112: Mike Pedersen, Audiovisual Experience Manager at Iowa State University
Higher Ed AV Podcast
Today, we get a return visit from Mike Pedersen, Audiovisual Experience Manager at Iowa State University, and this month's Tech Manager Spotlight, Presented by Sennheiser. We discuss how his role at Iowa State has developed in the two years he's been on staff, his well-deserved AVNation AV Professional of the Year nomination, HETMA Conference, the AVIXA Tech Managers Council, the Big 12 tech manager group, the Iowa STEM Council, and even how he serves his church in helping to stream their services. Check out his Tech Manager Spotlight here: https://www.higheredav.com/#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjY5MjIiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D.Connect with Mike Pedersen on Twitter at @ped1971 and on LinkedIn. Learn more about Iowa State University at https://www.iastate.edu.
EP 182: Beginners lessons in Sheep Hunting with Mike Pedersen
Beyond the Kill
On this episode Nolan sits down with Mike Pedersen of The Rookie Hunter Podcast, to pick his brain about the learning curve of a new backcountry hunter. Many of us seasoned mountain hunters often take our experience for granted, but those of you looking to get into backcountry hunting will relate to the struggles of a new sheep hunter. --------------------------- If you are not a member of WSF, it’s time to join the best managed conservation organization on the planet. Go to www.wildsheepfoundation.org to find a membership option that suits your budget and commitment to wild sheep. --------------------------- Go to BEYOND site and use code JOMH to get 20% off the Axios and Kyros systems.
Coming back from a number of unsuccessful decisions, Michael is pivoting the business once again. And it is all about reading the customer, something very few builders of software are good at doing. Does he succeed, or does he fail...or at this point does he even care? Music by Sun El Musician - Insimbi
049: Mike Pedersen from Iowa State University joins to talk about integrator relationships and his transition to Higher Ed
Higher Ed AV Podcast
Mike Pedersen, Audiovisual Experience Manager at Iowa State University and the AVIXA 2018 CTS Holder of the Year, discusses his transition from working for an integrator, Mechdyne Corporation, for nearly 19 years to being in higher education, leading the team responsible for maintaining the AV systems in over 200 university classrooms. What are some things that integrators should understand about tech managers and what should tech managers know about integrators? Oh, and hear his perspective on AV as a Service (AVaaS).
1.38 Welcome Back God Jammit! and Mike Pedersen to the Music Mission
The MRDR Music Mission
This mission belongs to the God Jammit! boys and their wonderful live performance from Be On Key Psychedelic Ripple in late June 2019. --- Send in a voice message: https://anchor.fm/Mrdr/messageSupport this podcast: https://anchor.fm/Mrdr/support
Mike Pedersen – Solo – Don’t Make These Mistakes It May Cost You!
Your Dental Success Podcast: Digital Marketing For Dentists | SEO | Dental Website Design | Inspiration
Mike Pedersen, founder here at The Dental Boost does a solo podcast discussing what questions to ask when considering a dental website design or Dental SEO company. Tips: Do NOT get lock into a contract for SEO beyond 6 months! Make sure to have 100% ownership of your new website! Do NOT let a design … Continue reading "Mike Pedersen – Solo – Don’t Make These Mistakes It May Cost You!" The post Mike Pedersen – Solo – Don’t Make These Mistakes It May Cost You! appeared first on Dental Internet Marketing & Website Design.
