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Brian Balfour

26 Podcast Episodes

Latest 23 Mar 2023 | Updated Daily

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What is Product-Led Growth and How to Leverage it | Brian Balfour (CEO at Reforge)

Generation Builders

Brian is the Founder and CEO of Reforge, former VP of Growth at Hubspot, and he is one of the most prolific minds in the product-led growth era, he has built, scaled, and taught Product and Growth since the early 2000s.In this episode we’ll explore different topics around Product-Led and Community-Led Growth:What exactly is “product-led growth,” and how can you apply it at every stage of Growth? Why is PLG the most successful way to acquire customers?How to build a product-led motion process at early-stage companies?What’s unique about the new generation of fast-growing software companies?What are the shortcomings of Product-Led Growth motion in these (typically horizontal product) companies?What GTM strategies can be applied to horizontal, built-yourself-type of products?How do Community and Education fit within Growth and should you even be investing in Community?How can you leverage the community to evangelize and grow your product?How are work and tools changing in modern organizations? What’s the next phase of tools and products that’ll empower the individual knowledge workers to adapt the tools to their workflow, and build their own solutions to the problems they are trying to solve?How will the new generation of children learn software?What does the world look like in 10 years Product and Growth direction-wise?Reforge, Brian's company, helps top performers do their best work through advanced professional education programs on Growth and Product strategy.


14 Nov 2022

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"The Creature from Jekyll Island: The Workings of the Federal Reserve" with Brian Balfour

Developing Classical Thinkers

The Creature from Jeykll Island is the United States Federal Reserve, created in a planning session amongst the United States’ top financial representatives on Jekyll Island, Georgia. The title comes from G. Edward Griffin's "The Creature from Jekyll Island: A Second Look at the Federal Reserve" and a similarly-themed Tuttle Twins book, "The Creature from Jekyll Island."In this session, Brian Balfour will examine a history of the U.S. Federal Reserve, its directives in maintaining employment and cofntrolling inflation, and the unintended and often very negative consequences of monetary policy and the role of central banks. Brian Balfour is Senior Vice President of Research for the John Locke Foundation, where he oversees the organization’s research and analysis on a variety of issues. He previously worked for the Civitas Institute for 13 years, and has a master’s degree in economics from Wayne State University in Detroit, MI.This lecture was delivered live at the Fall Classical Summit, a regional classical conference held at Thales Academy Apex Junior High-High School on October 7, 2022.


26 Oct 2022

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Reforge w/ Brian Balfour

Reshaping Education - Online Education, Cohort-based Courses, Bootcamps, and More

Brian Balfour joins the podcast to discuss his journey to founding Reforge and designing their program to enable and empower professionals to achieve the next milestone in their career journey. Topics Discussed: Brian Intro Reforge founding story Problem vs Skill oriented education Sourcing instructors for career-oriented skills Developing a market-relevant curriculum Upskilling vs Reskilling The “cohort-based course” trend and terminology Relevant links:  https://twitter.com/bbalfour Reshaping Education Podcast Keep up with us:Ish Baid, Founder & CEO of Virtually


2 Aug 2022

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The Joy of Economics with Brian Balfour

Developing Classical Thinkers

In this episode, Winston Brady talks with Brian Balfour about economics, schools of economic thought, and the role that a right understanding of economics plays in a free society. For context, Brian Balfour is Senior Vice President of Research for the John Locke Foundation, where he oversees the organization’s research and analysis on a variety of issues. He specializes in fiscal policy issues and is also the author of the e-book “Economics in Action,” which teaches the free-market principles of the ‘Austrian School’ of economics.Check out "Economics in Action" here: https://www.nccivitas.org/econbook/


25 May 2021

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Top Advice For Founders: Brian Balfour

Founder Playlist

Brian Balfour is Founder & CEO at Reforge. Listen to more at pillar.vc/playlist/


25 Feb 2021

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Reforge CEO, Brian Balfour, on frameworks and communication

Protect the Hustle

Topics covered in this episode: How to avoid getting sucked into traps Using perspective to get everyone on the same page Creating tools to reveal answers The importances of shared language Understanding nuances to unlock frameworks This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.


26 Jan 2021

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Growth and Go-To-Market with Brian Balfour and Pascal Levy-Garboua

Village Global's Venture Stories

Brian Balfour (@bbalfour), of Reforge, and Long Journey Ventures, and Pascal Levy-Garboua (@2pasc) of Long Journey Ventures, join Erik on this episode.They discuss:- Common mistakes that early-stage companies make in their go-to-market strategy and how to avoid them.- Advice on partnership strategies and go-to-market.- Frameworks for who to hire and why.- Misconceptions that founders have around loops.- Advice for enterprise companies.- Advice on building a business development function within the org.- What the industry has learned about growth over the last several years.- How community fits within growth.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup


8 Dec 2020

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Brian Balfour breaks down Gov's budget - PLUS: Biden & Trump trade blame

The Pete Kaliner Show

NC Gov. Roy Cooper made a budget proposal late last week, although Executive Vice President of NC Civitas, Brian Balfour, says it's seen mainly as a political document. Plus, Joe Biden and Donald Trump blame each other for the violence, rioting, and looting in the streets of Democratic-run cities. Subscribe for FREE: https://thepetekalinershow.com/get-the-podcast/ Patreon: https://www.patreon.com/petekalinershow Advertisers: https://thepetekalinershow.com/support-the-businesses-that-support-us/ Marketplace: https://thepetekalinershow.com/marketplace/ Twitter: @PeteKaliner Facebook Group: https://www.facebook.com/groups/633836460739500/Support the show: https://www.patreon.com/petekalinershowSee omnystudio.com/listener for privacy information.Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.


1 Sep 2020

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Benchmarks are bogus and measurements are meaningless, with Brian Balfour of Reforge

Retention Masterclass

Are benchmarks bogus? Is measurement meaningless? In this edition of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian Balfour about the perils of benchmarks and measurement. Brian was the VP of Growth at Hubspot, which now has almost 80,000 customers. He’s been a founder and an entrepreneur in residence. He’s also the founder and CEO of Reforge, maybe the best place on the planet for the best marketers to learn how to be even better.1 We chat about:  - retention  - benchmarks  - measurement  - why retention is an output  - whether you can engineer in retention or not  - some of the best examples of retention he's seen  - keeping marginal audiences you acquired because of COVID-19


16 Jul 2020

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The system of product led growth with Brian Balfour of Reforge

Kruze Consulting's Founders and Friends Podcast for Startups

Brian Balfour of Reforge (https://www.reforge.com) - the growth career development company - talks about product-led growth. He discusses how the system of product-led growth includes product, marketing, and engineering, and steps organizations can take to create a culture of growth. Interviewed by Scott Orn of Kruze Consulting, the leading accounting firm to funded startups. https://kruzeconsulting.com


7 Jul 2020