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Ben Baker Podcasts

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40 of The Best Podcast Episodes for Ben Baker. A collection of podcasts episodes with or about Ben Baker, often where they are interviewed.

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40 of The Best Podcast Episodes for Ben Baker. A collection of podcasts episodes with or about Ben Baker, often where they are interviewed.

Updated daily with the latest episodes

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#1 Ben Baker | Leading beyond a crisis

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Today I am interviewing Ben Baker who is the President of Your Brand Marketing and gain his insight on how he has managed to thrive in this season but also gain some helpful strategies for all organisations.

Ben gave some great insights and strategies based on his own experience along with the new book his has written on 'Leading beyond a crisis'. He says businesses have a unique opportunity today to sit there and say what can be? If we're going to be home, if we're going to be changing our way of business, if we're going to be looking towards the future and part of our people are going to be at home and part of our people are going to be at the office and communications going to be different. What could this look like and every single employee needs to be re-onboarded. Every single employee needs to understand what is the new purpose of the company.  What is the new vision of the company. What is the new mission of the company. Where's the what's the new direction we're heading in, what's changed. What policies have changed. What procedures have changed. What methodologies have worked. What clients have changed.

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Aug 17 2020 · 24mins
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Ben Baker: Storyteller, Branding & Communication Specialist | Ep 82

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In this episode, I talk with Ben Baker. Storytelling has always been a way of life for Ben. From a young age, he realized that through telling stories, people listened to him, understood him, and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action. His mission is to have brands “STOP being a commodity. . . instead, be a brand worth loving!”

Our conversation focuses around the foundation of storytelling, whether it’s from a personal level, for marketing, or branding and beyond. If you’re not practicing your storytelling skills and understanding, you miss out on an opportunity to connect with your customers and clients. Storytelling is a powerful way to get people interested and engaged with what you have to offer. Ben is a master at teaching and implementing the power of storytelling, engaging storytelling. My biggest takeaway from this interview was Ben’s question, “How am I making people around me better?”

Enjoy the episode!



Show Notes:


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#SocialChameleonShow #BenBaker #Storytelling #Branding #Communication

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Aug 06 2020 · 1hr 39mins
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Episode 24. How to enter the US market and not to fail with Ben Baker

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Join 1500+ B2B marketers from companies as Siemens, Tribe47, House of Marketing, Zoho and many other at Getleado Insider Email community:
If you are marketing your product in the US the same way you are promoting in Europe, you will fail.
This rule applies not only to the tech startups but mature, established companies. We all know the stories of Tesco, Carrefour, Suzuki, and other well-known brands whose US expansion led to significant losses.
Matteo Fabiano researched 300 tech international companies entering the US market and figured out nine common mistakes.

- Lack of Focus
- Misunderstanding the Market Dynamics
- Sample of One (Customer)
- Poorly Localized Product
- Too Much Focus on Technology
- Insufficient Marketing Firepower
- Bad Hiring Decisions
- Slow Reorganization
- Not Understanding Cultural Differences

Matteo's research motivated me to find a guest for the full-funnel B2B marketing podcast who can explain how to avoid these mistakes and launch your product on the US market successfully.
Today I'm going to chat with a seasoned B2B marketer and entrepreneur Ben Baker who runs podcast

- What is the #1 thing you hate about companies that entry US marketing?
- What are the most important things about US tech market we should know?
- What are the biggest misbeliefs or stereotypes about US market?
- Let’s pretend you became a CMO of my new startup ROIplan. What will be your first steps to launch it in US? How will you market it?
- How to become an active member of US growth and tech communities if you are miles away?
- You commented my latest post on LinkedIn saying that: "The one thing I can say here is that trust is a huge factor right now. People need to believe that you understand them, their needs, their wants and their desires». How to establish trust on US market if nobody know you?

We also have some questions from the community:

- What are the best practices of marketing B2B services in the US?
- What messages resonate with the audience? What can motivate them to buy your product or service?
- What are the most common made mistakes in advertising on LinkedIn in the US?

Ben on LinkedIn:
Jul 13 2020 · 1hr
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Ben Baker, President of Your Brand Marketing- Leading Beyond a Crisis

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Howard and I shared the mic again in July 2020. This conversation is about Leading Beyond a Crisis.

It is about what's next?

Where are we going as people, as leaders, as teams and companies and how do we be successful together?

Come join us at
Jul 05 2020 · 33mins
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How to Help Employees Communicate Your Brand Story with Ben Baker

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This week on the Drop In CEO, brand strategist Ben Baker shares the importance of building a brand from the inside out. Listen in as Deborah and Ben discuss the best way to support your staff in order to create an excellent customer experience, how to help your customer communicate your brand values with others (hint, it’s not a new t-shirt with your logo), and how a high quality pen created multi-year brand loyalty for one tech company.

Storytelling has always been a way of life for Ben Baker. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action.

You can connect with Ben in the following ways:




Developing the Leader in you course

Webinar on promotional marketing

To learn more about how you can connect with Deb, go to or join the Drop in CEO Facebook group for more conversations on how to lead, inspire, and achieve your goals.

See for privacy information.

Jun 29 2020 · 35mins
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Ben Baker on Frank Sidebottom

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Welcome to The Head Ballet podcast! Paul Abbott invites guests to discuss their favourite novelty songs.

To inaugurate the podcast Paul is joined by author & host of the Don't Lets Chart podcast Ben Baker to discuss Frank Sidebottom's 1986 "The Sci-Fi EP". 

Jun 10 2020 · 53mins
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Using stories to create a great employee experience with Ben Baker

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Your brand is only as strong as your weakest employee on their worst day. This is according to Ben Baker, the mind behind Your Brand Marketing. Because of this, he insists on creating a great experience for employees, which is crucial to the success of a company. Ben is a storyteller who helps brands tell engaging stories that compel their customers to take action. In this episode, he joins Andy Storch to talk about creating an experience and a brand that attracts and retains the best employees. He also discusses the impact of aligning the vision from top management to the employees, customers, and even vendors. 

Jun 09 2020 · 33mins
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Ben Baker and Andy Storch - Tips for Leadership LinkedIN Live April 13 2020

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Andy Storch and I got together for a #LinkedInLive on April 13 2020 to talk about leadership and work from home. How to be a more effective leader, how to manage a remote workforce and how to take control of your own future.

I hope you find this valuable.
Apr 13 2020 · 27mins
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Ben Baker - Your Brand Marketing

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What are people saying about your company?

When it comes to your employees, what are they saying?

Is it good?

I welcome Ben Baker to The Career Challenges Podcast. Ben's seen a lot of change when it comes to how companies treat their employees, and how companies can do a better job of keeping them. We get to talk about how each time your company lets someone go, that's potentially $100,000 of lost revenue.

This figure varies based on industry and type of work. Yet, it still shows how each person you hire to work for you has value and what they contribute to the bottom line.

Ben and I talk about how employers can take a different approach to leadership. It's not an easy one, but it's well worth the effort.

Ben is also an author and we discuss his motivations for writing his book.

Sidenote here; we recorded this before the Coronavirus Pandemic hit, and since then, I've seen Ben give selflessly of his time and experience. I want to encourage all listeners to check out Ben's free resources and connect with him.

At the very least, you'll be getting sound knowledge for how to handle a difficult situation. - website - podcast - online courses - speaking site - book
Apr 13 2020 · 54mins
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PIR 185 - Ben Baker - How to retain employees through leadership

Mar 23 2020 · 45mins