Episode 40: Jonathan Goodman- Online Personal Training and the Future of the Fitness Industry.
The Mind Muscle Connection
In today's episode, I am joined by Jonathan Goodman. Jon launched the Personal Trainer Development Center in 2011; published Ignite the Fire, the first of his 11 books for personal trainers, in 2012; and founded the Online Trainer Academy, the first-ever certification for online fitness and nutrition coaches, in 2016. Originally from Toronto, Jon spends his winters traveling the world with his wife Alison and son Calvin. They’ve lived in 10 countries, including Mexico, Costa Rica, Uruguay, Thailand, Greece, and Montenegro.In today's episode we discuss:-Where Jon is currently living. -What does a typical day look like for him.-Background of his business.-Did he ever think his business would grow as large as it has?-What the future of the fitness industry looks like. -Biggest mistake online trainers make. Where to find Jon:Instagram: @jonathan_goodman101Website: https://www.theptdc.com/
Episode 2 with Jonathan Goodman - How to dominate being a PT in 2021
Industry Leader's Podcast from Clean Health Fitness Institute
In the second episode of Clean Health Fitness Institutes Industry Leader’s Podcast, we interview Jonathan Goodman. Jon is the founder of the Personal Trainer Development Centre and author of multiple best-selling books for personal trainers. In addition, Jonathan is the founder of the Online Trainer Academy, an industry leading platform for online trainer education. In this episode, we discuss how to thrive as a PT in 2021, focusing on how PTs can drive their business online whilst maximising client retention.
Jonathan Goodman | Redefining How Fitness Professionals Learn & Earn
This week’s guest is Jonathan Goodman, a world leader in helping fit pros do better, have more, and go online - and the founder of @theptdc The Personal Trainer Development Center A few years into his Personal Training Career, Jonathan Goodman injured himself and faced the reality that he would be off work for 2 whole weeks, unable to get himself to the gym to train his clients, and also unable to collect his paycheque. It was at this point in his career when he started to imagine how he could package up his extensive knowledge and turn it into an info-based product. And it should be noted that this was almost a decade ago, when online courses and certifications were certainly NOT the norm. What came next was a business beyond his wildest imagination. In today’s episode, Jonathan shares candidly what it took to build The Personal Trainer Development Center, which has now certified over 35,000 trainers around the globe. Sure, from the outside, it may look like Jonathan has always had a carefully calculated plan to revolutionize the personal training industry, but there was a messy middle when he was simply putting one foot in front of the other, trying to find out how he could solve his community's pain points. Jonathan is intelligent beyond belief, calculated in his approach, and visionary in the way he sees the future of his company. This was a wonderful conversation. Tune in to hear… Why 137 phone calls was the secret to figuring out his business plan, How he launched his first info product using a beta test group, Why data has driven so much of his companies growth, Where the personal training industry is headed, How artificial intelligence will play a massive role in all of our industries in the next 5 or so years, What his team looks like today, & MORE Connect with Jonathan & The Personal Trainer Development Center Website Jonathan on Instagram Personal Trainer Development Center on Instagram p.s. Whenever you’re ready, here are 3 ways that I can support you... Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.
Jonathan Goodman, The Future Of Coaching, Technology, Building A Reputation || Episode #112 [EN]
Upside Strength Podcast
Please support this podcast by checking out our sponsor:- Strength Coach Network: https://strengthcoachnetwork.com/upside/?orid=15781 to get 50% off your first monthGUEST:Jonathan Goodman is the founder of the Personal Trainer Development Center and Online Trainer Academy Certification. He’s authored 11 books and lived in ten countries. You can listen to him host the hilarious and educational Online Trainer Show on iTunes, Spotify, or YouTube. EPISODE LINKS:Online Trainer Show: https://www.theptdc.com/online-trainer-show-podcastPersonal Trainer Development Center: https://www.theptdc.com/online-trainer-show-podcastOnline Trainer Academy: https://www.theptdc.com/online-trainer-academy-certificationJonathan Goodman Instagram: https://www.instagram.com/jonathan_goodman101/PTDC Instagram: https://www.instagram.com/theptdc/PTDC on Facebook: https://www.facebook.com/theptdc► Full Videl Episode: https://youtu.be/Mtjw-jYtbrcPODCAST INFO:► Podcast website: https://upsidestrength.podbean.com/► Apple Podcasts: http://apple.co/3mroiB4► Spotify: http://spoti.fi/34jJtyXPODCAST PLAYLISTS:► Full episodes playlist: http://bit.ly/3oSCkxe► English Clips playlist: http://bit.ly/3gRmAry► French Clips playlist: http://bit.ly/2K1IoVKTOPICS:0:00 - Intro1:00 - Start1:29 - Background 5:00 - The current state of the personal training industry17:37 - The future of coaching CLIP29:53 - Online coaching37:46 - Reputation CLIP45:46 - Telling stories48:31 - Rapid FireCONNECT:► Subscribe for more videos here: http://bit.ly/1Xgr5y5► Twitter: https://twitter.com/seanseale► LinkedIn: https://www.linkedin.com/in/seanseale/► Facebook: https://www.facebook.com/upsidestrength► Instagram: https://www.instagram.com/upsidestrength► Tik Tok: https://vm.tiktok.com/ZSgNAPQF/DISCLAIMER: ► These descriptions usually contain affiliate links. If you decide to purchase a product through one of them, I receive a small commission at no cost to you. I never endorse products that I have not personally used myself or not found to be beneficial in my life.
