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Philip VanDusen

37 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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Philip VanDusen - Ageism in Graphic Design

Brand Design Masters Podcast

I'll be discussing the following: The uncertainty looming over every creative professional The inevitability of ageism affecting those in the design industries. How ageism is perceived and acted upon in corporations and agencies in America. What can you do to stay relevant and maintain a competitive edge even after leaving your 9-5 job. How you can develop and take advantage of ‘V-shape skillsets’ even in your 20s and 30s to develop career resiliency for the next 25 years. Essential skills to protect yourself from future layoffs. Originally recorded as a YouTube live stream, this talk generated a huge amount of buzz and tens of thousands of views. If you are a creative professional looking for ways to stay relevant in your field, this podcast is a must-listen.  ------------ Thanks for listening! If you enjoyed this episode of the podcast, head over to the following links for more of my work and valuable inspiration, resources and training for your branding and design journey.  VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:   http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:   https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: "PHILIP50" Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

27mins

24 Oct 2022

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How To Position Your Brand On Social Media (W/ Philip VanDusen)

Straight Facqts | Scaling Your Social Media Advertising

Today, we're talking to Branding Expert, Philip VanDusen, on how to position your brand across multiple social media platforms. We also discuss whether or not Instagram is doing the right thing copying TikTok.And together, we review 3 different chocolate ads from famous chocolate brands to see which one is the best performer! 🍫Follow Us ↓🌐 Website: https://www.facqt.com/📲 Instagram: http://bit.ly/facqt-instagram👍 Facebook: http://bit.ly/facqt-facebook👔 LinkedIn: http://bit.ly/facqt-linkedin🎵 TikTok: http://bit.ly/facqt-tiktok🎬 YouTube: http://bit.ly/facqt-youtubeFollow Phil ↓🎙️ Brand Design Masters Podcast: https://podcasts.apple.com/us/podcast/brand-design-masters-podcast/id1499153090🌐 Website: https://philipvandusen.com/📲 Instagram: https://www.instagram.com/philipvandusen/👍 Facebook: https://www.facebook.com/philip.vandusen👔 LinkedIn: https://www.linkedin.com/in/philipvandusen/🎬 YouTube: https://www.youtube.com/c/PhilipVanDusen🐦 Twitter: https://twitter.com/philipvandusen?lang=en

44mins

5 Sep 2022

Similar People

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Philip VanDusen: It's Never too Late!

We Do Hard Things with Mark Drager

On today’s show, I talk about why creatives face ageism, how to become an avid trend spotter, and why you must invest in your personal brand…before it’s too late with Philip VanDusen.

1hr 6mins

19 Jul 2022

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61. Part 3: On Building a Work Life after Corporate Life with Kathy Oneto & Philip VanDusen

Sustainable Ambition

On Episode 61, I’m in conversation with Philip VanDusen, whose been on the podcast with me two times before. Philip comes back to join me for this 5-part series on Building a Work Life after Corporate Life. How do you leave corporate and move into self-employment or starting a business? Our intent with this series is to create a guide to going out on your own.This became a topic for The Sustainable Ambition Podcast based on a listener request, and I thought who better to discuss this with than Philip. Both of us have had 25+ year careers in Corporate and then went out on our own and even have a shared journey on our post-Corporate path that will share along the way.The series will be aired here on The Sustainable Ambition Podcast, as well as on Philip’s podcast, Brand Design Masters.In Part 3 of the series, we talk about what to do before you leave your Corporate gig, putting plans in place so you have a soft landing when you do go out on your own, yet knowing that you can’t plan it all and will need to learn and pivot along the way.In the end this conversation is about managing the transition from one to the other, from Corporate to being on your own, and that includes creating a transition plan to start with, addressing both internal and external support you’ll need. Then think about your initial business model and brand plan for how you want to present yourself. And be prepared for the fact that it will evolve over time.We’re on a roll, Philip! On to Part 4 in the series! Next up: Getting resourced to be ready when you start your own work outside corporate.Resources MentionedPhilip’s Brand Design Masters Podcast: https://podcast.branddesignmasters.com/subscribePodcast Series - Episode #1 on https://bit.ly/sapodcast57Podcast Series - Episode #2 on https://bit.ly/sapodcast59Thanks for Listening!If you liked this episode, please rate, review, and share the episode. Thank you so much!Get show notes for this episode at https://sustainableambition.com/podcast I’d love to hear what’s on your mind! Take the Sustainable Ambition Listener Survey: http://bit.ly/sapodcast-survey Submit a question or comment for future episodes at podcast@SustainableAmbition.com Get my curated bi-weekly Sustainable Ambition Forum newsletter. Sign up https://sustainableambition.com/subscribe

46mins

15 Jun 2022

Most Popular

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59. Part 2: On Building a Work Life after Corporate Life with Kathy Oneto & Philip VanDusen

