Cover image of Ari Meisel

Ari Meisel

83 Podcast Episodes

Latest 2 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

#303 Ari Meisel Productivity King (The Best of MBD)

Mindset by Design

#303 Ari Meisel Productivity King (The Best of MBD) Welcome to another awesome episode of the best of Mindset By Design Podcast. You will love this episode as Ari is one of the top guys in the world at systems and making your life and business easy and more productive. Testimonials from people like Tony Robins, I am sure you will get a lot of this episode SPECIAL LINKS: FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset What is The FireMind Formula Community? Mastermind. Mentoring. Training http://firemind.me/apply-for-firemind Chat About Coaching or Services https://andymurphy.biz/connect Ready To Out-think Your Competition? Step 1 Entrepreneur? FREE TODAY Ignite Your Brain & Be The Best Each Day https://firemind.me Step 2: Apply For The FireMInd FormulaMastermind. Mentoring. Training http://firemind.me/apply-for-firemind Step 3 Watch The FireMind WebinarGet The Brain Science Technique You Need http://firemind.me/firemind-mastertraining Step 4 FireMind Facebook Grouphttps://www.facebook.com/groups/andymurphymindset Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy.biz Instagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design PodcastItunes https://goo.gl/3QfHqUStitcher https://goo.gl/Xkdzi8Spotify https://spoti.fi/2END4zI For Other Platformshttps://andymurphy.biz/podcast  


28 Apr 2021

Episode artwork

Making Founders Replaceable with Ari Meisel

Standing On Service Podcast

In this episode of the podcast, Ari Meisel is on to talk about making work more efficient. He helps companies work faster, cheaper, and easier by optimizing, automating, and outsourcing. Ari talks about the benefits of automation and how it can help enhance the human connection, as well as the importance of managing expectations to ensure a quality customer experience. Key Takeaways: In trying to identify his own overwhelm, Ari learned to help himself by focusing on making processes work better. In trying to fix his own problems, he found that the resources available to him weren’t enough. He had to learn how to fit a normal day’s work into only an hour, and this is where his strategy OAO was born: optimize, automate, outsource. This has been the genesis of his career: helping get businesses to a place where they can run and grow without too much intervention. There is often not enough attention given to the space between a customer wanting something, and that being fulfilled. Exceptional customer service is about the quality of that space; the customer journey can still be fulfilling even that space is large, and vice versa. Automation can and should be used to enhance the human connection. Automation can save you money, help you expand and scale, and help to reduce errors. This gives companies more time to focus on a direct connection with their customers. Automation needs to be the second step after optimization — looking at the how and why we do processes the way that we do will help identify inefficiencies that need to be improved before they are automated. One of the big keys to customer service is managing expectations proactively, if possible. Be realistic with your customers and your employees about timelines, product, etc. Getting consistency across multiple branches of a company can be challenging. Creating core values, especially those around the customer experience, is a great way to start this. A company’s mission needs to be realistic and something that makes sense to customers and employees. With a consistent mission, new employees can learn and be trained from day one on how to be an ambassador of that mission. Ari teaches four mindsets of employees: inventor, engineer, engine, and cog. An individual employee can be any one of those. When it comes down to it, customer service is about making your customers feel understood where they are, in whatever situation they are. External Links: Maintenance-one.com Ari’s Website


16 Apr 2021

Similar People

Episode artwork

Becoming a Replaceable Founder with Ari Meisel


Ari Meisel is an author, speaker, consultant, and coach. Ari is the founder of Less Doing, which shows how you can find time in your schedule and space in your brain to spend most of your time doing what you want to do, based on three central aims: Optimize, Automate and Outsource. They inform how to unleash waves of efficiency in everything you do, from organizing your finances to maintaining your health. Highlights Ari’s unique viewpoint - 2:17 Frameworks that we do not set up correctly - 6:13 Automate your processes - 8:03 Using the right technologies - 9:18 You need to understand what’s possible - 10:09 The biggest paradigm shift - 14:26 Becoming more replaceable - 14:54 The proper way of delegating - 16:10 The purpose of the asynchronous meeting - 18:49 Doing private coaching - 20:01 Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork https://dogoodwork.io/work-with-raul https://dogoodwork.io/podcast Connect with Ari Meisel https://lessdoing.com ari@lessdoing.com


8 Mar 2021

Episode artwork

Less Doing with Ari Meisel


On this episode of Money Savage ENGAGE, we talked about the massive amount of time CEO’s of growing companies waste, how to know if you’re spending time on things that you should be automating or delegating, and how it's possible to get more done with less with Ari Meisel, Founder of Less Doing, productivity coach, entrepreneurial strategist, author and podcaster.  Listen to learn why making yourself replaceable will greatly benefit your business!   For the Difference Making Tip, scan ahead to 15:29! You can learn more about Ari at LessDoing.com, Facebook, Twitter, Instagram, YouTube and LinkedIn. We’re honored to have been named one of the top podcasts from investing! George is honored to be included on Investopedia's list of the Top 100 Financial Advisors for 2019! Have George speak to your organization. You can learn more about the show at GeorgeGrombacher.com, Twitter, LinkedIn, Instagram and Facebook or contact George at Contact@GeorgeGrombacher.com.  Check out Money Alignment Academy as well!


12 Feb 2021

Most Popular

Episode artwork

Episode 40: Making Founders Replaceable with Ari Meisel

Club Capital Leadership Podcast

Do you struggle with not enough time in the day to do everything you want to do? Do you find yourself having to choose work over free time, family time, time to yourself? If you’re feeling overwhelmed, you’re definitely not alone. Most entrepreneurs find themselves in the same predicament especially when they are trying to grow their business. If you ever wished you could get more done while doing less, today’s episode is one you’ll definitely want to hear.  Just as most therapists have a therapist, every coach should have a coach. Our Director of Coaching, Bradley Hamner, is sitting down with his coach, Ari Meisel on today’s episode. Ari Meisel is a self-described “Overwhelmologist” and founder of Less Doing. He helps entrepreneurs who have opportunity in excess of what their infrastructure can support, find focus, flexibility, and freedom in their business. The methodology enables founders to become replaceable so they can scale their business. Bradley and Ari touch on several topics from delegation to overwhelm, the right way to create systems and processes, a better way to manage distractions, when to do the right things and the wrong things. So, if you’re ready to start building a business that can run and grow without you, give this episode a listen! Learn More About Ari Meisel Website: Less Doing YouTube: Less Doing Connect with Ari Meisel Instagram: @arimeisel Twitter: @arimeisel Facebook: Ari Meisel LinkedIn: Ari Meisel Enjoy this episode? Help us reach more listeners like you by subscribing, rating, and reviewing this podcast! _________________________ Be sure to contact our wonderful Sponsor, Direct Clicks Inc, to give your agency the marketing boost it needs. Check out Direct Clicks' FREE Marketing ROI Tool today! Are you a fan of laughing and staying informed? If so, connect with Club Capital on social media! Follow us on Instagram Follow & Like us on Facebook