Jonathan Goodman | Creating an Ecosystem for Trainers
Sweat It Out
#111 - Anthony & Josh sit down with entrepreneur and founder of the PTDC, Jonathan Goodman. Jonathan gets into how the idea started for the Personal Trainer Development Center, how he first started connecting with individuals to build his platform, the secret to getting to know major players in your industry, and what direction he sees the fitness industry heading in post-Covid. Later, they chat about the distrust clients can develop for commercial gyms and trainers and how trainers can provide the most amount of value to their clients as the fitness industry transitions over the next couple years. You can follow Jonathan and the PTDC on Instagram @jonathan_goodman101 & @theptdc respectively, and check out his podcast “The Online Trainer Show” on Spotify, Apple Podcasts, & Stitcher.
Jonathan Goodman on How to Succeed as an Online Coach
Muscle for Life with Mike Matthews
“Hey Mike, any advice on becoming an online coach?” “How can I start my own fitness business?” As an entrepreneur and creator of several successful businesses in the fitness space, I’m often asked how people can break into the industry themselves. I can understand the enthusiasm. Lots of people who go through a life-changing fitness journey end up wanting to help others make similar changes in their own lives. That was certainly the case for me. While I’ve built my own thriving online coaching program, I came at it from a different angle--I already had a niche carved out for myself in the fitness world that I could use as a platform to build from. Not everyone has the books, blog, or podcast to launch a new coaching business, so to help people just starting out, I thought I’d talk to an expert. In this episode, I chat with Jonathan Goodman, who created the first-ever (and only!) certification for online fitness trainers, the Online Trainer Academy. This is a program specifically for online coaches, teaching them how to earn more money and better serve their clients. Jonathan has also written several books on the topic, and is a host on the Online Trainer Show, a podcast chock-full of insights and advice for fitness professionals looking to build an online career. In our conversation, Jonathan breaks down . . . How to identify points of leverage Why books and courses are more valuable than masterminds and mentors How to find good people to learn from The power of marketing and branding How to build and use momentum Why you don’t need as many clients as you think So, if you want to learn how to start your own online coaching business or how to take your current business to the next level, definitely give this podcast a listen! 30:28 - What is the difference between maximizers and satisficers? 36:00 - Why is marketing so important? 42:16 - How do you build momentum once you start a business? 1:09:19 - Would you recommend training for free at the beginning to get a better following? 1:22:49 - Where can people find you and your work? Mentioned on The Show: Online Trainer Certification: https://www.theptdc.com/online-trainer-academy-certification The Online Trainer Show: https://www.theptdc.com/online-trainer-show-podcast Legion VIP One-on-One Coaching: https://legionathletics.com/coaching/ --- Want free workout and meal plans? Download my science-based diet and training templates for men and women: https://legionathletics.com/text-sign-up/
E132 | Jonathan Goodman: How To Build, Lead, and Manage Remote Teams
The Art Of Coaching
Building and growing a company is no easy feat, not to mention trying to do so with a remote team. How do you ensure you’re hiring the right people? What can you do to keep everyone on the same page? Our guest today is uniquely qualified to answer these questions and more. Jonathan Goodman is the founder of the Personal Trainer Development Center and Online Trainer Academy Certification. He’s authored 11 books and lived in ten countries. His new podcast Online Trainer Show is part comedy, part education and you can listen on iTunes, Spotify, or YouTube. Even if you don’t run your own company, you’re sure to get something out of Jonathan’s description of Jobs to Be Done. We uncover why clarifying how your customers/clients really use your product/service can completely redefine how you approach your job. And, don’t miss Jonathan’s very unique way of screening interview candidates - you just might get a few ideas... Connect with Jonathan: Via his podcast: Online Trainer Show Via his Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification Via Instagram: @jonathan_goodman101 AND @theptdc Via Facebook: https://www.facebook.com/theptdc One final note... whether you’re looking for a tool to understand if a candidate will be a good fit for your company, or you just want to discover what makes your team tick, check out our new DRIVES QUIZ! This short assessment can lead to better understanding, awareness and buy-in from all parties.
