Jodie Antypas's guest appearances

Jodie Antypas

Customer Equity Accelerator

John Doerr

Hari Mari

Alberto Cairo

Kendra Scott

Lea Pica

Denise Lee Yohn

Dan McCarthy

Diane Magers

Tim Ash

Rachel Headley

Bryan Eisenberg

Steven Sashen

Steve Dennis

Sarah Toms

Brent Dykes

OwlTail

This week in the Accelerator: What is customer-centric research and how is it different from traditional methods? In this episode host Allison Hartsoe interviews Jodie Antypas, VP of Research from Electronic Arts. Jodie shares examples of how the customer-centric research work her innovative team delivers drives real world performance for Electronic Arts.  She talks also talks about methods to use and how to integrate with product teams to maintain the essence of the brand while navigating customer-centric behavior and motivations.      Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.

This week in the Accelerator: What is customer-centric research and how is it different from traditional methods? In this episode host Allison Hartsoe interviews Jodie Antypas, VP of Research from Electronic Arts. Jodie shares examples of how the customer-centric research work her innovative team delivers drives real world performance for Electronic Arts.  She talks also talks about methods to use and how to integrate with product teams to maintain the essence of the brand while navigating customer-centric behavior and motivations.      Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or <a href="http://ambitiondata.com" rel="nofollow" target="_blank">ambitiondata.com</a>. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit <a href="http://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a><br/><p> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.</p>

Ep. 40 | Customer-centric research with EA’s Jodie Antypas