Katie Mares knows first-hand the challenges brands have when launching & maintaining their brand from customer acquisition through in-person interaction. Using her experiences as a Chief Operational Officer, building company infrastructure, and designing customer experience programs, Katie is now a leading voice inspiring positive, actionable change for Permashield USA. Main Takeaways: How Businesses Can Start Creating and Measuring Customer Journeys Breaking the Script Through Service and Experience Capturing the Attention of the World’s Most Influential Consumer Be sure to check out full show notes at https://innovationmeetsleadership.com/resources. You can connect with Katie on LinkedIn, Instagram, Facebook, Twitter, or visit her website. These are proven solutions to advance your innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let’s go transform something!--- Send in a voice message: https://anchor.fm/natalie-born/messageSupport this podcast: https://anchor.fm/natalie-born/support
Katie Mares: How Brands Can Listen and Respond To Their Most Influential Consumer... Women
Martech Zone Interviews
In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer. Although the female movement is interwoven into our social world and people preach girl power, Katie has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a transaction process to deliver the service they provide, but very few businesses focus on elevating interaction so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. Earning Her Business is about showing businesses how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves. In this interview, Katie explains how women influence purchase decisions , the impact on a business' bottom line, and how to shift your organization's experience to accomodate them.Special Guest: Katie Mares.Sponsored By:Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone InterviewsLinks:Katie Mares — Katie is a leading voice inspiring positive, actionable change using self-confidence as a catalyst. As a Certified Speaking Professional, Katie has inspired audiences around the world to think differently about customer service and leadership. She imparts skills to change behavior, which has a positive effect on the experience offered to customers and team members.Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer — Earning Her Business sends the clear message that true power comes when businesses focus on providing a brand and consumer experience women the world's most influential consumers can't live without. When businesses start doing that and doing it well they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won't want to go anywhere else. Katie Mares' book is for anyone in business who wants to completely upend their industry.
Katie Mares says, "Its okay to drop the ball, what's not okay is to not pick it up and not recognize the part you played in dropping it." Providing The Customer an Experience Is What We Compete For In The Auto Industry, Katie Is Helping Car Guys and Car Gals Brew Solutions In Their Approach To Making the Experience What Creates Life Time Connections. Come Have Fun In This 2nd Part of the 5 liner With Katie Mares! Let's Brew, Get You Some!!!
Katie Mares says, "Its okay to drop the ball, what's not okay is to not pick it up and not recognize the part you played in dropping it." Providing The Customer an Experience Is What We Compete For In The Auto Industry, Katie Is Helping Car Guys and Car Gals Brew Solutions In Their Approach To Making the Experience What Creates Life Time Connections. Come Have Fun In This 1st Part of the 5 liner With Katie Mares! Let's Brew, Get You Some!!!
As a brand experience expert, Katie knows firsthand the challenges organizations encounter as they strive to design a sustainable and effective BX program tailored for the female consumer. Using her experiences as a Chief Inspiration Officer, building company infrastructure and designing customer experience programs, Katie is now a leading voice for positive, actionable change in the organizations with whom she partners. Katie earned her master's in Adult Training and Development from Schulich School of Business and is a Certified Training and Development Professional. As a highly sought-after speaker, Katie has inspired audiences around the world to think differently about the female consumer, customer experience, and leadership. She has worked with globally recognized brands such as Honda, Celebrity Cruises, and Canada Post. Connect With Katie: www.katiemares.com
EPS: 57 Guest Katie Mares on "Leadership & Focus In an Ever Changing Market"
The Reid Method Insider
My very special guest believes a single interaction can change a person's perception, and impact the choices they make, and the paths they choose. She has over 15 years of experience in leading retail and dental companies; and helps drive productivity through the development and facilitation of training programs and company initiatives. She is highly competitive, passionate, persuasive and articulate, and has the ability to achieve results others believed to be impossible. This proven out-of-the-box thinker will be sharing her insights and expertise with us on "Leadership and Focus in an Ever Changing Market"I’m excited to welcome Katie Mares to the show!https://www.linkedin.com/in/katie-mares-ctdp-mcatd-cpsa/ https://www.facebook.com/katie.mares.16 Katie and I discuss; 1. What is Leadership? "Everything rises and falls on Leadership" John Maxwell.2. What impact Leadership can provide in times of crisis? Learn more about what a crisis is to be better leaders in a crisis.3. How do we become good leaders in a crisis? Put the people 1st. It’s all about the people. How can I serve, lift-up, love. 4. Good leader’s perspective gives hope, leadership, and direction. The first responsibility of a leader is to find reality.5. A crisis is Distracting. Keeps us from making progress. Distractions pull us away from reality. Not too many differences between manipulating to motivating. Add value, lift, serve. Keep traction in times of distractions. Uncertainty anxiety. Leaders help people get traction in distraction. Fear never dominates. 