Jessica McSweeney's guest appearances

Jessica McSweeney

Proof to Product

The Human Connection Podcast

Prerna Malik

Katie Hunt

Sara McNally

Allie Morris

Jessica Freeman

Meera Kothand

Michelle Knight

Danielle Spurge

Joe Casabona

Samantha Barnes

Morgan Harper Nichols

Tonya Dalton

Whitney Hansen

Sean McCabe

Jennifer Morgan

OwlTail

Today’s interview is with my dear friend and modern-style calligrapher Jessica McSweeney. She's been a professional calligrapher since 2014, and her work has been featured in various super cool publications, including in national print in The Knot and online on Brides.com and Martha Stewart Weddings. Before we get to the interview, I wanted to share I have open spots for my 90 Min PR Intensive! If you aren’t familiar, the PR Intensive is a custom PR plan for your business. How it works is you fill out an assessment on your business, your goals, your audience, and we then create a strategic PR plan exactly for your business...it’s the plan we’d implement for you if you’d hire me on a retainer basis! With the Intensive, you get:   Custom PR strategy Custom pitch templates At least 25-35 places of targeted research whether that be podcasts, publications, influencers, etc with contact info and pitching angles A list of pitch ready topics and key messaging to position you as an expert in your industry A list of tools and resources An updated bio    The PR Intensive is a $3,000 commitment buuuuut if you use code HUMANCONNECTION on your inquiry form I’ll give you $200 off for your April booking! Head to brittneyllynn.com/printensive to learn more and grab your spot!    In today’s episode, you'll find out:  How Jessica handled her mental health struggles while being an entrepreneur Suggestions for listeners who may be going through their own mental health struggles How to establish your voice as an artist Her thoughts on how your mistakes or “failures” can be a valuable lesson  What is sunken cost fallacy and why it happens to so many entrepreneurs The issue with curated vulnerability Which Bravo housewife each of us would spend a day with :)    Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:    Sign up for my 90 Minute PR Intensive Jessica’s website Follow Jessica on Instagram Calligraphy.org    Like the show? There are several ways you can help!  Subscribe on  Apple Podcasts,  Stitcher, Spotify or  Google Play Leave an honest review on  Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here 

