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Blake Emal

13 Podcast Episodes

Latest 6 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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52 - Go Against Trends Proactively If You Want To Be The Top Dog - Blake Emal, CMO at Copy.ai

Modern Startup Marketing

Blake Emal is CMO at Copy.ai. Prior to that, Blake was Senior Manager of Demand Gen at TalkDesk (a Series D SaaS startup that has raised almost $500M). Copy.ai was founded in 2020, has 18 employees, and is based out of … nowhere, bc it's a distributed team! Makes sense. Copy.ai is seed funded ($2.9M).  The tool helps you write better marketing copy, faster. Who doesn't love that? And it’s not just about writing marketing copy. It's a full-on creativity suite to help you start and grow a business. Here's what we hit on: What is marketing? (HINT: ideas that people collect about your brand); What are some of the biggest content trends that startups need to be on top of? (HINT: don’t worry so much about trends, or be aware of them and go against them proactively); Copy.ai has 13k followers on TikTok - why is a B2B company focusing on TikTok; How Blake thinks about personal brand, and why companies that are just starting out need to leverage personal brands; Top channels for Copy.ai 7 months into the game (HINT: Twitter, LinkedIn, YouTube, Facebook Group, and now TikTok which is proving to be a bigger opportunity versus Youtube); How long does it take to really see some traction (HINT: traction is directly proportional to how interesting the thing you’re sharing is); Blake has been "doing Twitter" (his personal Twitter) since 2013, and he's still got room to improve; How long should you test a channel before you know whether or not to continue (HINT: you have to show up every single day and give it your all, and this is more important than being different); When you’re building an audience, it takes years of heavy work; How do you differentiate when there are so many others in the same space; We talked about the creative use of UGC (user generated content) on the Copy.ai homepage (where users are explaining the product); Marketing and growth challenges - what are you still trying to figure out (HINT: focus focus focus!); How has a failure / mistake set you up for later success. You can reach Blake on LinkedIn: www.linkedin.com/in/uxblake On Twitter: @heyblake Find out more about Copy.ai: www.copy.ai This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!--- Send in a voice message: https://anchor.fm/anna-furmanov/message


27 Sep 2021

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How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)

Growth Marketing Today

No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers.And for good reason.A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback.In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so: The benefits of growing your audience on Twitter How Blake grew his Twitter followers from 700 to 45k in 9 months How he validated Float.so and created a waitlist of 5k+ people on Twitter Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★


18 Sep 2021

Similar People

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Blake Emal on Marketing, Digital Products, and Helping Others Create


In this episode, we talk with Blake Emal, Chief Marketing Officer at Copy.AI and CEO of Float.so. Blake is a hugely positive-sum creator and thinker who has grown his Twitter audience to nearly 50,000 followers over the past year. In addition to his full-time role as an "accidental marketer," and his clear expertise in the craft, he's published a half dozen digital products on Gumroad, is building an already income-generating side hustle (Float.so), publishes a constant barrage of high quality Twitter threads, audits websites, and curates the best content on marketing and creating. We talk about the future of AI-generated content and products, his portfolio of interests and products, a new course he's offering called Launchables, his creative process, and what it takes to be a great marketer. He's an ideal first guest on the Gumroad podcast, embodying the pursuit of work-life balance and the freedom to work learn, and live how he wants. Links: Blake's Gumroad Page: https://uxblake.gumroad.com Blake's Website: https://blakemal.comBlake's Twitter:  https://twitter.com/heyblakeWhat Blake's working on (and freebies): https://lu.ma/blake Copy.AI: https://www.copy.aiFloat.so: https://www.float.so 


16 Jul 2021

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161: How To Build A Personal Brand Quickly - with Blake Emal

