Cover image of Lorraine Ball

Lorraine Ball

17 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

Lorraine Ball On How To Take Advantage Of User-Generated Content

Promote, Profit, Publish

There’s nothing more powerful than positive customer reviews to help build your business authority and credibility. But there are other types of user-generated content that are up for grabs out there, which can all be gathered in the most efficient and surprisingly simple ways. Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine Ball, joins Juliet Clark to showcase her creative ideas, practical tips, and decades of real-world experience in their engaging conversation. Leaning on her experience as a business owner and former corporate executive, she explains how to collect content in a manner that will motivate your audience to action. They also talk about the right way to design a business website, as well as whether you should not let another person write your bio.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Promote, Profit, Publish Community today:superbrandpublishing.comPromote, Profit, Publish on YouTubeFollow Juliet on LinkedInTake the Quiz!


6 Apr 2021

Episode artwork

#80 - Going All In On Your Business - Lorraine Ball

The Fearless Business Podcast

About my Guest: After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow. Lorraine is also the host of More than a Few Words, a weekly, marketing conversation for business owners. In her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com What will be discussed on today’s show: Why you should burn the boats’ - Starting a business, you have to be willing to commit to the process as if you were sailing to an island and burning the boats, giving yourself no way back User-Generated Content - tapping into your community by asking for ideas, images, contest submissions and reviews to boost your brand The eyes of a child - how to bring creative thinking back into your life and your business. Promotions Membership in the Digital Toolbox. An online resource and training platform for small business owners. https://digitaltoolboxin.com/joinnow/ How to get hold of Lorraine: LinkedIn - www.linkedin.com/in/roundpeg/Facebook - www.facebook.com/groups/digitaltoolboxTwitter - www.twitter.com/lorraineballInstagram - www.instagram.com/lorrainefballWebsites - www.digitaltoolboxin.comwww.roundpeg.bizwww.morethanafewwords.com To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook:>> https://facebook.com/groups/ChargeMore And check out the Fearless Business website:>> https://fearless.biz


26 Mar 2021

Similar People

Episode artwork

E. 110 User Generated Content w/ Lorraine Ball

Tactical Magic Podcast

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her teaching small business owners how to use internet marketing tools to grow and become big business owners through her podcast More than a Few Words, and the online DigitalToolbox community. Find out more at: https://digitaltoolboxin.com/joinnow/ Use this coupon code: MM21


23 Mar 2021

Episode artwork

Building a Long Term Podcast Strategy to Grow Your Business with Lorraine Ball

Audience Coach | Content Strategy For Health and Wellness Coaches

Lorraine Ball, entrepreneur, author, professional speaker, and host of More than a Few Words podcast, joins us in this episode to talk about building your content authority to achieve positive results over time. Along with the valuable knowledge and practical tips she shares, Lorraine will also help us understand why patience and a mindset shift are such important factors to practice when creating content for your upcoming podcast. If you are up for the challenge to create long term gain for your business through content marketing, you’ll want to listen to this. Understanding the difference between inbound and outbound marketing and how it can help your business. The reason behind creators wanting immediate results from their released content. 2 kinds of content you can create for your business. The importance of knowing why you want a content marketing program. A sample time frame for yielding results from your content strategies. How to shift your mindset to work on content strategy in the long term. Learning how to commit to being consistent in publishing your content. Key tips for solopreneurs, especially in the health and wellness field, on building content for their personal brand or business. Is a podcasting platform right for your marketing as a solopreneur or service-based business? Links More Than a Few Words Podcast Website More Than a Few Words Facebook Lorraine Ball Twitter Lorraine Ball LinkedIn Related episodes: 3 Tips to Achieve Consistency With Your Content Creation Building an Audience Takes Time — How Long Should I Wait for My Show to Give Results 6 Lessons on Building an Audience in the Health and Wellness Industry, with Liz Moody