Sustainable Ambition

In this episode, I’m excited to be joined by my good friend and mentor, Philip VanDusen, whose been on the podcast with me two times before. Philip comes back to join me for this 5-part series on Building a Work Life after Corporate Life. How do you leave corporate and move into self-employment or starting a business? Our intent with this series is to create a guide to going out on your own.This became a topic for The Sustainable Ambition Podcast based on a listener request, and I thought who better to discuss this with than Philip. Both of us have had 25+ year careers in Corporate and then went out on our own and even have a shared journey on our post-Corporate path that will share along the way.The series will be aired here on The Sustainable Ambition Podcast, as well as on Philip’s podcast, Brand Design Masters.In Part 2 of the series, we talk about recognizing it’s time to go and how to go.In this conversation, we share our own experiences with stepping out on our own, talk about the importance of paying attention to the internal and external signals you might be noticing that are telling you that leaving Corporate might be a good next step for you, acknowledge that transitions can take time, and importantly share how to leave to best support you on your next adventure.Great discussion, Philip! On to Part 3 in the series! Next up: What to do before you leave.Resources MentionedPhilip’s Brand Design Masters Podcast: https://podcast.branddesignmasters.com/subscribePodcast Series - Episode #1 on Building Your Personal and Professional Brand: https://bit.ly/sapodcast57Thanks for Listening!If you liked this episode, please rate, review, and share the episode. Thank you so much!Get show notes for this episode at https://sustainableambition.com/podcast I’d love to hear what’s on your mind! Take the Sustainable Ambition Listener Survey: http://bit.ly/sapodcast-survey Submit a question or comment for future episodes at podcast@SustainableAmbition.com Get my curated bi-weekly Sustainable Ambition Forum newsletter. Sign up https://sustainableambition.com/subscribe

45mins

1 Jun 2022

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57. Part 1: On Building a Work Life after Corporate Life with Kathy Oneto & Philip VanDusen

Sustainable Ambition

In this episode, I’m excited to be joined by my good friend and mentor, Philip VanDusen, whose been on the podcast with me two times before. Philip comes back to join me for this 5-part series on Building a Work Life after Corporate Life. How do you leave corporate and move into self-employment or starting a business? Our intent with this series is to create a guide to going out on your own.This became a topic for The Sustainable Ambition Podcast based on a listener request, and I thought who better to discuss this with than Philip. Both of us have had 25+ year careers in Corporate and then went out on our own and even have a shared journey on our post-Corporate path that we’ll share along the way.The series will be aired here on The Sustainable Ambition Podcast, as well as on Philip’s podcast, Brand Design Masters.In Part 1 of the series, we talk about the importance of building your personal and professional brand before you go out on your own.In this conversation, we discuss why this topic is of interest, our own personal experiences with leaving Corporate despite loving our experience working on the inside, the importance of lifting your head up and considering the outside world even while you’re still employed, and how to think about building your professional and personal brand. Or, if the “branding” terminology makes you uncomfortable, just think about it as building your reputation and how you want people to think about you as your best self.Philip - as always, I love being in conversation with you. Looking forward to Part 2 in the series! Next up: Recognizing it’s time to go and how to go.Resources MentionedPhilip’s Brand Design Masters Podcast: https://podcast.branddesignmasters.com/subscribeThanks for Listening!If you liked this episode, please rate, review, and share the episode. Thank you so much!Get show notes for this episode at https://sustainableambition.com/podcast I’d love to hear what’s on your mind! Take the Sustainable Ambition Listener Survey: http://bit.ly/sapodcast-survey Submit a question or comment for future episodes at podcast@SustainableAmbition.com Get my curated bi-weekly Sustainable Ambition Forum newsletter. Sign up https://sustainableambition.com/subscribe

47mins

18 May 2022

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Branding 101 with Philip VanDusen

Marketing Wins

Interview with Philip Van dusen from Verhaal Media focused on branding. Topics discussed: Brand lessons that Fortune 500 companies can learn from smaller companies and vice versa. Advice for new brands who are still developing their identity. The importance of defining a good visual identity from the start. Things that are crucial to branding that people don’t normally think of. How to get quick wins in marketing. Brand audit trips. Philip's Brand Strategy 101 course for creative professionals and entrepreneurs. Find Philip online: Website: https://philipvandusen.com  LinkedIn profile: https://www.linkedin.com/in/philipvandusen/ Facebook business page: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ Twitter profile: https://twitter.com/philipvandusen  Instagram profile: https://www.instagram.com/philipvandusen/ YouTube: http://www.youtube.com/c/philipvandusen Brand Muse newsletter: https://www.philipvandusen.com/muse Brand Design Masters Facebook group https://www.facebook.com/groups/branddesignmasters Brand Design Masters Podcast https://podcast.branddesignmasters.com/subscribe Brand Strategy 101 Course https://philipvandusen.com/bs101 Creative Career Coaching https://philipvandusen.com/oneonone

38mins

27 Apr 2022

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Philip VanDusen - 7 Things They Don't Teach You in Design School