25 Jan 2021

Episode artwork

How to Scale a seven figure business with simplicity ft. Ari Meisel

The Mind Of George Show

GEORGE: Welcome back to a free for all Friday. And I could not be more honored to have the yang to my yang. One of my dear friends, the guy who understands that relationships need algorithms and helps you automate everything in the middle so that you can spend more time doing what you're supposed to be doing. But I'm going to tell you something right now. I've never met a man and this man I love deeply. We'll get to it him in a minute that literally has more software and tool recommendations in his toolbox than anybody. I know he has a chronological list in his brain of probably 500 ways to solve every quote, unquote challenge that we run into as entrepreneurs. And what I love about it is, Ari who we're going to talk to in a minute, doesn't come at it from a tool can solve your problem. He comes at it from, we have to understand what you need and where you're getting, and then let's pick the tools for the job to help you do more of what you need to do to be in relationships with the things that matter. And so you can do more with less and then go take a woodworking class like he's doing tonight.  Did I get it?ARI: Yeah, that's right. Best intro I've ever heard. Thank you GEORGE: So good to have you, man. I'm stoked to have you. It is. It is see when we're friends and we spend numerous amount of conversations and times, even though I avoid being on your favorite platform in the world, which we'll get to in LA, you know what I'll say? This, I would make a comeback. If we talked every day, I would literally, instead of iOS I'll come back. I'll publicly make it right now. I'll come back just so we can talk more because  I know like iOS audio messages probably make your skin cringe and  they make mine too. So before we get into the show, I have the one question that I ask everybody that sets a really kind of good context. And you can answer this however you want. So you've been in business for a long time from real estate to  having an entrepreneurial brain your whole time to being an EMT and some of the other crazy things that you do to running a team and doing intensives and doing all of it. But when you look back at that career, when you look back at, from the beginning of Ari as an entrepreneur, what is the biggest mistake that you've ever made in business? And what is the lesson that you learned that you bring forward with you every day? ARI:   Wow. Ah, that's a great one.  I don't know if we call it the biggest mistake necessarily. I'll tell you this.  I severely strongly vehemently wished that I had started therapy a lot younger that would have been a big one. And  there was, I went to the best business school in the world for  undergrad. I went to Wharton,  the best in  the world.  And I didn't get particularly good grades. I had a really interesting, good experience there. I had really great relationships with some of my professors, but the point, the point of that is that  there's so much advice. I feel like that you get about business,  through so many different people and that's  I guess I'm technically. I'm a millennial, right? But I'm like a cennial. I was born in 1982. So  the, the big thing that they said about Daniels is wake, we grew up analog and then  shifted it to digital.So I've really seen a lot of that transformation. So have you obviously, of how social media really makes that even more and more. It was just worse. I think there's so much more bad advice out there than there is good. Also a lot of the really great advice, like classically really great advice. I feel like it's not relevant anymore. And people still refer to that. So you're the, all that to say, like  you're constantly bombarded with all this very bad information,  and some people are better at discerning the good from the bad. My biggest problem, I can say and we'll probably get into this at some point, is that it took me a  very long time in my life. And I'm still doing it to develop a true, like core sense of self. Yeah. Now to know that what was right. I always went with my gut and all sorts of things. Unfortunately it led me to the right path most of the times, but I never really had this sort of guiding internal compass, which I honestly, I feel like therapy would really help.GEORGE:  Yeah, that's this is why I love that question.  I think, you  one of the things you and I talk about a lot offline and  we've had deep conversations and we've been around 50 entrepreneurs is we're helping them. And like we're having, they're all like give me tools and we're like, we're trying, it's not the tool,  or you put me in front of a Roman, hand me a bottle of a wine and you start asking me questions and I start.going off the top here, but with that a few things that you said that I think are so important.  Number one  is really like discernment and understanding,  when you should let something in and when you should even have the space to let it in. And then number two is  not going at this alone. Like I think,  for me, you and I talk a lot about this and we both do.  we both, you  pursue therapy outside of it. We both pursue coaching and guidance and mentorship. And I think there's this thing with entrepreneurship and I hate the label.I like how Mike McCollough woods goes about it calling a shareholder, but  you have to do it alone. Everybody does it themselves and you have to figure it out on your own. And I,  I feel like I was blessed to meet people like you  and have some mentors that I have, but I've burnt my fair share of like bridges and I've trusted my gut that I've somehow ended up here positively, but I feel like it could have been here,  five years sooner.If I don't know, maybe I listened to my wife,  who is always right or something along those lines.  but, but with that when you talk about this, you and I talk about,  protecting our containers, we're both actually moving right now. We're like, get us out of the hustle and bustle. We want to do less with more. How do you go about now looking at all the things that surround us, the bad advice, the distractions on social media,  all the bombardment of messages all day, right? Like I got Slack going off, Facebook messenger going off, insert. I don't. I don't have those things anymore. My team does. But when you look at that, like how do you go about discerning that now in the place that you are, and then how would you do it differently if you went back.ARI:  Yeah, sure. So  that's a, that's a,  there's a lot to unpack there. GEORGE:  Totally. And I'll remember all of it I'll guide ARI: So first of all, one of the biggest things that I teach in my replaceable founder program is all about communication. And that sounds very  like nebulous, but the truth  is that like, I feel like 80% of the problems that we see in businesses are around communication. And it's not, when I say communication, it's not  you know, Not people not being active listeners or that it's really  there's methods and means of communicating. And then also the way that we actually convey messages. So the three things are one is that people generally, in my experience, don't convey.What success looks like when they're delegating and they don't cause they realistic expectations when they're managing opera or however you  want to say it. And there's a myriad reasons why that happens, but that does happen. So  that's one of the big things.  and then the way that we communicate.So fortunately COVID. Unfortunately has I think changed this quite a bit, but as  as I talk about all the time, asynchronous communication is like  the, the nuclear weapon in my arsenal.  that is the most powerful thing that I have at my disposal. Voxer happens to be the tool that allows that to happen really efficiently, but asynchronous communication as an idea is huge.And unfortunately, again, we've had this sort of culture, so many people feel like you have to be synchronous to do certain things. Now, this is a great example. What we're doing right now, we're synchronous makes sense, because we can really vibe off each other, but synchronous doesn't make sense. When you have a financial advisor who has to fly to London, just to sit at a table, to shake hands with the client.And we've seen so much of that now, again, less of that, fortunately, because of COVID, but it's still something that's just so ingrained in us. And then. The third element there in communication is, and this is where it really gets troubling. I find with all the information, all the social media, everything.Most people are not very good decision makers.  and when I say not good decision makers, I don't mean that they're making the right decision. I mean that they're not effective in the decisions that they might,  so many people suffer from paralysis or analysis paralysis, right? And the other side of things is the people who are like the fly by the seat of their pants,  go with your gut.There's a balance in between there. I would say that a lot of people really struggle to find. So when we're presented with all this information, And all of these different things coming at us from email, Slack, text messaging, and all the social media and all that kind of stuff. Most people,  most, most people.And I would say  99% of people, whether it's conscious or not, they approach those tools as if they were almost  a victim of them, right? It's just a necessary evil to live in the world. We have to experience these things. We have to put up with it and take our beating basically. But what people have to understand is no matter what level of life you're at or business, these are your tools to communicate with you or world and the way that you see fit and having that somewhat subtle shift of understanding that can have  really powerful implications.So email is a really good example of this. Email is a unique experience that most people. So when I speak around, when I used to speak around the world, I'd always like to ask,  what's your biggest productivity challenge? And the number one question, the number one answer that always came up was email.That was the number of work that a challenge and the email problem is not an email problem. It's a decision-making problem. And if you think about it, your inbox, and you can use your inbox to represent,  Slack, Facebook, whatever you want. Is it very unique opportunity in your day to make thousands of decisions.I really have that in any other place. And most research tells us that the average person is good for about 24 decisions in a day. So what if you didn't have email?  and I there's very few topics. I didn't mean really riled up.  productivity wise email is one of them. And the biggest one is when you see people post on Facebook, they're like, Oh, I really want to have a VA that can manage my inbox. Anybody have recommendations? And it's  are you fucking kidding me? Yeah. First of all, it's totally, that's so demeaning to another person,  like that's that's, to me, the visual of that is somebody who is sitting in their kitchen with their feet off, like doing their nails, eating,  pumping chocolate and they send someone out to get their mail from the bow, the postbox and bring it in and it's  you look through it and they're like, Oh,  there's a gift certificate. Or there's a coupon to bed bath and beyond. Yeah. That's totally worth five minutes of your brain to do that for me, because I can't manage my own shit. Yeah.  So the idea there is if they're manageable well, and there's all ways of doing that. And I have one there's other people that tell you how to manage email or don't have email,  rather than say, Oh,  my assistant's going to deal with or whatever. Same. I don't have email. If you want to get in touch with me, you can call me, or you can email my assistant directly, because what also ends up happening is you have people who have their assistants managing their inboxes without necessarily telling people. And then it's just this broken barrier of trust that can't be recouped. So to me, that it's like to have somebody else manage your email is such a lazy cop out kind of a thing. Yeah, because you want me to just have the balls to say I'm not going to have email. GEORGE:  I think, I think  that's such a hot button, right? Because you, you said a few things, number one,  don't be a victim of your tools. What we forget is it's our house and I've used this analogy before. I'm like, you would never let somebody walk in your front door, sit down at your dinner table and insult you and let them stay in there.  