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74 of The Best Podcast Episodes for David Meerman Scott. A collection of podcasts episodes with or about David Meerman Scott, often where they are interviewed.

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74 of The Best Podcast Episodes for David Meerman Scott. A collection of podcasts episodes with or about David Meerman Scott, often where they are interviewed.

Updated daily with the latest episodes

284 The New Rules of Marketing & PR (7th Ed) by David Meerman Scott

The Marketing Book Podcast
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information.

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter?

The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve.
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/david-meerman-scott-new-rules-marketing-pr-7

Jun 19 2020

54mins

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292 David Meerman Scott - How to Develop Fans in Your Fitness Business

The Fitness Business Podcast
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David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.

Jun 09 2020

36mins

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#CX 53: Creating a Fanocracy w/ David Meerman Scott

B2B Growth: Your Daily B2B Marketing Podcast
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with David Meerman Scott, author of Fanocracy, about creating fans from customers and customers from fans through human connection.

Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

May 21 2020

49mins

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Book Writing and its Marketing Advantages with David Meerman Scott

Marketing Growth Podcast
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Listen to Shane Barker and David Meerman Scott as they talk all about ebooks and the latest shifts in online marketing. David has written 11 books so far and in this podcast episode, he reveals his process of writing books. Some of his books have been translated to at least 30 languages too. 

Listen to the entire podcast episode now: https://www.shanebarker.com/podcast/david-meerman

Want to learn all about content marketing? Check out this ebook: https://shanebarker.com/content-marketing-ebook/

Apr 15 2020

48mins

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David Meerman Scott: Authors in Quarantine Getting Cocktails

The Marketing Book Podcast
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David Meerman Scott: Authors in Quarantine Getting Cocktails

(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/david-meerman-scott

Apr 08 2020

34mins

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Episode #373: Turning Customers into Fans with David Meerman Scott

Future Squared with Steve Glaveski - Helping You Navigate a Brave New World
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David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.

His latest books, Fanocracy: Turning Fans into Customers and Customers into Fans, unpacks how some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear. They embody the most powerful marketing force in the world: die-hard fans. The book has been endorsed by the likes of Seth Godin and its foreword was written by Tony Robbins.

We discussed:

  • The difference between a fan and a customer
  • How neuroscience plays a significant role when it comes to turning people into fans
  • How to build your tribe, even if you’re a completely virtual company

We explore examples of fandom ranging from companies such as Me Undies, Hagerty Insurance, Microsoft, through to the Grateful Dead, Iron Maiden and Radiohead, so strap yourself in for a conversation on how to build your tribe of devoted fans.

Show Notes:

Amazon: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004

Audiobook: https://www.audible.com.au/pd/Fanocracy-Audiobook/0593148517

Web: Fanocracy.com | Davidmeermanscott.com

Twitter: @dmscott

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Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

Mar 06 2020

55mins

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SPOS #708 - David Meerman Scott On Creating Passionate Fans

Six Pixels of Separation Podcast - By Mitch Joel
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Welcome to episode #708 of Six Pixels of Separation.

Here it is: Six Pixels of Separation - Episode #708 - Host: Mitch Joel. The bestselling author, David Meerman Scott, wants businesses to focus more on developing fans than customers. He would know. He is a fan of live music, collecting artifacts from space, and so much more. He also happens to be a marketing strategist who has written eight books (all of which have done exceedingly well). He may be best known for The New Rules of Marketing & PR, but his body of work also includes, The New Rules of Sales and Service, Real Time Marketing and PR, Marketing The Moon, Marketing Lessons From The Grateful Dead, Eyeball Wars and World Wide Rave. Most recently, he published the book, Fanocracy - Turning fans into customers and customers into fans. For this book he worked with a co-author (who also happens to be his daughter), Reiko Scott. Let’s dive into how brands can think differently about their customers, and debate whether or not all businesses are worthy of having fans. Enjoy the conversation...

Feb 02 2020

59mins

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38: Converting Customers Into Fans Who Grow Your Business for You with David Meerman Scott

BiggerPockets Business Podcast
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Do you hate marketing? Do you hate sales? Do you wish there was an easy way to grow your customer base and your profits without relying on all the old bread-and-butter sales and marketing techniques that everyone else is using? 

Today’s guest provides us a path to business growth that doesn’t hinge on being a professional marketer or salesperson.

David Meerman Scott—bestselling author of 11 books, including the just released Fanocracy—explains to us why the most powerful marketing force on the planet isn’t social media, television commercials, or any other traditional marketing technique. Instead, it is the ability to convert our customers into loyal fans. And he tells us how we can convert customers in our businesses into super-fans, helping us to scale and grow our business in ways that we’ve never considered.

David uses everything from neuroscience research to the band Grateful Dead to show us how we can convert our customers into brand ambassadors for our businesses. Whether your business is a product or a service, whether you have a recurring relationship with your customers or you only engage with them once in a lifetime, David’s techniques will provide you the tools you need to get your customers to grow your business for you.

And make sure to listen for David’s suggestion on using selfies to grow your business! It's brilliant.

Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!


In This Episode We Cover:

  • How to create fandoms to grow your business
  • Discover how the 4 levels of proximity could help you get noticed
  • Why you should take more selfies
  • Characteristics that make a true fan
  • How to convert your customers into loyal fans
  • A story that turned David into a fan of a company
  • Giving freely vs. giving with the expectation of receiving something
  • Why you shouldn't pay for attention
  • And SO much more!


Links from the Show


Check the full show notes here: http://biggerpockets.com/bizshow38

Jan 14 2020

1hr 4mins

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261 Fanocracy by David Meerman Scott

The Marketing Book Podcast
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Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/fanocracy-david-meerman-scott

From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.   How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans.   In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:   ·         MeUndies, the subscription company that’s revolutionizing underwear ·         HeadCount, the nonprofit that registers voters at music concerts ·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers ·         Hagerty, the classic-car insurance provider with over 600,000 premier club members ·         HubSpot, the software company that draws 25,000 attendees to its annual conference   For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

Jan 10 2020

1hr 13mins

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EP82: The New Rules of Marketing with Strategist and Author David Meerman Scott

The DigitalMarketer Podcast
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David Meerman, online marketing strategist and author of The New Rules of Marketing and PR, joins Jenna this week to talk about what marketing strategies are on the horizon. In this episode, David explains how he uses neuroscience to create his marketing strategies, steps to fix your content when you realize that it’s not creating raving fans, and how to use your employees to promote your business.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 06 2020

38mins

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