Sasha Lekach's guest appearances

Sasha Lekach

POLICYSMART

Coffee with a Journalist

The PR Playbook Podcast

John Biggs

Ashley Carman

Mike Murphy

Emily Tate

Anthony Ha

Rob Pegoraro

John Ellis

Michelle Lewis

Adam Popescu

Bryan Walsh

Peter Adams

Katie Notopoulos

Laura Bliss

David Ingram

Jason Goldman

OwlTail

Today, we’re speaking with  Sasha Lekach, a tech reporter at Mashable. Sasha covers everything transportation and tech for Mashable, out of their SF office. That means self-driving cars, electric vehicles, mass transit, ride-hailing apps, and more. She's been reporting out of her hometown over the years at Bay City News, SFGate, and even made it out of California to write for the Chicago Tribune. On the episode today, Sasha talks more about her inbox filtering system, the different ways her stories come to life, answers an audience question about pitching, and lots more.

Today, we’re speaking with <a href="https://onepitch.co/blog/coffee-with-a-journalist-sasha-lekach-mashable/" rel="nofollow" target="_blank"> Sasha Lekach</a>, a tech reporter at Mashable. Sasha <a href="https://mashable.com/author/sasha-lekach" rel="nofollow" target="_blank">covers</a> everything transportation and tech for Mashable, out of their SF office. That means self-driving cars, electric vehicles, mass transit, ride-hailing apps, and more. She's been reporting out of her hometown over the years at Bay City News, SFGate, and even made it out of California to write for the Chicago Tribune. On the episode today, Sasha talks more about her inbox filtering system, the different ways her stories come to life, answers an audience question about pitching, and lots more.

Sasha Lekach, Mashable

Breaking through the noise of what’s happening in the news isn’t an easy feat. Its not just about who you know, its about relevance, timeliness and how it applies to the audience. Today’s episode is going to talk about trendspotting and breaking through the noise, which is always relevant but even more relevant right now because there is so much noise to break through if you’re trying to reach a top tier media outlet like Mashable. Sasha usually covers the automotive/transportation industry, but when news like Pandemic wreaks havoc on the media landscape, its typically all hands on deck for staff reporters.Support the show (https://www.thesilvertelegram.com/the-pr-playbook-podcast-1)

Breaking through the noise of what’s happening in the news isn’t an easy feat. Its not just about who you know, its about relevance, timeliness and how it applies to the audience. Today’s episode is going to talk about trendspotting and breaking through the noise, which is always relevant but even more relevant right now because there is so much noise to break through if you’re trying to reach a top tier media outlet like Mashable. Sasha usually covers the automotive/transportation industry, but when news like Pandemic wreaks havoc on the media landscape, its typically all hands on deck for staff reporters.<a href="https://www.thesilvertelegram.com/the-pr-playbook-podcast-1" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://www.thesilvertelegram.com/the-pr-playbook-podcast-1" rel="nofollow" target="_blank">https://www.thesilvertelegram.com/the-pr-playbook-podcast-1</a>)

Ep. 21 - Trendspotting and how to break through the noise. An interview with Mashable’s Sasha Lekach

We often talk about how autonomous vehicles can move people who otherwise wouldn't be able to commute as independently. Sasha Lekach, a tech reporter for transportation at  Mashable, shares how it happened recently in real life at the National Federation of the Blind's annual conference in Las Vegas.   At the conference, Lyft teamed up with self-driving car pioneer  Aptiv to give people with impaired vision more than three hours worth of rides. Hear from Sasha about how intelligent transportation companies like Lyft and Aptiv are liberating people who have to rely on others to move around in their communities.   LINKS:    Sasha Lekach, Tech Reporter for Transportation, Mashable "Lyft self-driving cars offer tactile maps, diagrams for blind riders" by Sasha Lekach 

We often talk about how autonomous vehicles can move people who otherwise wouldn't be able to commute as independently. Sasha Lekach, a tech reporter for transportation at <a href="https://mashable.com/" rel="noopener nofollow" target="_blank"> Mashable</a>, shares how it happened recently in real life at the National Federation of the Blind's annual conference in Las Vegas.   At the conference, <a href="https://www.lyft.com/" rel="noopener nofollow" target="_blank">Lyft</a> teamed up with self-driving car pioneer <a href="https://www.aptiv.com/" rel="noopener nofollow" target="_blank"> Aptiv</a> to give people with impaired vision more than three hours worth of rides. Hear from Sasha about how intelligent transportation companies like Lyft and Aptiv are liberating people who have to rely on others to move around in their communities.   LINKS: <ul> <li><a href="https://mashable.com/author/sasha-lekach/" rel="noopener nofollow" target="_blank"> Sasha Lekach</a>, Tech Reporter for Transportation, Mashable</li> <li>"<a href="https://mashable.com/article/lyft-aptiv-self-driving-cars-blind-low-vision-rides/" rel="noopener nofollow" target="_blank">Lyft self-driving cars offer tactile maps, diagrams for blind riders</a>" by Sasha Lekach</li> </ul>

46: An AV Fleet for the Visually-Impaired with Sasha Lekach, Mashable