And I was like, so don't do it online. Like these are your house, your rules, your container, your just using a tool to get there, but it's yours.And I think  that's really a  hot thing to understand. And what you said that  really a few things. Number one,  The communication part. I feel like for me personally, every time I struggled with email was number one, it was ineffective communication, right? Like I was sending messages to send messages or it was like always open loops, back and forth, nothing clear, getting there,  replace, it was basically a tool to be lazy.Cause I didn't want to pick up the phone or I didn't want to just take two minutes to come up with a solution. So I was like, Oh, it's in my inbox. Let me just fire off a quick response. And then when they respond again, I will handle it, put it back in their court, right? Like we're volleying back and forth of  yes, let's  play tennis.  and then three was this belief that  we had to have email. Like we had to have email. And what's really interesting is  you know, this tool, but I use superhuman for my inbox.  That's I love it. It's amazing. But I basically spent a couple of days cleaning everything up and doing it. I get less than three important emails a day, less than three,  literally less than three now. And so when I look at my inbox, now I open it and on my primary tab, it's  my wife's  Hey, I need you to remember to reschedule this. And then  one of my last friends was like, Hey man, I forgot to send this to you. And then there's like one like billing thing and everything else isn't there.And so I think  that one is probably one of the biggest ones. Cause it's the same thing that I see. And it's funny to what happens in front and behind. Behind the scenes of companies. What I see people struggle is like, how do I write emails to my customers? Like they struggle with it on that side, but then they're also a slave to their inbox and think they need emails on the other side. And so I think  that's one of the best ways. So then everyone's gonna be like, all right, Ari, fine. I don't want my fucking inbox anymore. What do I do? ARI:   Okay. Well,  and you pointed out something really good there.  You're getting, you're getting very females and I am too.  honestly the majority of the emails I get are from school. I have four kids, four kids in two different schools for different classes. There's  two newsletters every week. And then one with photos, that's like the majority.  so if you had a. Boat that was leaking water into the boat.  And you have a bucket and you're trying to catch the water in the bucket at that point. Is it like, Oh  no. I just need more buckets.  you know, more email folders. That's what I needed  that'll fall  apart. Oh  no. You know what it is. I need to your bucket. I know it's heavier, but I need it. The inbox is just a container, as you said,.  You need to fix the problem is upstream, right? So  you, you have to first of all, separate great communication, two different methods. So  this is a big one where a lot of people and a lot of people take a very different stance from a lot of other productivity kind of people.I actually think that you should have more communication tools rather than less, but they need to have specific purposes and you need to be intentional about what they're for. So if you're going to use Slack, that's fine, but don't use Slack for project management. Don't do what a lot of people do, which is have these slip, these shared Slack channels with clients, right?So that you're talking to your team and your clients in the same place, bad idea. Yes. And email should never, ever be used for internal communication. Cause it's really just not designed for that. So you should never ever look at an email in my opinion and open your inbox and be like, there might be a message from someone on my team that shouldn't be a thing.So if we reduce the number of emails or the number of,  if we reduce the dependence on email to begin with, by using other tools, for other kinds of things, we're going to reduce the number of emails to begin with. And then it becomes much more appropriate for our brains because the typical inbox is like super important email kind of important email. total junk, super important email, junk spouse,  and that kind of rapid switching back and forth just does not work for the human brain, which is why most people end up just saying  Oh, I'm out.  like  I can't manage this anymore. Yeah.  GEORGE:  and then you ended up with 26,000 unread emails that I've seen. And it gives me anxiety. Sowhat you said, I want to unpack this one a little bit, cause this one was really good.  you got to go upstream and fix it.  And so for me, when we think about email, so just, if everybody didn't catch it, I stole this from Ari. I say this in every single consulting trip that I do,  email is for external only. And Slack is for internal or another messaging app. But I want everybody to understand that they're just messaging, like you said, they're not project management. They're not, here's my to-do list. There's not go pick me up coffee on the side of the street.  there's, you  you have to understand what you use the tools for, right? If you're like, Oh, I'm going to drive my kids to school. You're not going to get on your bicycle with your basket in a snowstorm going to get in your car and you're going to drive them. ARI:   Great. That's a great image. So they're there. Basically what I always say is that there are four tools that a minimum four tools that every company should have. And by the way, you mentioned, Lindsay emailing you, in an inbox. So I got her out of Oxford, which has been amazing, and she's the only person on my Voxer that is on the walkie-talkie setting. So when she sends me a message, it just starts talking like an old Nextel.  so there's four tools at minimum.One is for casual conversation. Second one is for procedural information. Third one is for bridging internal and external. And fourth one is for things that need to get done. So we'll break that down for a second. So the first one's casual for me, that's Voxer, right? So you need to have a tool in your company. This is for in the company where you can talk freely,  and what that looks like for some people, maybe that's WhatsApp, maybe that's Slack for some people. It  depends on the culture and who the people are. If they like texting or voice or whatever.  there's also like Marco polo, which is like Voxer with video. They needed a tool for casual conversation, something that is unstructured, where people can. Emote a little bit maybe, and also feel like they have a space where they can come converse about things. It's  like the digital water cooler, if you will. The second one is for procedural information and that's usually going to be Slack again, it doesn't have to be, but usually it is.And procedural information for me is the stuff that people just got to know.  So like, You'd post a Slack message being like, Hey everybody, our next workshop is going to be on December 14th.  who's going to be there? Whatever or,  you this is,  what does everyone want for lunch? Like very, really transactional information for lack of a better word. The third one is something that bridges the internal versus external. Because if we're going to tell you, if I'm telling you that email should not be used internally.The natural question that most people have then is what happens. If I get an email from a client that I need to show to a team member. Which we see all the time, some clients pissed off, they forward an email. You forward that to the boss, right? GEORGE:  It's  you're just ducking getting punched in the face by letting somebody else ARI:  Exactly. And also,  I've seen far too many companies where it's common practice for an assistant or a direct report to CC the boss on it. Free email. Yes. And so  for that, I like things like Intercom or Front or Frift, like a lot of those common sort of shared team inbox tools. Now that's, it's still,  it's email in that case, but you're not creating email to converse about it internally. And the fourth tool is a place where things get done. So this is technically a project management tool. And for me, that's always going to be Trello, but it could be anything. But the reason  that's part of the communication sort of SOP is that when you're discussing something in any of those other tools, as soon as it becomes something that needs to get done or a project or an action or something like that, it needs to leave the communication setting and go into that project management setting. And that's where you converse about it further, because what we don't want to see ever. It's a Slack channel where somebody is like, here's the new flyer for our event?  what do you guys think? And somebody was like, Oh, I don't like the font. And this person's  well, I don't like that color. And then fourth, person's  Hey, what are we getting for lunch? Yeah.  it just, that's not where it belongs project, man projects need to be managed and project management setting. So it's part of the conduit of the communication tools and just those four things alone. Massively reduces your dependence on email. GEORGE:  I love it. And so that pulled,  that closed the loop for me, but my Zeigarnik effect is going nuts on this one. So the upstream one that I was going with, and I just want to plug this,  the part of,  not using email and you say going upstream, I think one of the defaults is as email's the new business card, right?  I'll give you my business card. I'll give you my email, send me an email, send me an email, send me an email is something that I see a whole lot of, even like when you and I are traveling or we go keynote and it's like, You don't right. But  I used to just give out my email, give out my email, give out my email. Cause I was like, Oh, it'll prevent me from getting in some of these details, but there's a thousand different ways to do that a lot more effectively. And now I still get emails from people like four years ago that I don't remember.I don't remember why we meet. And so I think,  when we go upstream there, I think taking the time for me. And I'm going to say this very publicly taking the time to realize  is this a relationship that's going to serve me and serve them?  Does it even get to the email or  should it be somewhere else? Like now my default is  Hey, just add me on Facebook.  we'll get connected at some point,  like just add me on Facebook. But I think really understanding that Your inbox is your home. And it's  everybody doesn't get to come get a room in your house. Like you have to protect it. You have to protect it before it becomes a, how do I get everybody back out, but going all the way up, we're going to be really careful. Like when we think about like our business cards, like we think about our websites, like everybody throws their email out, like it's out there and I'm like,  if you're going to do that, you might as well just do your phone number. You're like, Oh, I don't wanna do my phone. And I'm like,  don't do your  email either.  And so I think, yeah. I don't. I dunno,  what are your thoughts on that? ARI:  So  for a very long time, I mean, I guess I would still do it, but I don't have the team now for it.  So we've had oaolessdoing.com since for a year now.Which is,  optimize, automate, outsource that's my system. So you have, I have like  info app or help app, but these sort of general inboxes, it's very obvious when the name that is not a person specifically.  So oaolessdoing.com would always go into Intercom, which,  at the peak of it, I had a seven person team and every one of them was an Entercom. So I could answer that. So I gave out that email freely all the time, whenever I spoke or anything, I never give out my personal email. And it wasn't even because  If I'm protecting. It necessarily.I agree with what you're saying, but it was more  that's not where that communication happens for me. So it's like, here's,  everybody email me oaolessdoing.com sending your questions. Somebody comes to me, we'll get back to you. Maybe I'll get back to it,  personally,  but that's,  that's the best way to reach us at this point.  So that's one and again, I don't know why people have such a hard time with being like.No,  you know, you can email dan@goldmansachs.com, but you can email  dansassistant@goldmansachs.com and she'll let me know or he'll let me know whatever it is that I need, if that's how you want to GEORGE:  It's almost like we've just accepted that.  business dealings and,   communicating with people and networking has to go that way. And it doesn't always have to go that way. And I think  that is such a powerful way to think about it. And so I'm gonna ask you how you get people to hold you in a second. Cause we don't wait until the end of the episode, but. One of the things that I started doing. And for those of you understanding Ari and I are like really dear friends on similar pass, but we don't talk as much. So I'm updating him as we speak on the podcast. One of the things that,  I used to do and I used to do really  is I would give a keynote. And at the end of the keynote, I would come and I would answer questions. I'd have them sent me a personal email. And  I closed multiple seven figures of deals that way, because it was  it was such a different thing. And then I started thinking about it and I was like, is there a better way to do it? And then I realized that if I just have a vanity URL that goes to an intake form and they give you the same information that they were going to send me via email, I get an email with the summary, but then I choose like how to reach out. I can hit them up on my calendar link. I can decide if it's a good fit. And so I think for me, one of the things that I always think about is. How can I always move something one more level upstream to prevent it from getting downstream?  