46 Podcast Episodes
Latest 25 Mar 2023 | Updated Daily
The Power of Consistency in Email Marketing with Jason Resnick
Youpreneur: The Profitable Personal Brand Expert Business!
In this episode, Jason Resnick joins Chris to discuss all things email marketing when it comes to building a profitable business around your expertise. They deep dive into the importance of consistency and why a lot of entrepreneurs struggle with it, as well as Jason’s top tips for testing your list and finding out what works well. Jason also emphasizes why it’s vital to offer both free and paid content to your subscribers, and the need for improvement in your email marketing strategy, regardless of how big your email list is or how long you’ve been in the game for! Episode Timestamps[05:24] - Why entrepreneurs struggle with their email marketing [07:13] - The results Jason saw when he became more consistent[13:10] - The power of repurposing existing content [15:45] - Jason’s top tips for curating new ideas[20:18] - How to improve the health of your email listEssential Learning Points From This EpisodeWhy we struggle with email marketing is a mindset thing, not a capability thingWhen you consistently show up, that’s your competitive advantageIt’s not about how big your list is, it’s about how engaged those people areNot being worried about being too ‘salesy’, you’re solving a problem for your audienceImportant Links & Mentions From This Episode Check Out Nurture KitApply for Chris’ Inner Circle, the Round Table MastermindTake the Next Step Business AssessmentSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast ArchiveThank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
20 Mar 2023
SPI 663: How to Actually Win with Email Marketing with Jason Resnick
The Smart Passive Income Online Business and Blogging Podcast
15 Mar 2023
Automate Your Marketing Featuring Jason Resnick
Smashing the Plateau
Jason Resnick is a marketing automation expert, founder of NurtureKit, and a recovering web developer. In today’s episode of Smashing the Plateau, you will learn how to engage your clients with email. Jason and I discuss:How Jason hones his unique skills at the intersection of digital data and human behavior[06:06]Understanding human behavior relevant to email marketing[08:18]Learning the methodology to develop expertise[13:00]How to identify the motivation of your ideal client [14:37]Knowing your ideal clients through motivation and emotion [18:09]Learning the methodology to develop expertise [12:59]Identifying ideal clients [14:37]The difference between email automation and simple automation [17:50]His experience as part of online communities [22:44]The importance of community [24:49]Learn more about Jason at https://nurturekit.co/stp Thank you to Our Sponsors:The Smashing the Plateau CommunityCircle
12 Dec 2022
Jason Resnick - Masterclass In Pragmatic Email Automation
Email automation guru Jason Resnick joined me on Ditching Hourly to geek out about serving subscribers more effectively with less effort.We ended up chatting for 90+ minutes, and Jason gave a master class on leveraging basic email automation techniques to create outsized results for your audience and your business.If you have a mailing list, this is a must-listen episode. If you don’t, it’s time to start :-)Jason's links: Jason Resnick NurtureKit Double Opt-in
6 Sep 2022
Leveraging Email Marketing To Build Strong Businesses With Jason Resnick
Show Notes Jason Resnick has been floating around my digital circles since his days as a web developer in the WordPress community. When I used Twitter more heavily, I would always see his name popping up in conversations about email marketing and always had something helpful to share — a link to a blog post, […]
23 Aug 2022
Episode 158: Email Marketing Automation With Jason Resnick
The SDM Show
Rob Cairns sits down with Jason Resnick to discuss one of there favorite topics - Email Marketing Automation. Show Highlights: Why Email Marketing Automation. Things to think about when doing Email Marketing Automation. Why Never to use firstname.lastname@example.org Why constancy matters. How to setup your email marketing automation.
14 Oct 2021
BDTP. Segments & Lead Scoring with Jason Resnick
UI Breakfast: UI/UX Design and Product Strategy
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesNurtureKit — Jason’s consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar software Follow Jason on TwitterSubscribe to Jason’s NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10 Sep 2021
Segments & Lead Scoring with Jason Resnick
Better Done Than Perfect
What are the best ways to segment our marketing lists and nurture subscribers toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Visit our website for the detailed episode recap with key learnings.NurtureKit — Jason’s consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar softwareFollow Jason on TwitterSubscribe to Jason’s NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
10 Sep 2021
Jason Resnick - New York, NY - NurtureKit
Business In Boardshorts
EP14: In today's episode we talk with Jason Resnick from New York. Jason founded NurtureKit in 2010. He provides marketing and email automation services for clients who are looking to build a stronger relationship and make more sales from their email list.
24 Feb 2021
Humane Email Automation with Jason Resnick
The Business of Authority
Why getting clear on the critical path your clients and buyers travel with you may be the single most important thing you do.Defining the singular purpose of your emails and automation.Not getting ahead of yourself with “fancy” automation and why keeping it simple will pay dividends.Making more sales through your email automation by meeting your buyers where they are and helping them solve their problems.Another way to think about your “cold” subscribers and when/how to let them go.Quotables“There are two trigger points in any purchase: one is the intent and the other is motivation.”—JR“The faster you can understand your audience base and who your customer is, the faster you can make a sale, the faster you can help them and the faster they become repeat customers.”—JR“Segmentation is understanding a group of people and who they are at the level where they’re all the same…and being able to tailor their experience according to that.”—JR“What’s your critical path? When somebody comes in, what do you want them to go to next, what do you want them to buy first, what do you want them to buy second, what do you want them to buy third…then figure out what those conversion points are.”—JR“That daily (or weekly) blast or broadcast or newsletter has a single purpose: and that’s to offshoot people into your next step…I always call it the “tell me more” campaign.”—JR“If you’re selling virtual workouts, don’t give recipes as your lead magnet.”—JR“It’s best to write all of these things (how you want the automation to flow) out in a document first and then apply them into the platform second.”—JRLinksNurtureKit Jason on Twitter
22 Feb 2021