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15 of The Best Podcast Episodes for Daniel Lemin. A collection of podcasts episodes with or about Daniel Lemin, often where they are interviewed.

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15 of The Best Podcast Episodes for Daniel Lemin. A collection of podcasts episodes with or about Daniel Lemin, often where they are interviewed.

Updated daily with the latest episodes

Engineering Word of Mouth with Daniel Lemin

Higher Ed Marketing Lab
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Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth.  

In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic called Talk Triggers. Daniel lays out an actionable framework higher ed marketers can use to create the kinds of unique and memorable talk triggers students can't help sharing. 

We discuss:

  • What makes for a great talk trigger (hint: it's not about having a flashy gimmick)
  • How to systematically create and evaluate your own unique talk triggers
  • Lots of higher ed-specific examples to get your wheels turning. 

Connect with Daniel:

Websites: talktriggers.com and daniellemin.com

Jan 03 2019

30mins

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Talk Triggers with Jay Baer and Daniel Lemin

Brainfluence
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Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, USA Today, CBS Radio, and Fox News, is the author of the online reputation guide Manipurated.

The duo joins the show today to share insights from their new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Listen in to learn what makes word of mouth crucial for businesses, why relying on organic word of mouth isn't enough, and what companies must do in order to get customers talking.

You can find show notes and more information by clicking here: http://bit.ly/2BmsNJa 

Nov 29 2018

33mins

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AMP108: Talk Triggers Creating The Ultimate Word Of Mouth Marketing With Daniel Lemin From Convince & Convert

Actionable Marketing Podcast
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As a marketer, there’s so much to think about and focus on - SEO, content, direct marketing, emails, inbound strategy…but where on that list does word-of-mouth marketing rank as a priority? Maybe it’s not high enough. How do you get your customers to talk about you? What are the steps to create a word-of-mouth strategy for your business?

Today, we’re talking to Daniel Lemin, head of consulting at Convince and Convert and co-author of Talk Triggers. He shares how “same is lame” because consumers like different experiences and ignore average, as well as how talk triggers can turn customers into volunteer marketers and brand evangelists. 

Some of the highlights of the show include: 

  • Talk Triggers focuses on customer-driven conversation; as the client or brand, become the content and give a story to tell
  • Talk Trigger Example: The Cheesecake Factory’s over-sized menu gets ⅓ of its customers to talk about it - usually, in jest
  • Another Example: DoubleTree hotel’s fresh, warm cookies; customers talk about the uniqueness and difference they offer - tangible part of experience
  • Talk Trigger Criteria: Remarkable, relevant, reasonable, repeatable
  • Get out from behind your desk to connect with customers and listen to them to uncover gaps in the customer journey
  • Talk triggers often live between what a customer wants and what they really want
  • Avoid surveys - don’t ask the customer what they want
  • Talk triggers could be characters or animals that become an integral part of branding and familiarity with your product (i.e. Freddie from Mailchimp)

Links: 

Oct 23 2018

26mins

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Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin

On Brand with Nick Westergaard
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“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy!

About Jay Baer & Daniel Lemin

Jay Baer is the founder of Convince & Convert, a strategy consultancy that helps the world's most interesting brands gain and keep more customers. He's a seventh-generation entrepreneur; has started five multimillion dollar companies; and is the author of six books including Youtility and Hug Your Haters. He is a keynote speaker and emcee, an angel investor, and an inductee in the Word of Mouth Marketing Association Hall of Fame and the National Speakers Association's CPAE Speaker Hall of Fame.

Daniel Lemin is the cofounder of Selectivor, a food intelligence platform that helps people stay healthy through personalized eating. A former communications leader at Google, he is the author of the online reputation guide Manipurated. He has been featured by The New York Times, USA Today, CBS Radio, and Fox News, and speaks at conferences and events worldwide.

Episode Highlights

Word of mouth matters. How much? I'm glad you asked. Jay and Daniel have created a helpful infographic that breaks this down. Check it out!

“A manual for giving your customers a story to tell.” That's what Jay and Daniel set out to create with Talk Triggers. Where do you begin? “Let's start with the worst way. Get everyone in a room and brainstorming. You need to document your customer journey. You need to include new, longtime, and lost customers.” Jay went on to note that you have to look for the story in places people don't expect.