Can I get a phone number? And so  for me, when like somebody gives me their phone number, they're like, can I have your number? I'm like, yeah, I literally stand there with them. And I record a video in front of them sending them a video with their face in it. So I have it at the beginning of the text message. If I ever forget what was there or what context was, I'm like, Hey, let's do it right now. And I'm like, Hey. I'm going to send you a video right into the camera and you're in it.Why do we meet, how are we here? Let's go. And I was like, see this. And I was like, Oh, and here's your thumbnail? And I like pose for a selfie, but then I'll have it.  I'll get a  random text,  six months later and I'll just scroll right to the beginning. I'm like, Oh, that's who it was.  And I'm still figuring out ways, but I think. I think what you said, and this is to close it all the way back.  don't be a victim of your tools, right?  just because they are that way right now, it doesn't mean they always have to be that way. And I think there's two ways to go about it. One is  what you have is what you have, but you have to figure out now, how do you optimize automate and outsource that and build that the best. But then  the next question I always ask people is how do you go one step up to prevent that from happening again? And how do you go one step up to prevent that from happening again? And so I just think it's a really good topic. I dunno that's just any other thoughts on that one? Cause I love your brain when it comes to this stuff. ARI:   Yeah, absolutely.  so there are a few things.  One is that, people when they're in it,  and they're overwhelmed. So overwhelm is like a very specific yeah.  And for a long time, I  have been known as the overwhelm ologist. The extreme state of overwhelm that we see that I see,is when people get to a situation where they feel like no matter what they do, they're going to disappoint someone. And that could be that they're going to disappoint their clients, their team, their family, their friends themselves. But no matter what you do, it's  there's, someone's going to get screwed over. And that's our really dark place to be.  and we see it all the time and  the sort of natural. Human response to that is to just keep digging, right? Like we can just keep going in those situations and hopefully it will get better, maybe not, but eventually you just get into this state where you're overwhelmed. And the biggest thing with the overwhelm is that you just can't see the forest for the trees.  actually I always like to say, you can't read the label from inside the jar.  I love it. It's a greatest restaurant.  and so. If  if you're in that state,  you're just, you're just treading water.  So like you're,  you're doing the prescriptive, the boring, the,  the minutiae, and you're just dealing with ever sort sorta comes your way and  hoping that  it'll maybe get better to do the upstream thing, honestly, like it does take an effort,  and it does take you like sidestepping and,  who, uh, what's his name that does the masters of scales.Reid Hoffman who  founded LinkedIn. He says some of the,  people always talk about putting out fires. He's right. He said, but the best entrepreneurs sometimes let fires burn, and you have to be willing to do that. If you're going to make a change. Sometime now that's not the case for everybody. Some people it's a little bit easier to  side stuff with that and make that shift. But for other people, You're going to have a big dip in income, right? You might have a hit to your reputation.  but ultimately you're gonna end up having more control over what you do and control is the antidote to overwhelm.GEORGE:  Yeah.  I was, uh, it was driving me nuts, my brain, the, it was,  I couldn't remember the name of it because it literally just read an article that sunk cost fallacy was what I was thinking about. The,  And there's a, I'm like, obviously, actually, since I've seen you, I read a lot. Now you should be proud of me. I read  60 books a  year now,  just so everybody knows. When I met Ari, I was like, what are books? Why do you need books? I don't read books. And he read my notes. I actually read art's book, but  I didn't read books,  one of the things I've understood, and this is an undertow of everything that you've said, which is why I think it's so important.Like we. In the beginning of this, like it's us, we're the ones driving the car. We're the ones who are like, Oh, we're going to let somebody down. We're the ones that are letting our tools become like  our master and us, the slave of them, like it's us and it's us and it's us. And there's that level of awareness that we have to get to, which what we talked about is like surrounding yourself with people, good people that see you and don't have it. and the sunken cost. One is a big one. And Jonah Berger talks about this a lot because when you are in something. And the thought or the path out seems so overwhelming. It's outside of your zone of acceptance. Any evidence that even would be supportive actually makes you more reactive and dig in even deeper because it just feels so much harder.And so  you push and you push and you push. And so what I love that you said, and I'm going to go all the way back to your asynchronous communication. Is that the biggest benefit of asynchronous communications that it's not right now, it's when you choose for it to be. And I think that's one of the biggest gifts of entrepreneurs is like always giving ourselves the space and the time. And I say this to my students all the time. It's like you would be hard pressed to find me one thing that happens in your business that's actually life or death. It's not going to happen in the next 30 seconds. Like you're not going to go out of business in the next one minute. The IRS is not coming to seize your accounts. 37 seconds from now. Like the FBI is not at your front door, even though it feels like that. It's not happening. And what I love about what you teach and what you do with asynchronous communication. And then I'm going to close this all the way back to the beginning. Is that what it tends to do? If we're intentional, that allows us to practice creating an identity of self.It allows us to create that space of okay, I don't have to respond to that Vox right now. I don't have to get into my inbox right now. I don't have to get those Facebook messages right now. My phone's not ringing right now. And it is that pause button to  let things settle. And I think one of the biggest gifts in what you do is like you have to get to a point where everything you do is intentional. And it's not intentional for being reactive to it. And so I think it's  really, really, really important. And I don't think it's talked about a lot. I've learned probably 90% of my efficiency on like backend business management from you.  it's hilarious. Like I have a channel on my Slack called water cooler because of you.I was like, screw it. We're just going to call it the watercolor and our mastermind. It's our combulsion here.  What do you want to talk about? How was your day? And then we have these things, but it  really is interesting over the years of knowing you and I.  It's been a while. I don't even know at this point,  these little things that have come in that have made it like  really easy, but really what you've helped me buy back is space. And with that space, the work of becoming self, and then being the person who's driving the race car. Because in business, what scares me for most people, I'm gonna get emotional, but we're both past this point now. But what scares me for most is I'd spent most of my life in my career thinking that I was in the driver's seat, but my fears and insecurities were in the driver's seat.And I was just strapped in holding on in the passenger seat. And communication and inefficiencies were what was destroying me.  Because I was like, Oh, the world is ending. What are we going to do? Things are down sales. They're like, you can't read it from the inside of the jar.  I had to pull it up.ARI:  Also. How else were you going to feel important?  GEORGE:  you would have cried about this together. I was like, all right, nobody loves me because I didn't win the game. And he's  bro, you doubled their company. I was like, but it wasn't triple. Yeah.  like legitimately. And so  I'm, I'm summarizing this and we are nowhere near done, but I'm summarizing this because I want everybody to understand that like at the end of the day, it's us,  we talk about like space for our worth.We talk about the ability for us to make decisions. Like we're the ones, we're the entrepreneurs,  we're the people, we're the decision makers. And we have to have the space to do that. And we have to have tools in place that allow us to use them. But. How serendipitous that, right before this, I recorded a podcast that came out before this called tools and a tool doesn't build a house, the person who picks up the tool builds the house and you can't use two hammers at one time. It effectively.  But you also have to realize the grass isn't always greener on the other side. And so like, when we think about everything you've said already, like you have to be able to understand what the outcome is. You have to be able to set expectations. And then you have to be able to make decisions. But I think the one secret that I think the power of automations creates a space. And I think it's the last gift of entrepreneurs is space. ARI: It's a really sort, really pointed way of putting it.  I agree,  it's. I know we're gonna get into this, but the relationship versus algorithms idea, like so many people, when I talk about automation,  you see it all the time, but people always assume that automation,  so I'll start talking about some really cool automation or something.  Somebody in the audience will be like, yeah, but I don't want to lose that human touch. It's  well, I agree, this is making it so that I can have the human touch more and that I can answer my own messages and that I can respond to Facebook comments if I want to or not. If I don't,  and so there's just so many false beliefs about how these things work and what they can and can't do and then we build this like wall around ourselves too. That makes it unique.  And so. Yeah,  replaceable.  not to use my vernacular here, but the,  there's a pretty much, one thing that I took away not took away, but that I remember from college and that's not because I was drinking. It's just because I wasn't paying attention.I had a professor. They never be a replaceable because if you can't be replaced, you can't be promoted. Yep. And a lot of people,  maybe entrepreneurs don't think about them being self, being promoted, but moving onto a new company, getting the car that you've always wanted. If that's important to you or having moving, having a new baby, right? Those are all promotions for an entrepreneur. And if you make yourself you're replaceable, it's  very difficult, not impossible to do those things. So we create all these false attitudes around us that are then reinforced by everything that we see online.  and it's, it's sad. And a lot of it really is. And I think it gets in the way of a lot of  really good ideas too. So as much as I love it, when people are like, self-proclaimed like disruptors,  or their innovation is their biggest strength. And they're just doing the exact same thing that everybody's been doing for 20 years. And I'm not  saying that  I'm some trailblazer either. That's not the point here, but  it's so easy to just fall into these, Groos fall into these roles and then tell ourselves  that's the way it's supposed to be. GEORGE:  I'm gonna, I'm gonna put myself  on a platter here, just cause I think it's an important talking point that you can talk to one of, one of the things that you just said, that's been a thread for me,  and I've been doing this. I think about 11 years now.  So not my first rodeo. It feels like yesterday, but  as I do it, one of the reasons that I was afraid of automating is because with automations, I actually had to measure. And if I had to, and if I had to measure, I couldn't hide in busy work anymore, which means I actually would have been successful because I would have had to look at what I was doing. Figure out where my time was being spent, what of, what I was doing was actually moving the needle and won't just wasting a shit ton of time. And then I hid in this wall, like I hit in this place and I had the story,  I was like, nobody can beat me. I'm me.  