus Reviews as "an unpretentious gem written to the hilt and harrowing in its unpredictability." Kirkus also listed it as one of the "Top 12 Mysteries of 2011."  Reavis also penned Doreen's 24 HR Eat Gas Now Café. More than 2,500 newspaper and magazine articles bear the byline of this award-winning Texas writer. The Rock Hole was a finalist in the prestigious Benjamin Franklin Award presented by the Independent Book Publishers Association, is a member of Mystery Writers of America, the Writers' League of Texas, International Association of Crime Writers (North American Branch), and International Thriller Writers. Host author Jeff Crawford is former cowboy, proud Scott, still outdoorsman, constant writer of suspense--thrillers--twists & turns.  Learn more here https://www.facebook.com/jeff.crawford.5283LISTEN TO THIS INTERVIEW ON YOUR FAVORITE PODCAST APP OR GO TO www.soundcloud.com/authorsontheair.@copyrighted

52mins

14 Oct 2020

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Pilot Episode of Giant Rock Podcast with Jeff Crawford and Chad C. Meek

Giant Rock Podcast

Giant Rock Podcast with Jeff Crawford and Jeff Crawford Season one - pilot episode (one)Pilot Episode with Chad C. Meek’s backstory of abductions, sighting, and living in Lander California also Giant Rock. Chad's uncle was George Van Tassel and Chad lived off and on with his uncle for eight years before his uncle's passing. Insight on the past stories of Giant Rock and Landers. The second half is Jeff Crawford (Host) story of his abduction in May 1965 in Yucca Valley California. He was missing for three nights and two days. 29 Palm Marines was inline searching during the three days of his disappearance. Jeff's sightings with his experiences are over four decades are inner connected to Chad's experiences with multiple interactions with the ESE’s between the ages of 4 to 10 years old. To this day I continue to have numerous UFO sightings and contact with ESE’s that are unexplained within any linear terminology.Support the show (https://cash.app/$2Dabs)

2hr 1min

5 Jun 2020

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3. Jeff Crawford Mizuno Golf North America

GolfBallsPodcast

Jeff Crawford from Mizuno joins the podcast to discuss the newest in what Mizuno Golf has to offer.

24mins

3 Feb 2020

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