Former Group M CEO Rob Norman and Tailify discuss the future of influencer marketing
Influence Lab with Tailify
This week Tailify’s co-founder, Fredrik Martini, sat down with one of the most interesting people in marketing, Rob Norman. Rob is the former Global Chief Digital Officer and CEO of Group M and is an irrefutable icon of the media industry. We discussed everything from the creative process, to data and influencer marketing. This thought-provoking and insightful podcast offers a window into his fascinating career and how he predicts the future of influence will evolve. You can listen to the full episode here, but we’ve summarised some of our favourite parts from Rob’s interview below. Q: Looking back at your career, do you see any patterns when it comes to what gives you energy?A: I’ve come to believe that if you go to work interested, then your day is likely to be interesting. So I have tried all of the time to be interested in what I do, the people I do it with, the people I work for and the context of what I do.I always try to extract something interesting from everything I do. Q: I don’t think I’ve asked you this before, but what does influence mean to you?A: I had a feeling you would ask me this, I suppose influence in the commercial sense is the leverage of some combination of celebrity, authority, relevance, and relatability. So celebrity is someone who is well known, authority is someone whose opinion you would trust or value, relevance is that opinion is in the category of the brand and relatability means that I can feel some kind of personal connection. For me, those are the four pieces you must activate to leverage influence. To hear Rob discuss what’s missing for influencer marketing to get full buy-in from the media industry, and much more - listen to the full podcast on Influence Lab, or search ‘Influence Lab by Tailify’ on iTunes or Spotify. About TailifyAs an agency, our mission is to advance the science of influence. To that end, we launched a learning platform called The Influence Lab where we’re hosting accessible educational videos from our own research and expert contribution. The podcast area of this lab invites experts to delve deep into their perspective of influence and how it is shaping today’s world. See acast.com/privacy for privacy and opt-out information.
Author and Co-Host of 'The Backline' Rob Norman on Presence
A name synonymous with Toronto Improv, and author of the cool book, Improvising Now: A Guide to Modern Improv, Rob Norman helps crack the code on what presence could mean to an improviser. They continue to chat about conflict in scenes, walk-ons, and a multitude of helpful ideas for any improviser to take to their next performance. ICNCommunity guest is Gauravi Shah, who speaks on the Toronto improv scene and how the transition into the Cincinnati community was so beneficial.Special guest: Rob NormanIC Community Guest: Garuavi ShahGuest Co-Host: Colin ThorntonStinger Notes by Daniel ZimmerEditing and Sound Deisgn by Brenden DavisSponsored by: Oozebear.com, Patreon.com/improvcincinnatiProduced by: Improv Cincinnati
Obesity and its Impact on Fertility with Prof Rob Norman
Prof Rob Norman is a Medical Director and Fertility Specialist at Fertility SA, who discusses the implications of obesity on reproduction and fertility in this Healthed episode.See omnystudio.com/listener for privacy information.
The well-known and widely-respected Rob Norman joins the show this week. Before retiring, Rob served as GroupM’s North American CEO and global chief digital officer. In today’s episode, Rob and Kevin talk about creating a resume that highlights your superpowers, the need to be self-aware and civil to one another now more than ever, and how we can still try to maintain social relationships during this remote time. Takeaways: While many of us are lucky to have a job where we can work from home, we are missing out on getting a feel for what our coworkers and colleagues are up to via osmosis from walking and talking with them. Rob discusses the new form of division where people are forced back to work due to the nature of their work, or the nature of their domestic situation. We must be mindful of businesses that are dependent on large populations for their survival. The more we are self-aware and thoughtful of other people, the more we lessen the risk of harm for the entire population. While we are social creatures and need personal relationships in work and personal life to remain healthy, we can moderate how we engage in social activities to make them safer. Instead of viewing your resume as just one isolated job after another, think about what you can offer now that no one else has done. Yes, some people are close to you for clout, while some are your true friends. When you have a career like Rob where you are truly respected and endeared, they still stick around after retirement. While we may have seen large budget cuts at the start of the pandemic, Rob delineated that it is a response to the emergency, not a reason for us to panic that the industry has changed completely. Quotes: “Don’t think about your resume as a series of jobs, but try to deconstruct it to find a superpower that can arise from something you have done. “A lot of people have a relationship with your business card, and a lot of people have a relationship with you. Sometime’s it’s both.” Mentioned in This Episode: @robnorman @GroupMWorldwide Ad Age
ASD and Sue talk to Rob Norman about his plans now he has stepped down from GroupM's Global Chief Digital Officer role,what agencies need to focus on in the next 18 months and what people need to do in 2018 to be better experts. You can follow Rob on @RobNorman, Sue on @SueU and ASD @ASDTheBrand
This week, the boys frustrate Richard Garfield (Rob Norman), as they try to solve the death of Richard Garfield.As he fights through the fog of trying to remember what happened to him, the boys discuss topography, Mama the dog, and how much Richard despises Griffin and Steve kissing through his body.
Rob Norman of GroupM - Why Digital Marketing is Like Watching 6-Year Olds Play Soccer
Madison & Culture
GroupM’s Rob Norman shares an abundance of insights from an intimate dinner at Martha’s Stewart house to the experience of sharing the building of his own house on Facebook. Hitting on the big topics facing advertisers today, Sable and Norman cover the distinction between Brand Equity and Brand Activation in understanding the value of Targeting, a definition of “TV” and how future programming will impact advertisers, and why we need to pay attention to where consumers are deriving the most value.