And then at the end of the day,  like now hindsight being 2020, I come back down to like clockwork from Mike MichalowiczSo there's no plan B for your A game by Bowie Son.  And I start picking it out and all of us are, or all of us do have a gift. We all have something that  we lean towards. There's a proclivity for us in that comfort zone, but we have to be able to measure and be replaceable. In order for it to happen, whether you're replacing yourself to buy more time, to only work two hours a day or one hour a day, or just not to have an inbox anymore, or to,  not do communication.And like for everybody listening, like for me this year,  this year was a gift for me. I launched a podcast that I waited nine years for. And now we're on hundred, I think you're episode one Oh three, one Oh four. I don't know. Like where did that come from? But then  the biggest thing  is like I'm bored a lot because I don't have access to my website. I don't have access to one password anymore. I don't know how to get into any of my stuff. I feel really vulnerable. At times. And then at the same time, and I was like, good. Now go do something different.  You're not  there. And  now this is what's hilarious to me. Like the ultimate goal was realized faster than possible because I did one thing I never thought I would do.I think you'll appreciate this, going back to that conversation of  but I'm not important. I'm important. I don't want to let somebody down. So it was like a month ago and I was like busy Lindsay had just, we were dealing with some personal stuff and so I wasn't working a lot. And I looked at my Facebook and I do a lot of communication on Facebook messenger. I love it. It's where I build relationships. That's where I nurtured your Voxer.  Except I don't have to listen to people ramble for 12 minutes and then try to disseminate through what that was. And so I looked at it and I fell behind and I was on top of it, but I had  180 unread messages. 180 of them. And I was like, Oh man. And I was like, and I kept putting it off and putting it on,  I'm going to do, I'm going to do it and do it. And then I had like probably 400 Facebook notifications and I was like, I got to know what they said. I got to know what they comment and I'll never forget this. I made a conscious decision to come in one day and I sat down at my computer and I marked all is red.And I cleared every notification and I was like, I get to be human. I don't have to be a robot. I don't have to be perfect. I just get to be human that day. Everything in our company, like two months ago to where now I don't have logins to Instagram. I don't have logins on social. I don't check it. I don't do messages.I don't have any project management stuff. I sit down on my computer and I have one Slack message every morning that says, Hey, this is what needs recorded by when, where it's going. Here's your schedule. Have a good day. And then it normally ends with when you're done don't message us, go work out, go spend time with your family, go do something. And it all came from that day. Like literally I look back at that day and it was like this. It felt like this ego, death and defining moment of  wait, but I'm the guy who responds to everything. And then after I did it, my team's  well, we responded the other day.  I don't know what you're worried about. you just have this FOMO, like you're going to miss a comment or something like that. But then it was in that moment that I realized that  there was a sea of notifications from  four days ago, five days ago that everybody already forgot about 37 seconds later.  there's no way of getting them all, but  it was a big deal for me. It was a  really, really big deal for me to be like, fuck, here we go. And now though, I'm bored. Just quite frankly, I'm just bored. I'm bored because  I know it moves the needle and I have to do it. And then I have to go find a hobby, like would lathing tonight that you're going to, or walking or meditating more.ARI:  First of all, There's a, there's something to be said for port them. you have kids,  like, right.  Yeah. Boredom is a great thing. I think boredom is where a lot of really good ideas come from. . So you pointed out something  really interesting and really important for people to,  focus on for a second. Entrepreneurship, I feel like so often it's about freedom.  a lot of people become entrepreneurs because they want freedomand in a lot of cases, it's freedom from something right freedom from the job, freedom from debt, freedom from the grind, whatever you want to call it. And that is what's known as the negative Liberty, right? So freedom from something. But ultimately what we really want, I think as entrepreneurs and as people is to have the freedom to do something right. Which would be a positive freedom to move towards something. And ultimately what the freedom that I hopefully provide people in our program is the freedom to leave the business right. And not leave forever unless they want to. But leave so that they can go out and explore and learn and then bring those learnings back and contribute back into the company. And while they were gone, the company continues to grow in their absence.  That's what we should all want. And that's clearly what  you've achieved.Now at this point, the. The message from the person, basically telling  you know, you gotta do this, you gotta do this. Gotta do is have a good day, go work on your family. That's  that's almost like you have this. There's a voice inside all these entrepreneurs that are like, don't tell me what to do. No,  I don't want my freedom. It doesn't work that way as human beings,  I always say this  it's great to be thinking outside the box, but there still needs to be a box.  We don't do well with unlimited resources. Innovation doesn't happen there.  it's actually one of the reasons why,  I will not work with venture backed companies. I think that I think it makes them lazy and complacent. You can,  I know anyone here and that's going to get pissed off, but it's true.  bootstrapping is where it's at. Innovation comes from that and this example that I always give, but I think it's just the best one is nobody ever said to MacGyver, Hey Angus, there's a home Depot across the street, grab a shopping cart, whatever you need and go across the street and blow up that building. It was always like, here's a paperclip and a box of Bisquick. Now go blow up the building.  that's where innovation comes  from restrictions, not from this idea of freedom that everyone has, where you just  do whatever you want whenever you want, because you get bored.  In a lot of times, a lot of times, as you well know, Whether you're an entrepreneur who has a past with various different issues, which we know a lot of them do. And one of us do boredom is a very dangerous place for those people oftentimes. We need a box. It's okay to step outside of it. We need to have the box. We need to know where we need to know where we stand. And so it's the same idea in like yoga appropriate reception.  You need to know, you need to have a sense of where your body is in space, because if you don't, you freak the fuck out.GEORGE:   I said this on a podcast couple months ago, somebody said this to me on a podcast the other day. But as entrepreneurs, as humans  in my experience, I spent most of my career trying to avoid being in a relationship with the one person I'm guaranteed to spend the rest of I live with, which was me. And then I would create this space and then I would fill it. And then it would be this like never ending cycle. And I it's something I still see to this day, we have really tight containers and  my team has carte blanche permission to tell me to F off. And they are very clear that I work for them. And not the other way around.  there is no, no divisiveness of power here. Like I am not the boss. I am  I'm I literally see myself as an employee. And I was like telling me what to do. Yeah. Tell me what to do. Like I, all of you helped me do this, tell me when to open my mouth, stick a quarter in it and tell me to go and for how long and then double it, because I'm going to go no matter what.And it's  really powerful, but what I've had to  really spend time with isn't who am I? It's who do I want to be? In that space, and this is going to get really like non-duality esoteric, like quantum mechanics, quantum physics, but it  really what that box, as you said, it's given me, is given me the space to figure out myself worth. And there's only two options. It's either distract myself with,  dopamine or working out or eating or busy work or lean into it with boredom. I E space and really reflect on  who do I want to be like this trap of  as an entrepreneur, Jamie smart covers this in a book called the little book of clarity. It's toxic thinking,  I'll be with my family when, and I'll spend time doing that when, and I'll start doing this when, and I'm like, but when never happens, that's the trap.  Like life has happened. Like we are dying  moment to moment. It's  if you ask your three-year-old, mine's four now and 15, and it's like, Hey, do you guys want me to play with you in three years or now? And they're like now,  and that's, that's the only, now that we get it and you have four kids, I almost introduce you as the guy who had a,  a group, a sports team living in his house.  but I couldn't think of a sport with four, but I was like, Oh, but with you guys, you have a basketball team. And I think it's  really powerful. Just to even have these conversations, like just to raise the awareness of  what are we doing and why are we doing it?  you talk about worth in the beginning, talk about being replaceable, which is an absolute gift.  And by the way, the other side of that is also supporting your employees and your team to leave. Like helping them. That's so good that they leave or so good that they promote like  that's the other side of this, but you have to be in that same bucket to be able to do it. And yeah. I think the dangerous part of me, and I've seen this too, by the way, with not all venture backed companies, but I've had very  similar experiences in my consulting career.One of the things that I've run into already, and I think you might be able to speak to it and maybe just summarize because you've covered it. But I think a summary is here is that I've gone in and helped people with efficiencies and  freed up a million dollars a month in capital or freed up like 17 employees of time. But then. Within 30 days, it's all full again with what we did and then everything just starts to break. And so it's one of those things that like, that's the double-edged sword of like automation is  you have to have that measure. And I say to people like people misinterpret me, but I'm like, success is boring. It's supposed to be.  like success doesn't come from getting fucking dopamine hits every day. And  as Jeff Spencer  says to us,  like Olympians are Olympians because they train at 70% every day until it matters. They have temperance and I look at it and automations allow us to do it.To close everything you said in the beginning, like this level of intentionality,  what are we doing?  why are we doing what's the measure? How can we handle this?  there's no accidents in any of this, how do we be replaceable? And then in that space, how do we figure out who we want to be? Maybe pick up a fucking hobby, do something. But I think  that's the part that scares me because I remember like I would automate,  everything and then I would create more space and create more space  and we're good, but I think it's something that comes up for people because there's this fear of like, how do I automate this? And then I have to measure it. And if I measure it, then it's there and what's not there. That's what it is. It's like a dose of reality. It's like taking the red pill. So I don't know. What do you think?ARI: And I feel like it's actually more so the case than when you actually, when you hire a team,  some people maybe before it would have been like, Oh, I've got five people working for me. Like now this is real, but now I feel like actually it's when you set up the systems and processes,  that's when  it becomes  real, like in some ways, because not that I'm,  I'm not a fan of like infusionsoft by any means, but you have to invest a  significant amount of money in,  a cool life that obviously time and money and energy and effort and just dollars. I feel like that's one of those things where it's  wow, we've made it,  we needed to use Infusionsoft and Salesforce, something like that.  so a lot of those tools I think do well and also. Just logistically, right? Like you don't, you can get away with,  you know, doing your own QuickBooks for 40 bucks a month when you're small, but when you get bigger, you need to hire an accountant, you need to use a system or you have to have methods. Yes. You have to keep track of things.  