Today’s interview is with my dear friend and modern-style calligrapher <a href="https://www.jessica-mcsweeney.com/" rel="nofollow" target="_blank">Jessica McSweeney</a>. She's been a professional calligrapher since 2014, and her work has been featured in various super cool publications, including in national print in The Knot and online on <a href="http://Brides.com" rel="nofollow" target="_blank">Brides.com</a> and Martha Stewart Weddings. Before we get to the interview, I wanted to share I have open spots for my <a href="http://brittneyllynn.com/printensive" rel="nofollow" target="_blank">90 Min PR Intensive</a>! If you aren’t familiar, the PR Intensive is a custom PR plan for your business. How it works is you fill out an assessment on your business, your goals, your audience, and we then create a strategic PR plan exactly for your business...it’s the plan we’d implement for you if you’d hire me on a retainer basis! With the Intensive, you get:  <ul> <li>Custom PR strategy</li> <li>Custom pitch templates</li> <li>At least 25-35 places of targeted research whether that be podcasts, publications, influencers, etc with contact info and pitching angles</li> <li>A list of pitch ready topics and key messaging to position you as an expert in your industry</li> <li>A list of tools and resources</li> <li>An updated bio</li> </ul> The PR Intensive is a $3,000 commitment buuuuut if you use code HUMANCONNECTION on your inquiry form I’ll give you $200 off for your April booking! Head to <a href="http://brittneyllynn.com/printensive" rel="nofollow" target="_blank">brittneyllynn.com/printensive</a> to learn more and grab your spot!  In today’s episode, you'll find out: <ul> <li>How Jessica handled her mental health struggles while being an entrepreneur</li> <li>Suggestions for listeners who may be going through their own mental health struggles</li> <li>How to establish your voice as an artist</li> <li>Her thoughts on how your mistakes or “failures” can be a valuable lesson </li> <li>What is sunken cost fallacy and why it happens to so many entrepreneurs</li> <li>The issue with curated vulnerability</li> <li>Which Bravo housewife each of us would spend a day with :) </li> </ul> Full show notes at: <a href="http://brittneyllynn.com/humanconnection" rel="nofollow" target="_blank">http://brittneyllynn.com/humanconnection</a> Links mentioned: <ul> <li><a href="http://brittneyllynn.com/printensive" rel="nofollow" target="_blank">Sign up for my 90 Minute PR Intensive</a></li> <li><a href="https://www.jessica-mcsweeney.com/" rel="nofollow" target="_blank">Jessica’s website</a></li> <li><a href="https://www.instagram.com/jess.mcsweeney/" rel="nofollow" target="_blank">Follow Jessica on Instagram</a></li> <li><a href="https://www.calligraphy.org/" rel="nofollow" target="_blank">Calligraphy.org </a></li> </ul> Like the show? There are several ways you can help! <ul> <li>Subscribe on <a href="https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066" rel="nofollow" target="_blank"> Apple Podcasts</a>, <a href="https://www.stitcher.com/podcast/brittney-lynn/the-human-connection-podcast-2?refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>, <a href="https://open.spotify.com/show/6v6E7xpU6yhO3RZ4gJIboP" rel="nofollow" target="_blank">Spotify</a> or <a href="https://play.google.com/music/listen?u=0#/ps/Ittbs2wlingtwawbbpeu4a3ub64" rel="nofollow" target="_blank"> Google Play</a></li> <li>Leave an honest review on <a href="https://podcasts.apple.com/in/podcast/the-human-connection-podcast/id1485340066" rel="nofollow" target="_blank"> Apple Podcasts</a>. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.</li> <li>Follow on <a href="https://www.facebook.com/brittneyllynndotcom" rel="nofollow" target="_blank">Facebook</a>, <a href="https://twitter.com/brittneyllynn" rel="nofollow" target="_blank">Twitter</a>, or <a href="https://www.instagram.com/brittneyllynn" rel="nofollow" target="_blank">Instagram</a></li> <li>Grab my <a href="http://brittneyllynn.com/humanconnectionshownotes" rel="nofollow" target="_blank">free pitch templates here</a></li> </ul>

018: Jessica McSweeney on depression, overcoming the feeling of failure and the importance of slowing down

