Alina Benny's guest appearances

Alina Benny

The Growth Hub Podcast

Growth Marketing Today

The Page 2 Podcast: An SEO Podcast

First Person

Content Logistics

Content That Grows

Rand Fishkin

Hiba Amin

Carolyn Lyden

Ross Simmonds

Kevin Indig

Kieran Flanagan

Geoff Atkinson

Chris Walker

Hiten Shah

Claire Suellentrop

Wes Bush

Kamil Rextin

Ed Fry

Katelyn Bourgoin

Rebecca Reynoso

OwlTail

In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the growing list of cybersecurity and online theft concerns that searchers have.From what their content team looks like to aligning content with the rest of the marketing efforts at Aura, you'll want to check this out.Key moments in the conversation:1:00 - What the content team looks like at Aura 5:50 - Observed differences between B2B and D2C content efforts15:59 - How content fits in the marketing strategy at different companies 19:24 - How to keep SEO and content aligned with all the marketing initiatives25:00 - How Aura defines success for SEO and Content efforts

In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the growing list of cybersecurity and online theft concerns that searchers have. From what their content team looks like to aligning content with the rest of the marketing efforts at Aura, you'll want to check this out. Key moments in the conversation: 1:00 - What the content team looks like at Aura 5:50 - Observed differences between B2B and D2C content efforts 15:59 - How content fits in the marketing strategy at different companies 19:24 - How to keep SEO and content aligned with all the marketing initiatives 25:00 - How Aura defines success for SEO and Content efforts

	11K to 1M Visitors With a Lean D2C Content & SEO Team Feat. Alina Benny

You won’t see the benefits of content creation right away...it takes time. In this episode of Content Logistics, Alina Benny talks about her experience as a content lead at Nextiva and points out the most important steps every aspiring writer should take to succeed.During Camille's and Alina's conversation, we get an inside look into what makes content fresh and how a team approaches content creation, organic search, and lead generation. Besides that, Alina shares her experience in leading a team of content creators and pinpoints the priorities involved when scaling out a content program. Alina reflects on how difficult it is to create content that ranks and leads to revenue. According to Alina, you have to practice, try different approaches, and focus on quality to ensure your website visitors actually become interested in what you have to say.

You won’t see the benefits of content creation right away...it takes time. In this episode of Content Logistics, Alina Benny talks about her experience as a content lead at Nextiva and points out the most important steps every aspiring writer should take to succeed.During Camille's and Alina's conversation, we get an inside look into what makes content fresh and how a team approaches content creation, organic search, and lead generation. Besides that, Alina shares her experience in leading a team of content creators and pinpoints the priorities involved when scaling out a content program. Alina reflects on how difficult it is to create content that ranks and leads to revenue. According to Alina, you have to practice, try different approaches, and focus on quality to ensure your website visitors actually become interested in what you have to say.

How to create a scalable landing page program with Alina Benny

In this week’s episode, we talk with Alina Benny, SEO &amp; Content Lead at Nextiva.We talk about her background in engineering and as an aspiring astrophysicist, her transition away from that career path and her start in brand and product marketing, what led her to make the switch to SEO, as well as her journey from Freshworks to Saleshacker and eventually to Nextiva. We also talk about traditional bias against Indian SEO’s within the U.S. along with the most common misperceptions. Additionally, we cover Alina’s really awesome LinkedIn profile in which she brings the fire by publishing actual results next to her job history (something more people should do). For the core topic, we talk about content strategy in SEO, the most important aspects of doing content the right way, how to balance product SEO and selling in an era where Google values high-funnel informational content, and much more.Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag.So get your popcorn ready as we tell Alina’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with <a href="https://twitter.com/alinacbenny" rel="nofollow" target="_blank">Alina Benny</a>, SEO &amp; Content Lead at <a href="https://www.nextiva.com/" rel="nofollow" target="_blank">Nextiva</a>.We talk about her background in engineering and as an aspiring astrophysicist, her transition away from that career path and her start in brand and product marketing, what led her to make the switch to SEO, as well as her journey from <a href="https://www.freshworks.com/" rel="nofollow" target="_blank">Freshworks</a> to <a href="https://www.saleshacker.com/" rel="nofollow" target="_blank">Saleshacker</a> and eventually to Nextiva. We also talk about traditional bias against Indian SEO’s within the U.S. along with the most common misperceptions. Additionally, we cover Alina’s really awesome LinkedIn profile in which she brings the fire by publishing actual results next to her job history (something more people should do). For the core topic, we talk about content strategy in SEO, the most important aspects of doing content the right way, how to balance product SEO and selling in an era where Google values high-funnel informational content, and much more.Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag.So get your popcorn ready as we tell Alina’s SEO story and have another great roundtable discussion.