So yeah, a lot of those things make it more real and it's a  very good point that you're making about,  you know, then if a measures thing is right and not actually know whether or not you're successful. You touched on something that. Then I want to address,  the two things that actually, you mentioned everything, but I want to address.So the first one is that I'd like to point out to people, right? That a lot, none of what I'm saying, and none of what I'm hearing George saying either, is that  there's a, there's a good or a bad to this necessarily. It's really just about knowing what's right for you. Yeah. So  I did a consulting job. Actually, I think it was my last big consulting job where I did a full day. And then I told the guy didn't want to come back and give him back $75,000 because I said, I didn't want to travel anymore. But it was a really interesting company doing $20 million a year and really successful. And the founder, the CEO was a really big personality and he loved it and he lived it and he was very, honestly, it was very real everything that he did on social media. that's what he was like in person. And. His wife, they was having some struggles with his wife who was also running a very successful company. And he was creating issues with their marriage, not surprisingly. And it gave me the whole sort of story. And I looked at him and I was like, she's just not a wartime CEO, which is fine. but don't try to make her, you are, she's not, and these are different kinds of situations,  so, and that was really clarifying for them. And so they, you have to didn't know that about yourself, first of all, the way that you lead and who you are as a leader.  And not just shouting off something that you read in a,  um, How to be rich or whatever kind of book.So that's one thing. The other thing I wanted to just point out too, is that anybody,  this is your audience, obviously, George. So  they I'm sure they know you better, but some people might listen to this and think  it's really easy for George and I to talk about this,  and being bored and picking up a hobby and stuff because we're successful. So we have a couple of things to say about that one. Yes. I'm very successful. And I have been very successful on different times. I've also been 23 and in $3 million of debt, but that's not my story about how I clawed my way back from that. The thing to keep in mind here is that again about knowing yourself, if you really want to make sacrifices,  then move someplace where the cost of living is cheaper, right? Like it's not a sacrifice to kill yourself by working 20 hours a day that's not sacrificing yourself. That's just being stupid.  whereas the,  I live, I live in Brooklyn with my four kids, we have an apartment that's very nice. We also have a house in the country that's very nice.  But we're going to be moving out of this city for a number of different reasons. And it just so happens that the place that we're moving the cost of living is like a quarter of what it is here.  Give up the scene and you don't need to have a really nice car. Now, maybe at some point you do. Although I have a whole other issue with that too. But if you do want to like sacrifice for your vision and your cheat, your then move somewhere cheaper, like  that's the  sacrifice.  So it doesn't require. Like I have, again, I have a family of six. We don't need millions of dollars. We don't need many hundreds of thousands of dollars, honestly to live the lifestyle that we live. I drive a five-year-old used pickup truck and at least minivan,  because that's what I like driving and what's practical for us.  Soagain, if you're listening to this and be like,  Jordan already, already successful, so it's really easy to say this. It's not, it just doesn't fit.GEORGE: And I feel like it's actually more so the case than when you actually, when you hire a team,  some people maybe before it would have been like, Oh, I've got five people working for me. Like now this is real, but now I feel like actually it's when you set up the systems and processes,  that's when  it becomes  real, like in some ways, because not that I'm,  I'm not a fan of like infusionsoft by any means, but you have to invest a  significant amount of money in,  a cool life that obviously time and money and energy and effort and just dollars. I feel like that's one of those things where it's  wow, we've made it,  we needed to use Infusionsoft and Salesforce, something like that.  so a lot of those tools I think do well and also. Just logistically, right? Like you don't, you can get away with,  you know, doing your own QuickBooks for 40 bucks a month when you're small, but when you get bigger, you need to hire an accountant, you need to use a system or you have to have methods. Yes. You have to keep track of things.  So yeah, a lot of those things make it more real and it's a  very good point that you're making about,  you know, then if a measures thing is right and not actually know whether or not you're successful. You touched on something that. Then I want to address,  the two things that actually, you mentioned everything, but I want to address.So the first one is that I'd like to point out to people, right? That a lot, none of what I'm saying, and none of what I'm hearing George saying either, is that  there's a, there's a good or a bad to this necessarily. It's really just about knowing what's right for you. Yeah. So  I did a consulting job. Actually, I think it was my last big consulting job where I did a full day. And then I told the guy didn't want to come back and give him back $75,000 because I said, I didn't want to travel anymore. But it was a really interesting company doing $20 million a year and really successful. And the founder, the CEO was a really big personality and he loved it and he lived it and he was very, honestly, it was very real everything that he did on social media. that's what he was like in person. And. His wife, they was having some struggles with his wife who was also running a very successful company. And he was creating issues with their marriage, not surprisingly. And it gave me the whole sort of story. And I looked at him and I was like, she's just not a wartime CEO, which is fine. but don't try to make her, you are, she's not, and these are different kinds of situations,  so, and that was really clarifying for them. And so they, you have to didn't know that about yourself, first of all, the way that you lead and who you are as a leader.  And not just shouting off something that you read in a,  um, How to be rich or whatever kind of book.So that's one thing. The other thing I wanted to just point out too, is that anybody,  this is your audience, obviously, George. So  they I'm sure they know you better, but some people might listen to this and think  it's really easy for George and I to talk about this,  and being bored and picking up a hobby and stuff because we're successful. So we have a couple of things to say about that one. Yes. I'm very successful. And I have been very successful on different times. I've also been 23 and in $3 million of debt, but that's not my story about how I clawed my way back from that. The thing to keep in mind here is that again about knowing yourself, if you really want to make sacrifices,  then move someplace where the cost of living is cheaper, right? Like it's not a sacrifice to kill yourself by working 20 hours a day that's not sacrificing yourself. That's just being stupid.  whereas the,  I live, I live in Brooklyn with my four kids, we have an apartment that's very nice. We also have a house in the country that's very nice.  But we're going to be moving out of this city for a number of different reasons. And it just so happens that the place that we're moving the cost of living is like a quarter of what it is here.  Give up the scene and you don't need to have a really nice car. Now, maybe at some point you do. Although I have a whole other issue with that too. But if you do want to like sacrifice for your vision and your cheat, your then move somewhere cheaper, like  that's the  sacrifice.  So it doesn't require. Like I have, again, I have a family of six. We don't need millions of dollars. We don't need many hundreds of thousands of dollars, honestly to live the lifestyle that we live. I drive a five-year-old used pickup truck and at least minivan,  because that's what I like driving and what's practical for us.  Soagain, if you're listening to this and be like,  Jordan already, already successful, so it's really easy to say this. It's not, it just doesn't fit.GEORGE: and, and, and, sorry, one more thought on that and I'm going to be the first one to say it. I was the one to run around, be like, I'm doing this for my family. I'm doing this for my family. I'm doing this for my family, but yet my family didn't want it. And then my business partner, Craig from high-speed daddy, who I love dearly, we own high-speed daddy together. We both looked at each other and he had the same conversation and we had  a come to Jesus talk and it's  no, we're doing this for our insecurity and egos. So we can tell all of our friends that we're running a multi-million dollar company and we're working so hard. And then I was like, and then that's where I leaned into design thinking.  And you know, about design thinking. I was like, what might it look like if it was easy?  what might it look like if there were no labels? What might it look like if I didn't post on social media that much? What might it look like if I had a really hard stop? And when I started asking myself those questions, there was a period. I didn't like the answers because it meant I had to be present. It meant I had to be intimate with my kids, with my wife, with myself, with you, with my friends, which meant I had to be vulnerable and authentic, which meant I had to feel. And which meant that I couldn't derive all my worth from the results I created in the business and that transition's taken some time and it's been a gift, an absolute gift. And like we talked about this in the beginning, like entrepreneurs, like I do, I have nine coaches. Nine, if you say to healing, I have EMDR, I have plant medicine.I have hypnotherapists. And like I'm pursuing, I'm using that time to pursue a relationship with myself. And I think it's just a really important topic. And  something we talked about when you say like sacrifice, because it's been easy to in the,  one of the biggest ones, Arias, I don't know what anybody else is fucking doing anymore. I don't follow anybody. I don't subscribe to him as podcasts.  sounds like someone asks me, they're like, who's your competition? I'm like, I actually don't know. I really don't. I  really don't and  it's been a gift, but I think it's a really powerful thing for people to hear. And  just for me to say,  I was scared this year, like I was legitimately scared.And then I think it was, my wife just looked at me and she's  yeah. Okay. Like the other 64 times you've been in this situation and somehow you've always made it. So when are you going to start proving that it has to be so hard and when you're going to make it easy. And I was like, I'm going to go for a walk for a week. I love you. I'll be back. And I really had to reflect on it. And at the end of the day, what I realized that if I just go back to what made me successful 12 years ago or 11 years ago, And I focus on that and I keep it simple and I show up and add value. And then I build a relationship with people and then I help those people achieve their results. And then they pay me money. And all we do is that without the Instagram followers that are all the crazy paid media, without all the, like the glitz and the glam that we're going to get there a lot faster than we would have tried to do it the other way.  So I just think it's important because you're doing the same thing.ARI:  Yeah. I bridge them pretty much started over  two weeks ago, basically. So yeah. So I had,  you know, as you mentioned, I'm in the EMT, right? So I've been a volunteer EMT for. A decade now, basically, but over the last, during the pandemic, I got  very active. So we went up to our house in the Hudson Valley when things got crazy. And we stayed there for the, until like very recently. And,  we're in this relatively small town and the head of our department.  