117: [Coaching] Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel
Speaking Your Brand: A Public Speaking Podcast
How can you take the presentation you do in person and convert it to a webinar for lead generation, particularly if you’re selling a program or course? Much of the content from your presentation can be easily repurposed for a webinar, but there are some considerations and constraints when you have attendees online vs. in person. Hosting a webinar before giving your presentation in person is also a great way to practice and get comfortable with the content and get feedback from a real audience. In this episode, my guest Lorena Klingel of Learn to Flourish and I talk about how we approached repurposing her signature talk into a webinar to promote her online program, Video Fundamentals. You’ll learn: Why we started with her offer when deciding on the content for her signature talk How and why we chose the opening of her presentation The changes we made for the webinar version The results Lorena got from the webinar she recently did Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with? How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences? We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program. This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live. By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities. I’m still working out all the details, but the program will start in May 2019. Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. About My Guest: Learn to Flourish was born from Lorena’s desire to share her enthusiasm for creating online courses that actually TEACH – a skill that she’s mastered after more than 20 years of experience in corporate learning. Now, Learn to Flourish is a team of eLearning and tech experts dedicated to taking your message to your audience in a way that is effective, engaging, innovative, and ultimately, successful. About Lorena: When Lorena is not helping her clients create beautiful and engaging online courses and communication videos, she can also be found hitting the slopes, hiking the trails, finding her next favorite hand-pottered mug, or mothering her three girls. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links for Our Guest Lorena Klingel: Lorena’s website: https://www.learntoflourish.com Connect with Lorena on LinkedIn: https://www.linkedin.com/in/lorena-klingel-2876ba10/ Get the Heart-Head-Hands Framework Microlearning Tutorial: https://www.learntoflourish.com/creating-videos-takes-your-heart-head-and-hands/ Watch Lorena’s Webinar Recording: https://www.learntoflourish.com/create-your-own-marketing-videos-webinar-replay/ Register for Video Fundamentals: https://www.learntoflourish.com/wp-content/uploads/2019/01/Video-Fundamentals.pdf Links for Speaking Your Brand: Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the “Master Your Speaking” online group program interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. Ready to create your signature talk and framework? Email me at email@example.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 37: What to Include In Your Webinar with Samantha Agostino [Coaching] Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 93: Turning Your Framework into a Course with Jessica Korthuis Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching] Episode 116: 16 Ways You Can Use Your Signature Talk
3: [On Air Coaching] First Steps to Hiring a Virtual Team with Lorena Klingel
Stacking Your Team: Growing Teams and Team Building for Female Entrepreneurs | Women in Business | Small Business Owners
How do you grow a team? How do you manage virtual team members? How do you create a work environment that supports the culture you're trying to create while running two businesses? Join Shelli Warren as she coaches Lorena Klingel, of Learn to Flourish, who has a successful business working with corporate clients and is adding a new niche, serving entrepreneurs to her service based business. Shelli advises Lorena on how to prepare and begin the search for a Junior E-Learning Developer. Key Takeaways: Who do I hire? A multi-purpose team member or a single skilled team member? Describe your ideal team member so that you can make better decisions on who to invite to a first interview. Using a simple interview rating criteria to help you choose your top candidates. Describing your ideal workplace environment to offer your team members. The importance of having clear roles and responsibilities defined to create a cohesive atmosphere for you and your team. The mindset shift required to lead a Virtual Team Watch Outs to take note of when leading new Virtual Team Members Benefits to bringing your team together for periodic in-person gatherings, strategy sessions, and celebrations. Key questions to ask during your interviews so that you can make hiring decisions based on fact, not emotion. How to ensure you know what your candidate has done versus what did the team contributed in the examples they share. Listen to episode 305 of the BizChix Podcast to hear Lorena coached by Natalie Eckdahl on choosing her niche and gaining visibility. Connect with Lorena Klingel: LinkedIn Learn to FlourishGrab the free download: "12 Ways to Motivate your Team without a Pay Raise" and join the BizChix Community!
305: [On Air Coaching] How to Generate Visibility, Price Services and Attract a New Niche with Lorena Klingel
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
How do you productize a service, and set the right price for it? What are some strategies to increase visibility for your business to attract the exact type of client you want to work with? Join me as I coach Lorena Klingel, who has a successful business working with corporate clients but needs help generating visibility as she seeks to work with entrepreneurs. Lorena and I discuss pricing strategies and brainstorm tactics to boost visibility for her business. I also have advice on how to choose projects that suit her unique working style and strengths. Key Takeaways: [:50] Natalie shares a little personal update about milestones she's celebrating in her family [1:44] Natalie introduces her on-air coaching call client for this episode - Lorena Klingel. [3:18] What is Lorena's business now, and where does she foresee it going? [8:20] Natalie distills Lorena's Kolbe scores. [12:29] Lorena is having some trouble with pricing her services with clients. [17:52] Natalie helps Lorena brainstorm some ideas to get out of being paid hourly. [23:23] Lorena brings up another problem she faces with regards to pricing on a project basis. Natalie has another client who has the exact same problem, and she shares some ideas on how Lorena can address the issue. [39:00] What are some ways Lorena can increase visibility for her business? [47:12] Lorena contemplates producing her own online modules to be shared to build street cred. Natalie shares her thoughts on this idea. [51:48] Lorena's last question relates to building an email list. Natalie has some suggestions on how best to maximize that. [54:40] Check out Lorena's call with Shelli Warren on the Stacking Your Team Podcast, and be sure to get in touch with Lorena via her website. Connect with Lorena Klingel: LinkedIn Learn to Flourish Mentioned in this Episode: Stacking Your Team Podcast with Shelli Warren Kolbe Personality Assessment Built to Sell, by John Warrillow Zoom Social Media Marketing World 2018 AWeber MailChimp ConvertKit Active Campaign Ontraport Infusionsoft Previous BizChix Episodes Mentioned: #225: Are You Solving a Big Enough Problem? Other On Air Coaching Calls This episode was first published at BizChix.com/305.