Ep.31 - How to improve your outbound strategy with Ryan O'Hara, VP of Growth and Marketing, LeadiQ
Paris Talks Marketing
Meet Ryan O’Hara VP of Growth and Marketing at LeadIQ. LeadIQ is a lead generation tool that allows users to find prospects, discover emails and contact information of potential customers online.He shares that "the average response rate on a cold email is less than 1% and the average response rate on a cold call is less than 3%."Sales reps are focusing on outreach automation tools while spending less time on building a connection and figuring out a personalized approach. As a result, prospects are tuning out messages more and more.Find out more in this episode:The first thing you should change is your outbound strategy and how.How to build a brand archetype for your brand and why you need it.How to involve your teams to be the face of your brand.Tune in and enjoy!
We had the pleasure of having Ryan O'Hara on the podcast this week. He is an adoptive father of 4 boys and a Catholic speaker. He showed us great insight into the lessons he has learned being a father and how he has learned about the Father's love through his own fatherhood. RyanOHara.org Dudesthatbabel.com email@example.com
Ronan and Joel kick back with Big Yan and tell all... THIS WEEK - Ronan and Joel are joined by Ryan O'Hara to frame all of their friends in a perfect murder (inspired by true events... sort of). The boys get creative by building colosseums and tampering with tin whistles to contemplate how they would kill those closest to them! It's knives out on this week of Confessions Over Coffee. Ryan's Podcast - https://www.podbean.com/pu/pbblog-w8cjs-a2218a Intro Music - bedtime after a coffee by Barradeen | https://soundcloud.com/barradeen Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US Outro Music - J a z z by Deoxys Beats | https://soundcloud.com/deoxysbeats1 Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
Episode 17: Ryan O'Hara and Praying as You Can, Not as You Can't
Pausing for Prayer
Ryan O'Hara is our guest this week, the Content Director for Saint Paul's Outreach. His Instagram videos are popular for his unique style in sharing his faith. We talk about "praying as you can" rather than how you can't. Ryan also explained how one can push through spiritual dryness and why so many Catholics are hesitant to pray out loud. -- Like the podcast? Why not subscribe to Mike's blog via this link.
SaaS Marketing Makeover - With LeadIQ's VP of Growth & Marketing, Ryan O'Hara
SaaS Marketing Makeover
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.Today's guest...LeadIQ's VP of Growth & Marketing, Ryan O'Hara!
20 Actionable Prospecting Tactics in 30 Minutes - Ryan O'Hara
Sales Success Stories
Today on the Sales Success Stories podcast I’ve got another presentation from last year’s Sales Success Summit. This one was hugely popular because Ryan O’Hara from LeadIQ who titled his talk 20 Actionable Prospecting Tactics in 30 Minutes actually managed to cram 25 ideas into 28 and a half minutes. Alright, let’s get to Ryan O’Hara and his prospecting tips:
Content Marketing and ABM Strategies by Ryan O'Hara of LeadIQ
Episode Summary During this episode of Tech Qualified, Justin Brown chats with Ryan O'Hara, the VP of Growth and Marketing at LeadIQ. The interview focuses on his past experiences and how he went from a prospecting role to more of a marketing-based role at LeadIQ. Ryan takes a deeper dive into account-based marketing strategies and pinpoints how he’s building the brand at LeadIQ through content. Episode Highlights Ryan O'Hara starts the conversation by sharing his past work experience as a BDR at a company called Dyn in Manchester, New Hampshire. Ryan explains why branding yourself on social media posts and LinkedIn is important and discusses how it’s crucial to just showcase your own unique personality. Ryan talked about his initial days at LeadIQ and how he changed the approach from a “sage brand” to a “gesture brand.” LeadIQ saves sales teams time and makes it a lot easier for clients to capture contact data and push to different sales tools. The biggest thing that LeadIQ does for their clients is it helps create a better first impression with prospects. Ryan discussed account-based marketing strategies at LeadIQ. Ryan loves to make people laugh and he discusses the approach he takes with the content he shares on LinkedIn and other platforms. Ryan suggested a revolutionary idea of putting sales reps in the content (or ads) and retargeting the audience. A key strategy Ryan discusses is retargeting using human beings (or reps) instead of constantly hitting people over the head with the brand. One of the topics discussed included branding people within the organization and giving life to content (versus just a generic brand message). He breaks down the concept of thought leadership and discusses how people at any level can create great content - because everyone has stories and can “connect” with those in their industry. Ryan discussed his love for podcasts as it allows you to repeat, re-engage, and retell stories about your business. He mentioned the importance of consistency in creating content which, by the way, shouldn’t be boring. Ryan takes inspiration from many B2C brands and then tries to apply some of those same strategies to B2B content. Key Points Ryan mentioned his working pattern and said “all the videos I put out on LinkedIn, I'm trying to make fun and entertaining. I'll make fun of things, but I'll still offer you insight. Like...I'll give you advice on how to write a good cold email, but I might make fun of my stupid haircut.” Ryan quoted “A brand is really important. If your name is recognized, you're more likely to get a higher open rate on your emails because they're from a friendly address - they're familiar with it.” Resources Ryan O'Hara: LinkedIn LeadIQ: Website LeadIQ: Blog Motion: Ultimate Thought Leadership Course for B2B Tech Companies