so I joined up right away and because it was a small area,they're basically like three MTS for the whole town, including me. And,  we had pagers on us all the time. So I was on call 24 seven it wasn't a huge call volume, but I was on call 24, seven and two really big differences between working in the city,  as an EMT and working in the country. And it's transport time and population size. And what that means is that,  in the city you're transporting patients for three to four minutes, maybe. So there's not a lot that either can go wrong or wronger, and you don't get to develop too much of a relationship. In the country, transport times where like usually half an hour. And so a lot more happens a lot more can go wrong and you really develop more rapport and also population size. You don't see repeat patients in New York city, but up the in the country there I had. I have  eight people that I would consider my patient that I'd seen multiple times,  and it was awesome. It was the most, it was really exhilarating and thrilling and disruptive sometimes to the family when I didn't have to go to every call, but I  had to go to every call,  I would, I've always been really good at compartmentalizing in general, in my life for better or for worse. Is obviously like a protective mechanism from my childhood. But I saw it and not just in this past pandemic, but over the years I've seen some pretty hairy stuff and it never affects me. It really  I've had plenty of DMTs who join a squad that I'm on and they see one call and then they're gone and they just, it's not for them. I love it. I love it more than anything I've ever loved in my entire life.So over the months, there were just  many interesting calls from car accidents, too.  COVID patients to have head injuries and everything, fire and everything in between. And in August,  there was a call for a lift assist, eight year old woman lift assist, which is pretty much the lowest level of call an EMT can do. It's literally  you know, I fallen and I can't get up. So somebody fell, can't get up, you show up, check them out, pick them up and leave. And it's about as basic as it gets. So on this particular call, this patient had a,  she, she had fallen. Her husband was there. He couldn't help her. And she  had  or  she was undergoing. Treatment  for brain cancer. So she was aware, but still  a little out of it. And it was a rare situation where I showed up by myself because small town, we just go to the scene. Ambulance shows up after death didn't happen in this case because it was so basic. So I picked her up. She was fine and I left. And then it just coincided with, I was heading back down to the city to  get the kids ready for school. And over the next few weeks there was five calls to her address for lift assist, which is weird. So weird. It's a weird thing that sort of keep happening,  and it became like a joke because every time it would happen the captain and Lieutenant would text me and be like, Oh,  it's your patient again cause I, we have an app that's like a nine 11 feed. So I get it, even though I wasn't there. And she would ask for me, every time they showed up.So I was back up there with my family, about a month ago.  So this is this all relates to the business change.  And there was a call to her address. But this time it was for the husband for a facial injuries, said that she had hit him in the face with a phone and was out of control, which means really nothing on a 911 dispatch is a weird thing to say, honestly, and I was on, I was getting in my truck to take my son back down to the city for a birthday party.So I texted my Cap and I'm like, I'm going to come because I think that she wants to see me, but,  I can't transport her. So I show up. And because it was a fight basically, but state troopers were there, like it's a domestic dispute kind of either you're old and 86 year old. And he was husband's fine. And I'd go up to the bedroom where  the woman is. And the other EMT is with her and he's  look, who's here. And she looks at me and she starts crying. And she's  I was praying that you would come and,  I wanted you to come to here. And,  so the trooper on the other EMT  leave, I sit down next door and it's  this very, it sounds so stupid, but it's like this very dramatic,  you know, pull off the mask, take off the gloves,  and I hold her hand and next to the bed. And I'm like,  w what are we gonna do about this?  We can't keep coming to pick you up, but what's going on. And she looked at me and she said,  he's been hurting me. And I was like, and  again, she's in treatment for brain cancer, but she's aware, she knows where she is. She knows who I am.So I was like, okay, tell me more than she does. And,  I went and got a trooper and I'm like, look, I've been here before. I'm not saying it happened. There's two sides of story, but we can't ignore it.  so we had to get her out of here and get a social worker involved. So I go back in and I tell her, I was like, what we need to get to the hospital. We're gonna get a social worker involved in this. And she had not. And she said, okay,  so basically I guess those previous calls for like cries for help,  and for some reason, because I was the first one to show up that one day, like she, she had attached to me and,  We got her out of the house and she went to the hospital and it felt really good. It was like the most minor,  there was nothing medically, like really an issue I've dealt with really serious stuff before. And this was like this, it just impacted me in a really strong way. I felt really good about it. And then a week later I was back down in the city and there was another call to her house and it popped up on my phone and it was a very rare situation where my crew, didn't show up to it cause everyone was on something else. So another ambulance company team.So I didn't know what was happening and all I can see is the feed. And it said that she was unresponsive and then it basically looked like she died. And there's no real way for me to find out if she had or not,  no legal way, which is a weird thing in the EMS, but I don't have a legal right to find that out. And, I'm watching this,  it's like watching a ticker tape, like it's about as undisruptive, but also as like thought provoking as possible, right? Like the things that they tell you are nothing but could be everythingand, I got a Voxer message from my COO at that time,  talking about how she was feeling nervous about the state of the business. Which is not unusual for her. She was incredible at her job.  but very, very detail oriented and not an entrepreneur. So there've been many situations where I had to  talk her off the ledge and be like,  no, we're actually doing fine. Revenue's good. And like we're profitable and all that stuff.I listen to the message. I was just like, I don't want to do this anymore. I don't need this. I want, this is not what I want.  I want to be helping people and I want to be interacting with people and I want to be having impact and I don't know what that's going to look like, but it's not this. I made the decision that the, that day to,  to shut down the company, shut down the program, get rid of the team. And,  and then at some point in that like whole thought process,  you know, I don't need the money necessarily. I was like, but  I don't love the idea of taking this big sort of income hit from what I get from the company. But. I'll figure it out. I'll land on my feet and the next day I figured that out and came up with, Oh yeah, I miss coaching. Let me figure out how I can do that again.  I don't want to just keep talking without you  interjecting so  we can get into the more details about, but when we move, I'm going to go to paramedic school.  I want to get that training.  I, again,  I love this work more than any thing I've ever done in my life. And  it is who I am. I show up as an EMT in a way that I don't think I've ever shown up anywhere else in my life. And ultimately then the day,  in terms of a core sense of self, right? I believe that what I am is a fixer and I make her. That was a lot. No, that was amazingGEORGE: do you know what happened to her? Yeah. ARI:  Yeah. She's  she's. Okay.  well actually, I don't know if she's okay. Now I got called to her house again last week. And she's, she's getting close to the end, I think. But it was more in that moment, like not knowing and what had just happened.GEORGE: yeah, so something,  am I got, came to me when you were saying that. And I was like, what is business?  what is entrepreneurship? And  the way that I see  it's a, it's a tool that we utilize to help us find our worth and find where we want to spend our time. And it's our choice. And whether we use it to do that or not. And I think,  what happened to me this year was realism. Like I was already an influencer once,  I walked away from it and I was like, do I really want to do that again? Do I really want to be that again? And now it's  I had to come up to a decision of  do I want to be a husband or a father? Or do I want to be an influencer? And I'm not saying that they're mutually exclusive, but the way that I come up in my world, they are because they're all encompassing for me. If I go in, I go all the way in. And so like I had to  really take a look at it in that moment for you. Was that space like that's, this is what's important to me. I feel this. I have to trust my gut and have yet to have any success in my life that came from being misaligned with what I really wanted and what felt good to me every single time I did something that didn't feel good or felt a little off. It always ended up with,  some road rash,  bump, bruise, car accident. And I honor you, and I respect that for you. And it's funny, we've been on similar paths, but I think. What you just shared is so I'm like super on the edge of tears right now, listening to that because I'm like you, I spent 12 years of my life in the military, three combat deployments. I've witnessed things that human beings should not have to witness. And I was like, those things didn't help me see. That I want it to be in war or that,  it was some super power that I could do it. It helped me see that I wanted to connect with people and  wear my heart on my sleeve and do what I can to help people. And now I'm just spending my time figuring out what the best path to utilize that is. And then I automate everything else.ARI:  Look, , I believe that I have,  I hate to even say  this phrase, but  crack the code,  because I, I essentially figured out a way to  scale one on one coachingGEORGE:  Yeah. I just there's  seven levels. If not more of like depth and understanding and awareness and consciousness and things that you just shared. And even from  an entrepreneurial  perspective, but  if I could summarize it at all for anybody, it's you got to create the space to check in and make sure that what you're doing. Yeah. Not only what you want to do, but like what you're supposed to do. And if you don't no, what it is you're supposed to do, you should be buying this time back to explore those options.ARI:  Have you heard the book emergency by Neil Strauss? Have you ever talked to Neil? You should have him,  if you can get him in. I only say that because he's just, he's very elusive, but if you can ever get him on your podcast, I've had him on he's incredible. He had me in tears about my own stuff. Went like I was like, no, that's one thing to read.  That book changed my life in a really strange and wonderful way. But the book emergency basically is that,  and Neil Strauss, most people know him. He wrote  the game, which is about perfection, credible writer.  so basically after nine 11, I started having like panic attacks essentially about  the state of the world and also feeling very,  Under-resourced and underprepared for,  something like that to happen again. And basically went on this like quest of skills and stuff, and he became a paramedic at one thing. He learned how to fly a plane, which I know how to do,  one hand to hand combat, which I liked the,  so handguns, like everything,  really to be self-sufficient ultimately,  there's, there's a double-edged sword. It felt to see and touch on a second. But, process it really is this process of  discovering yourself because there's a book,  called, Oh God. Oh, no more. Mr. Nice guy. We were at that. GEORGE:  No, I haven't read it. I've heard about ARI:  So  it's interesting.  it's this a psychologist, or I think it's  I'll just read it, but basically what it's about, and this is these things apply to men and women. But I think that there's particular issues that men have with a lot of this stuff nowadays, honestly, essentially that  the previous two generations of men. Our generation and the one before us  was more raised by women than men previous generations. Where it was more common to  go work with your grandfather in the shed,  and then go apprentice for your father and  that kind of thing and school teachers all used were all men,  at the turn of the century.  And like, so there, now that's not necessarily the case. And so there's just this idea that, and again,  there's, there's, there's merits not merits to what he's saying, but all that to say.  