From DoubleTree and their famous cookies to “Dr. Snip.” Jay and Daniel shared several examples from business of all shapes and sizes across industry including a Seattle-based vasectomy surgeon who gives away a unique — and very talkable — gift to his patients.

What the difference between an alpaca and a llama? What would you call a business designed to ship custom butter sculptures? You'll have to listen to the full show for the answers to these questions! However, Daniel did provide you with some teaser content in meme form!

What brand has made Jay and Daniel smile recently? Daniel told us a story of a brand that made him smile by solving a negative word-of-mouth problem while Jay shared why the Tesla buying experience brought a smile to his face.

To learn more, go to the Talk Triggers website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via iTunesStitcherTuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Oct 16 2018

34mins

Play

Jay Baer and Daniel Lemin on Talk Triggers!

Marketing Over Coffee Marketing Podcast
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In this Marketing Over Coffee:
Learn about Talk Triggers, the 4-5-6, word of mouth strategy and more!

Direct Link to File

Brought to you by our sponsors: SnapEngage and LinkedIn

Jay: Youtility, Hug Your Haters

Daniel: Manipurated!

Have your customers do word of mouth with a consistent story

The 4-5-6

Word of Mouth and the Doubletree Cookie – Spending money to do original research to verify

Cheesecake Factory and the Massive Menu

6:52 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.

SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.

Call Kurt for a Shirt – Solving Distributor Pull Through

5 Types of talk triggers

Talkable Attitude

15:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Changing the game with free soft drinks at Holiday World

Triggers that fail versus burn out

When your return policy is abused

6 Steps to Creating talk triggers – the 3 types of customers to examine

Check out Talktriggers.com/Coffee

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

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The post Jay Baer and Daniel Lemin on Talk Triggers! appeared first on Marketing Over Coffee Marketing Podcast.

Oct 05 2018

Play

Talk Triggers: Word Of Mouth Marketing - Daniel Lemin | TSP 182

The Successful Pitch with John Livesay
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The more people talk about how remarkable your business is, the better it is for you economically. This is a fact that almost everyone in marketing knows. There is an economic impact to what we call “word of mouth”. Daniel Lemin, CMO and co-founder of Selectivor, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service, shows his expertise on this subject as he takes us into Talk Triggers. Sharing what he learned as one of the earlier employees in Google and how he got into marketing, he tells us why it’s important to be memorable to get someone to see you and talk about you. He gives us the four Rs that go into that: remarkable, relevant, reasonable, and repeatable.

Oct 03 2018

28mins

Play

Episode 154: Talk Triggers and Chatter Matters: Word-of-Mouth Marketing with Daniel Lemin

Build a Better Agency Podcast
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Word of mouth is nothing new. For generations, it’s been talking with your neighbor over the fence, at the local watering hole, or telling your co-worker about the latest movie in the breakroom. As a business, word of mouth is sparked by those things that you do that separate you from the pack. These talk triggers are so memorable and unique that your customers can’t help but talk about them.

My guest Daniel Lemin gives plenty of examples that show us that talk triggers are rarely very expensive, and they tend to be operational differentiators rather than gimmicks or flash in the pan activities. Think Doubletree’s complimentary cookie when you check in or the Cheesecake Factory’s epic novel of a menu.

Daniel has co-written a book with Jay Baer about this powerful marketing technique appropriately called Talk Triggers. In this episode, Daniel and I chat about what he and Jay learned in their research and the insights they gleaned for all marketers. These B2B and B2C brands (large and small) are following a specific pattern as they create and execute their talk triggers and Daniel will walk us through that as well.

We look at this topic from many angles – from how agencies can leverage this phenomenon and, of course, how we can put it into practice for our clients.

Daniel Lemin is a startup co-founder, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service. As an early member of Google’s global communications team, Daniel led the launch of products in North America, EMEA, and Asia Pacific, and edited the Google Zeitgeist weekly research report featured in over 40 markets worldwide.

His new book with co-author Jay Baer, Talk Triggers, explores word-of-mouth marketing and lays out an indispensable framework for building them in your own organization.

Daniel regularly provides expert commentary on TV and in high-profile publications such as the New York Times, USA Today, CBS Radio, and Fox News, and speaks and leads workshops across the nation. In 2015, he released his first book, Manipurated.

