Jill Renslow: SVP Business Development at Mall of America
It's Black Friday & that means the Mall Of America is busy. Dave Lee talks to Jill Renslow about how the mall is handling this Black Friday in the era of COVID-19See omnystudio.com/listener for privacy information.
COVID-19 has impacted different types of brick and mortar consumer spaces in different ways, but malls, which contain retail spaces, restaurant spaces, and entertainment spaces all in one spot have been affected in multiple different ways at once. How does a big mall handle all of the COVID-related changes and challenges? Today’s guest, Jill Renslow, is the EVP of Business Development at the famous Mall of America. In today’s episode, she discusses generational marketing, new mall trends that have emerged during the pandemic, and what malls might look like during the holiday shopping season.Topics Discussed in Today’s Episode: ✔ Jill’s role at Mall of America✔ What Jill focuses her time on✔ Experiences that Jill has been most excited about rolling out✔ Technologies that Jill thinks have been helpful for retail stores and mall operators during COVID-19✔ How to improve generational marketing✔ Early signs of customers being comfortable coming back in✔ Whether trends like smaller footprint stores will be visible in the Mall of America✔ Shopper trends that Jill thinks have been most important over the past few years✔ Guidance that can help operators adopt the right technologies✔ What Black Friday might look like this year✔ Whether COVID-era changes will change or revert to the way they were before✔ Mall of America’s green initiatives✔ Places in Minnesota that Jill recommends visitingResources: Jill RenslowQUOTES:“It is a very challenging time, but we also are embracing those changes and understanding that we have to accelerate what we had planned for the next 2-5 years, knowing that that needs to happen now.”“We’ve been able to really save on labor sources without impeding on the guest experience.”“As soon as we closed, the first thing we thought about was how are we going to reopen and what do we need to do to prepare for it? And safety is the number-one priority.”
Women's Retail Collective | Mall of America EVP Business Development Jill Renslow
When it comes to the evolution of the mall, Jill Renslow has seen it all.Jill has spent 23 years at Mall of America leading the national institution through many transformations and partnerships to continue to make it a one-of-a-kind shopping and entertainment destination. In this podcast, Jill shares with Anne Mezzenga a few of her most remarkable experiences along her journey, including how she and her team are tackling mall operations during a pandemic. They discuss what's going to bring people to malls in the future and how Jill has sought out partnerships with everyone from Nickelodeon to neighborhood shop-in-shops to ensure Mall of America visitors have something new and delightful to capture their imaginations each and every time they visit.Jill also shares what's still left on her career bucket list and, of course, her A+ lineup for her own concert as well.
Dealing With COVID as the Leader in Retail, with Jill Renslow
The Intentional Greatness Podcast
As Executive Vice President of Marketing and Business Development with Mall of America®, Jill Renslow oversees Mall communications, marketing, strategic alliances and partnerships, advertising, digital media, group sales, and attraction marketing. She is responsible for working with new and existing tenants to create unique experiences and drive sales and traffic. Working with various innovative partners, the goal is to develop and integrate emerging technologies into both Mall of America retail and entertainment environments. Renslow has been working at Mall of America for more than 20 years and during her tenure as Vice President of Marketing and Business Development at Mall of America, she oversaw a $25 million rebranding effort of the nation’s largest indoor amusement park, Nickelodeon Universe®, as well as annual enhancements including new rides, attractions, and partnerships. Renslow holds a B.A. in Marketing Communications from St. Cloud State University and an M.B.C. from the University of St. Thomas. What you’ll learn about in this episode: How the global pandemic has affected Mall of America The biggest leadership lessons Jill has learned in her 23 years with Mall of America® The biggest challenges that Mall of America® has faced during Jill’s tenure How Jill handles significant media attention Mall of America® draws for a number of different scenarios How COVID has impacted Mall of America® during the typically busy summer season How co-leadership has helped Jill deal with the ebbs and flows of 2020 The different ways sports have shaped Jill as a leader What the holiday season and the future of retail looks like from Jill’s seat Resources: Website: www.mallofamerica.com LinkedIn: https://www.linkedin.com/in/jill-renslow-88b5288/ https://www.linkedin.com/company/mall-of-america/ Facebook: https://www.facebook.com/MallofAmerica/ Twitter: @jrenslow Mall of America® in 2020 Jill Renslow is the Executive Vice President of Marketing and Business Development with Mall of America® where she oversees Mall communications, marketing, strategic alliances and partnerships, advertising, digital media, group sales, and attraction marketing. With COVID-19, 2020 has been a challenging year for the nation’s largest retail and entertainment complex. In this episode of the Intentional Greatness podcast, Jill joins us to talk about dealing with COVID and other crises as the premier retail destination. Looking Beyond the Pandemic Mall of America® is at the intersection of all industries that have taken the greatest blow from the COVID-19 outbreak in the United States, retail and restaurants. Having been with Mall of America® for 23 years, she is no stranger to crisis management. But the biggest lesson she has learned throughout her career is to look beyond the crises and visualize what is possible so you can find a source of hope and inspiration. Every Challenge Prepares You for the Next Mall of America® typically attracts 100,000 visitors a day, however since the global pandemic hit and being forced to be closed for several months resulted in a significant decrease in traffic and sales. JIll has had to make a lot of difficult leadership decisions as well as leading her team in learning how to pivot to stay on top of changing guidelines. Whether it is industry changes, financial stressors in the private/public sectors, or even protests, Mall of America® has seen a full spectrum of difficult scenarios. All of them provided the leadership team with valuable experience to deal with the unprecedented challenges of this year.
Real Leaders with Roshini: How Mall of America's Jill Renslow keeps 5.5 million square feet fresh
Real Leaders with Roshini
Mall of America's top marketer Jill Renslow is going on 23 years with the country's largest mall. Perks of her job include getting up close and personal with Justin Timberlake before he went BIG and being a leading voice on shopping trends. Find out how she keeps 5.5 million square feet of shopping, dining, and fun fresh for visitors from around the world.See omnystudio.com/listener for privacy information.