Sunit Singh's guest appearances

Sunit Singh

Audiogyan

Outliers

THIS IS REVOLUTION ＞podcast

Late To Class

Nand Kishore Chaudhary

Rahul Vohra

Jyoti Bansal

Ryan Hoover

Amit Agarwal

Sebastian Thrun

Camille Ricketts

Michael McFaul

Sarah Lacy

Anil Gupta

Payal Gupta

Balaraman Ravindran

Ravi Venkatesan

Nandan Nilekani

Ambi Parameswaran

OwlTail

What is Marxism? I don't know except I probably should because the labor is getting thrown around just about everywhere these days. AOC? Marxist. Bernie Sanders? Total, flaming Marxist. But are they though? University of Chicago Professor Sunit Singh helps us break down one Marx's Communist Manifesto. And let me tell you. Everything you probably thought you know about the guy and his writings? Wrong.

What is Marxism? I don't know except I probably should because the labor is getting thrown around just about everywhere these days. AOC? Marxist. Bernie Sanders? Total, flaming Marxist. But are they though? University of Chicago Professor Sunit Singh helps us break down one Marx's Communist Manifesto. And let me tell you. Everything you probably thought you know about the guy and his writings? Wrong.

Episode 6: The Communist Manifesto (With Sunit Singh)

Amid India’s smartphone boom and the rise of large consumer internet companies such as Flipkart, Myntra and several others, profitability and funding rounds have dominated the narratives. Designing these consumer products, creating engaging user interfaces hasn’t really made any big headlines, though.Cleartrip, with its simple, uncluttered mobile web interface, has been an outlier on the design front. When most rival travel websites were busy packing their sites with innumerable features and deals, Cleartrip chose to doggedly keep its focus on a simple user interface when it launched in 2006.“We said, 'Who is on mobile, and who are we designing for?’,” recalls Sunit Singh, design head of Cleartrip until August 2015.“That helped us with a razor-focused design approach. In terms of the complexity of the interface, we cut it down to quite a extent.” Singh adds: “That’s where I first learned the value of being razor-focused.” So, how does a product balance ease of use and user convenience with this quenchless urge to pack more features than your rivals? “You have to pick your battles. You can’t fight all of them. Designers have to pick their battles.”Is Cleartrip indeed a greatly designed product or is it just that most of its rivals have shabbily designed products? How and why does Cleartrip continue to live on? “I think about this question a lot myself. I would always tell my team that get to a level where there’s no other way to do it. There’s no better way to do it. I think that’s the secret,” says Singh.

Amid India’s smartphone boom and the rise of large consumer internet companies such as Flipkart, Myntra and several others, profitability and funding rounds have dominated the narratives. Designing these consumer products, creating engaging user interfaces hasn’t really made any big headlines, though. Cleartrip, with its simple, uncluttered mobile web interface, has been an outlier on the design front. When most rival travel websites were busy packing their sites with innumerable features and deals, Cleartrip chose to doggedly keep its focus on a simple user interface when it launched in 2006. “We said, 'Who is on mobile, and who are we designing for?’,” recalls Sunit Singh, design head of Cleartrip until August 2015. “That helped us with a razor-focused design approach. In terms of the complexity of the interface, we cut it down to quite a extent.” Singh adds: “That’s where I first learned the value of being razor-focused.” So, how does a product balance ease of use and user convenience with this quenchless urge to pack more features than your rivals? “You have to pick your battles. You can’t fight all of them. Designers have to pick their battles.” Is Cleartrip indeed a greatly designed product or is it just that most of its rivals have shabbily designed products? How and why does Cleartrip continue to live on? “I think about this question a lot myself. I would always tell my team that get to a level where there’s no other way to do it. There’s no better way to do it. I think that’s the secret,” says Singh.

Ep 70: Sunit Singh on designing Cleartrip

What does simple design mean? What is lunch and dinner code word? What are important traits of becoming a good designer? How do you become a designer?  About Sunit Sunit is a partner &amp; co-founder at Design Capital, a design advisory firm though which he mentors design &amp; product teams at Cleartrip, Ola &amp; Table Hero. He works very closely with the founders and teams at each of these companies, helping them build a design culture and sensitise the entire organisation to good design.Sunit is a graduate from Sir J. J. School of Art, with a Bachelor of Fine Art in Painting followed by Masters of Design in Visual Communication from Industrial Design Center, IIT Bombay.Sunit put his talents to use really early, picking up freelance design and art projects through his college days and went on to co-founding his own design studio after his post-graduation. Since then, he’s worked with some of the leading design firms and product companies like Paper Plane, Burrp!, Yahoo!, Cleartrip and Ola. Cleartrip being one of his most significant stints, where he led the design for the mobile products and a major overall redesign. While he’s led design teams of various sizes, he continues to be a very hands-on.

What does simple design mean? What is lunch and dinner code word? What are important traits of becoming a good designer? How do you become a designer? About Sunit Sunit is a partner &amp; co-founder at Design Capital, a design advisory firm though which he mentors design &amp; product teams at Cleartrip, Ola &amp; Table Hero. He works very closely with the founders and teams at each of these companies, helping them build a design culture and sensitise the entire organisation to good design. Sunit is a graduate from Sir J. J. School of Art, with a Bachelor of Fine Art in Painting followed by Masters of Design in Visual Communication from Industrial Design Center, IIT Bombay. Sunit put his talents to use really early, picking up freelance design and art projects through his college days and went on to co-founding his own design studio after his post-graduation. Since then, he’s worked with some of the leading design firms and product companies like Paper Plane, Burrp!, Yahoo!, Cleartrip and Ola. Cleartrip being one of his most significant stints, where he led the design for the mobile products and a major overall redesign. While he’s led design teams of various sizes, he continues to be a very hands-on.

31: Nuances of simple design with Sunit Singh