Gracie Poulson's guest appearances

Gracie Poulson

Botanical Brouhaha Podcast

The Flower Podcast

Building While Flying

Bella Fiori

Robbie Honey

Deanna Kitchen

Scott Shepherd

Holly Chapple

Susan McLeary

Max Gill

Kelly Shore

Paulina Nieliwocki

Kiana Underwood

Jennie Love

Emily Avenson

Semia Dunne

Hitomi Gilliam

Julie Tobi

OwlTail

Gracie Poulson is the Co-Founder of Grace Rose Farm, one of the biggest suppliers of fresh, garden-grown roses in the United States. They’re committed to ethically growing and harvesting more than 90 varieties of roses. Grace Rose Farm started as a flower farm and supplier to florists around the country, born purely out of Gracie’s love for growing roses. But when the COVID-19 pandemic hit, they found themselves needing to pivot quickly. And they did, by shifting to a direct-to-consumer model. Now they’re continuing to grow their brand, spread joy via roses across the country, and working towards their Series A funding.    In this episode, Gracie Poulson and Katie Hankinson discuss:  Transitioning to direct-to-consumer Partnering with bigger flower farms Finding joy in your work  Building connection on social media Sustainability in the flower industry  Challenges with hiring and turnover rates Wins and challenges marketing a seasonal business …and much more!    If you want some beautiful Grace Rose Farm roses in your home, you can shop their collections here:  https://www.gracerosefarm.com/collections/our-favorite-bouquets    Connect with Grace Rose Farm: Website: https://www.gracerosefarm.com/  Instagram: https://www.instagram.com/gracerosefarm/  TikTok: https://www.tiktok.com/@gracerosefarm 

Gracie Poulson is the Co-Founder of Grace Rose Farm, one of the biggest suppliers of fresh, garden-grown roses in the United States. They’re committed to ethically growing and harvesting more than 90 varieties of roses. Grace Rose Farm started as a flower farm and supplier to florists around the country, born purely out of Gracie’s love for growing roses. But when the COVID-19 pandemic hit, they found themselves needing to pivot quickly. And they did, by shifting to a direct-to-consumer model. Now they’re continuing to grow their brand, spread joy via roses across the country, and working towards their Series A funding.  In this episode, Gracie Poulson and Katie Hankinson discuss: <ul> <li>Transitioning to direct-to-consumer</li> <li>Partnering with bigger flower farms</li> <li>Finding joy in your work </li> <li>Building connection on social media</li> <li>Sustainability in the flower industry </li> <li>Challenges with hiring and turnover rates</li> <li>Wins and challenges marketing a seasonal business</li> <li>…and much more!</li> </ul> If you want some beautiful Grace Rose Farm roses in your home, you can shop their collections here: <a href="https://www.gracerosefarm.com/collections/our-favorite-bouquets" rel="nofollow" target="_blank"> https://www.gracerosefarm.com/collections/our-favorite-bouquets</a> Connect with Grace Rose Farm: Website: <a href="https://www.gracerosefarm.com/" rel="nofollow" target="_blank">https://www.gracerosefarm.com/</a> Instagram: <a href="https://www.instagram.com/gracerosefarm/" rel="nofollow" target="_blank">https://www.instagram.com/gracerosefarm/</a> TikTok: <a href="https://www.tiktok.com/@gracerosefarm" rel="nofollow" target="_blank">https://www.tiktok.com/@gracerosefarm</a>

Becoming a DTC Brand Overnight - Gracie Poulson (Grace Rose Farm)

What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story!  Gracie Poulson of Grace Rose Farm shares her floral journey this week on The Flower Podcast. From early childhood to dragging her rose pots into her New York apartment for the winter, Gracie has always had a soft spot for roses. Along with her husband Ryan, the two have grown her love of roses into a remarkable business specializing in organically grown old fashioned garden roses. Gracie shares her rose journey, business and rose advice, and pivoting during the effects of COVID-19. You can learn more at The Flower Podcast about Gracie and all of our past guests, sponsors, blogs, and now videos. We want to thank our Sponsors!! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story!  Gracie Poulson of Grace Rose Farm shares her floral journey this week on The Flower Podcast. From early childhood to dragging her rose pots into her New York apartment for the winter, Gracie has always had a soft spot for roses. Along with her husband Ryan, the two have grown her love of roses into a remarkable business specializing in organically grown old fashioned garden roses. Gracie shares her rose journey, business and rose advice, and pivoting during the effects of COVID-19. You can learn more at <a href="https://www.theflowerpodcast.com" rel="nofollow" target="_blank">The Flower Podcast</a> about Gracie and all of our past guests, sponsors, blogs, and now videos. We want to thank our Sponsors!! <a href="https://www.gracerosefarm.com" rel="nofollow" target="_blank">Grace Rose Farm</a> <a href="https://www.accentdecor.com" rel="nofollow" target="_blank">Accent Decor</a> <a href="https://detailsflowers.com" rel="nofollow" target="_blank">Details Flowers Software</a> <a href="https://www.flowerschoolny.com" rel="nofollow" target="_blank">FlowerSchool NY / LA</a>

