Doreen Huber is one of the most respected female entrepreneurs in Germany. As the Founder & CEO of LEMONCAT, she is successfully digitalizing the market for business catering since 2016. LEMONCAT is as an online marketplace for business catering that helps you finding the best local food for your meeting, conferences and events. After starting out as an entrepreneur in various companies with a strong focus on sales already in her twenties, she especially left a mark in the European startup scene (and beyond) in her roles as CSO at Lieferheld and subsequently COO of Delivery Hero (4bn EUR IPO in 2017) from 2011-2013. Prior to that, she held various C-level positions and scaled companies throughout Europe and the US. Living and working in Berlin, Doreen is also an active angel investor in various companies. Moreover, she has been chosen to participate in the Atomico Angel Programme, led by Atomico’s newest Partner Sophia Bendz with support from Associate Will Dufton, to help activate a new generation of angel investors who are well placed to discover the most innovative and ambitious founders at the start of their journey. She was selected due to her diverse perspective, unique network, and operational experience. Insights: • Listening to your gut feeling • Challenging ideas • Have a strategy on how to scale and face challenges • Thoroughly read financial contracts Key Discussion Points: [3:55] Describe your decision-making process [4:50] Did you always go with your gut feeling [5:50] How do you remind yourself to stick to what you have learned [7:50] How to define innovation [10:00] What did you learn from building your market place [13:50] How do you pace the scaling [16:00] What were your biggest challenges and how did you solve them [17:45] What advice would you give people in similar situations [19:05] How do you decide to take action [21:45] How do you set goals with your company [23:55] How do you keep a good team of employees [29:55] Special way to handle how to find the best people [30:35] Tips on financing [33:00] Advice for a founder [34:00] Difference for a female founder [35:45] Work/life balance [37:40] Do you think about work all the time [38:55] How did you start meditating Interesting Quotes: Go test things – “Is it working or not?” At what age to start a company – “Start as soon as you can” Book Recommendations: Powerful: Building a Culture of Freedom and Responsibility – Patty McCord Brilliance: A Novel – Anthony McCarten
What do you get when you talk numbers over drinks? Drumbers! Today we are talking to Doreen Huber, CEO of LemonCat, the company with the mission to radically change the way businesses think about catering by bringing better food to your office. With LemonCat being her fourth startup Doreen tells us about the secret, or rather the science behind sales, her attitude towards founding the right company as well as her experience with angel investing. Doreen is positive that catering is not about the product, it’s about the experience, an attitude she seems to apply to all parts of her life. Plus, she lets us into her and her team’s favourite Friday activity…an evening of "Drumbers" where talking numbers can also be a fun and social event! Enjoy!
The Female Empowerment | Erfolgsgeschichten von Frauen
Doreen Huber ist reisefreudige Mehrfach-Gründerin und Mutter von einer Tochter. Nach dem Abitur zog sie nach Berlin und wollte eigentlich studieren. Da sich das nicht finanzieren ließ, fing sie an für Bereich Vertrieb bei der D-Trust GmbH, einer Hochtechnologie-Tochter der Bundesdruckerei zu arbeiten. Sie wechselte anschließend zu VeriSign., wo sie als Head of Sales […] Der Beitrag 09 Doreen Huber – Gründerin & CEO Lemoncat erschien zuerst auf Erfolgsgeschichten von Frauen.
Doreen Huber on growing Delivery Hero and disrupting the catering industry with Lemoncat
Doreen Huber is one of the most respected female entrepreneurs in Germany. As the Founder & CEO of LEMONCAT, she is successfully digitalizing the market for business catering since 2016. After starting out as an entrepreneur in various companies with a strong focus on sales already in her twenties, she especially left a mark in the European startup scene (and beyond) in her roles as CSO at Lieferheld and subsequently COO of Delivery Hero (EUR 1bn IPO in 2017) from 2011-2013. Living and working in Berlin, Doreen is also an active angel investor in various companies. She holds a degree in Literature, Art History and Media Science from Humboldt University in Berlin. LEMONCAT makes it easy for businesses to access convenient, fresh and delightful caterers all over the world by bringing the fragmented catering industry together in a digital one-stop solution. In Germany, the startup offers the country’s largest caterer network with more than 500 curated caterers to its clients, which are companies like airBnB, Salesforce and Adidas. Since its start, LEMONCAT has already served several hundred thousands of guests in 250 cities. The startup has more than 40 employees and successfully raised 9m EUR in funding so far. In this episode, Doreen shares some behind-the-scenes insights and learnings of the crazy early days at Delivery Hero, discusses LEMONCAT's business model, assesses the current tech trends that will shape the future of the food industry, talks about the topic of 'women in tech' and gives her best advice to (female) entrepreneurs. ----------------------------- This episode was recorded at the McKinsey Experience Studio in Berlin on 12 December 2017 during Startup Notes’ first-ever live event, which was organized in partnership with Digital Shapers - a joint initiative between McKinsey and six corporate partners (Airbus, Bertelsmann, Lufthansa, Metro, SAP, and Zeiss).-----------------------------Here is the full list of topics that we discussed with sales expert and catering industry disruptor Doreen Huber:[01:38 – 08:00] Introduction of Doreen and the milestones of her career so far that led to founding LEMONCAT[08:01 – 09:48] On the blurred lines between work and private life as a founder[09:49 – 12:25] The customer journey of LEMONCAT[12:26 – 13:21] On what makes LEMONCAT special within the catering industry[13:22 – 16:00] The future trends and developments within the FoodTech industry[16:01 – 18:20] Doreen’s learnings from the crazy early days at Delivery Hero in Berlin[18:21 – 21:54] On the ‚secret sauce‘ of Delivery Hero’s success[21:55 – 25:54] Doreen’s view on the topic of ‚women in tech‘[25:55 – 28:36] Three pieces of advice for aspiring entrepreneurs[28:37 – 30:17] Doreen’s worst management decision so far [audience question][30:18 – 31:48] On the potential synergies between B2C and B2B sales within the catering industry [audience question]