Brand Design Masters Podcast

Do you think your design degree prepared you enough to survive in this creative economy? Can you confidently say that you have all the tools and knowledge you need to thrive as a creative professional? In this episode, I talk about 7 things they don’t (but really should!) teach you in design school. 1. Time Management● They don’t teach how to manage your time working, being accountable to a schedule, and how to have good work/life balance.● My advice: Use time management apps to organize your day and work on your schedule because if it doesn’t get scheduled, it doesn’t get done. 2. Financial Stuff● There are no lessons on how to do pricing so you’re profitable, how to manage your finances, or even maintain a budget for your operational expenses.● My advice: Do budget projections so you know what targets need to be hit and maximize available tools to get your finances organized. 3. How to Get a Job● It’s frustrating how they don’t cover interview skills, types of design jobs out there, and the nuances between different creative professions.● My advice: Work on your communication and presentation skills because your work will not speak for itself. 4. How to Market and Position Yourself● Students aren’t taught how to sell themselves internally for a job promotion or externally in order to be equipped to build their own agency.● My advice: Zero in on your strengths and come up with solid positioning that makes you marketable on social media for future roles and projects. 5. Navigating Corporate and Agency Life● There are important soft skills like negotiating and navigating office politics that aren’t covered at all which leave students unable to figure out the best moves to advance their career.● My advice: Position yourself in a way that you’re always ripe for growth and learn how to manage up so you communicate with superiors as effectively as you communicate with junior colleagues. 6. How to Find Clients● This is the #1 question I get asked and also the area where I think design schools have failed their students the most.● My advice: Follow the examples of more seasoned creative professionals who share their process online, look up business development practices, and learn how to leverage your networks for referrals. 7. How to Build Partnerships or Networks● There are no lessons on the importance of building strong partnerships and networks when these are a goldmine for clients and projects.● My advice: Build partnerships and networks everywhere, even outside the design department because networks turn into referrals and that’s exactly how you’ll land your next client. It doesn’t matter if you just graduated or you’ve been out of school for a while. These are stuff they don’t teach and stuff you’re not prepared for but really need to know to survive in this creative economy. So it’s incumbent upon you to achieve a level of knowledge on these non-negotiable skills. Mentioned in this episode:My Brand Design Masters Facebook group: https://web.facebook.com/groups/branddesignmastersMy Brand Design Masters Guild: www.philipvandusen.com/mastermindBasecamp Project Management: https://basecamp.com/Calendly Scheduling Software: https://calendly.com/Freshbooks Accounting Software: https://www.freshbooks.com/Google Calendar: https://calendar.google.com/calendar/u/0/rHubspot CRM Platform: https://www.hubspot.com/ LegalZoom: https://www.legalzoom.com/Linkedin learning: https://www.linkedin.com/learning/ Quickbooks Accounting Software: https://quickbooks.intuit.com/ Skillshare Online Learning Platform: https://www.skillshare.com/Toggl Time Tracker: https://toggl.com/track/Trello Project Management: https://trello.com/ Zero Financial Management App: https://apps.apple.com/us/app/zero/id1147308193 Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50” Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

34mins

25 Oct 2021

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Philip VanDusen - How to Grow Your Email List

Brand Design Masters Podcast

Building and maintaining a strong email list ensures that you own marketing real estate where you can engage an audience who is waiting to hear from you because they actually chose to sign up and subscribe to your content. Sharing tips on how to build and grow your email list, I talk about:● Nurturing engagement with a warm audience part of an email list VS starting from scratch with cold marketing efforts ● Recommendations on email subscription services ● Best practices on how to get people to sign up● Steps to take to ensure your emails don’t go to spam● Using content to lure people in, the kinds of assets you can offer, and where to place them on your website● Producing evergreen content that drives traffic and captures emails even while you sleep● The success of using my Brand Design Masters Facebook group as a watering hole to get more people to sign up● Why website pop-ups work even if people seem to hate them● More strategies to grow your email list like securing partnerships and interviews● Catering to your audience’s preferences by offering different lead magnets while still capitalizing on your strengths as a creative pro Mentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermindActive Campaign Automation Software: https://www.activecampaign.com/ConvertKit Marketing Platform: https://convertkit.com/Mailchimp Marketing Platform: https://mailchimp.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50” Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

24mins

11 Oct 2021

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Philip VanDusen - Networking Tips for Designers and Creative Professionals

Brand Design Masters Podcast

Networking is the key to landing your next client, project, or job. It’s the gateway to learning and professional development. Going over networking tips and strategies I wish I knew when I was starting out as a designer and creative professional, I discuss:● Networking as an introvert● How to use networking to grow your business and move your career development forward● Why networking is as much about giving as it is about receiving● What Subliminal Reciprocity is and how to use it to your advantage● Making cross-functional connections and turning referrals into jobs● Why networking is a numbers game● The advice I wish I knew when I was starting out in my career● How widening your network allows you to take on more diverse projects●Why investing in networking by going to events is investing in your own success● My experience of starting a mastermind group that propelled me so quickly in my growth and allowed me to widen my connections further Mentioned in this episode:My Brand Design Masters Facebook group: https://web.facebook.com/groups/branddesignmastersMy Brand Design Masters Guild: www.philipvandusen.com/mastermind Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50” Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

23mins

27 Sep 2021

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