SaaS-Story in the Making

EPISODE SUMMARYBlake Emal, CMO of Copy.Ai, shares his pieces of advice on how to build a personal brand with Matt Wolach, host of the SaaS-Story in the Making podcast. With his years of experience in the marketing field, Blake laid out the steps on making prospects trust a company, which begins from the value leaders bring to the table. He also talks about the advantages of finding the right tools to equip a team to generate a huge number of leads instantly and achieve exponential growth. PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: How To Build a Personal Brand QuicklyHost: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor.Guest: CMO of Copy.Ai, Blake Emal, a leader in marketing and demand generation.TOP TIPS FROM THIS EPISODEBrand Reputation Starts With The PeoplePosition Your Personal Brand as an Industry LeaderSupplement Your Brand With The Right ToolsEPISODE HIGHLIGHTSGiving Away Value Doesn’t Always Equate To Losing SalesUnderpromise and OverdeliverBe the Key Player for Your CompanyTOP QUOTESBlake Emal[5:14] “Nowadays, people don’t care about your company. They don’t even care about the people of the company. They care about the value or like the benefits or the knowledge that’s coming upfront.”[18:21] “In reality, you’re just gonna generate ten times more sales because people think, if that’s the free stuff that person’s giving away, I can’t imagine what the paid stuff must look like.”[21:02] "There’s so much value in just giving away everything." Matt Wolach[4:26] “I’ve seen some studies to think about it. TESLA has like 9 million followers, TESLA Company. Elon Musk has like 60 million. So it’s all about the personality, going after the person or the personal brand instead of the corporate brand.”[10:20] “Evolution gets them [the audience] deeper and deeper into your ecosystem, so to speak, which all started with sharing value.”[9:16] “People sought value, they loved it, they followed it.” LEARN MOREGet to know more about Blake Emal and his company Copy.Ai here: https://www.copy.ai/ You can also find Blake on LinkedIn here: https://www.linkedin.com/in/uxblake/  To learn more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/ As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt


25 May 2021

Most Popular

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AI, Twitter Marketing & The Creator Economy with Blake Emal

The Animalz Content Marketing Podcast

Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects.---Hosts Blake Emal is the Chief Marketing Officer at Copy.ai, and the founder of Float, an online course creator for Notion. Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms. Mentioned in the EpisodeGPT-3 is the Sparring Partner You Didn’t Know You NeededConnect Connect with Blake on Twitter and LinkedIn Connect with Ryan on Twitter and LinkedIn


24 May 2021

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Blake Emal — 0 to 28k on Twitter, Becoming a CMO, and Building In Public

Everything Is Marketing

On the show today is Blake Emal. Blake is the CMO at Copy.ai and a prolific creator on Twitter.I wanted to bring him on because Blake went from 0 to over 28k followers in under a year. He’s created a number of side projects including his latest called Float that allows you to create courses right in Notion.You'll hear about the unconventional way he became the CMO at Copy.ai, how to build an audience on Twitter, and why he builds in public.More on Blake:  Blake on Twitter Copy.ai Float Mentions: VEED.io KitKat break the calendar Ikea pill bottle "sleep" pillows Superhuman.com/VIP Morning Brew landing page KopywritingKourse.com Sponsored by SavvyCal — SavvyCal is a new scheduling tool that helps you protect your time to do deep work. Given all the projects I'm involved in, it's all too easy for my calendar to become a chaotic mess. With SavvyCal, I can set frequency limits so I only have so many meetings in a day or week, I can set preferred times to meet, and I can also toggle between multiple availability presets so I batch similar meetings together. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Blake for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.★ Support this podcast ★

1hr 24mins

18 May 2021

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#093: Blake Emal – The Marketer On A Mission

The Danny Miranda Podcast

Blake Emal is the CMO of Copy.ai. In this conversation, we spoke about how his missionary work has benefited him, how he got his start in the world of marketing, and what his plans are for his new online course.

1hr 10mins

19 Apr 2021

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From Creator To CMO: Why Content Matters with Blake Emal

Top Of Mind with Stewart Hillhouse

We might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. On this episode of Top Of Mind with Stewart Hillhouse, Blake and Stewart discuss:• How Blake launched his first digital product• Why testing new ideas and connecting with others is more important than followers• What the absolute best content creators have in common• And so much moreBlake Emal is the CMO of Copy.aiTwitter: https://twitter.com/heyblakeLinkedIn: https://www.linkedin.com/in/uxblake Copy.ai: https://www.copy.ai/Go behind the scenes of Top Of Mind -> https://stewarthillhouse.com/topofmind


3 Mar 2021

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#26 Landing 7,000 DM's from just one tweet with Blake Emal

Hypefury Presents

Blake started his career in a digital marketing agency with no skills at all. The only reason he was hired is that he was great at French. Over the years he learned a lot of different facets in the digital marketing space. These days he's launching one side project after another.In this episode, you'll learn how to get massive engagement on your account and get massive amounts of DM's on Twitter.


12 Feb 2021

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1320: Everything You Need to Know About LinkedIn Slide Decks (aka Documents) w/ Blake Emal

B2B Growth: Your Daily B2B Marketing Podcast

In this episode we talk to Blake Emal, Senior Manager of Demand Generation at TalkDesk. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.


25 Aug 2020