38. Ideal Buyer Journey's and Selling Courses with Tom Libelt
The Marketing Stack Podcast
When it comes to course sales, Tom Libelt has a ton of experience. His process for selecting clients, working out why their courses are not selling and then creating a roadmap is great. In this episode, we discuss how the online course market has grown since the start of the pandemic and walkthrough the correct approach to verify if your course is going to sell.
Online Course Marketing: How to market an online course and attract students with Tom Libelt (Ep.#51)
Dragon Digital Marketing Podcast
Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-51/online-course-marketing-ep-51.html Get The Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you’ll learn how to create and market an online course, attract students, and paying customers. We’ll also teach you what to do if your course is not selling. Over 77% of U.S. companies are already using e-learning and the global eLearning market is predicted to nearly triple to $325 billion (with a B) in 2025. If you haven’t tapped into the potential of creating a digital course to promote your small business and showcase your expertise, this is what you need to listen to to get started. All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)
James Ciuffetelli has the inspiring Tom Libelt in the hot seat this week and they're talking all things Marketing, Online Courses & SEO. Tom is on a mission to help people stop wasting time and money on marketing their online courses. In a world that's saturated with online content and everyone is competeing for attention - he helps you get razor sharp cut through and make Smart Marketing decisions that count. After a decade+ experience in SEO, sales & marketing, creating successful partnerships in the online course space, Tom decided to service the people - helping each and every course creator - to be more successful by working strategically, not haphazardly.Tune in for tips & tricks you can action today. -Get more of the good stuff...Looking for help in your organisation? Want to know how we can help galvanize your processes and people? Get in touch with us using the contact details below, or explore more at https://www.whiteark.com.au/Learn and be inspired with a range of free content from our resident Chiefs.Thought Leadership ArticlesIndustry Reports WhitepapersCovid Impact Reports Check it out.✉ Email firstname.lastname@example.org☏ Call us1300 240 047Connect with leaders & join the conversation online here.Podcast Hosts: James Ciuffetelli & Jo HandsPodcast Production: Frankly Creating
Daring to challenge your status-quo | Tom Libelt | Leadership Activators Global Edition #12
Tom Libelt learned from a young age how to sell and negotiate business by getting haggled by Russian vendors. His family moved from Poland to the US to escape communism, and his parents took any job they could to survive. Seeing all this as a young man motivated him to never want a job and keep moving forward as an entrepreneur, publisher, salesman, and one of the top Polish hip hop artists. Tom spends most of his time in Chiang Mai, Thailand. He runs Smart Brand Marketing and We Market Online Courses. Tom seems like one of those guys with the Midas Touch, where everything he works on turns into gold. He has published around 5000 Kindle books, built a successful SEO & online course marketing business, partnered with a Muay Thai champion, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. All of it was bootstrapped and done with zero outside funding. Some key themes that I explore with Tom: - 2'46": Tom's strategy in creating a memorable pitch that works - 5'17": The way he created his current business vision - 11'09": His experience in attaching his business goal to money - 16'30": When and how he learned the value of time - 18'17": The right time to stop thinking and start doing - 23'49" How he manages his energy to stay effective - 29'27": The time he created his first shortcut - 32'43": The way he creates the space for his team to become future business owners - 34'28": Why being a business owner is not for everyone - 37'21": The meaning of the word leadership - 42'01": His view on recommending a book for someone to read - 50'04": The 30-day challenge he'd throw to our listeners If you're looking to develop a team of high-performers but you're finding it hard to give feedback to your team members without upsetting them, get your copy of the 3-step feedback formula cheat sheet here!
