26 Podcast Episodes
Latest 23 Mar 2023 | Updated Daily
What is Product-Led Growth and How to Leverage it | Brian Balfour (CEO at Reforge)
Generation Builders
Brian is the Founder and CEO of Reforge, former VP of Growth at Hubspot, and he is one of the most prolific minds in the product-led growth era, he has built, scaled, and taught Product and Growth since the early 2000s.In this episode we’ll explore different topics around Product-Led and Community-Led Growth:What exactly is “product-led growth,” and how can you apply it at every stage of Growth? Why is PLG the most successful way to acquire customers?How to build a product-led motion process at early-stage companies?What’s unique about the new generation of fast-growing software companies?What are the shortcomings of Product-Led Growth motion in these (typically horizontal product) companies?What GTM strategies can be applied to horizontal, built-yourself-type of products?How do Community and Education fit within Growth and should you even be investing in Community?How can you leverage the community to evangelize and grow your product?How are work and tools changing in modern organizations? What’s the next phase of tools and products that’ll empower the individual knowledge workers to adapt the tools to their workflow, and build their own solutions to the problems they are trying to solve?How will the new generation of children learn software?What does the world look like in 10 years Product and Growth direction-wise?Reforge, Brian's company, helps top performers do their best work through advanced professional education programs on Growth and Product strategy.
47mins
14 Nov 2022
"The Creature from Jekyll Island: The Workings of the Federal Reserve" with Brian Balfour
Developing Classical Thinkers
The Creature from Jeykll Island is the United States Federal Reserve, created in a planning session amongst the United States’ top financial representatives on Jekyll Island, Georgia. The title comes from G. Edward Griffin's "The Creature from Jekyll Island: A Second Look at the Federal Reserve" and a similarly-themed Tuttle Twins book, "The Creature from Jekyll Island."In this session, Brian Balfour will examine a history of the U.S. Federal Reserve, its directives in maintaining employment and cofntrolling inflation, and the unintended and often very negative consequences of monetary policy and the role of central banks. Brian Balfour is Senior Vice President of Research for the John Locke Foundation, where he oversees the organization’s research and analysis on a variety of issues. He previously worked for the Civitas Institute for 13 years, and has a master’s degree in economics from Wayne State University in Detroit, MI.This lecture was delivered live at the Fall Classical Summit, a regional classical conference held at Thales Academy Apex Junior High-High School on October 7, 2022.
25mins
26 Oct 2022
Reforge w/ Brian Balfour
Reshaping Education - Online Education, Cohort-based Courses, Bootcamps, and More
Brian Balfour joins the podcast to discuss his journey to founding Reforge and designing their program to enable and empower professionals to achieve the next milestone in their career journey. Topics Discussed: Brian Intro Reforge founding story Problem vs Skill oriented education Sourcing instructors for career-oriented skills Developing a market-relevant curriculum Upskilling vs Reskilling The “cohort-based course” trend and terminology Relevant links: https://twitter.com/bbalfour Reshaping Education Podcast Keep up with us:Ish Baid, Founder & CEO of Virtually
42mins
2 Aug 2022
The Joy of Economics with Brian Balfour
Developing Classical Thinkers
In this episode, Winston Brady talks with Brian Balfour about economics, schools of economic thought, and the role that a right understanding of economics plays in a free society. For context, Brian Balfour is Senior Vice President of Research for the John Locke Foundation, where he oversees the organization’s research and analysis on a variety of issues. He specializes in fiscal policy issues and is also the author of the e-book “Economics in Action,” which teaches the free-market principles of the ‘Austrian School’ of economics.Check out "Economics in Action" here: https://www.nccivitas.org/econbook/
14mins
25 May 2021
Top Advice For Founders: Brian Balfour
Founder Playlist
Brian Balfour is Founder & CEO at Reforge. Listen to more at pillar.vc/playlist/
3mins
25 Feb 2021
Reforge CEO, Brian Balfour, on frameworks and communication
Protect the Hustle
Topics covered in this episode: How to avoid getting sucked into traps Using perspective to get everyone on the same page Creating tools to reveal answers The importances of shared language Understanding nuances to unlock frameworks This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
41mins
26 Jan 2021
Growth and Go-To-Market with Brian Balfour and Pascal Levy-Garboua
Village Global's Venture Stories
Brian Balfour (@bbalfour), of Reforge, and Long Journey Ventures, and Pascal Levy-Garboua (@2pasc) of Long Journey Ventures, join Erik on this episode.They discuss:- Common mistakes that early-stage companies make in their go-to-market strategy and how to avoid them.- Advice on partnership strategies and go-to-market.- Frameworks for who to hire and why.- Misconceptions that founders have around loops.- Advice for enterprise companies.- Advice on building a business development function within the org.- What the industry has learned about growth over the last several years.- How community fits within growth.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup
53mins
8 Dec 2020
Brian Balfour breaks down Gov's budget - PLUS: Biden & Trump trade blame
The Pete Kaliner Show
NC Gov. Roy Cooper made a budget proposal late last week, although Executive Vice President of NC Civitas, Brian Balfour, says it's seen mainly as a political document. Plus, Joe Biden and Donald Trump blame each other for the violence, rioting, and looting in the streets of Democratic-run cities. Subscribe for FREE: https://thepetekalinershow.com/get-the-podcast/ Patreon: https://www.patreon.com/petekalinershow Advertisers: https://thepetekalinershow.com/support-the-businesses-that-support-us/ Marketplace: https://thepetekalinershow.com/marketplace/ Twitter: @PeteKaliner Facebook Group: https://www.facebook.com/groups/633836460739500/Support the show: https://www.patreon.com/petekalinershowSee omnystudio.com/listener for privacy information.Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
53mins
1 Sep 2020
Benchmarks are bogus and measurements are meaningless, with Brian Balfour of Reforge
Retention Masterclass
Are benchmarks bogus? Is measurement meaningless? In this edition of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian Balfour about the perils of benchmarks and measurement. Brian was the VP of Growth at Hubspot, which now has almost 80,000 customers. He’s been a founder and an entrepreneur in residence. He’s also the founder and CEO of Reforge, maybe the best place on the planet for the best marketers to learn how to be even better.1 We chat about: - retention - benchmarks - measurement - why retention is an output - whether you can engineer in retention or not - some of the best examples of retention he's seen - keeping marginal audiences you acquired because of COVID-19
51mins
16 Jul 2020
The system of product led growth with Brian Balfour of Reforge
Kruze Consulting's Founders and Friends Podcast for Startups
Brian Balfour of Reforge (https://www.reforge.com) - the growth career development company - talks about product-led growth. He discusses how the system of product-led growth includes product, marketing, and engineering, and steps organizations can take to create a culture of growth. Interviewed by Scott Orn of Kruze Consulting, the leading accounting firm to funded startups. https://kruzeconsulting.com
34mins
7 Jul 2020