Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie
The Yoast SEO podcast
Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:18 - Passage ranking: Google indexing text fragments4:02 - Progressive Web App (PWA) in search results8:26 - Making indexed information accessible for all languages11:52 - Cindy’s take on the future of SEO14:06 - All about MobileMoxie’s (new) tools16:07 - The benefits of MoblieMoxies ‘page-oscope’19:18 - How coders help Google by adding markup22:52 - The importance of Core web vitals25:56 - New idea: a JSON-LD version for a URL29:30 - Why everyone, including big brands, should use WordPress30:57 - The future of voice search34:45 - New idea: Markup the first paragraph of news articles as speakable
How Do You Optimize for Mobile-First SEO? – Cindy Krum
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
It’s no secret that more and more people are using their mobile devices to access the web on a daily basis, outnumbering those using desktops. Google has recognized this, and in order to ensure the very best user experience, it is taking a “mobile-first” approach to indexing websites. From an SEO perspective, what’s the difference in optimizing for desktop versus mobile? What does it take to rank at the top of the Google search these days, and how important is mobile to that? We posed all of these questions and more to Cindy Krum, CEO & founder of MobileMoxie, where she’s been optimizing for mobile even before the iPhone was a thing. She’ll update up on all the changes and what you need to be doing for yourself and your clients.
Google Passages & Subtopic SEO with Cindy Krum - Ep. 210
Search Engine Journal Show
Loren Baker's guest today on the SEJ Show LIVE will be Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!
Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy
Adventures in Local Marketing
In this episode, we talked to mobile SEO expert Cindy Krum about Google’s latest developments and how this is impacting SEO. Learn why you can’t afford to sleep on mobile-first indexing, the best opportunities to claim more search visibility, and how to future-proof your SEO strategy.Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. In this episode, we covered:Why marketers can’t afford to sleep on mobile-first indexingHow Passage-based ranking will impact how we create contentThe best opportunities to claim more real estate in SERPs (spoiler: it’s not blue links)How to start future-proofing your SEO strategy todayResources:We covered A LOT of topics on this episode, so here’s some more content to feast on.Want to go deep on Entity Understanding and Mobile-First Crawling? Then Cindy has a five part series that covers pretty much everything. Start with part one.Watch Cindy’s webinar on Mobile-First Indexing and The Story Your Data Isn’t Telling You.Get the full lowdown on Passage-based ranking.Learn how mobile-first indexing impacted local businesses when it first rolled out.
Cindy was next up on the Podcast and we were discussing how Google understands language, and some of the tools you can use to help Google along the way such as their natural language processing tool. We also have a video version of this podcast on my Youtube channel if you would prefer to watch the podcast.
The future of entities, Fraggles, and API indexing w/ Cindy Krum
Tech Bound Podcast
In this Tech Bound Conversation, I talk with Cindy Krum about Google's Indexing API, Fraggles, and entity recognition with machine learning. 0:00 Introduction 1:23 How Cindy started Mobile Moxie 2:33 The challenge of writing a book 4:47 New Mobile Moxie tools 9:37 The implications of Apple’s App Store scandal 11:50 why Cindy started Mobile Moxie 15:15 Fraggles and how Cindy discovered them 19:33 How to use Fraggles for SEO 24:04 Wordpress Gutenberg and Indexing APIs 38:55 Gary Illyes and Googler statements 44:37 NLP and entity recognition 50:35 Google’s recent indexing problems Show notes: Mobile Moxie: https://mobilemoxie.com/ Sign-up on Mobile Moxie: https://mobilemoxie.com/ with the promo code “KEVIN”! Cindy Krum’s book: https://www.amazon.com/Mobile-Marketing-Finding-Customers-Matter/dp/0789739763 Ted Talk Eat Pray Love: https://www.ted.com/talks/elizabeth_gilbert_success_failure_and_the_drive_to_keep_creating?language=en Fraggles article Moz: https://moz.com/blog/the-importance-of-fraggles Jobs indexing app: https://developers.google.com/search/apis/indexing-api/v3/quickstart Gary Illyes Q&A: https://www.kevin-indig.com/my-notes-from-the-gary-illes-qa-bay-area-search/ NLP API: https://cloud.google.com/natural-language/
24 | Cindy Krum: Fraggles, SERP’s, and Mobile Marketing Domination
What do Fraggles Mean for Mobile-First Indexing? (Cindy Krum with Jason Barnard)
With Jason Barnard...
Cindy Krum with Jason Barnard at SEOcamp Paris 2019Cindy Krum talks with Jason Barnard about what fraggles means for mobile-first indexing. I learn what Cindy is bitter about, but fail to get her to reveal her age. She also says that mobile indexing meant Google moved from indexing URLs to indexing Fraggles (chunks). And I agree! Being expert in ASO gives you a big advantage in optimising for Fraggles. Lovely discussion about being an old SEO expert as an advantage (luckily for me), the indexing API, Cindy says quite a few words in French, and introduces a new theory about AMP that means there are reasons other than speed to develop AMP version of your site. I call Cindy a genius :) Then she has a bit of a quite delightful rant about Google. Oh, and if you are publisher, Google is trying to put you out of business. Last of all… new version of the outro song – so you HAVE to listen all the way through :)