Introducing ex professional footballer and old friend, Mike Doughty co-founder of Hylo Athletics, 'who are reinventing the running shoe'. Launched back in 2020, the brand is on a mission to reframe our relationship sport, pioneering performance and sustainability, as well as galvanising athletes for planet to support their cause. Brought to life by branding agency Otherway, the project has been two years in the making with umpteen iterations. It's early days for this young challenger but they have big ambitions. The likes of Nike & Adidas should take note.
Michael Doughty, Cofounder of Hylo Athletics, is helping athletes put the planet first.
Hylo Athletics are no a mission to create a trainer that's sustainable and goes beyond zero carbon, giving real choice to planet first conscious athletes. Here we find out why Hylo has released a product that's not perfect, but is authentic and can build a loyal fan-base.
As a group of pro and amateur athletes, the Co-Founders of Hylo Athletics believe the future of sport needs radical change. It is their goal to reinvent sports shoes and push for new standards in an industry that has been slow to do anything about its environmental footprint. Today, textile production contributes more to global warming than aviation. Sport has always had an immense power to unite us around the world, regardless of backgrounds or beliefs. They hope to harness that power to bring the world's attention to the biggest issue of our lifetime. To help achieve this, they’re building a team of Hylo athletes such as Patrick Bamford and George Davey that represent the future of sport – people as passionate about their planet as they are about their performance.In this episode of the MenswearStyle Podcast we interview Hylo Athletics Co-Founder Michael Doughty about his background and the founding story of the DTC sustainable sportwear brand. Michael started Hylo because, as a professional footballer, he'd seen first-hand how little attention climate change receives in the sporting world. But, having seen the incredibly positive influence sport can have on the wider world in general, he knew there was huge possibility for change. Our host Peter Brooker and Michael also chat about the technicalities of manufacturing shoes, being centred around sustainability, why corn fibre is so comfortable, and the challenges of launching a brand during a global pandemic.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
Swindon midfielder Michael Doughty speaks to Charlie about how his background shaped him as a person and footballer, and how he coped with losing his Dad at a young age. Michael, who went to Harrow, opens up about the challenges he faced fitting in at school and in football. He also explains how the sudden passing of his Dad Nigel, who owned Nottingham Forest, effected him and put life into perspective. This is the third of a series of chats with footballers and managers during Mental Health Awareness Week, in partnership with the EFL and Mind.
Michael Doughty? YES PLEASE! What. a. guy! We discuss his career to date from Chelsea to QPR to loan spells, Peterborough and a (non) trial at Oxford. We discuss all three Swindon Town spells and his new business venture HYLO which will be providing the worlds most sustainable running shoe. Thanks to MD and thanks for downloading! SUH-WIN-DON! This episode is sponsored by the STFC Official Supporters Club.NOTE: I meant 'panenka', not 'rabona'. Oops.