OwlTail

Cover image of Bryony Thomas

Bryony Thomas

18 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

Episode artwork

The Whole Marketer Ep75 - Growth mindset with guest Bryony Thomas

The Marketing Society podcast

Episode #75. Growth mindset is the personal understanding topic of this episode.A growth mindset is about having the positive belief in yourself to learn and develop skills in order to achieve your goals. But it doesn’t happen overnight… those with a growth mindset know that change comes through consistency and hard work, but crucially they believe they CAN do it, even if they can’t do it YET.Joining Abby to discuss growth mindset for marketers is Bryony Thomas – author, marketing coaching and CEO of Watertight Marketing, a business strategy consultancy.In this episode, Bryony shares why a growth mindset is important – especially in marketing – being wary of instant gratification getting in the way of incremental progress and how best to apply your marketing qualifications. Plus, Bryony’s career highs and lows and advice for marketers.This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

31mins

12 Jul 2022

Episode artwork

Episode 75 - Growth mindset with guest Bryony Thomas

The Whole Marketer podcast

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to learn and develop skills in order to achieve your goals. But it doesn’t happen overnight… those with a growth mindset know that change comes through consistency and hard work, but crucially they believe they CAN do it, even if they can’t do it YET. Joining Abby to discuss growth mindset for marketers is Bryony Thomas – author, marketing coaching and CEO of Watertight Marketing, a business strategy consultancy. In this episode, Bryony shares why a growth mindset is important – especially in marketing – being wary of instant gratification getting in the way of incremental progress and how best to apply your marketing qualifications. Plus, Bryony’s career highs and lows and advice for marketers. This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

31mins

12 Jul 2022

Similar People

Episode artwork

Bryony Thomas, Author Of Watertight Marketing Talks About Effective Marketing

Digital Marketing From The Coalface

Bryony is the creator of the Watertight Business Thinking methodology, based on original research in 2005. She has now tested and refined the decision-making frameworks across 3000+ organisations and focused on the needs of established SMEs looking to grow beyond their visionary founder. Details of the Free book are: watertightmarketing.com/freebook In this episode Bryony expands on the idea that with marketing you need to start at the end - what do you want people to do, what are you trying to achieve. Just listen to it :)

50mins

4 Jul 2022

Episode artwork

WTW013 What's the Worst that Can Happen to Bryony Thomas of Watertight Marketing?

What's The Worst That Can Happen?

Today on the podcast, Suzanne is delighted to be joined by Bryony Thomas of Watertight Marketing. Bryony is author of Watertight Marketing “the book on marketing that makes sense of the rest”. Since beginning her business in 2008, Bryony has shifted from marketing consultancy to a licensing and training business, and is now moving on to marketing planning software as a service. In this episode, Suzanne kicks things off by chatting with Bryony about some of the issues she’s faced surrounding Intellectual Property protection. They then move into a very open discussion in which Bryony describes the termination of a joint venture, the ramifications of this at a particularly challenging time for her personally, and the legal challenges that were involved in the process.  Finally, they chat about what’s the worst that could possibly happen in Bryony’s most recent venture as she offers software as a service, and how she’s made sure she’s fortifying herself against potential problems from the outset with a watertight contract. A great episode for anyone with IP to protect, looking at a joint venture or starting a software as a service (SaaS) product  – listen to this episode first – there are real lessons to be learnt… In this episode: [3:10] Suzanne and Bryony discuss her time as a marketer, and how her business has evolved and changed since 2008. [8:20] Bryony describes her experience with a joint venture that went belly up, and how she navigated the legalities of that process. [15:34] Suzanne shares insights into Joint Venture Agreements and why they are so vital to have in place when you begin to collaborate with others. [19:35] Bryony discusses her software as a service venture and the interesting approach she’s had to take in getting started that potentially leaves her open to greater risk than normal. [23:58] They talk about negotiation and how it can be an excellent experience that leaves both sides feeling great about working together - if done right.  Learn about Bryony www.watertightmarketing.com Find the resources mentioned in this episode! www.suzannedibble.com/podcastresources The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)

31mins

13 May 2022

Most Popular

Episode artwork

How to get the wider company on board with marketing - Bryony Thomas and Rachael Wheatley, Watertight Marketing

Marketing Meetup Podcast

Getting the FD, MD and the wider business fully signed up to the value of marketing can be a real challenge for an in-house marketer or freelancer/agency trying to convince clients to do things ‘the right way’. But, getting it right will boost your cred, get you enthusiastic support and help you get the budget you need to really make a difference. So, how do you do it? Bryony Thomas and Rachael Wheatley are outstanding, smart speakers with bags of experience and models to implement today to help get the board, your boss, and the team on board with marketing. We know you'll love this session.

30mins

7 Apr 2022

Episode artwork

Episode 188 - Surviving with Bryony Thomas

Project Purple Podcast

On this week's episode, we're joined by pancreatic cancer survivor and advocate Bryony Thomas from the UK. Thomas shares her story of battling pancreatic cancer with a strong emphasis on the advocacy work she is doing now - particularly in spreading awareness of the links between digestive health and pancreatic cancer. As Thomas explains it, "Silent cancers are not silent. They whisper. You just need to tune in."

1hr 7mins

21 Jan 2022

Episode artwork

How to Develop an Exit Plan for Your Business - Bryony Thomas

Brand Tuned - Sharp Branding

This episode primarily focuses on the U element of the TUNED framework, namely the importance of understanding your market depending on the context. Bryony Thomas shares insights on how the approach to marketing changes if you have an exit in mind. Find out how you might develop an appropriate plan based on the information she shares.Bryony explains the strategies you can implement when preparing to exit your business or if you are planning for a 5 to 10-year business exit. In this episode we cover:Difference between marketing for organic sales results and marketing for increasing a sales price when exiting a businessHow to prepare and tactics you can apply when you are planning an exit strategy for your businessDuration and process of a business exit with situational examplesWhy a marketing system should be an asset of a business when planning to exitWhat is a key part of an exit strategyWhat is Watertight Marketing methodology?Bryony's personal definition of marketing and sales-generating marketingTake Bryony's Watertight Marketing Test to see if your marketing underpins healthy sales flow. You can find her on the following social media links & their website.Twitter - @bryonythomasInstagram - @bryonywatertightmkgLinkedIn - Watertight Marketingwatertightmarketing.comAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter 

30mins

16 Apr 2021

Episode artwork

How to fix the marketing and sales funnel - Bryony Thomas, Watertight Marketing

Marketing Meetup Podcast

Is your marketing/sales bucket broken? There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down. In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

1hr 1min

2 Feb 2021

Episode artwork

Series 5 Episode 6 Bryony Thomas

The Reluctant Leader Podcast

Mark talks to Bryony Thomas about her watertight marketing philosophy and book of the same name. If you don’t know where and why your spending money on your marketing you're more than  likely wasting money. Find out more about Bryony and Watertight Marketing here More about the Reluctant Leader Academy here

32mins

28 Jun 2020

Episode artwork

You’re Leaking Profit! Here's How You Fix It with Bryony Thomas

Growth Moves with Rob Tyson

Bryony Thomas is the creator of the award-winning Watertight Marketing methodology, captured in her best-selling book of the same name. With over a decade working with clients including Microsoft, Dell and Experian, Bryony set up her own consulting business focussed on helping scaling businesses put a sustainable sales-driving marketing operation in place. Her unique process has been refined over the last decade and used across more than 2000 businesses, and today Rob talks to Bryony about: Why You’re Leaking Profit And What To Do About It...

35mins

20 May 2020

Loading