Episode #32: How to Finally Get Calls From Your Website with Mike Pedersen
The Best Practices Show
Marketing is a huge part of any business even a great restorative practice. Many dentists will spend a lot on their websites, but they either aren’t getting a great return on their investment or they don’t know what type of return they are getting. Today, I have dental Internet marketing expert Mike Pedersen on the show. Mike runs The Dental Boost and is the host of The Dental Success Podcast. Today, we talk about where do I start, and what do I need to know about building a dental website. Mike has a fitness background, and had the foresight to see the potential of the Internet. He began marketing fitness and golf products until he pivoted to helping local businesses with their websites and Internet marketing. He pivoted again and began focusing on dental practices. It is a pleasure to have Mike on the show. You won’t want to miss all of the website and marketing knowledge he shares with us today. You can find Mike here: The Dental Boost Mike@TheDentalBoost.com Your Dental Success Podcast Mike Pedersen on LinkedIn Show Notes [03:01] Mike was a personal trainer for twenty years. He almost made the Olympics in 1988. Sports was a perfect fit for him. He trained elite CEOs in their homes. [03:35] In 2000, he wanted to do something with fitness and the Internet. He then became obsessed with golf. He then launched a website for golf fitness and created products that hit seven figures. He had a subscriber base of 78,000. His YouTube channel has 4 million combined views. [05:52] In 2008, he lost 80% of his revenue, and pivoted to help local businesses grow. Then he became involved in dental marketing. [06:57] People spend big money on marketing, and it is not always successful. [07:11] Today, we talk about where do I start, and what do I need to know about building a dental website. [07:25] How many dentist have very ineffective websites. [07:36] Everything about your website should be directed at getting your visitor to call your practice. [07:56] You need a prominent phone number on every page of your website. Put it in the upper right-hand corner. [08:33] You also need to tell your visitors exactly what to do such as call us today. [09:26] Dynamic numbers so that you can track your calls. All your numbers need to be in text format not an image. Every single call can be tracked. [10:37] If you don't track your calls, you will never know the ROI on your website. [11:27] You should have people answering the phone who can convert that call into an appointment. Call tracking lets you know what is happening with those phone calls. [12:18] Dentistry conversion rates are extremely low. [13:57] Calculating what the patient is worth to you in their first year at your practice. [14:25] A story where the potential loss of the wrong person answering the phone over 17 years added up to $1.9 million. [15:36] Don't waste the first fold of your website with a big image. Give the visitor the information that they are looking for. [18:27] Video is a game changer for businesses. [19:05] Stop hiding behind your website. With video your conversions will be 10 to 1. Make your video 45 to 60 seconds at the most. [21:53] Introduce yourself, say the city where you are from, and end the call with a call to action to give your practice a phone call. [24:25] Have a picture of your external office on the homepage. Have a picture of your warm and inviting team. [27:29] Have “real patient” images. [30:36] SEO is important. Search engines hate duplicate content. Have branded content with a problem and a solution. [32:20] Write to solve your visitors problem. [32:53] You need to create content for your keyword phrases. [33:43] Shooting a video a week answering common questions can turn your website into a search engine beast. [35:20] Don't have a bunch of links in your footer. Make it easy for people to find the content that they are looking for. Have office hours and a map on every page of your website. [37:22] Everyone should have a responsive site and the first thing that shows up should be the call us button, a map, and office hours. [38:42] What people see on your mobile site doesn't have to be exactly like your desktop site. [39:23] Don't send people off to social media sites. Don't have these buttons near the top. Put them at the bottom of your website. Have third-party software integrated on your website. [41:22] A website is a business investment. The cost should probably be in the $6000 to $8000 range. Beware of add-on costs. [44:53] You need a good converting website and strategies in place to get traffic to it. [46:58] Google ads drive 20% of the traffic, and 80% of the traffic is organic. [49:50] Your contact page is very important. Have a map, a form, hours, phone number, and an address. The form should be name, phone number, submit. Links and Resources: The Dental Boost Mike@TheDentalBoost.com Your Dental Success Podcast Mike Pedersen on LinkedIn
676 The Dental Boost with Mike Pedersen : Dentistry Uncensored with Howard Farran
Dentistry Uncensored with Howard Farran
Mike Pedersen, the founder and owner of The Dental Boost has had his content (articles) published on authority dental sites like AACD.com (American Academy of Cosmetic Dentists), DentistryIQ, DrBicuspid.com, Patterson Dental (Off The Cusp), Dental Town, DentalCPAs; and has formed partnerships with some of the biggest names in dental practice consulting. Mike is available for presentations on Dental Website Marketing and Search Engine Optimization at local association meetings, study clubs, or major dental meetings. www.thedentalboost.com