Sway Copy's guest appearances

Sway Copy

The Sell Your Service Show

CHURN.FM

The Long Game

Josh Garofalo

Ryan Robinson

Alfie Marsh

Dan Shure

Rahul Vohra

Jeff Sauer

Amaan Nathoo

Mike Michalowicz

Samuel Hulick

Brian Balfour

Eric Siu

Janna Bastow

Michael Redbord

Julien Codorniou

Patrick Campbell

OwlTail

Good copywriting is about persuasion, not manipulation. It’s getting someone to do something that’s in their best interest through writing. And it’s the “best interest” part that’s important. Effective website copy moves people from Point A—where they are now—to Point B, where things will be better for them. SaaS Consultant &amp; Copywriter Josh Garofalo has spent several years learning what does and doesn’t work when it comes to website copy with his business, Sway Copy. In this episode, he explains the human-centered tactics that are a win-win for both company and customer.Show TopicsPersuade, don’t manipulateLeverage tactics with empathyAmp up your testimonialsNail your headlines and keep features togetherPut your value first on your pricing pageShow what gaps you fillCheck out Sway CopyFollow Josh Garofalo on LinkedIn or Twitter Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Good copywriting is about persuasion, not manipulation. It’s getting someone to do something that’s in their best interest through writing. And it’s the “best interest” part that’s important. Effective website copy moves people from Point A—where they are now—to Point B, where things will be better for them. SaaS Consultant &amp; Copywriter <a href="https://www.linkedin.com/in/joshgarofalo/?originalSubdomain=ca" rel="nofollow" target="_blank">Josh Garofalo</a> has spent several years learning what does and doesn’t work when it comes to website copy with his business, <a href="https://swaycopy.com/" rel="nofollow" target="_blank">Sway Copy</a>. In this episode, he explains the human-centered tactics that are a win-win for both company and customer.Show Topics<ul><li>Persuade, don’t manipulate</li><li>Leverage tactics with empathy</li><li>Amp up your testimonials</li><li>Nail your headlines and keep features together</li><li>Put your value first on your pricing page</li><li>Show what gaps you fill</li></ul>Check out<a href="https://swaycopy.com" rel="nofollow" target="_blank"> Sway Copy</a>Follow Josh Garofalo on<a href="https://www.linkedin.com/in/joshgarofalo/?originalSubdomain=ca" rel="nofollow" target="_blank"> LinkedIn</a> or<a href="https://twitter.com/swaycopy" rel="nofollow" target="_blank"> Twitter</a> Connect with Omniscient Digital on social:Twitter:<a href="https://twitter.com/beomniscient_" rel="nofollow" target="_blank"> @beomniscient</a>Linkedin:<a href="https://www.linkedin.com/company/beomniscient/" rel="nofollow" target="_blank"> Be Omniscient</a>Listen to more episodes of The Long Game podcast here:<a href="https://beomniscient.com/podcast/" rel="nofollow" target="_blank"> https://beomniscient.com/podcast/</a>

Tactical Tips to Move the Needle in SaaS Copywriting with Josh Garofalo (Sway Copy)

Today on the Churn.fm, we have Josh Garofalo, expert SaaS copywriter and Founder of Sway Copy.We talked about how Josh became a SaaS focused copywriter, his step-by-step process to create engaging copy, and his insights on why companies should focus on the one buyer segment that matters, and ignore the rest.We also discussed how to identify your most valuable buyer persona, understanding your customer’s awareness stages in their buying journey, and the interview techniques Josh utilizes to help companies improve their product positioning. Finally, Josh shared his insights on why he wishes companies spend more time thinking about churn, and why talking to customers is the key to better product positioning.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Today on the <a href="http://Churn.fm" rel="nofollow" target="_blank">Churn.fm</a>, we have Josh Garofalo, expert SaaS copywriter and Founder of Sway Copy.We talked about how Josh became a SaaS focused copywriter, his step-by-step process to create engaging copy, and his insights on why companies should focus on the one buyer segment that matters, and ignore the rest.We also discussed how to identify your most valuable buyer persona, understanding your customer’s awareness stages in their buying journey, and the interview techniques Josh utilizes to help companies improve their product positioning. Finally, Josh shared his insights on why he wishes companies spend more time thinking about churn, and why talking to customers is the key to better product positioning.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

EP37 | Josh Garofalo (Sway Copy) - Customer retention starts with copywriting: how to attract the right customers with your copy