Imagine having to smuggle liquor into your country as a means to generate cash flow? The stress between getting caught and sent to jail or spending another day starving will leave a lasting impact on anyone. Being raised in poverty stricken neighborhoods of Poland, my next guest learned how to hustle at the young age of 7. At age 10 his parents migrated to the US and in order to make ends meet, they worked 3 - 4 minimum wage jobs around the clock. He quickly learned that working a job should only be temporary. To truly get ahead, you need to own assets especially assets that produce ongoing cash flow. He’s owned and operated several ventures throughout his professional career but today he owns an agency that helps market online courses. In this episode he talks about the do’s and don’t of course creation, why you shouldn’t listen to online marketers, and why the information age is dead. He also emphasises the importance of product/market/educator fit. In other words, if someone is going to create a successful online course they need to not only find product/market fit but they have to truly be the right teacher for the job or they won’t generate any sales. Please welcome Tim Libelt. Website: https://smartbrandmarketing.com LinkedIn: https://www.linkedin.com/in/tomlibelt/ Facebook: https://www.facebook.com/SBMPodcast/ Twitter: https://twitter.com/tomlibelt
Selling Courses Online with Tom Libelt: The Marketing Report EP60 – Business, Marketing and Sales
The Marketing Report
Courses have been sold online for decades, but in the last 12 months changes to business models and a need for a diversified income have seen many experts moving to online courses. Our next guest, Tom Libelt, is the guy you call when your online course is not selling. He likes to say "If you can’t sell, then you’re not in business". For many selling their expertise online has been a massive challenge. It's not just a case of build it and they will come. In this episode: Tips for pricing your course Mistakes that you may be making right now What you need to get started with selling courses online. The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge. You can find more about Tom Libelt and his services at: https://smartbrandmarketing.com/ Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com Discover more from Russell Pearson at: https://russellpearson.com
Entrepreneur, Publisher, Salesman & A Top Polish Hip Hop Artist - Tom Libelt - Interview
Keepin It Real w/Caramel "As We Say 100"
Tom is one amazing entrepreneur. He loves keeping busy and working hard. TOM LIBELT learned from a young age how to sell and negotiate business by getting haggled by Russian vendors. His family moved from Poland to the US to escape communism, and his parents took any job they could to survive. Seeing all this as a young man motivated him to never want a job and keep moving forward as an entrepreneur, publisher, salesman, and one of the top Polish hip hop artists. Tom spends most of his time in Chiang Mai, Thailand. He runs Smart Brand Marketing and We Market Online Courses. Tom seems like one of those guys with the Midas Touch, where everything he works on turns into gold. He has published around 5000 Kindle books, built a successful SEO & online course marketing business, partnered with a Muay Thai champion, owned a coee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. All of it was bootstrapped and done with zero outside funding. “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.” - Tom Libelt. You can contact Tom on his website www.smartbrandmarketing.com or his social media Facebook, LinkedIn & Twitter: Tom Libelt
341. Tom Libelt on how to promote an online course
Unleashed - How to Thrive as an Independent Professional
Tom Libelt runs Smart Brand Marketing, and one of their main services is helping creators to promote their online courses. In this episode, Tom shares tips on how to create a marketing funnel to sell your course, and also shares advice on which platforms to use to create your course. Learn more about Tom's firm at: https://smartbrandmarketing.com/ Unleashed is produced by Umbrex. To learn more about how Umbrex can help your organization find the right independent management consultant for your projects, visit www.umbrex.com
This week we welcome online course specialist Tom Libelt to the show! Tom has been learning and practising business since he was a child, being ripped off by Russian vendors in communist Poland will certainly teach you about negotiation! His family eventually moved from Poland to the US to escape communism while Tom was still young, and his parents took any job they could to survive. Seeing all this as a young man motivated him to never want a job and keep moving forward as an entrepreneur, publisher, salesman, and one of the top Polish hip hop artists. Now, Tom spends most of his time in Chiang Mai, Thailand. He runs Smart Brand Marketing and We Market Online Courses. Tom seems like one of those guys with the Midas Touch, where everything he works on turns into gold. He has published around 5000 Kindle books, built a successful SEO & online course marketing business, partnered with a Muay Thai champion, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. All of it was bootstrapped and done with zero outside funding. You can connect with Tom via his: - Facebook page - Podcast: the Smart Brand Marketing Show - Twitter - Website In this episode we talk about: - The benefit of being a ‘kid with nothing to lose’ and how you can engineer that ‘no fear’ mindset. - The number 1 lesson from his time in the music industry that taught him how to dominate in business. - The truth behind those "quick win" stories you see advertised on social media every day. - How the act of selling is just asking someone to believe there is hope and that they CAN leave their uncomfortable, painful situation behind. So it's more about them than it is about you. - The realities of being a travelling “laptop entrepreneur” and the best places in the world to work as a laptop entrepreneur. - The difference between marketing your online course in 2020 and 2021. How not to get left behind as the world continues to adapt to working online. - When is the best time to introduce an online course into your portfolio. - How you know as an entrepreneur if something is truly failing and you need to pivot, or something is just challenging you and you need to focus more on it. - And of course Tom's Millionaire Secret... We would both love it to hear your takeaways from this episode so please share these on the social platform of your choice tagging one or both of us in. If you would like more from me, you can connect with me on Instagram @bethanjepson or Facebook, join the Success Circle FREE network, or visit www.bethanjepson.com. If you would like to subscribe to the Millionaire Secret Podcast email list to receive the 'Millionaire Secrets Success Checklist - 12 easy to implement daily practices which guarantee success in business,' approved by millionaires for future millionaires, then visit www.millionairesecretspodcast.com.
