Are you ready to scale your business online? And in doing so, is there a way to keep online advertising from being a money pit for you? Which platforms should I use? And is one better than the other for my brand? All these questions are answered and more with Naira Perez, who joins the show sharing all her latest insights on the digital marketing game. Want to know more? Go to https://www.springhilldigital.com/ and connect with Naira directly at https://www.linkedin.com/in/nairaperez/. Enjoy this episode? Support the podcast at our Patreon found at Patreon.com/GoodAdvice.
Advertising to Generate Brand Awareness - with Naira Perez
eCommerce Marketing Podcast
Marketing Strategies Revealed in this Episode: What is the primary goal when advertising The checklist and framework that should be followed to get the most out of your ads Common mistakes committed in advertising Businesses that have been successful with their advertising campaign
How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Highlights: 0:52 - Instacart and its growing importance in the pandemic8:46 - Ownership and analysis of customer data12:46 - How to identify keywords, and opportunities, with Instacart paid search16:16 - How to get initial traction when a brand launches24:10 - How to prioritize when resources are limited SpringHill Digital's website
The Science of Social Media Advertising with Naira Perez
Social Media Lab LIVE!
We will be joined by advertising expert Naira Perez from SpringHill Digital to discuss the SCIENCE of advertising on social media . Naira has extensive experience in direct to consumer advertising for big Fortune 500 brands and is now taking this experience to help small to medium businesses. In this episode you'll learn:1. Why is audience definition important?2. Are followers still worth acquiring through advertising or should they all be acquired organically?3. What are the differences between Google advertising and social media advertising?4. Should businesses advertise on Bing? Is Bing dead or alive?5. When should a company hire an agency? (and what to ask to evaluate agencies)
Naira Perez is a WIP: from Logistics and Supply Chain to Digital Marketing
Work In Progress Podcast
Naira's Career ChangeNaira's career trajectory took a turn when she switched from a logistics and supply chain management major to a digital marketing specialist; her curiosity in data has driven her to different places and now she uses that love and curiosity to help small to medium clients achieve their marketing goals.Episode Timestamps 01:45 Introducing Naira02:48 Naira’s decision to pursue something different than what she studied04:44 How long has she been active in marketing06:02 Naira’s first marketing job07:31 Transitioning from direct response marketing to digital marketing 11:58 Differences between her old career and her new one16:37 Coming to realise Naira wanted to be her own boss18:10 Starting your own company VS switching to another one19:48 Naira’s plan of starting her own business24:23 The importance of having a mentor/someone to look up to25:27 What the heck is social media advertising anyways?28:55 Marketing on a shoestring budget30:09 What kind of marketing services do people with varying budgets get? 33:38 Naira’s typical clientele36:49 Naira’s advice to up and coming entrepreneurs with minimal following 40:20 Essential steps towards building a viable marketing campaign44:56 Naira’s tips on how to identify and connect with your target audience 48:09 Highlights and lowpoints of Naira’s career journey51:31 Naira’s vision for the future of her company55:36 Naira’s social linksAbout NairaNaira has over two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing.Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution. ResourcesWhere to find Naira: Website, Facebook, LinkedIn🎙🎙🎙🎙🎙About UsWe have more interviews on career change on our podcast! Head over there to check out more interesting stories!Want to learn more about why we care about career transitions? Check out Why Work In ProgressConnect us with someone who has an amazing career story at https://www.instagram.com/work_in_progress_blogs/ and firstname.lastname@example.org Music was used with permission. Credit: Happy by MBB https://soundcloud.com/mbbofficial
Facebook Digital Marketing Expert Naira Perez talks about getting started for $5
On Call with Chad McCall
Naira Perez Digital Marketing Expert with Facebook Ads discusses how the solo-preneur can still be successful for $5 a day in a super-competitive 2021. Do it yourself or use and agency? She explains interviewing an agency and learning the process with valuable information for any level of entrepreneur. Naira came from TV ads and mega companies and now specializes in the small business getting started in building a brand and getting leads!
Is digital advertising a part of your marketing strategy? Are you daunted by where, how, and when to place ads in this medium? Our guest today can help you master this vital element to a successful business. Naira Perez of SpringHill Digital has over two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing. Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and oﬄine, and optimizing ROI through generating qualified leads, better processes, and eﬀective planning and execution. From paid media, pay-per-click, integrated campaign design, and audience patterns to new platform initiatives — she does it all — but her specialty is in paid advertising. In this episode we discuss how to set an advertising budget, why cookies and cross-tracking are your friends, why developing your customer persona is so important and more! You will also find out the answer to why you get ads for sneakers while playing Spider Solitaire! Listen in! https://Linkedin.com/nairaperez/ http://www.springhilldigital.com/ https://www.facebook.com/springhilldigital/ …………………………………….……………………………………………………………………………. Thank you to our March Sponsor: &Marketing U Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive! &Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week. &Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success. Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads. For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
70 - Digital Marketing on a Shoe-String-Budget with Naira Perez
Freedom Slay Podcast
Naira Perez has over 20 yrs experience in marketing. She's worked with Fortune 500 companies and small businesses and in this episode we discuss paid media, marketing on a shoe string budget, marketing with a small social following, identifying customer behaviors and much more.Naira's Links:https://www.springhilldigital.com/https://www.springhilldigital.com/ihaveaplanFacebookLinkedIn
Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences
Digital Marketing with Bill Hartzer
On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer speaks with Naira Perez from Springhill Digital about paid media. We talk about audiences, defining your audience and potential customers. Also discussed are budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising.