Peter Eliopoulos's guest appearances

Peter Eliopoulos

Pros & Content

Rob Brown

Kristin Lemkau

Kevin Thompson

David Lang

Booz Allen Hamilton

Alex Moore

Phillip Morris

Todd Barr

Booz Allen

Alicia Tillman

Marc Appel

Amanda Brinkman

David S. Cohen

Ben Stuart

Adam Blitzer

OwlTail

Today on Pros &amp; Content, we’re joined by Peter Eliopoulos, former CMO of M&amp;T Bank, where he still serves as a senior advisor. Peter’s long career in marketing has taught him a thing or two about the importance of content. He talks with Knotch CEO Anda Gansca about his experience building high-performing content teams from scratch.Peter looks at all marketing through a scientific lens and rejects easy answers. He says his content succeeds because it comes from a place of intellectual engagement. His approach to content marketing is scientific and curated by data, business context, essential customer needs, and countless other factors. This episode was recorded in February of 2020.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on Pros &amp; Content, we’re joined by Peter Eliopoulos, former CMO of M&amp;T Bank, where he still serves as a senior advisor. Peter’s long career in marketing has taught him a thing or two about the importance of content. He talks with Knotch CEO Anda Gansca about his experience building high-performing content teams from scratch.Peter looks at all marketing through a scientific lens and rejects easy answers. He says his content succeeds because it comes from a place of intellectual engagement. His approach to content marketing is scientific and curated by data, business context, essential customer needs, and countless other factors. This episode was recorded in February of 2020.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Peter Eliopoulos (Senior Advisor, Former-CMO at M&T Bank)