6. A Crisis reveals what’s inside of us. Choices make us. Crisis reveals us. • Most people find strength in things outside of them. Most of the things that make a leader are inside. such as Integrity.• Transformation is impossible without people with good values. Transformation happens from the inside. 7. A crisis is the time when real leaders show up. Leadership is a visible presence. In war the solders should always see the officers back. In a crisis leader should be we’re prepared, we’ve learned, Will take action. Leaders show-up with hope. Make "PGE" decisions.Potential. Gain. ExperienceKatie also helped to interpreted the meaning of the following words as it relates to Leadership and Focus in current COVID-19 situation; • Online.• Time• Investment• Leadership• Focus• Practice. "Leadership doesn’t only mean running the company or being the sales manager; leadership also means directing your own conduct with discipline, taking responsibility and being accountable, and setting a good example for others through your actions" From my latest book available: https://www.amazon.com/Reid-Method-Blueprint-Achieving-Mastery/dp/0993999077SUMMARY>Leaders educate themselves on the facts. WHO. CDC. >Leaders help people get traction in distraction.>A crisis is the time when real leaders show up.— We always enjoy hearing from you! So if you have suggestions/feedback or you are interested in being a guest on the show contact us at email@example.com/company/10172535/admin/ www.linkedin.com/in/everoldreid/ www.thereidmethod.comPlease subscribe and download on iTunes, Soundcloud or your favorite podcast app. Don’t forget while you’re there, leave us a review - it really helps us spread the word with the expert advice we receive from our great thought leaders and experts like #KatieMares today, #TomHopkins, and #LesBrown, #ToddStottlemyre and #StevenBenson of Badger Maps and many more! And remember for 2020, Always……. #Be Thoughtful #Be Intentional! And Pls #Be Safe!#TheReidMethod #TheReidMethodDaily #TheReidMethodTipofTheDay #LPB #TheReidMethodAcademy #TheReidMethodTipofTheWeek #TheReidMethodLeasePerformanceBlueprint #TheReidMethodJamaica #LeasePerformanceBlueprint #TheReidMethodSalesFest #SalesMindsetPrinciples
Katie Mares - The Automotive Retail Experience for Her!
Welcome back to another episode! Are you aware of the power of the female consumer? In this session with talk with Katie Mares about this very topic. In a world where the "Experience" seems to be something, everybody is focused on, tailoring your dealership to appeal to both female costumers and employees alike can help you create a differentiator by understanding the female perspective! Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day! Here is how you can reach Katie: LinkedIn: linkedin.com/in/katie-mares-ctdp-mcatd-cpsa Email: firstname.lastname@example.org YouTube: https://www.youtube.com/channel/UCONehkugIb8W0pVxGYmvhIQ Website: Blog: https://katiemares.com/blog/ Training: https://katiemares.com/training/ Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer Thank you for tuning in and as usual, we will TALK later!
Strengthen Your Company’s Core Featuring Katie Mares
Amazing Business Radio
Shep Hyken interviews Katie Mares. They discuss her C.O.R.E. Methodology and how it can improve the customer experience in addition to gender inequality in the customer service world.Top Takeways:- In order for your organization to succeed, it must have a strong, solid core. The core is made up of your systems, your processes and most importantly, your people.- Strengthen your organization’s core using the C.O.R.E. Methodology, which has four steps: create, operationalize, results and evaluate & evolve.- Create: The first step is to create systems and processes that involve your entire team, creating greater total buy-in.- Operationalize: Once you create your processes, you must operationalize them. It’s one thing to create something, but it’s another to actually follow through with it.- Results: Monitor your results—as the saying goes, “you can’t manage what you can’t measure.” Give your customers a voice as a part of this step.- Evaluate & Evolve: Customers and their expectations are constantly and rapidly changing. You must evaluate your progress by constantly asking how you can get better and evolve to keep up with changing demands.- Companies need to be more aware of the purchasing power of the female consumer. More often than not, the shopping experience is designed and, in many industries, delivered by men, and yet women are the ones ultimately saying yes or no.- Statistics show that women influence 90% of all household purchases, yet 85% of the world’s executives are still men while only 3% of creative directors are women.- When something in the customer experience goes wrong, more often than not it’s due to lack of consistency. When expectations are unmet, it causes disappointment.- Consistency and accountability are vital to an organization’s success. You must be accountable for your own actions if you hope to create a consistent experience.Quote: “Customer experience most often fails because we don’t do it consistently.” - Katie MaresKatie Mares, CTDP, MCATD, CPS is the Chief Inspiration Officer of Alkamey Group. She has over 15 years of experience in customer service and leadership. Learn more about your ad choices. Visit megaphone.fm/adchoices