Darren Linton

Businesses are being urged to keep up with the changing face of marketing.Latest research reveals almost 40 per cent of New Zealand's small businesses lack an online presence.Online marketing company Yellow claims many businesses have told them they don't know where to start.Yellow chief executive Darren Linton told Mike Hosking older businesses have relied on repeat customers and word of mouth."It’s served them well in the past - but now we're using digital products to find businesses more than ever.”Linton says being easily accessible online was critical during lockdown.He says it's particularly important new small businesses are online, as they seem to be worse hit.LISTEN ABOVE

Journalist Darren Linton has done a lot. He's one of the most generous and magnanimous people Terri knows. He started as a newspaper journalist in a small country town and rose to the heights of TV journalism, covering the Iraq war.And then he came back to being a newspaper journalist in a country town. With a million human things in between.Terri Cowley spoke with him as part of her Shepplife backstory program on One FM. See acast.com/privacy for privacy and opt-out information.

This interview first aired on Friday the 28th of August 2020 on ONE FM 98.5 Shepparton.One FM Shepplife announcer Terri Cowley's Back Story segment subject this week is Shepparton journalist Darren Linton.Thanks to J.Furphy and Sons for supporting this podcast and to Adam Watkins & Josh Revens for their technical assistance.Listen to Terri Cowley live on Friday mornings from 9am-12pm.Contact the station on admin@fm985.com.au or (+613) 58313131The ONE FM 98.5 Community Radio podcast page operates under the license of Goulburn Valley Community Radio Inc. (ONE FM) Number 1385226/1.

In this conversation, we chat with Darren Linton, CEO of Yellow (https://yellow.co.nz/). Darren has an extensive career in marketing and held many senior leadership roles abroad and in New Zealand. With Yellow's focus on helping SME's promote their business, he is a great person to chat to about how business owners should think about marketing at this time. Within the conversation we discuss Your customers and how their world may have changed How your product and service may need to change and how this flows into your business model Channels to market and how you promote your business Dealing with your staff during this uncertain time

Leading a business that’s been disrupted by technology is no easy task, but Darren Linton, CEO at Yellow seems to really relish the task at hand and he leads the transformation of the company to make it relevant to New Zealand businesses again. www.nzbusinesspodcast.com Thanks to: Gorilla Technology: www.gorillatechnology.com Process Street: www.nzbusinesspodcast.com/process-street

www.awakentohappinessnow.com/darren11 Join me and my good friend Darren Linton as we learn about and experience New Ways Angels, Archangels & Masters Can Transform Your Life. Another wonderful call with Darren and the Angels, Archangels, and Masters filled with Divine wisdom, meditations to connect with their energies, clear what is no longer working for you and receive your own messages. Learn more about Darren and his special offer at www.awakentohappinessnow.com/darren11