PAPER

Jessica McSweeney is the owner of Little Well Paper Co, a letterpress greeting card company aimed at celebrating and deepening the connections between loved ones. Prior to starting Little Well she taught herself calligraphy and offered wedding calligraphy and invitation services. Jessica’s calligraphy work has been featured in The Knot, Southern Weddings Magazine, and Once Wed. Jess attended Paper Camp in fall 2016 when Little Well was just a spark of an idea, and she launched to the retail and wholesale markets in fall 2017.   On today’s episode we’re talking about shifting from a service based business to a product based business, her vision for Little Well Paper Co., and why relationships are critical to building a successful business.   ON TODAY’S EPISODE:  How she got started her calligraphy business &amp; Little Well Paper Co. Taking online courses to learn calligraphy The impact relationships within the wedding industry had on her business What the calligraphy side of her business looks like now What prompted Jessica to create Little Well Paper Co. The most challenging part of adding a second brand and a new business model How she manages both the retail side and the wholesale side of her business Fostering relationships with her wholesale customers Her decision to do New York Now last minute &amp; her experience sharing a booth The advice she would give to someone just starting out in a product based business What’s next for Jessica McSweeney &amp; Little Well Paper Co.  KEY TAKE-AWAYS: “I'm a big believer that business is 90% relationships.” - Jessica McSweeney “To me, to have a card that can be a vehicle to help somebody else start a conversation with someone they love about something that might be really hard like that is just the best thing.” - Jessica McSweeney “So many of the logistical things were things that if I hadn't gone to Paper Camp, I would have no idea about.” - Jessica McSweeney “I felt if I don't change this, I will be way more uncomfortable than if just taking this leap of maybe this won't work out, this new venture.” - Jessica McSweeney “It's important to have a brand voice that carries through everything, that brings in retail people and wholesale people alike.” - Jessica McSweeney “Make sure that what you're doing is something that feels good for you that you can be passionate about that also is not something that is already saturating out there.” - Jessica McSweeney   CONNECT WITH JESSICA: Website: http://www.littlewellpaperco.com Instagram: http://instagram.com/littlewellpaperco Pinterest: http://pinterest.com/littlewellpaperco   SUBSCRIBE TO PROOF TO PRODUCT: If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to  Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Jessica McSweeney is the owner of Little Well Paper Co, a letterpress greeting card company aimed at celebrating and deepening the connections between loved ones. Prior to starting Little Well she taught herself calligraphy and offered wedding calligraphy and invitation services. Jessica’s calligraphy work has been featured in The Knot, Southern Weddings Magazine, and Once Wed. Jess attended Paper Camp in fall 2016 when Little Well was just a spark of an idea, and she launched to the retail and wholesale markets in fall 2017. On today’s episode we’re talking about shifting from a service based business to a product based business, her vision for Little Well Paper Co., and why relationships are critical to building a successful business. ON TODAY’S EPISODE: <ul> <li>How she got started her calligraphy business &amp; Little Well Paper Co.</li> <li>Taking online courses to learn calligraphy</li> <li>The impact relationships within the wedding industry had on her business</li> <li>What the calligraphy side of her business looks like now</li> <li>What prompted Jessica to create Little Well Paper Co.</li> <li>The most challenging part of adding a second brand and a new business model</li> <li>How she manages both the retail side and the wholesale side of her business</li> <li>Fostering relationships with her wholesale customers</li> <li>Her decision to do New York Now last minute &amp; her experience sharing a booth</li> <li>The advice she would give to someone just starting out in a product based business</li> <li>What’s next for Jessica McSweeney &amp; Little Well Paper Co.</li> </ul> KEY TAKE-AWAYS: “I'm a big believer that business is 90% relationships.” - Jessica McSweeney “To me, to have a card that can be a vehicle to help somebody else start a conversation with someone they love about something that might be really hard like that is just the best thing.” - Jessica McSweeney “So many of the logistical things were things that if I hadn't gone to Paper Camp, I would have no idea about.” - Jessica McSweeney “I felt if I don't change this, I will be way more uncomfortable than if just taking this leap of maybe this won't work out, this new venture.” - Jessica McSweeney “It's important to have a brand voice that carries through everything, that brings in retail people and wholesale people alike.” - Jessica McSweeney “Make sure that what you're doing is something that feels good for you that you can be passionate about that also is not something that is already saturating out there.” - Jessica McSweeney CONNECT WITH JESSICA: Website: <a href="http://www.littlewellpaperco.com/" rel="nofollow" target="_blank">http://www.littlewellpaperco.com</a> Instagram: <a href="http://instagram.com/littlewellpaperco" rel="nofollow" target="_blank">http://instagram.com/littlewellpaperco</a> Pinterest: <a href="http://pinterest.com/littlewellpaperco" rel="nofollow" target="_blank">http://pinterest.com/littlewellpaperco</a> SUBSCRIBE TO PROOF TO PRODUCT: If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to <a href="http://www.prooftoproduct.com" rel="nofollow" target="_blank">www.prooftoproduct.com</a> and sign up for our email list. ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by <a href="http://tradeshowcamp.com/" rel="nofollow" target="_blank">Tradeshow Bootcamp</a> and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at <a href="http://prooftoproduct.com" rel="nofollow" target="_blank">ProofToProduct.com</a>. If you like what you heard today, please head over to <a href="https://itunes.apple.com/us/podcast/proof-to-product/id1226904668?mt=2" rel="nofollow" target="_blank"> Apple Podcast</a> to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

054 | Jessica McSweeney, Little Well Paper Co. on shifting from a service based business to a product based business and why relationships are critical in business