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Matej Lancaric

6 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Creativity in Mobile Growth with Matej Lancaric, UA & Marketing Expert

Mobile Growth & Pancakes

Full show notes here: https://www.storemaven.com/mobile-growth-podcast-optimizing-for-revenue/If you enjoyed this episode, then please either:Subscribe, rate and review on Apple PodcastsFollow on Spotify

31mins

12 Nov 2020

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Ad Creatives Framework: Optimization Deep Dive (Matej Lancaric)

Deconstructor of Fun

Join us for potentially the MOST IN DEPTH AND TACTICAL discussion on optimizing ad creatives for mobile marketing published ever in the world!  Joining us for that discussion is the former Head of UA for Superscale: Matej Lancaric.  Matej was with Superscale at the time of the recording, but now independent.  Matej talks to us today discussing how to develop a framework for managing Ad Creatives.  Creatives have now become the #1 lever to drive profitable ad spend.   MATEJ CONTACT: https://lancaric.me/ Superscale has helped many games studios profitably spend millions of dollars in user acquisition. Clients include Electronic Arts, FingerSoft (Hill Race Climbing), Supercell's Frogmind, and many others. Speakers: Joe Kim: @jokim1, Twitter/Insta Matej Lancaric: @matejlancaric, Twitter --- Support this podcast: https://anchor.fm/deconstructoroffun/support

1hr 13mins

6 Jun 2020

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3️⃣ Three steps to a killer soft launch - with Matej Lancaric (Director of UA at SuperScale) 🚀

The Mobile User Acquisition Show

Our guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on a number of games. He’s worked on soft-launches, on massively scaled campaigns - and on everything in between while managing over $10 million in user acquisition spend. In today’s episode, we dive into the art of the soft launch - and look at the 3 key stages of a soft launch, and why it’s important to nail every one of these.  Also: Matej is teaching the course ‘Soft launch strategy for mobile games’ at the Mobile Dev Memo Academy. If you are interested in going much deeper into soft-launches - and dive into every aspect of soft-launches - from ASO to UA to early testing, you should definitely check out his course on the Mobile Dev Memo Academy at http://mdm.academy. Key Highlights:  📲 What goes into the technical stage of a soft launch. 👀 What metrics to look for in the technical stage of a soft launch. ⏳ What metrics to look for in the retention stage of a soft launch. 🤩 Why it’s preferable to soft launch on Google Play before iOS. 💸 What metrics to look for in the monetization stage of a soft launch. 🔎 What volume of payers to aim for in the monetization stage. ✅ Why it’s important to do the retention test before the monetization test. 💭 Does this way of thinking about soft launches change for subscription apps or ad monetized apps? 😮 The common mistakes that developers make with soft launches. ⏱️ Why it’s important to ideally look at a six month time frame for soft launches. 🤦‍♂️ One outcome of a soft launch might be that you have to kill your app. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/three-steps-to-a-killer-soft-launch-with-matej-lancaricdirector-of-ua-at-superscale/ **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

28mins

30 Apr 2020

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🤯How to scale UA like a hypercasual game - with Matej Lancaric(Director of User Acquisition, SuperScale)🚴🏽‍♂️

The Mobile User Acquisition Show

My guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on UA for many hypercasual games. In the past he headed mobile UA for Boombit and Pixel Federation, and is one of the leading experts on UA, particularly for hypercasual games. I’ve been fascinated by hypercasual games - mainly because of the order of magnitude difference some hypercasual games have in their performance compared to other genres - be it in CPIs, IPMs or install volumes. In this interview, I sit down with Matej to understand what forces drive these tremendous metrics and contribute to the scale of hypercasual games.KEY HIGHLIGHTS What sort of metrics hypercasual games are able to achieve.Why broad targeting is effective for hypercasual games.What sort of creatives are the best for hypercasual.What campaign structure and ad set setup Matej recommends.What the ideal audience size is for each ad set.What strategy works best for UAC, and what is the best way to structure different ad formats within UAC. Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-unlock-massive-scale-with-hypercasual-games-with-matej-lancaric-director-of-user-acquisition-at-super-scale/ **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

12mins

28 Nov 2019

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681: Pillars of a Successful Game Launch with Matej Lancaric

App Marketing by App Masters

Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform. Matej Lancaric is the Head of Mobile Marketing at Pixel Federation --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

35mins

10 Sep 2018

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Matej Lancaric - Pixel Federation - Rekord bol, ked nám hry za mesiac zarobili 35 miliónov Eur

Marketing Backstage

Dalsí diel Marketing Backstage, showky o reklame a marketingu. Tentokrát bol hostom Matej Lancaric, Head of Mobile Marketing v Pixel Federation. Porozprávali sme sa o tom, ako robia PPC kampane pre svoje hry, kolko na nich zarábajú ci ako v Pixeli fungujú.Dakujeme partnerom projektu Budis a Footshop - https://www.footshop.sk, že aj vďaka vám môžu vychádzať ďalšie diely Marketing Backstage.

37mins

6 Aug 2018