Jeffrey MacIntyre: Progressive Personalization: Getting Strategic with CVO
eCommerce Growth Show
An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences. Main topics: - Why CVO is an upgrade of CRO - Improving UX with a pinpoint focus on behavioral cohorts with the help of Reveal - Automation, customization and personalization tactics: a successful mix of user flow "recipes" All episodes: eCommerce Growth Show Episode notes: Progressive Personalization: Getting Strategic with CVO Follow Omniconvert on: FacebookTwitterLinkedinYouTube
180: Where AI Meets IA: Improving Digital Personalization with Jeffrey MacIntyre
The Big Web Show
Jeffrey MacIntyre, a long-time independent UX consultant and researcher specializing in thoughtful digital personalization, is Jeffrey Zeldman’s guest. The two Jeffreys discuss personalization and its intersection with AI, the business opportunity of responsible personalization, aligning personalization with business operations, the secret history of berry picking, the value of a good taxonomy, personalization versus customization, avoiding the “creep” factor, and much more. A worthwhile episode for business executives and marketers as well as the designers and coders who serve them. Links for this episode:Bucket | Personalize with poise.Product Strategy for Content Initiatives | PredicateThe Design of Browsing and Berrypicking TechniquesTwitter - Jeff MacIntyreBucket (@ThisIsBucket) | TwitterBucket StudioBrought to you by: ZipRecrutier (Visit the link to post jobs on ZipRecruiter for FREE). .TECH Domains (Visit the link and use the code TBWS to get 90% off on 1 & 5 year registrations). Linode (Visit the link and get $20 credit when you use promo code 'bigweb2018').
Jeffrey MacIntyre joins Joel to talk about being a buyer for films. He talks about what the different art department people do and also talks about the upcoming film he is working on that will be about the first woman in congress, Jeanette Rankin, called "A Single Woman."