Brie Read from Snag Tights on building a business and a community
The Joy of Marketing
Brie Read is the founder of Snag Tights and a size acceptance campaigner. Snag's sales are rocketing as they provide tights for women who can't find a good fit elsewhere while at the same time challenging perceptions with beautiful photography.She shares her success recruiting customers through social and Snag's rapid international expansion.It's a really inspiring story and another example of a business doing well and doing good.
Ep 07: Brie Read - How Being Customer Focused Resulted in Insane Growth in 2 Years
eCom@One with Richard Hill
Brie Read is the CEO of SNAG Tights, a hugely successful eCommerce company that started in 2017. In such a short period of time, the company already receives over 3,000 orders every single day. Her customers are at the heart of her business model and she strongly believes that she co-owns her business with her customers, which has led to her large social media following and customer retention. She is a self confessed data nerd, who stresses the importance of measuring the right metrics for success. She talks about the motivation behind SNAG and how she created a £2million a month company from nothing. Tips for finding the perfect manufacturer to ensure maximum quality. How Facebook ads have accelerated her success and the fact that all her social media content is customer led. The importance of being truly customer focused and how she has achieved this. The importance of never staying complacent if you want to scale your business and how being unconventional is at the centre of SNAG’s strategic model..
Find out how Brie Read has grown Snag to £2m per month in just 2 years
Brie Read is the CEO of Snag, selling tights to ladies of all sizes all around the world. Brie founded the business 2 years ago and now doing £2million per month. We talk about a whole host of growth related subjects including why to not do email marketing and black friday, why to do Facebook Ads, how to build a community, running your business from a mobile phone and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
You need Empathy and Two Laptops to Make £2 Million a Month - Brie Read and Tom Martin from Snag Tights
The Back Yourself Show with Tom Fairey
Brie Read and Tom Martin, the founders of Snag Tights turned an embarrassment into a business that turn over £2m a month in under two years! In this episode you'll learn about the best practices for social ads, the power of empathy with your customers and the importance of working on your terms. CUTS3:39 - 8:10 - An Embarrassing Accident To £1m A Month In 1 Year. How Was Snag Tights Born.15:58 - 20:23 - Empathy Is The Superpower Of Social Advertising30:41 - 32:00 - What You Need To Run A Retail Business With 3000 Orders A Day33:38 - 37:52 - Facebook Advertising Isn’t Rocket Science, It’s Logic38:10 - 42:26 - Why Work Is Something You Do, Not Where You Go. TOP QUOTES“The biggest mistakes companies make with adverts, is that they don’t experiment” - Brie Read“Don’t waste time trying to beat the Facebook algorithm. Facebook doesn’t sell for you. If your product and advert are great, people will buy from you” - Tom Martin“You need to work on your terms. Turn off email notifications, if it’s important, someone will call you” - Brie Read ABOUT THE SHOWWe’re here for the dreamers, the creators, the builders, the inventors, the founders. Each week we get advice, wisdom and inspiring stories from savvy investors and candid startups, for those thinking about taking starting their own company and those who are in the early stages. Everyone has what it takes to control their destiny, so we want everyone to know how they can back themselves and do it. SUBSCRIBE: https://www.youtube.com/channel/UCEVS9RaapbpTJNc9sxQUaaASpotify: https://open.spotify.com/show/0xe689AtPTEK2IxoGUQcMb?si=T41c6HuETwGRFNYoT3Bd7AWebsite: https://backyourself.showInstagram: https://www.instagram.com/backyourselfshowTwitter: https://twitter.com/backyourselfpodYouTube: https://www.youtube.com/channel/UCEVS9RaapbpTJNc9sxQUaaAMedium: https://medium.com/@thomasfaireyAbout the host;Obsessively searching for best practice, annoyingly competitive, believes everyone has it in them to be a winner.FAQs:Age: 36Home: London, UKBackground: FinTech, Data, Sales, MarketingCompany: StakesterWebsite: https://www.stakester.comPassions: Family, Coffee, Rugby, Martial Arts, Guitar Solos, Historical Fiction, StartupsChairwoman: Nancy the Magical Cockapoo, First of her name, Princess of Hampstead, Chaser of balls, and Swimmer of lakes. Studio: https://www.onefineplay.comProducer: James Bishop @itsjamesbishop https://twitter.com/onefineplay
EP 4: Building a £12 Million Business with Brie Read from Snag Tights
The Amanda Perry Podcast
In this episode I am joined by Brie Read from Snag Tights. In a little over a year Brie has built Snag Tights up to be a brand loved by thousands and generating over £1million a month. Listen in and find out how... Find out more about Brie and Snag Tights HERE Don't forget to subscribe and leave a review, and keep the conversation going in my FREE FB group HERE
Reaching £2M Online Sales in Year 1 with Brie Read
About the episode:For this first episode I sit down with Brie Read, a seasoned digital marketer and successful e-commerce entrepreneur. Former data analyst and CEO of Diet Chef, Brie ran a Facebook agency for several years. In April 2018, she co-founded Snag the “every-size and every-shape” tights company, a business which rose to £2.3M in online sales after only a year of trading thanks to a singular approach to e-commerce marketing.Brie breaks down for us the recipe behind Snag Tights’ early success, their approach to e-commerce, social media marketing and creating a brand co-owned by customers as well as why they don't do any e-mail marketing and why they do NOT sell on Amazon!More about Snag:Website: snagtights.comInstagram: www.instagram.com/snagtightsFacebook: https://www.facebook.com/snagtightsTwitter: https://twitter.com/SnagTightsBrie's article about e-mail marketing: https://buff.ly/2HzbnKXAcknowledgements: Editing by Gonçalo AbrantesMusic “Vera Cruz” by Relly and produced by SnakehipsArtwork by Audrey Hacq