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Bob Hoffman

36 Podcast Episodes

Latest 2 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Advertising For Skeptics with Bob Hoffman

Silence Media Book Club

Here's Bob Hoffman discussing his book Advertising for Skeptiks with the Silence Media Book Club.Host Lee Henshaw is joined by book club members Molly White, Nick Moxham, Bethan Corlett, Sanjeev Patel, Liz Formoso, Samantha Scott, Genevieve Barratt and Kevin Joyner.See acast.com/privacy for privacy and opt-out information.

33mins

9 Mar 2021

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Media’s “most influential” person of the decade? Bob Hoffman is bleak, grumpy and wishes the advertising holding companies would fail for a better industry

Mi3 Audio Edition

Mark Ritson calls him one of our "truly great marketing iconoclasts". Professor Byron Sharp says “I wish I was brave enough to be this rude” and NY-based ID Comms CEO Tom Denford predicts Bob Hoffman will possibly be "the most influential person of the decade in media". Here’s Hoffman in full flight. Enjoy.See omnystudio.com/listener for privacy information.

37mins

13 Jul 2020

Similar People

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287 Advertising for Skeptics by Bob Hoffman

The Marketing Book Podcast

"Advertising for Skeptics" by Bob Hoffman A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything. Click here for episode website page with links... https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman

1hr 1min

10 Jul 2020

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Advertising for Skeptics with Bob Hoffman

Marketing Today with Alan Hart

During this 212th episode of “Marketing Today,” host Alan Hart interviews Bob Hoffman, returning guest and author of the new book, Advertising for Skeptics. On the show today, we talk about the main ideas that inspired Hoffman to write Advertising for Skeptics and the delusions he believes the marketing and advertising industries are under. We laugh a lot, and maybe we'll inspire you to get a cocktail after you're done listening. Hoffman tells us how Advertising for Skeptics came out of his musings on the industry. Hoffman says, “My idea is that we should be skeptical of the things that we accept as common wisdom in the advertising and marketing business, and we should question them.” Then he goes on to talk about the troubling lack of accumulated knowledge in advertising. He says, "If advertising is less effective now than it was fifty years ago, where's the arrow of progress?" He then reluctantly offers advice to people in advertising and marketing cautioning, “The best advice I can give is to be careful.” We then explore various hot topics in marketing today. This discussion with Hoffman will invite you to consider what you think you know about advertising. Highlights from this week’s “Marketing Today”: Bob describes Advertising for Skeptics. 02:47 Bob's mission in writing his latest book. 04:19 The lack of accumulated knowledge in advertising. 05:54 What we measure today in advertising. 12:13 Bob's advice to people in marketing and advertising. 13:21 Bob's thoughts on GDPR and why enforcement seems impossible. 16:46 Comparing Byron Sharp and Mark Ritson. 20:20 COVID-19 advertising. 22:52 Launching a book during a global pandemic. 24:07 How Bob fills his time during social distancing. 25:28 The most impactful purchase he has made in the last 6-12 months of $100 or less. 28:42 Bob’s go-to cocktail during a pandemic. 30:29 Resources Mentioned: EP 36 - First appearance of Bob on Marketing Today EP 70 - Bob’s second appearance on the show to discuss his book Badmen EP 127 - Bob’s third time on the show to talk about Laughing@Advertising Advertising for Skeptics (book link) Laughing @ Advertising (book link) Badmen (book link) GDPR Byron Sharp Mark Ritson COVID-19 Response Video – a compilation of all the ads Macallan 12 Year Scotch Tito’s Vodka Mocktails – Cocktails without the alcohol Mai Thai Recipe Subscribe the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest:https://www.linkedin.com/in/bobhoffman3https://twitter.com/AdContrarianhttp://www.adcontrarian.com/ Connect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

31mins

17 Jun 2020

Most Popular

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Ep #62: Transformation in Advertising, with Bob Hoffman

GovComms: The Future of Government Communication

The internet has changed the way we consume content, has it also impacted the way we advertise? In this week’s episode of GovComms contentgroup Founder and CEO, David Pembroke, sits down with industry leader, Bob Hoffman, to discuss how traditional advertising remains the primary income for internet platforms such as Facebook. Bob Hoffman is the author of five bestselling books about advertising. He is one of the world’s most sought-after speaker on (this topic/subject) advertising and marketing. Indeed, one of his books, ‘Bad Men: How Advertising Went From A Minor Annoyance To A Major Menace’ exposed many of the dangerous data abuse practices that are leading to a re-evaluation of the role of the major platforms around the world. Discussed in this episode: ·       Transformation of media and advertising ·       Using creative methods to create strategic advertising campaigns ·       Eroding of local media platforms ·       Dominant major advertising platforms ·       Is antitrust on the backburner? ·       The future of traditional paid advertising  