Smart Brand Marketing with Tom LibeltSmart Brand Marketing is Tom Libelt's company. His sub-head for his podcast of the same name, is "what we do, we do for ourselves". What is refreshing about Tom, is he does not dress up his own drive to make money with altruism.Tom relies on the InternetIt was interesting to discuss what would happen if the internet just stopped working. Graham takes an irreverent view as per...http://thenext100days.org/wp-content/uploads/2020/08/Without-The-Internet.mp4Parent companyThis is the parent company. Any products or services that Tom builds, he puts underneath that brand. So that makes it easy to shut down or sell off a sub-business without touching the parent company.Acolytes of Dan Kennedy and David Ogilvy, less so Zig Ziglar!Both Graham and Tom Libelt are acolytes of Dan Kennedy. In addition to Dan Kennedy, Tom cites David Ogilvy as a big inspiration too. Ogilvy's book is a must read for any aspiring marketer. You might find this article a good read, but go buy his book, settle down and read it.Tom's reputation for being strongly opinionated, came out when he spoke about Zig Zigler!http://thenext100days.org/wp-content/uploads/2020/08/Zig-Ziglar.mp4Tom's Social Mission - Put Money in His PocketZig Ziglar was right about one thing, according to Tom. Help others first and they'll help you. He focuses on getting results for his clients, but with a view to enriching Smart Brand Marketing.Half a Crown a Week!Kevin Appleby admitted to receiving half a crown weekly from his Grandfather as a nipper. So, The Next 100 Days, is a story of the haves and have nots.Instinct for Business - What a tale this is!http://thenext100days.org/wp-content/uploads/2020/08/Instinct-For-Business-at-6-Years-Old.mp4Imagine being 6 year old and being part of an international smuggling operation. Your job, if you choose to accept it, is to scream loudly on the back seat to distract the Polish border security checks!International smuggling was really a political choice, Tom explained. His Dad was never going to join the Communists (good thing too) and so the alternative was to hustle to survive. His parents wanted a legal, normal way of making money, which is why they chose to move to America.When Tom arrived in the States, he saw a lot of people hustling, but for others, and really getting nowhere. He worked a number of jobs. In sales. Once he was confident, he realised it was time to run his own business.The Logic For Going Online Rather Than Bricks n MortarTom invested in a couple of Bricks n Mortar businesses. The second, a coffee shop. Which meant he was serving food. And that meant, licenses and inspections and staff wages. The metrics were 75% outgoings and 25% margin for him. Not good maths from Tom's perspective.By getting rid of the overhead, Tom thought it would be 75% for him. And that's what happened. Once he moved to the internet his profit margin has always been between 60-80%.Initially, Tom offered SEO services. SEO back then was low barrier of entry, so he used his sales skills. Everyone he spoke to locally wrote him a cheque to get their businesses ranked.He was successful at helping niche businesses get ranked, but he learned a new lesson. If you rely on platforms, it's not much better than a brick n mortar setting.http://thenext100days.org/wp-content/uploads/2020/08/Brick-n-Mortar-Platforms.mp4Do You Have Platform Risk?That's where you build up a business on a particular platform THAT YOU DO NOT CONTROL and that platform delists you, or something similar. Tom recommended Convertkit for email marketing. Kevin uses the same email marketing platform.http://thenext100days.org/wp-content/uploads/2020/08/Platform-risk.mp4Why Does Tom Podcast?The short answer is that it makes introductions for him that he'd otherwise not get.He always looks for different angles in his business.