A native of Ohio, Daniel earned his MA in communications and leadership from Gonzaga University. He lives in Los Angeles with his cocker spaniel Truman and enjoys the simple joys of gin martinis, jazz, and eating his way around the world—he’ll try nearly anything as long as it doesn’t bite back.

What you’ll learn about in this episode:
  • How to put structures in place to create WOM talk triggers
  • Why it’s got to be remarkable to be a talk trigger
  • How something as simple as a cookie or a deck of cards can get people talking
  • Why talk triggers are so often about operational differentiation
  • Why talk triggers need to be available to everyone—it’s not about exclusivity
  • The best examples of word of mouth are never complicated or expensive
  • Why metrics for word of mouth are more complicated than other marketing metrics
  • What metrics you CAN use to measure the impact of word of mouth
  • An unexpected benefit of well-done talk-trigger campaigns—they make the workplace more enjoyable for employees
How to Contact Daniel Lemin:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Sep 17 2018

53mins

Play

119 Jay Baer and Daniel Lemin on How to Get  People to Talk About You

Steal the Show with Michael Port
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“Those who have the courage to do something distinctly, purposefully, and strategically different will reap the rewards.” - Jay Baer

(click to tweet)

On today’s episode of Steal the Show, we are discussing talk triggers: the things that brands and businesses do that get us telling stories about them to our friends. However, to create one inside our own company is much easier said than done.

That’s why we’re digging into the specific elements required for a talk trigger to be activated. With so much noise in the marketing and advertising spaces, the opportunity to set yourself apart from the competition lies in the customer experience.

Listen to this episode to understand the anatomy of a talk trigger, so you can implement them into your brand experience!

You can order Talk Triggers here

And learn more about Daniel Lemin and Jay Baer

“Talk triggers are all about giving your customers a consistent story to tell.” - Daniel Lemin

(click to tweet)

Steal The Points
  • Most of those who are good at word-of-mouth are good at it by accident.
  • Talk triggers must align with the brand’s positioning and be operationally feasible.
  • It is most difficult for companies to operationalize human interaction.
  • Look at UberConference’s hold music as an example of a talk trigger.
  • Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.

Sep 17 2018

50mins

Play

1262: A guide to the complex world of online ratings and reviews with Daniel Lemin

Archive 5 of Entrepreneurs On Fire
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Visit EOFire.com for complete show notes of every Podcast episode.

Daniel is the author of Manipurated, a business owner’s guide to the complex world of online ratings and reviews. He is also a strategist with Jay Baer’s Convince & Convert consulting team, and was an early member of the Google marketing team.

Oct 03 2017

23mins

Play

Episode 56: Helping Clients Manage Their Online Reputations, with Daniel Lemin.

Build a Better Agency Podcast
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Daniel Lemin, the founder of One Good Brand, is a digital reputation and online marketing veteran with deep agency and digital brand strategy experience. He was employee no. 400 at Google where he served on the global corporate marketing and communications team. He is the author of “Manipurated,” an Amazon bestseller, that exposes the inner workings of online review sites. Daniel also serves as the head of consulting for Jay Baer’s Convince & Convert consulting group, where he provides digital marketing and customer experience counsel to global brands and organizations including the United Nations (Food & Agriculture Organization), Best Buy, Petco, BMC Software, Telogis and Pella Windows and Doors. He’s been seen in the New York Times, USA Today and on Fox News, CBS Radio and many other news outlets.  

What you’ll learn about in this episode:
  • Why online reputation work is such a great opportunity for agencies
  • How Daniel got into online reputation work and how came to write “Manipurated”
  • What makes this kind of work more profitable for agencies than SEO work
  • Tools that are great for this kind of work
  • Why every person inside an agency needs to be good at this -- and why Daniel advises against having a dedicated team that does only this kind of work
  • How agencies can price this kind of work out
  • What agencies can do to get B2B clients that aren’t as concerned about reviews as B2C businesses like restaurants to understand the importance of this kind of work
  • Why agencies need to be aware of their own reviews (typically from employees)
  • What agencies that have bad reviews can do to improve that
  • Why negative reviews on social media are more urgent and need to be acted on quickly
  • How agencies can structure this out in terms of packages to offer clients
  • The Snapchat-like video reviews that are coming soon
  • What agencies can do right now to start doing this kind of work
  • Some resources to help with this
Ways to Contact Daniel Lemin:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Oct 31 2016

42mins

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