OwlTail

Cover image of Alexandra Willis

Alexandra Willis Podcasts

Read more

6 of The Best Podcast Episodes for Alexandra Willis. A collection of podcasts episodes with or about Alexandra Willis, often where they are interviewed.

Read more

6 of The Best Podcast Episodes for Alexandra Willis. A collection of podcasts episodes with or about Alexandra Willis, often where they are interviewed.

Updated daily with the latest episodes

Episode artwork

Talking tennis with Wimbledon’s Mick Desmond and Alexandra Willis on the tournament’s Covid-19 response

Play
Read more
The curtain should have just come down on this year’s Wimbledon Championships, but instead SW19 was left empty with the event falling foul of the coronavirus pandemic. 

This week, SportsPro editor at large Eoin Connolly welcomes the All England Lawn Tennis Club’s (AELTC) commercial and media director, Mick Desmond, and Alexandra Willis, head of communications, content and digital, to find out about the work done in response to the tournament’s cancellation. 

With plans already underway for 2021, the three discuss what this year has meant for the AELTC and the wider game, as well as ways to find opportunity in such testing times.

Music: Surf Inspector by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/
Jul 16 2020 · 46mins
Episode artwork

Shiny New Object Podcast with Alexandra Willis Head of Communications, Content and Digital at Wimbledon

Play
Read more
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative
Sep 13 2019 · 39mins

Similar People

Vivian Lee

Alex Jenkins

Huib Van Bockel

Gareth Balch

Amit Thard

Susan Tucker

Avis Easteal

Adam Boita

Nicole Yershon

Raphael Capitani

Craig Fenton

Rachel Falconer

Nick Bamber

Lizzie Widhelm

Ed Couchman

Episode artwork

Shiny New Object Podcast with Alexandra Willis Head of Communications, Content and Digital at Wimbledon

Play
Read more

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative

Sep 13 2019 · 39mins
Episode artwork

Episode 4 - Alexandra Willis (Head of Communications, Content & Digital at AELTC and Wimbledon)

Play
Read more
In this episode, we speak with Alexandra Willis, the multi-award-winning Head of Communications, Content and Digital at the AELTC, better known as Wimbledon.

Alexandra gives some fascinating insights into the innovative technologies used to improve the fan experience around the world, what Wimbledon's commercial partners stand to gain, and the brands digital transformation in recent years.
Aug 28 2019 · 23mins

Most Popular

Elon Musk

Barack Obama

Bill Gates

LeBron James

Mark Cuban

Michelle Obama

Melinda Gates

Arnold Schwarzenegger

Kevin Hart

Terry Crews

Mike Tyson

Episode artwork

100: Embracing tradition and technology the Wimbledon way with Alexandra Willis, Head of Comms, Digital & Content

Play
Read more

Wimbledon is rightly heralded as one of the leading sports events in the world, not just because of what happens on the court but also by their ability to remain true to their values and history whilst having innovation and technology at their core. 

And at the centre of this drive has been Alex Willis. I first spoke to Alex in around 2013 and she presented about the tournament at my first Digital Sport London event that year. 

Since then we've spoken regularly about what is coming up that particular year. But this year I had the opportunity to visit during play and speak to her whilst it was all going on. My first ever visit to Wimbledon!

Alex also has the honour of being the first returning guest on the podcast. She was first on in November 2016, an early guest, and you can more about her personal journey in it - http://bit.ly/2JfmBmZ

Enjoy!

Jul 12 2018 · 35mins
Episode artwork

20: Alexandra Willis, Head of Digital, Comms & Content at Wimbledon

Play
Read more

This week I headed for my first ever visit to the All England Lawn Tennis Club, the home of the Wimbledon Championships. The most famous of the four tennis majors.

Alex has been at Wimbledon for 6 years now and during that time her team have won numerous awards for their work. With Alex herself becoming a Sport Industry NextGen Leader graduate (with honours) in 2016 and is to return as a mentor for the 2017 edition. This was a really interesting and enjoyable chat where we talked about;
- Alex's love of tennis, and where it came from
- Collaborating closely with broadcast and other partners
- Watching Andy Murray's first title win
- What her job entails and what she does outside of championship time
- Working with Snapchat and how the 3 year deal with them came about
- Keeping Wimbledon innovative but still staying true to the Wimbledon brand and the tournaments heritage
- How exciting it is during the tournament and what the team looks like and gets up to
- Planing content prior to the event such as live streaming the engraving of the trophy
- The most watched video from this year being Andy Murray's chat with Benedict Cumberbatch when he revealed how big a fan he is of Sherlock
- The history of doctors in the Willis families and how her ancestor treated Kind George's madness!
- What they are looking at for Wimbledon 2017

If you enjoy this podcast then do take a look at previous shows on iTunes, Audioboom or Stitcher Radio. Also do leave a rating /rating on iTunes.

Thanks for listening!

Nov 29 2016 · 28mins