23 Feb 2021

Most Popular

Episode artwork

264: Never Stop Building your Network with Lorraine Ball

Social Capital

Meet Lorraine:  After spending too many years in corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee. Today you can find her at Round Peg, a digital agency located in Carmel, Indiana building smart marketing strategies for businesses who want to use internet marketing tools to grow Laureen is also the host of More than a Few Words, a weekly marketing conversation for business owners. In her spare time, she loves to travel and take photos.  So you actually started your agency in more of the traditional sense but migrated to digital. How and when did you know it was time to make that transition? I would love to tell you that I strategically planned that out that I saw this whole digital thing coming and I anticipated it, but no. Actually what happened was, we were doing small business marketing and I hired a couple of young professionals who were like, you know, you need to take a look at this Facebook thing. This is going back 2007 or whenever, you know, right in that time frame. We started looking at it and what we realized, as we were looking at it is we were working with small businesses who didn't have a lot of money. We saw this, wild west where there weren't a lot of rules and there were a lot of opportunities to make a big splash on a small investment. That’s what really intrigued me so much about the early days of digital marketing. It's gotten a lot more static since then, but in the beginning, it was a great place to try out so many different things. One morning, I woke up and realized that that was most of my business and I've never looked back, I really enjoy it. Why don't you share a little bit about some of the lessons that you learned during this transition? I think the biggest lesson that I learned it took me a little while to figure this out was that the basics of good marketing, knowing who your customer is, knowing what their pain points are, knowing what your objective is when you have a conversation with them. A conversation can be a television ad, it can be a direct mail piece, or it can be a social share on Instagram. Starting with who your customer is, and applying all the same strategies of traditional marketing to digital marketing makes your campaigns much more effective. I said earlier that it was kind of the Wild West, but as digital marketing has matured, understanding that I have to go back to my roots as a classic marketer and apply that same strategy makes the content much more effective, makes it drive the results, and makes everybody a lot more satisfied with the content we're putting out and the results that we're getting back. So can you help our listeners remove any fear that they have around networking by sharing one of your most successful or favorite networking stories? So I love networking, I have to admit that when I first started the business, I was a bit of a networking junkie. I didn't have a lot of customers and didn't have a lot else to do so I was running around any, any, and all networking events until I kind of create a little strategy there. But one of my favorite stories is I was at BNI when I first got started. And I thought that was a great way to learn the basics of networking. One of the rules and BNI is that if you can't attend an event, you have to invite someone to take your place. I called a friend of mine who was a marketer. So I thought she'd be a perfect replacement and she couldn't come. But she said, "You know, I got this friend, Eric and he is trying to get around to all the BNI chapters in the city. I'll hook you up, he'll take your place. And so I was like, great. And we chatted on the phone, and Eric took my place." So I wrote him a thank you note and we went off on our merry way. Two months later, I'm at a different networking event and I'm walking through a doorway. Coming through the doorway exactly the same moment is this very large gentleman. I mean, he's built like a football player. S I do what I always did at a networking event, we almost bump into each other a step back, and I said, "Hi, I'm Lorraine," to which he replies, "I'm you." And I'm looking at this guy, and I'm thinking In what world does a God who's built like a football player think he's me? So I take a step back because I'm not quite sure he's all there and I asked him, "So why do you think you are me?" And he explained, he's Eric, he's the guy that attended the networking event in my place. So I started to laugh and I told him what I was thinking. Eric was a contractor, his customers were homeowners, I was running an agency, my customers were businesses, there was no reason for us to really do a follow-up networking event. Except he made me laugh. So when he suggested that we grab a cup of coffee, I thought, you know what, every now and then you just have to spend half an hour with somebody who makes you laugh. Well, we had coffee, and we had coffee again, and we became friends. What we discovered was, even though our markets were completely different, he would run into people who needed me and I would run into people who needed his services. We had a great referral partnership, we ultimately started looking for office space, we decided that we were going to buy a building. We bought a building that we could house both of our businesses in. Eventually, I bought him out and he's gone on to other things, but all of that I would never have had the courage to move out of my home and buy a building. I can't tell you how many different customers I have relationships with today because of that, and it all started because he made me laugh and because we recognized that as people we really liked being around each other. So that's my favorite networking story is that you know, being willing to have a conversation, even if you're not quite sure there's a business reason to do it. Now, can you share a little bit about how you nurture these relationships? Because regardless of the size of your network, it's extremely important to maintain and nurture your community in your relationships. So one of my favorite strategies is every now and then I particularly do this when business slows down. I go through my online address book, but whatever and I make random phone calls and I'm not doing it to sell anything. I will call people who I've met in networking events, maybe we've collaborated, and I haven't heard from them in a while. And I just randomly say, "Hey, I was just calling to touch base." Now, pre all the COVID stuff, I'd be like, "You got time for a cup of coffee?" What I found is, if I would make five of those calls a week, they don't take long, every one of them makes me smile, because these are people I genuinely like and all sorts of things come out of those conversations. Number one, in some cases, it just reinforces the connections. In other cases, I'll get a, "You know? I was just talking to someone and I didn't think about you, but I'm going to hook you up." Or someone mentions maybe, "Hey, I'm going to this event or this conference." One of my favorites was I called somebody I'd known for a long time and she said, "I'm so glad you called, I'm moving to Florida and this will be a great opportunity to say goodbye." Then as we connected, she said she was selling the business and that she would introduce me to the person buying it. Had I not picked up the phone at that moment, she might already be in Florida. I might never have had a chance to say goodbye, but also I might not have had a chance to build that relationship with the person who was taking over. What advice would you offer that business professional who is really looking to grow their network? I think that you have to kiss a lot of frogs and I think you have to be particularly in the beginning, willing to kiss a lot of frogs and just go to a lot of events and meet a lot of people. But don't go with the intention of shoving your business card in everybody's face and talking about yourself. What you really want to do when you walk in the door at any networking event, is meet people and look for those people you want to have a longer conversation with. Because it is that follow up conversation that will tell you whether this is a connection that's going to go somewhere. If you approach each conversation with more of your detective hat on, who are you what do you do, who are your customers, is there a place where we overlap? A question I like to ask is to ask them about one of their favorite projects. That's because if somebody starts talking and they light up because they're excited about their customers, that's somebody I probably want to hang out with. If they immediately start with, you know, "I'd love my job if it wasn't for my customers," that's not necessarily somebody who approaches business the way I do. Then one of my other really favorite networking questions is, "Hey, have you been to any other events that you think I might like?" I've asked that question twice in my life and both times, I ended up in organizations that had dramatic impacts on my business, that maybe I would have found eventually. But I found it exactly the right moment because somebody said, "You know, I think you'll like this group," and I went.  If you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regards to your professional career? I think the first thing I would say is to be braver sooner. I don't want to say the older I get, the more experienced I am. But the more comfortable I am with my gut instincts and my ideas, the more comfortable I am speaking up, and the less likely I am to sort of second guess myself. I might not have had a depth of experience, but I definitely was smart and I think I spent a lot of time in the early years, hiding that a little bit by couching my suggestions or taking a backseat to someone else. Particularly I was a woman in a lot of male-oriented industries so there's certainly a lot of that in play. But I think I would, even when I started my business, I had some male peers, who basically said, "You've got to raise your price, you're worth more than this," and just being braver sooner and being willing to just say no, this is what I think and it's okay if you don't get that. Any final word or advice offer our listeners with regards to growing and supporting your network? I think that I would suggest that you never stop building. Often I think business owners get into this. It's almost a high school attitude where they say, "These are the people who were in business when I started, we've grown up together, this is this is my network."  It's kind of like my graduating class. But you know what, when I was a junior in high school, I had some friends who were seniors and some friends who were freshmen, and my senior friends graduated and they went off somewhere else. So those younger people coming up were or newer people coming up were bringing in filling in gaps. That I think, is also very, very true of your network. You may have that core, but always make time to bring some new people in for some fresh ideas, because also some of those other folks may roll away from one reason or another. It's not like you have to have that same sort of high level of thinking you have to build out an entire network. But after several years of doing it, and you have that solid core, you always want to be on the lookout for those one or two new people who are going to just add that extra spark which helps you grow a little further. Connect with Lorraine:  Round Peg Website: https://roundpeg.biz/ Lorraine’s Podcast: https://morethanafewwords.com/ Lorraine’s Website: https://lorraineball.com/ Linkedin: https://www.linkedin.com/in/roundpeg/