In this interview, I'm talking to Josh Garofalo from Sway Copy. Josh is a copywriter that works with companies like HotJar, Cisco and HubSpot to generate them more leads and sales. In this interview we're going to talk through how to write killer copy for clients as well as defining a profitable niche for your business. Sway Copy: https://swaycopy.com/ Twitter: https://twitter.com/swaycopy/ LinkedIn: https://www.linkedin.com/in/joshgarofalo/ Find your first marketing funnel customer: http://bit.ly/2JZva7d The blog: https://sellyourservice.co.uk/blog/The Facebook Group: http://bit.ly/2VX3XYA How To Build A Profitable Successful Marketing Funnel Business: http://bit.ly/2McuCMw📷🎤💻 Gear I use: ● My webcam: https://amzn.to/2zMgljM ● Camera: https://amzn.to/2QDpL8v ● Lens: https://amzn.to/2QDpG4x ● Smartphone microphone: https://amzn.to/2B532wV ● Desk mic: https://amzn.to/2zV9ep8 ● Tripod I use: https://amzn.to/ Software and platforms ● Premium WordPress hosting: http://shrsl.com/1giyd ● Page builder: https://www.wpbeaverbuilder.com/?fla=915 ● Marketing automation: http://bit.ly/2QpmZXs ● Proposal software (BetterProposals): http://bit.ly/2FQHiHc

In this interview, I'm talking to Josh Garofalo from Sway Copy. Josh is a copywriter that works with companies like HotJar, Cisco and HubSpot to generate them more leads and sales. In this interview we're going to talk through how to write killer copy for clients as well as defining a profitable niche for your business. Sway Copy: <a href="https://swaycopy.com/" rel="nofollow" target="_blank">https://swaycopy.com/</a> Twitter: <a href="https://twitter.com/swaycopy/" rel="nofollow" target="_blank">https://twitter.com/swaycopy/</a> LinkedIn: <a href="https://www.linkedin.com/in/joshgarofalo/" rel="nofollow" target="_blank">https://www.linkedin.com/in/joshgarofalo/</a> Find your first marketing funnel customer: <a href="http://bit.ly/2JZva7d" rel="nofollow" target="_blank">http://bit.ly/2JZva7d</a> The blog: <a href="https://sellyourservice.co.uk/blog/" rel="nofollow" target="_blank">https://sellyourservice.co.uk/blog/</a> The Facebook Group: <a href="http://bit.ly/2VX3XYA" rel="nofollow" target="_blank">http://bit.ly/2VX3XYA</a> How To Build A Profitable Successful Marketing Funnel Business: <a href="http://bit.ly/2McuCMw" rel="nofollow" target="_blank">http://bit.ly/2McuCMw</a> 📷🎤💻 Gear I use: ● My webcam: <a href="https://amzn.to/2zMgljM" rel="nofollow" target="_blank">https://amzn.to/2zMgljM</a> ● Camera: <a href="https://amzn.to/2QDpL8v" rel="nofollow" target="_blank">https://amzn.to/2QDpL8v</a> ● Lens: <a href="https://amzn.to/2QDpG4x" rel="nofollow" target="_blank">https://amzn.to/2QDpG4x</a> ● Smartphone microphone: <a href="https://amzn.to/2B532wV" rel="nofollow" target="_blank">https://amzn.to/2B532wV</a> ● Desk mic: <a href="https://amzn.to/2zV9ep8" rel="nofollow" target="_blank">https://amzn.to/2zV9ep8</a> ● Tripod I use: <a href="https://amzn.to/" rel="nofollow" target="_blank">https://amzn.to/</a> Software and platforms ● Premium WordPress hosting: <a href="http://shrsl.com/1giyd" rel="nofollow" target="_blank">http://shrsl.com/1giyd</a> ● Page builder: <a href="https://www.wpbeaverbuilder.com/?fla=915" rel="nofollow" target="_blank">https://www.wpbeaverbuilder.com/?fla=915</a> ● Marketing automation: <a href="http://bit.ly/2QpmZXs" rel="nofollow" target="_blank">http://bit.ly/2QpmZXs</a> ● Proposal software (BetterProposals): <a href="http://bit.ly/2FQHiHc" rel="nofollow" target="_blank">http://bit.ly/2FQHiHc</a>

Ep 97 Writing killer copy for clients with Josh Garofalo from Sway Copy