Jill Layfield's guest appearances

Jill Layfield

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There have been gigantic industry shifts across different sectors of the fashion, and outdoor spaces, over the last 20 years. Somewhat surprisingly, there are some interesting overlaps between what might be seen as disparate markets, and here to comment on her experiences working in these areas of consumer brand building is the amazing Jill Layfield. Most recently, Jill was the CEO of Tamara Mellon, a position she stepped down from at the end of 2021, and before that she was the CEO of Backcountry for over ten years! Today we have the honor of speaking to Jill about her journey, and what has inspired her biggest career decisions. Jill talks about risks and safety, her connection to the outdoors, the impacts of the pandemic, and so much more. We hear from her about the biggest influences she has encountered and why she feels compelled to carry the torch for more women to lead in the outdoor industry. In a conversation jam-packed with insight and illumination, Jill's warm and personable energy shines through, making this is a truly unmissable episode! Key Points From This Episode:A look at the common thread of consumer brand building throughout Jill's career. Jill's recent departure from Tamara Mellon, and some thoughts on what's next! A little bit about the Tamara Mellon brand and Jill's role at the company. Thoughts on the strengths and weaknesses of the direct-to-consumer model. Comparing the fashion and outdoor industries and how Jill fit her skill set into each.   Luxury brands and the pandemic; Jill unpacks the surprising resilience of the space. A look back at the period around Jill's big decision to start working at Backcountry.  Jill talks about John Malone, Liberty Media, and their interest in the outdoor industry. Making the transition to CEO; the resources and people that aided Jill along the way.  The mission at Camber and Jill's involvement in their work. Jill talks about how Sally Jewell influenced and inspired her along her journey.  Why Jill sees her parents as heroes and their ethos of balance and hard work. Some of Jill's favorite outdoor destinations around LA! Advice around safety and risk that Jill has found very useful.Four final questions for Jill: her favorite business book, advice for EREM, desert memory, and a call to action! Links Mentioned in Today’s Episode:Jill Layfield on LinkedInTamara MellonJimmy ChooBackcountryTamara Mellon Easy RiderShutterflyLiberty MediaJohn MaloneBergfreunde OrvisCamberSally JewellREIJohn BreseeBen HorowitzThe AlpinistNoah SchwartzEREMEREM on Instagram

There have been gigantic industry shifts across different sectors of the fashion, and outdoor spaces, over the last 20 years. Somewhat surprisingly, there are some interesting overlaps between what might be seen as disparate markets, and here to comment on her experiences working in these areas of consumer brand building is the amazing Jill Layfield. Most recently, Jill was the CEO of Tamara Mellon, a position she stepped down from at the end of 2021, and before that she was the CEO of Backcountry for over ten years! Today we have the honor of speaking to Jill about her journey, and what has inspired her biggest career decisions. Jill talks about risks and safety, her connection to the outdoors, the impacts of the pandemic, and so much more. We hear from her about the biggest influences she has encountered and why she feels compelled to carry the torch for more women to lead in the outdoor industry. In a conversation jam-packed with insight and illumination, Jill's warm and personable energy shines through, making this is a truly unmissable episode! Key Points From This Episode:<ul><li>A look at the common thread of consumer brand building throughout Jill's career. </li><li>Jill's recent departure from Tamara Mellon, and some thoughts on what's next! </li><li>A little bit about the Tamara Mellon brand and Jill's role at the company. </li><li>Thoughts on the strengths and weaknesses of the direct-to-consumer model. </li><li>Comparing the fashion and outdoor industries and how Jill fit her skill set into each.   </li><li>Luxury brands and the pandemic; Jill unpacks the surprising resilience of the space. </li><li>A look back at the period around Jill's big decision to start working at Backcountry.  </li><li>Jill talks about John Malone, Liberty Media, and their interest in the outdoor industry. </li><li>Making the transition to CEO; the resources and people that aided Jill along the way.  </li><li>The mission at Camber and Jill's involvement in their work. </li><li>Jill talks about how Sally Jewell influenced and inspired her along her journey.  </li><li>Why Jill sees her parents as heroes and their ethos of balance and hard work. </li><li>Some of Jill's favorite outdoor destinations around LA! </li><li>Advice around safety and risk that Jill has found very useful.</li><li>Four final questions for Jill: her favorite business book, advice for EREM, desert memory, and a call to action! </li></ul> Links Mentioned in Today’s Episode:<a href="https://www.linkedin.com/in/jill-layfield-a09162/" rel="nofollow" target="_blank">Jill Layfield on LinkedIn</a><a href="https://www.tamaramellon.com/" rel="nofollow" target="_blank">Tamara Mellon</a><a href="https://row.jimmychoo.com/" rel="nofollow" target="_blank">Jimmy Choo</a><a href="https://www.backcountry.com/" rel="nofollow" target="_blank">Backcountry</a><a href="https://www.tamaramellon.com/products/easy-rider-short" rel="nofollow" target="_blank">Tamara Mellon Easy Rider</a><a href="https://www.shutterfly.com/" rel="nofollow" target="_blank">Shutterfly</a><a href="https://www.libertymedia.com/" rel="nofollow" target="_blank">Liberty Media</a><a href="https://www.forbes.com/profile/john-malone/" rel="nofollow" target="_blank">John Malone</a><a href="https://www.bergfreunde.eu/" rel="nofollow" target="_blank">Bergfreunde</a> <a href="https://www.orvis.com/" rel="nofollow" target="_blank">Orvis</a><a href="https://camberoutdoors.org/" rel="nofollow" target="_blank">Camber</a><a href="https://www.nature.org/en-us/about-us/who-we-are/our-people/sally-jewell/" rel="nofollow" target="_blank">Sally Jewell</a><a href="https://www.rei.com/" rel="nofollow" target="_blank">REI</a><a href="https://www.backcountry.com/explore/remembering-john-bresee-1966-2019" rel="nofollow" target="_blank">John Bresee</a><a href="https://www.forbes.com/profile/ben-horowitz/" rel="nofollow" target="_blank">Ben Horowitz</a><a href="https://www.rottentomatoes.com/m/the_alpinist_2021" rel="nofollow" target="_blank">The Alpinist</a><a href="https://www.linkedin.com/in/noahswartz" rel="nofollow" target="_blank">Noah Schwartz</a><a href="https://eremlife.com/" rel="nofollow" target="_blank">EREM</a><a href="https://www.instagram.com/erem_desert/" rel="nofollow" target="_blank">EREM on Instagram</a>

Episode 3: Jill Layfield | From Backcountry.com to Stilletos

Jill Layfield is co-founder and CEO of Tamara Mellon which offers apparel and accessories for women. The company has raised close to $90 million from New Enterprise Associates, AAF Management Ltd., Quadrille Capital, and Centricus.

Jill Layfield: From Waitress To Raising $90 Million For Her Fashion Startup