18 Nov 2020

Episode artwork

024: How To Keep Your Content Fresh, and Other Great Marketing Hacks, with Lorraine Ball

Marketing and Sales, Over Cocktails

"Headless Body Found in Topless Bar!"You kept reading didn't you?Well if you liked that, you'll love my latest episode of Marketing and Sales, Over Cocktails, as I interview long-time marketing guru and agency expert, LORRAINE BALL of Roundpeg, a digital marketing agency in Carmel, Indiana.After spending too many years in corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee, and started Roundpeg close to 20 years ago.She's also the host of one of the longest-running marketing podcasts going, titled "More Than a Few Words," which is a weekly marketing conversation for business owners that lasts 10-12 info-packed minutes. So grab a pen and get ready for some great tips!What’s Inside:●       Email subject lines: how do you get people to open your emails?●       How to miss the mark with cultural references that don’t connect.●       Are you wondering if it’s time to start using videos in email?●       How to decide which blog posts to optimize. Mentioned in this Episode:MarketingandSalespodcast.comThe 7 Secrets to Selling More By Selling LessShoot me a question on Allanger.comLorraine Ball on LinkedInLorraine Ball’s websiteDigital ToolboxRound PegMore Than a Few Words podcast


4 Nov 2020

Episode artwork

Guest Host Lorraine Ball: Every Ad Deserves a Landing Page

Absolute Marketing Podcast

Lorraine shares her experience with Google ads and why Landing pages are so important! www.digitaltoolboxin.com 