32mins

2 Jun 2020

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025 Modern Marketing Theory with Marketing Guru Bob Hoffman

The Silicon Valley Podcast

On today’s show, we are happy to chat with Bob Hoffman, the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. (It was selected "Best of Marketing 2017.") He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. In this episode, you’ll learn: How is social media marketing changing our lives? Are there any ethical issues that companies might be infringing on in their current ways of marketing? How advertising fraud is costing companies billions each year? Where are the biggest companies spending their advertising money? What should people know about social media in 2020, and the upcoming elections? We would like to thank Andreas Ramos who made the introduction that allowed the interview to happen and to Niesar & Vestal LLP law firm which allowed us to conduct the interview in their facility. I want to thank you personally for supporting this channel.  Help us out! Help us reach new listeners by leaving us a rating and review! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Books and Resources  Bob Hoffman’s LinkedIn Bob Hoffman’s Books on Amazon Bob Hoffman’s Website CONNECT WITH SHAWN: https://linktr.ee/ShawnflynnSV Shawn Flynn’s Twitter Account Shawn Flynn’s LinkedIn Account Silicon Valley LinkedIn Group Account Shawn Flynn’s Facebook Account Change to Shawn@thesiliconvalleypodcast.com 

45mins

23 Apr 2020

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Bob Hoffman: Authors in Quarantine Getting Cocktails

The Marketing Book Podcast

Bob Hoffman: Authors in Quarantine Getting Cocktails   (Ahopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)   Click here for show notes!   https://www.salesartillery.com/authors-quarantine-cocktails/bob-hoffman

31mins

12 Apr 2020

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Bob Hoffman - Ad Contrarian & Chief Aggravation Officer, Type A Group (E52)

Love This Podcast

Bob is the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. It was selected "Best of Marketing 2017."He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.Time, Inc UK said, "Bob is the best speaker we ever had."Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.He has been the CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.He is also launching a new book: "Advertising for Skeptics."And he joined us on the Love This Podcast.

49mins

15 Mar 2020

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SV025: 2020 and Beyond with Marketing Guru Bob Hoffman

Silicon Valley - The Investor's Podcast Network

On today’s show, we are happy to chat with Bob Hoffman, the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. (It was selected "Best of Marketing 2017.") He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.In this episode, you’ll learn:How is social media marketing changing our lives?Are there any ethical issues that companies might be infringing on in their current ways of marketing?How advertising fraud is costing companies billions each year?Where are the biggest companies spending their advertising money?What should people know about social media in 2020, and the upcoming elections?We would like to thank Andreas Ramos who made the introduction that allowed the interview to happen and to Niesar & Vestal LLP law firm which allowed us to conduct the interview in their facility. I want to thank you personally for supporting this channel. Help us out!Help us reach new listeners by leaving us a rating and review! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!Tweet your comments about this episode directly to Shawn Flynn and the rest of The Investor’s Podcast Community using #TIPSiliconValley.Books and Resources Bob Hoffman’s LinkedInBob Hoffman’s Books on AmazonBob Hoffman’s Website Download your free audiobook at Audible.Find the best job candidate at Ziprecruiter.Capital One.This is Banking Reimagined.GET IN TOUCH WITH SHAWNShawn Flynn’s Twitter AccountShawn Flynn’s LinkedIn AccountSilicon Valley LinkedIn Group AccountShawn Flynn’s Facebook AccountEmail: Shawn@TheInvestorsPodcast.com

45mins

23 Jan 2020

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25: Bob Hoffman

Call To Action

We’ve lurked in the waters of San Francisco Bay to catch arguably the most outspoken and controversial voice in the industry; the bullshit detecting bulldog, Bob Hoffman.He is the acerbic wit behind the highly popular ‘Ad Contrarian’ blog, named one of the world’s most influential marketing and advertising blogs by Business Insider, and is the author of four Amazon Number 1 selling books about advertising. Bob’s commentary has appeared in the likes of BBC World Service, The Wall Street Journal, the Financial Times and Forbes.He talks to us on his early career as an adult fiction writer (!!!), ad fraud, his experience of client and agency side, the great danger of tracking and surveillance in online advertising, the de-valuation of creativity, his writing of a new book and so much more./////Bob Links:  Follow Bob on LinkedIn On the Twitter Here is his AdContrarian blog And his website You can also check out the details on his 4 published books hereBook Recommendations:  The Anatomy of Humbug by Paul Feldwick The Choice Factory by Richard Shotton  One Plus One Equals Three by Dave Trott   Predatory Thinking by Dave Trott The Big Book of Rants by Rich Siegel Everybody Lies by Seth Stephens-Davidowitz  Alchemy by Rory Sutherland/////

1hr 1min

24 Dec 2019

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