Rose Grower:  Gracie Poulson of Grace Rose Farm

Today we’re visiting with Gracie Poulson, owner of Grace Rose Farm in Southern California to discuss:  expanding from a backyard rose garden to a full-scale farming operation logistics of scaling a business quickly to keep up with demand challenges of shipping a perishable product from a rural location choosing which rose varieties to grow diversifying a flower farming business to include additional products/services advice for prospective growers work/life balance and the effects of the business on family  LINKS &amp; ROSE VARIETIES MENTIONED IN EPISODE 54:  Steve Moore | Sinclair &amp; Moore LA Flower Market Golden Celebration rose Charlotte rose Black Baccara rose Koko Loko rose Distant Drums rose Pure Perfume rose Evelyn rose Stephen Rulo rose Honey Dijon rose Stainless Steel rose  SEE MORE OF GRACE ROSE FARM HERE:  Website | Instagram Today’s episode is brought to you by: REAL FLOWER BUSINESS Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website for additional resources here. Co-Hosts: Amy McGee (Botanical Brouhaha) &amp; Maggie Bailey (Bramble &amp; Bee) BB Podcast Sound Engineer: Landon McGee How to Connect with Botanical Brouhaha:  BotanicalBrouhaha.com Instagram Facebook 

Today we’re visiting with Gracie Poulson, owner of <a href="https://www.gracerosefarm.com/" rel="noopener nofollow" target="_blank">Grace Rose Farm</a> in Southern California to discuss: <ul> <li>expanding from a backyard rose garden to a full-scale farming operation</li> <li>logistics of scaling a business quickly to keep up with demand</li> <li>challenges of shipping a perishable product from a rural location</li> <li>choosing which rose varieties to grow</li> <li>diversifying a flower farming business to include additional products/services</li> <li>advice for prospective growers</li> <li>work/life balance and the effects of the business on family</li> </ul> LINKS &amp; ROSE VARIETIES MENTIONED IN EPISODE 54: <ul> <li>Steve Moore | <a href="http://www.sinclairandmoore.com/" rel="noopener nofollow" target="_blank">Sinclair &amp; Moore</a></li> <li><a href="http://originallaflowermarket.com/" rel="noopener nofollow" target="_blank">LA Flower Market</a></li> <li><a href="https://www.davidaustinroses.com/us/golden-celebration-shrub-rose" rel="noopener nofollow" target="_blank">Golden Celebration rose</a></li> <li><a href="https://www.davidaustinroses.com/us/charlotte-shrub-rose" rel="noopener nofollow" target="_blank">Charlotte rose</a></li> <li><a href="http://www.sierraflowerfinder.com/en/d/rose-black-baccara/1599" rel="noopener nofollow" target="_blank">Black Baccara rose</a></li> <li><a href="https://www.gracerosefarm.com/products/copy-of-koko-loko?_pos=2&amp;_sid=0363f206e&amp;_ss=r" rel="noopener nofollow" target="_blank">Koko Loko rose</a></li> <li><a href="https://www.gracerosefarm.com/products/distant-drums-by-the-dozen?_pos=2&amp;_sid=4019325da&amp;_ss=r" rel="noopener nofollow" target="_blank">Distant Drums rose</a></li> <li><a href="https://www.instagram.com/p/Bnrgg2DlSFn/" rel="nofollow" target="_blank">Pure Perfume rose</a></li> <li><a href="https://www.davidaustinroses.com/us/evelyn-shrub-rose" rel="noopener nofollow" target="_blank">Evelyn rose</a></li> <li><a href="https://garden.org/plants/view/4515/Rose-Rosa-Stephen-Rulo/" rel="noopener nofollow" target="_blank">Stephen Rulo rose</a></li> <li><a href="https://www.google.com/search?tbm=isch&amp;hl=en&amp;q=rose+%22Honey+Dijon%22&amp;gws_rd=ssl" rel="noopener nofollow" target="_blank">Honey Dijon rose</a></li> <li><a href="https://garden.org/plants/view/2612/Rose-Rosa-Stainless-Steel/" rel="noopener nofollow" target="_blank">Stainless Steel rose</a></li> </ul> SEE MORE OF GRACE ROSE FARM HERE: <a href="https://www.gracerosefarm.com/" rel="noopener nofollow" target="_blank"> Website</a> | <a href="https://www.instagram.com/gracerosefarm/" rel="noopener nofollow" target="_blank">Instagram</a> Today’s episode is brought to you by: REAL FLOWER BUSINESS <a href="https://realflowerbusiness.com/pdfs/" rel="noopener nofollow" target="_blank">Click here </a>for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website for additional resources <a href="https://realflowerbusiness.com/" rel="noopener nofollow" target="_blank">here</a>. Co-Hosts: Amy McGee (<a href="https://www.botanicalbrouhaha.com/" rel="noopener nofollow" target="_blank">Botanical Brouhaha</a>) &amp; Maggie Bailey (<a href="https://www.brambleandbee.com/" rel="noopener nofollow" target="_blank">Bramble &amp; Bee)</a> BB Podcast Sound Engineer: Landon McGee How to Connect with Botanical Brouhaha: <ul> <li><a href="https://www.botanicalbrouhaha.com/" rel="nofollow" target="_blank">BotanicalBrouhaha.com</a></li> <li><a href="http://instagram.com/botanicalbrouhaha" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://www.facebook.com/botanicalbrouhaha/" rel="nofollow" target="_blank">Facebook</a></li> </ul>

Episode 54: Gracie Poulson (Grace Rose Farm)