26 Oct 2020

Episode artwork

Podcasts: Your Platform to Robust Marketing Success with Lorraine Ball

Next Up Nation ‪- The Secrets to a Profitable and Popular Podcast

Tiffany interviews Lorraine Ball, with 10+ years of experience at Indiana digital marketing agency Roundpeg, to discuss how casting off the shackles of corporate America led to over five hundred episodes and thousands of pages of online content. Lorraine is a bonafide pioneer of podcasts, starting off recording simple conversations with friends in the late nineties before building an empire full of conversations with other business experts, entrepreneurs and authors. From Middle East to Marketing After graduating college, Lorraine utilized her ability to speak Hebrew to teach English to young children in Israel before moving back to the US, starting a corporate career, then moving on to work at digital marketing agency, Roundpeg, in Indiana. At Roundpeg, she built a range of smart strategies in digital marketing for businesses looking to use the internet to grow. She humbly admits to being an early day pioneer in the world of podcasts. One of these strategies manifested in “More Than a Few Words”, Lorraine’s stop and chat podcast which has been running for over a decade. Episode formats range from short-form to 30-minute plus live episodes, incorporating call-ins and live Twitter feeds. Her range of skills and knowledge when it comes to digital marketing is varied, and has certainly been successfully tried and tested. “More Than a Few Words” is the perfect example of one of these strategies. Lorraine's real-world experience sets her apart from other competitors, as well as her decades of experience as an author, professional speaker and businesswoman in a wide range of contexts and environments. Her willingness and enthusiasm to share her knowledge, whilst maintaining an appetite to continue to grow and learn has seen Lorraine make waves in the global digital marketing industry. About Next Up Nation Anyone can record podcasts, but generating revenue and building a huge following is so much more fun than limping along.Host Tiffany Youngren interviews podcasting experts, industry leaders, and podcasters in the trenches. You get extremely valuable tips, entertaining stories, and real conversations with experts and fellow podcasters you'll be happy to get to know. If you want to grow a successful, profitable podcast that you enjoy, you'll love this show. Content like we like it - EPISODES ARE BINGE DROPPED every 2 months: - Chapter 1 (Episodes 1-12) are "Paths to Success," as you find amazing insight from highly successful experts. - Chapter 2 (Episodes 13-24) are "Real Stories," and you'll hear from podcasters in the trenches. CHAPTER 2 DROPS DECEMBER, 2020: Watch our social media #NextUpNation for release information Shout Out to Our Podcasters! Grab our free guide "101 Pieces and Places with a Single Episode" to get ideas on how to get your podcast all across the internet. http://omh.agency/101pieces


18 Sep 2020

Episode artwork

Corporate America isn’t for everyone with: Lorraine Ball

Lets Have This Conversation

Today’s Corporate America culture isn’t for everyone. Especially, those who have a knack for creativity, and helping others chart their own path to glory. Lorraine Ball drew tired of the demands of the corporate life, and said sayonara to the bureaucracy, glass ceilings and bad coffee. Today she stays busy at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow. Lorraine is also the host of More than a Few Words, a marketing conversation for business owners. And the founder of the Digital Toolbox, and online community for small business owners. In her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com She joined me this week to break bread on her time dealing with the corporate elites and how she pivoted to a more rewarding lifestyle as her own boss. To learn more about Roundpeg or to keep up with Lorraine on social media visit: https://roundpeg.biz/ https://twitter.com/roundpeg https://www.facebook.com/RoundpegIndy https://morethanafewwords.com/sam-moss-five-common-web-mistakes/ https://morethanafewwords.com/491-web-performance-review/ https://trafficandleadspodcast.com/personalized-marketing-strategy/ https://podcasts.apple.com/us/podcast/all-about-digital-marketing-podcast/id1474392009


25 Aug 2020

Episode artwork

61: Four Strategies for Marketing Your Business on a Budget w/ Lorraine Ball

B2B Made Simple

We are bombarded from every angle with marketing companies telling us they can create content for us to promote our business with. Maybe its a slick new video, a fresh blog post or maybe even a pre-written script to post on social media.  Today on Small Business Made Simple, you will learn how to create marketing material without paying hundreds of dollars per month to a "pro." Believe it or not, your customers will create the content for you.  Want to know how? Be sure to listen to this weeks episode with Lorraine Ball, the Owner of RoundPeg. She shares how you can get creative with user-based content enabling you to market your business without breaking the bank! Does your business need a professional website? Visit: www.1clickagency.com Connect with me on social media. I'd love to hear from you! LinkedIn: https://www.linkedin.com/in/sam1ca/ Instagram: @sbmspodcast Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b... Music provided by Music for Creators https://youtu.be/ya66qIxZQVw


13 Jul 2020