Duane is an expert in the field of Search having worked at Microsoft with Bing and now with Yext. We all search many times a day but do you really know how it works? We dive right in here. Duane’s LinkedIn - https://www.linkedin.com/in/dforrester/
Winning the Digital Marketing Game (Duane Forrester with Jason Barnard)
With Jason Barnard...
Duane Forrester with Jason Barnard at Kalicube TuesdaysDuane Forrester talks with Jason Barnard about branding in digital marketing.In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation!What you’ll learn00:07 Introducing Duane Forrester00:46 Duane’s Brand SERP02:40 Why does the citation in Duane’s Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane’s digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search engines today?12:12 Is Google’s Knowledge Panel for products going to help them compete with Amazon?14:50 How can small, family-owned or independent business compete?18:48 Branded searches going to become more important - how can you build a brand persona?20:50 An example of how important it is to update your brand with your unique selling propositions such as philanthropic ventures24:45 How to target audiences better (avoid the mistake of thinking you can reach and help everyone)26:19 What defines your branding?29:07 Why smaller businesses should start building their own knowledge graph30:24 What can you do to prepare for the future of search on engines such as Google and Bing31:41 Where is Google Discover taking us?Subscribe to the podcastSubscribe here >>This episode was recorded live on video September 30th 2020Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
🍺🔍 Suds & Search 16 | Duane Forrester VP of Industry Insights with Yext
Suds & Search | Interviews With Today's Search Marketing Experts
My guest today is Duane Forester, V.P. of Industry Insights at Yext. Duane is a legend in the SEO community.He’s among the top keynote speakers in the industry. Emphasis on keynote. He has presented the last day keynote at State of Search for as long as that conference has taken place. I first heard him present way back in 2011 at SMX West (as a keynoter) and I’ve remained a fan ever since. At that time, Duane was the Head of the Bing Webmaster Program. So many celebrity digital marketers are described as visionaries but Duane is the genuine article. He’s not a guy you talk to about SEO 101.If you want to hear someone discuss title tags or basic link building tactics, this isn’t going to be an episode for you.If you want to know where search is going. If you’re interested in what the top 1% of marketers are doing differently, you’ll want to hear what Duane has to say.He’s been remarkably prescient about everything related to the future of search. He joined me on Suds & Search to talk about two of his favorite topics – answers and intent.Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Episode 36: "The Answers Evolution," with Duane Forrester
Above the Cloud
This episode features Yext VP of Industry Insights Duane Forrester discussing the evolution of search ranking factors. We discuss how the search engines have evolved well past keywords to discerning user intent, and why this demands that business structure their data in order to remain relevant in a new search environment.
How to Deal with Online Complaints w/ YEXT Vice President of Industry Insights Duane Forrester
Thrivetime Show | Business School without the BS
How do you deal with online complaints and manage your online reputation in today’s world of digital marketing and social media? Duane Forrester (The Vice President of Industry Insights of Yext) shares how to stay on top of your Google Map, Bing Map, Yahoo Map, Mapquest, Yelp!, FourSquare, and other online listings for $20 per month or less.
Interview: Duane Forrester, Yexts VP Industry Insights
Inventive Marketing Club - A Marketing Podcast
Voice search on Alexa and Google, is an area we don’t have a complete grasp on yet, particularly optimising for it. So, Ben was keen to talk with Duane Forrester, VP of Industry Insights over at Yext.We discuss why we should be using structured data on our website. How this impacts conventional SEO and why it matters for voice and augmented reality.For show notes: https://ratherinventive.com/blog/duane-forrester-yexts-vp-industry-insights/
On today’s show, Seth speaks with Duane Forrester, VP of Industry Insights for Yext. Duane talks about management of data layering to get your company’s information into search engines like Google and Bing, as well as the importance of access to data discovery. Duane also discusses the next wave in brand experience marketing: voice search engines like Alexa and Siri.Duane Forrester accumulated over 20 years’ experience in the search and social fields prior to becoming the VP of Industry Insights for Yext. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online. Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.For more on Yext, visit: https://www.yext.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 239: Optimizing Your Brand’s Voice Search with Duane Forrester of Yext
Integrate & Ignite | Marketing Insights to Inspire
“There are no paved roads where we’re going.” Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers. Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy, and worked for small and enterprise publishers online. Past work includes almost nine years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com, and being a board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey. Listen And Learn: His strategies for optimizing voice search and discovery. How to make your brand the best answer in search. His definition of what he calls “the truest sense of selling.” How to position your brand all along the various points of the customer journey. How to become “the featured snippet” on Google search. His bold predictions about the paradigm shifts he sees on the MarTech horizon. TO LEARN MORE ABOUT YEXT, CLICK HERE. TO FIND DUANE FORRESTER ON LINKEDIN, CLICK HERE.