Josh Benge's guest appearances

Josh Benge

Social Minds - Social Media Marketing

Rocket Fuel: Youth Marketing

Cornerstone Church Johannesburg

The Founders

Rory Sutherland

Hannah Anderson

Michael Lee

Jake Thompson

Rebecca Smith

Mark Asquith

Scott Morrison

Ben Ebbrell

Mark Walker

David Lloyd

Steven Bartlett

Stephen Green

Marie Stopes

Adam Harris

Vikki Ross

OwlTail

Josh Benge has tackled social media for some of the biggest worldwide brands – his CV impressively states previous roles at KFC and Brewdog before joining Deliveroo as their Global Head of Social Media in January 2022.  Josh joins Alex and Joe to share some of his most impactful campaigns across his career, how Deliveroo works to understand different social media patterns for different countries, and why you need to stop pushing the same content out onto every channel.  Follow Josh and Deliveroo and if you want the latest Campfire updates, it’s @campfireagency_

Josh Benge has tackled social media for some of the biggest worldwide brands – his CV impressively states previous roles at KFC and Brewdog before joining Deliveroo as their Global Head of Social Media in January 2022. Josh joins Alex and Joe to share some of his most impactful campaigns across his career, how Deliveroo works to understand different social media patterns for different countries, and why you need to stop pushing the same content out onto every channel. Follow <a href="https://www.linkedin.com/in/joshbenge/" rel="nofollow" target="_blank">Josh</a> and <a href="https://www.instagram.com/deliveroo/" rel="nofollow" target="_blank">Deliveroo</a> and if you want the latest Campfire updates, it’s <a href="https://www.instagram.com/campfireagency_/" rel="nofollow" target="_blank">@campfireagency_</a>

Give people a reason to follow you ft. Deliveroo's Josh Benge

BrewDog

BrewDog is known for its outrageous stunts and reactivity. But where most brands would respond to a social or cultural trend with a quip on Twitter, BrewDog lets it inspire new products, which then fuels PR, sales and more online conversation. In this episode of Social Minds, we’re joined by BrewDog’s head of social media Josh Benge, previously of KFC UK&amp;IRE, to discuss the merits of the brewery’s unique approach to product and social. We also talk about when stunts go wrong and how to deal with backlash, how to talk about brand purpose without appearing self-congratulatory, and what BrewDog is doing to forward climate change activism.

BrewDog is known for its outrageous stunts and reactivity. But where most brands would respond to a social or cultural trend with a quip on Twitter, BrewDog lets it inspire new products, which then fuels PR, sales and more online conversation. In this episode of Social Minds, we’re joined by BrewDog’s head of social media Josh Benge, previously of KFC UK&amp;IRE, to discuss the merits of the brewery’s unique approach to product and social. We also talk about when stunts go wrong and how to deal with backlash, how to talk about brand purpose without appearing self-congratulatory, and what BrewDog is doing to forward climate change activism.

Ep. 131 - Being Top Dog: How BrewDog Uses Social-First Trends to Inspire New Products | Josh Benge - BrewDog

Josh Benge is the Brand Engagement Manager for KFC, managing social media, gaming and partnerships.Needing no introduction, KFC (Kentucky Fried Chicken) is one of the biggest quick service restaurants in the world. KFC is located in 150 countries, and has over 900 restaurants in the UK and Ireland alone. Over the course of 5 years, Josh Benge has carved out a niche for himself at KFC, attaining a role that, self admittedly, is a bit of a mouthful. Dubbed ‘Brand Engagement Manager - Social Media, Gaming and Partnerships,’ Josh manages the “post-social media aspects” of the UK KFC brand, including KFC’s social media feeds, influencer partnerships, and, brand new venture, KFC Gaming. Along with his two lifelong friends, Josh also co-hosts The Stodgy Waffle Podcast: a comedy and entertainment podcastTopics of discussion include: Josh’s journey, brand tones of voice, keeping a brand fresh, KFC gaming, competition, influencer marketing saturation, KFC’s charity, and appealing to individuated youth.This is Josh Benge’s Rocket Fuel———————Follow James @JamesErskine (twitter.com/jameserskine)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Josh on LinkedIn linkedin.com/in/joshbengeListen to the Stodgy Waffle Podcast podcasts.apple.com/us/podcast/the-stodgy-waffle/id1470730800?ign-mpt=uo%3D4twitter.com/KFC_UKlinkedin.com/company/kfc-ukiinstagram.com/kfc_uki Hosted on Acast. See acast.com/privacy for more information.

Josh Benge is the Brand Engagement Manager for KFC, managing social media, gaming and partnerships.Needing no introduction, KFC (Kentucky Fried Chicken) is one of the biggest quick service restaurants in the world. KFC is located in 150 countries, and has over 900 restaurants in the UK and Ireland alone. Over the course of 5 years, Josh Benge has carved out a niche for himself at KFC, attaining a role that, self admittedly, is a bit of a mouthful. Dubbed ‘Brand Engagement Manager - Social Media, Gaming and Partnerships,’ Josh manages the “post-social media aspects” of the UK KFC brand, including KFC’s social media feeds, influencer partnerships, and, brand new venture, KFC Gaming. Along with his two lifelong friends, Josh also co-hosts The Stodgy Waffle Podcast: a comedy and entertainment podcastTopics of discussion include: Josh’s journey, brand tones of voice, keeping a brand fresh, KFC gaming, competition, influencer marketing saturation, KFC’s charity, and appealing to individuated youth.This is Josh Benge’s Rocket Fuel———————Follow James @JamesErskine (<a href="https://twitter.com/jameserskine?lang=en" rel="noopener noreferrer nofollow" target="_blank">twitter.com/jameserskine</a>)Follow James on LinkedIn (<a href="https://uk.linkedin.com/in/jameserskine" rel="noopener noreferrer nofollow" target="_blank">linkedin.com/in/jameserskine</a>)Follow Rocket @WeAreRocketHQ (<a href="https://twitter.com/wearerockethq" rel="noopener noreferrer nofollow" target="_blank">twitter.com/wearerockethq</a>)Follow Rocket on LinkedIn (<a href="https://www.linkedin.com/company/thebigshot" rel="noopener noreferrer nofollow" target="_blank">linkedin.com/company/thebigshot</a>)<a href="https://www.wearerocket.co.uk/" rel="noopener noreferrer nofollow" target="_blank">wearerocket.co.uk/</a>Follow Josh on LinkedIn <a href="https://uk.linkedin.com/in/joshbenge" rel="noopener noreferrer nofollow" target="_blank">linkedin.com/in/joshbenge</a>Listen to the Stodgy Waffle Podcast <a href="https://podcasts.apple.com/us/podcast/the-stodgy-waffle/id1470730800?ign-mpt=uo%3D4" rel="noopener noreferrer nofollow" target="_blank">podcasts.apple.com/us/podcast/the-stodgy-waffle/id1470730800?ign-mpt=uo%3D4</a><a href="https://twitter.com/KFC_UKI?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="noopener noreferrer nofollow" target="_blank">twitter.com/KFC_UK</a><a href="https://www.linkedin.com/company/kfc-uki" rel="noopener noreferrer nofollow" target="_blank">linkedin.com/company/kfc-uki</a><a href="https://www.instagram.com/kfc_uki/?hl=en" rel="noopener noreferrer nofollow" target="_blank">instagram.com/kfc_uki</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

KFC's Branding Recipe  (Josh Benge, KFC)