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Luke Carthy

22 Podcast Episodes

Latest 3 Dec 2022 | Updated Daily

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SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy

Keep Optimising

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. He's back AGAIN on the show to share his insight on why you should get your CRO fixed before your SEO. AND sharing LOTS of great new tips to improve your SEO and CRO performance. PLUS we're talking GA4, Google Analytics 4 as well.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by KlaviyoThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

40mins

18 May 2022

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eCommerce SEO and Transformation to Drive Growth - with Luke Carthy

eCommerce Marketing Podcast

Marketing Strategies and Topics Covered in this Episode: Customer retention vs. customer winback strategies The main aspects of SEO that an ecommerce business should focus on Specific SEO strategies that should be used specifically to drive growth Examples of businesses that have implemented successful SEO growth strategies

33mins

8 Mar 2022

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Luke Carthy on DTC and making the world better with e-commerce

Tech Bound Podcast

TIMESTAMPS0:00 Introduction0:50 Fighting injustice and prejudices with e-commerce7:44 What it's like to start a DTC business as an SEO10:48 The vision for Afrodrops15:25 Improving internal search for e-commerce20:05 Internal search best practices21:11 The DTC brands and marketplaces that are killing it right now26:40 The impact of the pandemic on e-commerce30:41 Growth categories in e-commerce35:19 The next generation of e-commerce37:58 The challenge of going from offline retail to e-commerce SHOW NOTEShttps://afrodrops.comhttps://lukecarthy.comhttps://www.asos.comhttps://www.heinz.comhttps://www.fast.cohttps://www.shopify.comhttps://stripe.comhttps://www.cnbc.com/2021/02/10/walmarts-use-of-tiktok-will-likely-continue-even-if-oracle-deal-unravels.htmlhttps://www.primark.com FOR MORESubscribe to the Youtube channelSubscribe to the Growth MemoFollow me on TwitteriTunesSpotifySimplecast channel

43mins

31 Aug 2021

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SEO: Perfecting your faceted navigation with Luke Carthy

Keep Optimising

My guest is the brilliant Luke Carthy. SEO consultant, CRO expert, and new eCommerce startup founder! And we're discussing how to leverage your faceted navigation (your product filters) to maximise SEO performance, AND improve conversion rates.Get all the links and resources we mention at KeepOptimising.comRegister now for the FREE eCommerce MasterPlan Virtual Summit 2021 at keepopt.com/summitEpisode sponsored by KlaviyoThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

33mins

9 Jun 2021

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WooCommerce startup Afro Drops' Rollercoaster continues! With Luke Carthy

eCommerce MasterPlan

This year we’re following a startup from launch through their first 12 monthsIn episode 314 we did our first catch up with Luke and the Afro Drops story, discussing why he started, how he made the initial decisions to go with WooCommerce, and to sell other people’s products not his own. It’s now time to see how all his launch plans have gone and to be fair it's been a roller coaster. Brexit and the Suez Canal issues have all had an impact, and Luke's spent a lot of time trying to work (and finding the answer!) to why aren't sales growing faster??Get all the links and resources we mention at eCommerceMasterPlan.comRegister for our eCommerce MasterPlan Virtual Summit for free via eCMP.info/summitThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

34mins

24 May 2021

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After The Buy Button Season 1 Episode 3 - Luke Carthy, LukeCarthy.com

After The Buy Button

Luke Carthy, eCommerce Growth Consultant and renowned SEO expert joins us on episode 3 to explain the many factors to consider and encourage retention onsite after the buy button. 

24mins

30 Mar 2021

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Luke Carthy launches Afro Drops on WooCommerce. What's the plan for the first 6 months?

eCommerce MasterPlan

Luke Carthy is a well known eCommerce CRO and SEO specialist, AND now the founder of Afro Drops. We're chatting about how he got to live, why he's not creating his own products, why he chose to launch with WooCommerce, and what he has planned for the first 6 months. We'll be catching up with Luke again in episode 330 to see how things are going and what he's doing to grow the business in the first 12 months.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

37mins

1 Feb 2021

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Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

Keep Optimising

Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by KlaviyoThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

42mins

20 Jan 2021

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The One Where We Chat eCommerce and CRO with Luke Carthy

WTSPodcast

This week, Sarah is joined by eCommerce and Conversion Rate Optimisation (CRO) consultant, Luke Carthy.Like every guest, Sarah does a quick fire question round where we find out Luke’s guilty pleasure, the last thing he ate, least favourite algorithm update, whether being organised or attention to detail is better, plus much more.After the quickfire, Luke chats to Sarah about how he got into the industry, how he got into CRO and what he enjoys most.Sarah chats to Luke all about CRO and eCommerce, some of the topics include what it is and why businesses should care, biggest challenges and what to measure.Luke also talks about pet peeves with CRO, super smart CRO tactics he has seen on websites and where to go to learn more about this fascinating subject.This week’s feature is an old favourite… but which one? Only one way to find out!ResourcesMastering In House SEO (Book)Room 101 (TV Show)Opie OilsCXLEconsultancyWhere to find LukeTwitter - https://linkedin.com/in/lukecarthy LinkedIn - https://twitter.com/mrlukecarthy Website - https://lukecarthy.com/ 

43mins

28 Sep 2020

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#565 eCommerce Features and Functions that Users Find Irresistible: Interview with Luke Carthy

The SiteVisibility Internet Marketing Podcast

It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through virtual and augmented reality.eCommerce consultant Luke Carthy spends a lot of his time analysing the world of online retail and helping eCommerce companies grow. He is the perfect guest to join us on the topic of 'eCommerce Features and Functions that Users Find Irresistible'.In this episode we discuss:Recommendations for companies that in market-leading positions continually striving to maintain their competitive edgeeCommerce features that have moved from 'nice-to-haves' to expected by customersThe most engaging eCommerce features and functions in 2020New eCommerce software we think you'll loveCONNECT WITH LUKE:https://lukecarthy.com/https://twitter.com/mrlukecarthyhttps://uk.linkedin.com/in/lukecarthyALSO MENTIONED ON THIS EPISODE:https://www.serpsketch.com/https://www.sistrix.com/https://www.freshrelevance.com/https://www.sailthru.com/https://www.sailthru.com/https://www.seomonitor.com/https://www.contentkingapp.com/https://littlewarden.com/https://www.youtube.com/watch?v=hK3nAy1g-7kCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

38mins

3 Sep 2020

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