Whitney Dailey's guest appearances

Whitney Dailey

The Engage For Good Podcast with Alli Murphy

ANA Podcast Network

Beyond Profit Podcast

Porter Novelli

Carol Cone

David Hessekiel

Tiki Barber

Anne Bahr Thompson

Icema Gibbs

Susan G. Komen

Vincent Stanley

Joseph Jaffe

Michelle Peluso

Jason White

Alicia Tillman

Katrina McGhee

Jim Stengel

Chef Roy Choi

OwlTail

One of the biggest challenges in the social impact space is putting metrics and measurements around purpose-focused initiatives and getting a handle on WHY consumers do the things that they do. Luckily for us, Porter Novelli's Senior Vice President, Marketing, Research &amp; Insights Whitney Dailey is on the case! In this episode, Whitney and Megan chat about two absolutely fascinating studies that have recently been released by Whitney and her team. The first is about the  prevalence of cancel culture (and what brands can do if they ARE cancelled). The second is a deep dive into consumer behavior and how emotional or "gut" reactions to brands can drive action and where purpose fits in that complex equation. These are two studies you're going to want to read if you haven't already so buckle your seatbelts for some social impact data goodness with Whitney Dailey. Links &amp; Notes Business of Cancel Culture Study Purpose Perception Study

<p>One of the biggest challenges in the social impact space is putting metrics and measurements around purpose-focused initiatives and getting a handle on WHY consumers do the things that they do.</p> <p>Luckily for us, Porter Novelli's Senior Vice President, Marketing, Research &amp; Insights Whitney Dailey is on the case! In this episode, Whitney and Megan chat about two absolutely fascinating studies that have recently been released by Whitney and her team.</p> <p>The first is about the  prevalence of cancel culture (and what brands can do if they ARE cancelled). The second is a deep dive into consumer behavior and how emotional or "gut" reactions to brands can drive action and where purpose fits in that complex equation.</p> <p>These are two studies you're going to want to read if you haven't already so buckle your seatbelts for some social impact data goodness with Whitney Dailey.</p> <h3>Links &amp; Notes</h3> <ul><li><a href="https://www.porternovelli.com/findings/the-2021-porter-novelli-the-business-of-cancel-culture-study/" rel="nofollow" target="_blank">Business of Cancel Culture Study</a></li> <li><a href="https://www.porternovelli.com/findings/purpose-perception-porter-novellis-implicit-association-study/" rel="nofollow" target="_blank">Purpose Perception Study</a></li></ul>

Cancel Culture and Consumer Behavior Research With Porter Novelli’s Whitney Dailey

Saying goodbye to 2020! On this year's last episode, we catch up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.

Beyond Profit - A Discussion with Porter Novelli’s Whitney Dailey