#71: Alina Benny

On this episode of First Person, I'm talking to Alina Benny, SEO and Content Lead at Nextiva, about the rise of something really troubling: content marketing unicorns.  What exactly is a content marketing unicorn?  Glad you asked. A content marketing unicorn is an elusive breed of content marketer that seems to be an expert in everything from content creation and distribution to coding and technical SEO. You name it, the content marketing unicorn does it -- and all in only a few short years as part of the workforce. Like any other unicorn, this one's hard to find, but that doesn't stop companies from trying to find and hire these rare creatures.  But is this realistic? Does it help business or content marketers to have such unrealistic expectations for content marketing pros? On today's episode, we answer that question and talk through the genesis of the myth. Special guest Alina Benny will also talk through her perspective on how this myth hurts content marketers everywhere, and what she's done to overcome the power of its spell. 

On this episode of First Person, I'm talking to Alina Benny, SEO and Content Lead at Nextiva, about the rise of something really troubling: content marketing unicorns. What exactly is a content marketing unicorn?  Glad you asked. A content marketing unicorn is an elusive breed of content marketer that seems to be an expert in everything from content creation and distribution to coding and technical SEO. You name it, the content marketing unicorn does it -- and all in only a few short years as part of the workforce. Like any other unicorn, this one's hard to find, but that doesn't stop companies from trying to find and hire these rare creatures.  But is this realistic? Does it help business or content marketers to have such unrealistic expectations for content marketing pros? On today's episode, we answer that question and talk through the genesis of the myth. Special guest Alina Benny will also talk through her perspective on how this myth hurts content marketers everywhere, and what she's done to overcome the power of its spell.

🦄 The Myth of the Content Marketing Unicorn & Why It's Hurting Your Business with Alina Benny

LEAD

Nextiva

Alina Benny is SEO &amp; Content Lead at Nextiva. In this episode we’re talking about how to create content that acquires high-intent traffic that converts.Alina and the Nextiva demand gen team have grown blog traffic by 500% through a combination of hard work, consistency, and a set of high-quality, systematic SEO and content practices. Alina breaks down all these processes and frameworks, including:- How to do keyword research- A 5-step framework for planning and outlining articles- 3 tips for better writing- Ways to avoid making your content difficult to read- A comprehensive review and editing process- How to work with freelancers effectively- How to overcome content decayLinksNextiva &gt;&gt; https://www.nextiva.com/ The Silent Patient by Alex Michaelides &gt;&gt; https://www.goodreads.com/book/show/40097951-the-silent-patientKevin Indig's Newsletter, Tech Bound &gt;&gt; https://www.kevin-indig.com/tech-bound/---Advance B2B &gt;&gt; www.advanceb2b.comFollow The Growth Hub on Twitter &gt;&gt; twitter.com/SaaSGrowthHubFollow Edward on Twitter &gt;&gt; twitter.com/NordicEdward

Alina Benny is SEO &amp; Content Lead at Nextiva. In this episode we’re talking about how to create content that acquires high-intent traffic that converts. Alina and the Nextiva demand gen team have grown blog traffic by 500% through a combination of hard work, consistency, and a set of high-quality, systematic SEO and content practices. Alina breaks down all these processes and frameworks, including: - How to do keyword research - A 5-step framework for planning and outlining articles - 3 tips for better writing - Ways to avoid making your content difficult to read - A comprehensive review and editing process - How to work with freelancers effectively - How to overcome content decay Links Nextiva &gt;&gt; <a href="https://www.nextiva.com/" rel="nofollow" target="_blank">https://www.nextiva.com/</a> The Silent Patient by Alex Michaelides &gt;&gt; <a href="https://www.goodreads.com/book/show/40097951-the-silent-patient" rel="nofollow" target="_blank">https://www.goodreads.com/book/show/40097951-the-silent-patient</a> Kevin Indig's Newsletter, Tech Bound &gt;&gt; <a href="https://www.kevin-indig.com/tech-bound/" rel="nofollow" target="_blank">https://www.kevin-indig.com/tech-bound/</a> --- Advance B2B &gt;&gt; <a href="http://www.advanceb2b.com" rel="nofollow" target="_blank">www.advanceb2b.com</a> Follow The Growth Hub on Twitter &gt;&gt; <a href="http://twitter.com/SaaSGrowthHub" rel="nofollow" target="_blank">twitter.com/SaaSGrowthHub</a> Follow Edward on Twitter &gt;&gt; <a href="http://twitter.com/NordicEdward" rel="nofollow" target="_blank">twitter.com/NordicEdward</a>

Alina Benny - SEO & Content Lead at Nextiva - How To Acquire High-Intent Traffic That Converts

SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months.In episode 52, you'll learn from Alina, the exact strategy Alina implemented to increase Nextiva's organic traffic by 107% from October 2018, whether landing page or blog post is best to rank for keywords in Google and Alina's playbook for optimizing content for SEO.

SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months. In episode 52, you'll learn from Alina, the exact strategy Alina implemented to increase Nextiva's organic traffic by 107% from October 2018, whether landing page or blog post is best to rank for keywords in Google and Alina's playbook for optimizing content for SEO.