Jonathan Goodman is the founder of the Personal Trainer Development Center and author of multiple bestselling books for personal trainers. In addition, Jon founded the first-ever certification for online fitness trainers, the Online Trainer Academy. When Jon started Online Trainers Academy, how did he know we were going to have a pandemic in 2020 that would turn every one online? (1:18) Jon thought this was funny but says he did not know. However, it is not inconceivable to assume that there was going to be some large scale interruptive event in the future. The world changes very quickly and historically, in unpredictable ways. Anyone who was paying attention from a few years ago would’ve noticed the upward trend in technology-driven business. But what ultimately led Jon to turn towards online himself was an injury that put him off his feet for two weeks, effectively killing his income for that time period, and that got him thinking that he had to build something else. The Concept of Anti-fragility. (3:48) One of the key elements of anti-fragile is the concept that the more chaos ensues, the stronger things that are anti-fragile get. Jon encourages making yourself familiar with the concept of anti-fragility if you want to set yourself up for the future. You need to understand anti-fragility, asymmetrical risk and you need to understand how to mitigate loss and maximize gain. What’s going on in the online training game? (16:38) There are a lot of people doing it that have no idea what they are doing. These people are hacking together not well thought out solutions and doing horribly because of it. Jon relates it to you going to a gym after googling a bit and bringing a video camera and now you’re going to train people. Big training companies have thrown together online training programs and Jon’s own clients have said that the models fall short and are terrible. You have to really do the research and spend the time to understand the core of online training for example: What works from a financial and business standpoint. What works for actual training clients as humans. How to get people to want to do the workout and to continually adhere to the workout? What does Jon think is going to be centralized within actual gyms? (22:26) Gyms are going to radically change, there is no doubt about that. The fitness industry is relatively young. In the past gyms have sold personal trainers as people who are not commoditized but treated and paid them like they were commoditized people and the truth is more personal trainers are commoditized. To be a truly great personal trainer you need to exhibit a lot of traits that are very hard to find in any single human for example: You need to be in good shape, energetic, motivational, empathetic, great at science programming, and interested in entrepreneurial aspects along with about 15 other things. However, with collaborative pairing and work, you can take multiple people with different skillsets and put them together to form something unique and powerful. The PTDC The Personal Trainer Development Center creates solutions for fitness and nutrition professionals. They do this by helping you do a better job, build a better business, and live a better life at every stage of your career. They have the World’s Premier Certification for online training and are an internationally recognized leader for education and guidance within the fitness industry. Resources Connect with Jonathan: LinkedIn The PTDC: Website Connect with Eric: LinkedIn
In this episode, I interview the one and only Jonathan Goodman. We go over what hes currently reading, researching up on, and of course COVID-19. CUT THE S#!T GET FIT SHIRTS ARE AVAILABLE HERE: teespring.com/stores/cut-the-stAdd me on Instagram - www.instagram.com/cuttheshitgetfitpodcast/YouTube Channel - www.youtube.com/user/macankIRONCLAD BODY TRAINING SYSTEM EBOOK BUY HERE: www.ironcladbody.comAdd me on Facebook - www.facebook.com/rmatuszewskiOnline Coaching Application - goo.gl/forms/GEpgzfnCUIlhVTiG3
EP 3 Jonathan Goodman: 4 Pillars: Family, Health/Fitness, Sleep, Business
Lift Free And Diet Hard with Andrew Coates
Jonathan Goodman returns to discuss the current and future direction of his work with The PTDC and Online Trainer Academy, why he doesn’t plan to write any more books(at least for a while), and the importance of taking care of yourself first before you’re able to support others around you. Jonathan breaks down the 4 important aspects of his professional and personal life and how you can’t make great progress in all 4 simultaneously. We also explore why fit pros don’t want business advice and how to instead help by leading by example. Jonathan also details why he doesn’t love Instagram.--- Support this podcast: https://anchor.fm/thefitnessdevil/support