Johna Burke's guest appearances

Johna Burke

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On Top of PR with Jason Mudd

Gini Dietrich

Scott Monty

Rob Biesenbach

Shannyn Lee

Laura Ries

Stan Phelps

Darryl Salerno

Mitch Joel

Ken Jacobs

Mark McClennan

Chuck Hester

Sharon Toerek

Jay Baer

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Learn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations.   Guest: Our episode guest is Johna Burke, global managing director at the International Association for the Measurement and Evaluation of Communication. Burke has more than 20 years of experience with proven results in B2B and B2C marketing and public relations. Topic: Keep up with the PR industry’s key measurement trends.You might be missing some key measurement opportunities in your PR campaigns.Five things you’ll learn from this episode: What are the current trends of measurement in the PR industry? What is the difference between inputs, outputs, outtakes, outcomes, and impacts? What are some overlooked impacts you should be measuring? What is the purpose of AMEC? Why should you focus on communication to build relationships?Quotables:“We are seeing a trend in people measuring outcomes instead of just the outputs.” -@gojohnab“If you don’t have a good reputation and if you aren’t trusted in your industry, then no matter how many leads you get, the funnel is going to take a lot longer to cycle through.” -@gojohnab“People need to start doing some testing now to understand and prepare for pivot points in the new economy.” -@gojohnab“Behind every B2B transaction is a B2C relationship.” -@jasonmudd9“‘What is the goal you’re trying to accomplish and what are the items that you need in your toolkit to be able to properly solve that problem?’ Is always the best question as opposed to, ‘What are the tools and technology I can use?’” -@gojohnab“Advertising, marketing, and PR work best when they are blind, consistent, and transparent to what the market is looking for.” -@gojohnab If you enjoyed the episode, would you please leave us a review?Contact info and resources:Twitter: @gojohnab / @AmecOrgLinkedIn: https://www.linkedin.com/in/gojohnab/Website: https://amecorg.com/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with AmReviewMaxer On Top of PR is brought to you by ReviewMaxerDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show  On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. 

Learn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations.  Guest: Our episode guest is Johna Burke, global managing director at the International Association for the Measurement and Evaluation of Communication. Burke has more than 20 years of experience with proven results in B2B and B2C marketing and public relations. Topic: <ul><li>Keep up with the PR industry’s key measurement trends.</li><li>You might be missing some key measurement opportunities in your PR campaigns.</li></ul>Five things you’ll learn from this episode:<ol><li> What are the current trends of measurement in the PR industry?</li><li> What is the difference between inputs, outputs, outtakes, outcomes, and impacts?</li><li> What are some overlooked impacts you should be measuring?</li><li> What is the purpose of AMEC?</li><li> Why should you focus on communication to build relationships?</li></ol>Quotables:<ul><li>“We are seeing a trend in people measuring outcomes instead of just the outputs.” -@gojohnab</li><li>“If you don’t have a good reputation and if you aren’t trusted in your industry, then no matter how many leads you get, the funnel is going to take a lot longer to cycle through.” -@gojohnab</li><li>“People need to start doing some testing now to understand and prepare for pivot points in the new economy.” -@gojohnab</li><li>“Behind every B2B transaction is a B2C relationship.” -@jasonmudd9</li><li>“‘What is the goal you’re trying to accomplish and what are the items that you need in your toolkit to be able to properly solve that problem?’ Is always the best question as opposed to, ‘What are the tools and technology I can use?’” -@gojohnab</li><li>“Advertising, marketing, and PR work best when they are blind, consistent, and transparent to what the market is looking for.” -@gojohnab </li></ul>If you enjoyed the episode, would you please <a href="https://ratethispodcast.com/ontopofpr" rel="nofollow" target="_blank">leave us a review</a>?Contact info and resources:<ul><li>Twitter: <a href="https://twitter.com/gojohnab" rel="nofollow" target="_blank">@gojohnab</a> / <a href="https://twitter.com/AmecOrg" rel="nofollow" target="_blank">@AmecOrg</a></li><li>LinkedIn:<a href="https://www.linkedin.com/in/mark-weiner-0ab74b1/" rel="nofollow" target="_blank"> </a><a href="https://www.linkedin.com/in/gojohnab/" rel="nofollow" target="_blank">https://www.linkedin.com/in/gojohnab/</a></li><li>Website: <a href="https://amecorg.com/" rel="nofollow" target="_blank">https://amecorg.com/</a></li></ul> Additional Resources:<ul><li>ReviewMaxer: <a href="http://reviewmaxer.com" rel="nofollow" target="_blank">http://reviewmaxer.com</a></li><li>Axia Public Relations: <a href="https://www.axiapr.com/" rel="nofollow" target="_blank">https://www.axiapr.com/</a> </li></ul>About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of <a href="https://www.axiapr.com/" rel="nofollow" target="_blank">Axia Public Relations</a>. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with Am<a href="https://www.reviewmaxer.com/" rel="nofollow" target="_blank">ReviewMaxer</a> On Top of PR is brought to you by ReviewMaxer Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. <a href="https://www.buymeacoffee.com/OnTopofPR" rel="payment nofollow" target="_blank">Support the show</a><ul> <li> <a href="http://www.ontopofpr.com" rel="nofollow" target="_blank">On Top of PR</a> is produced by <a href="http://www.axiapr.com" rel="nofollow" target="_blank">Axia Public Relations</a>, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.</li> <li>On Top of PR is sponsored by <a href="https://www.reviewmaxer.com/pages/on-top-of-pr" rel="nofollow" target="_blank">ReviewMaxer</a>, the platform for monitoring, improving, and promoting online customer reviews.</li> </ul>

PR measurement with expert Johna Burke, AMEC

Jack Monson

It’s our last episode of Social Geek’s first decade!Johna Burkeis the Global Managing Director of AMEC – the Association for the Measurement and Evaluation of Communications.We’ll dive deep into the difference between measuring short term conversion metrics versus the strategic longer tail effect of Public Relations and Brand Reputation objectives.Reach Johna at Johna@amecorg.com and check out AMEC’s tools and 2020 summit info!Thanks to Social Joey, The Better Software Company, and Brand Journalists.

It’s our last episode of Social Geek’s first decade! Johna Burkeis the Global Managing Director of AMEC – the Association for the Measurement and Evaluation of Communications. We’ll dive deep into the difference between measuring short term conversion metrics versus the strategic longer tail effect of Public Relations and Brand Reputation objectives. Reach Johna at Johna@amecorg.com and check out AMEC’s tools and 2020 summit info! Thanks to Social Joey, The Better Software Company, and Brand Journalists.

Measuring Communications with Johna Burke and Jack Monson

CWC 24: Johna Burke of AMEC