I think that men particularly, and men entrepreneurs in particular have been set up in a situation where we just,  we don't have a lot of the tools. I think necessary like in us, and we're not given a lot of them and we're not exposed to the experience that will necessarily form those for us. And that's not to say that people haven't been through bad shit. I know that you have,  I, I have, but  I, I, I let a good life,  I had a good life growing up. but I never had this sort of opportunity to really like, figure out who I am or what I stand for. Yeah. And that's never more important than as a parent. It's something that I think of now with my kids that like, I can't look at a specific situation in my childhood and think about values that were being transferred to me.Both of my parents were entrepreneurs and I saw that working and I learned things from that, of course, but  I can't point to some sort of particular value that everyone stood for our family. And that's something that I try really hard to impart on my kids. But honestly for a long time, I didn't know what those were for me. so it's really hard when you get caught up in all this other stuff. And at the same time, you don't have the proper faculties or experience or wherewithal or inner compass again, to decide  this is real and this is not, this is for me. And this is not, this is who I am. And it's not, it's a really tough situation when you don't have the proper help.GEORGE:  Yeah. Yeah. I like, I was just literally in this moment. I was thinking about the intro, like when I recorded the intro to this podcast and like the first thing that came up to me was all the lessons that are hidden in the words that you've used. Like the stories that everything like, I'm just unpacking the story about that woman right now. And it all goes back to  that's space,  space, and I've recommended these on the podcast before, but I haven't told you, but  I, I think I have two movies that are required entrepreneurial watches. For any human being and it's number one is my octopus teacher. And number two is chasing the present.See, I got book recommendations, we got everything, but to full circle this all the way back and such a beautiful story arc my friend on  that the busy work. To figure out who we are and then ending with the exploration of who we are and building a business around it. And I think that's something that you masterfully do, and it's something I've learned from you and you've helped me and we been on similar journeys. Like we keep each other updated. Obviously we're both doing our own therapy and  biggest lesson here is like starting therapy sooner, but really what it is it's I think not even calling it therapy, it's creating an intentional container for exploration of self that's it. That's what therapy is for me. It's creating an intentional container for exploration of self, whether  it's a container, so I can get things off my chest and out of my head. So I can feel again to sharing my feelings and have somebody an idea or somebody to bounce them off of to get into this. But like at the end, the day, I feel so bad, cheesy wrapping this, like not even rapping, but like summarizing this, but at the end of the day, In everything that we do in business it's to create efficiencies, to buy our time back. So we can use that time to be in a relationship with ourself.  That's just the way that I've been really focusing ARI:  And  it is so important for people to understand is that everything else, that, all the things that I think that people often pursue are really ultimately should be strategic byproducts of everything you just said.  So when I made this shift in the business two weeks ago, and I announced it on Facebook,  and did a Facebook live and an email. I got such an outpouring of incredible comments from people and really supportive stuff that I hadn't expected to me. This is the thing to me. I was like,  just letting people know the change.  It wasn't,  that was it.  but I have people emailing me and be like, thank you for giving me permission todo things differently. And  it's so bold of you to do this. And I was like, ah, Okay. I didn't think of it that way, but great thanks. And I'm glad that it had that impact in that way, but that wasn't my purpose.  and the purpose certainly wasn't to make money and to get people to sign up for something.  And the purpose was not to get another car or something like,  I don't want to be cliche about this.  But the pursuit of money as an entrepreneur is w whether you believe  that's, it's very easy for people to be like, Oh, it's not about the money, but ultimately it really is like, scaling is about money let's not kid ourselves, like nobody's scaling truly. And I don't mean to be like, pithy about this, but somebody who says that they're scaling, it's not about the impact that they're having. If somebody is trying to scale it's because they want to make more money and that's okay. But admit that be real about that at least, and everything that's  happened positively for me with this stuff. Like having the impact with clients and yes. Making more money from doing this and have one more time, but be doing the things that I want to do. The impetus for all of this was that I just know, at least better, not fully. I know better who I am now, what works for me and what I can do that will sorth fulfill that and make me better at what I do. So in some ways it could be seen as a  very selfish, self centered pursuit. And I think that's  okay, because I think that if I make myself better, I'll make the world around me better. GEORGE:  Yeah, a thousand percent. And this is actually the foundation of what success looks like. This is that there's this, old white rappers named brother Ali. I think he's probably like 55. Now he's Albino with a red beard and he's a freestyle rapper, but  he says this one line in one of his songs. And  he said, uh, I forgot his exact quote, like what he was referencing. But  for me, success is a tight rope and we're riding a unicycle down the middle of it. And it's this like success of self and then,  business and everything you're talking about, but  what happened for you? And  what I see is like true alignment. You're like, this is what's important to me these are my values. This is where I'm deriving my worth. This is what I'm going to do. And that becomes magnetic. For everybody around us, because it's truly enrolling versus convincing. And that really is like, when you think about the greats and  everybody,  it's the pursuit of them playing their best game, aligned to their best self. And then the results come in and people tend to pay attention to it.And so I honor that and it's, I think it's really. Really the work is being around people and looking at this and  everything I've done has gotten me to the same point where at the end of the day, it's like looking, go deeper with self,  get rid of all the things that don't matter or get rid of all the distractions by the time back. So we can find this and,  changes the thing that's constant.  And so we might as well, fall in love with it and like it, you might be an EMT for a while and then we might end up owning an Island together. I might end up,  like Branson and I are going on a flight in two days for my first hour of flight instruction. Like it's. It's like all this stuff that like, you don't really know, but when you give yourself the space to explore it, I think like the easiest way for me to think about is don't allow entrepreneurship or business to become distraction of you living, like in that really at the core of everything that it is  use it to buy yourself time to live and then make sure that you're pulling all these things King routinelyARI:   and, and also  protect that,  because anything that is. It's going to get in the way of that, the enemy,  GEORGE:  it's totally, totally  I mean, and  you know, like for everybody listening, I could ask Ari, like, how do you manage your screenshots? How do you monitor it?  he'll give you 85 tools, like in a heartbeat. But I think like really  what matters more than how you do it? It's why you do it. And once you understand, like, why you're doing it, like, why should I not use my inbox? Or why should I not be distracted all day? Why I have broken communication. It's  well, so I can do these things that, like I say, I want to do and have an impact and,  build myself and explore all of it. And I think it's just such a  profound thing. And I still have to close the loop on Voxer. Cause I forgot. Like 25 minutes ago. ARI:  That's fine. I want to point out something about that too.  cause you're you already mentioned this about technology, not being the solution, which is good and important, but I want to really drive that home for people tools. I usually say technology, but tools, amplify habits.  So if you have to have good habits, technology can make them better. And if you have bad habits consciously make them so much worse, so much faster. So you want to get a physical tool. You mentioned a hammer before, right? If you don't have to swing a hammer, you're going to bust your fingers or you're going to put holes in walls. You're better off just trying to push the nail in with your hand.  and the same  thing with.  tools like Slack or email  or a CRM or any of those things,  you're just gonna.  You need to start with the foundation of doing things the right way and the right way is the right way for you.GEORGE: Yep. Yeah. Yeah. I love it. And actually,  while we're, while we're in that thread, it is the right way for you. And the one thought I had, and it's a short one is the grass isn't always greener. Like any tool works. But you just have to figure out like how to make it work in your life and in your world. Because you're going to be bombarded with there's better tools and better software and better everything. But the only one that works is the one that you use effectively for you. And. I admit I've made this mistake so many times of jumping ship because  Oh, there's a better one. It's a better feature to never use the features and end up creating more pain and work, like just staying with the simple stuff. And I think what you said is so important, like making sure you know how to use it, but use it for you and design a world in which that tool can be effective, right. Or realizing I don't want to swing a damn hammer, then don't find another tool. Like just find another tool. And with that, let's talk about your tool. Cause I forgot to this earlier. Normally it was earlier, but like you have a pretty interesting way cause you don't do inbox.  You're like don't email me. Don't email me. Don't email me. So where do you send people ARI: Voxer.  So it's all about Voxer for me. So for those who are not familiar with Voxer is a. Primarily a voice communication tool, not dissimilar to things like WhatsApp or telegram or signal or any of those things.  but I'm pretty sure it is the only one that does live and recorded. They have a lot of patents on it, so you can start talking on Voxer and the other person can start listening almost immediately, like 0.2 milliseconds later, or you can have it recorded later,  or let's do it later. So the coaching that I do right now. Okay. So first of all, the coaching,  I coach, exclusively over boxer. So I work right now. I'm working with 12 really high level entrepreneurs and I'm working them pretty deeply. And they're, I don't have a single call on my calendar at all that some of them would Vox me three, four times a day for a minute. In our two minutes where they're really specific sort of micro challenge, I really want to be like the coach in their pocket, but then that same person might send me a 12 minute message on their way home one night. And I can listen to that at three or four times speed. So I'm literally a time warping, but what's so fascinating about that side of it for me. And I've never been able to experience this as a coach, is that,  like I can, I can hear you breathing right now,  George, for  example. And the point of you saying that is that. There is no situation that we have really realistically, where someone's going to just let you talk for 12 minutes, even if they let you. I can hear you breathing. I'm not just going to talk for 12 minutes. It's weird, but in a Voxer they can, and they can get out things. And honestly, they, I don't know if they share this stuff with the therapist because it's such a unique situation. So I get this content. So it's not just Voxer is more convenient for me. It is the most effective form of coaching I think I've ever experienced,so that's it. They get Voxer. There's no zoom calls. There's no meetups once a quarter. There's no Facebook group. They get Vox for access to me, that is it.  and which I love.So that's the first thing that's for the coaching now for sales or lead or whatever you wanna call it. I put out, I put,  I made a YouTube video that is under the URL VoxwithAri.com. And I welcome anybody listening to watch the video, download Voxer and send me a message, say hello, tell me who you are. Tell me what your business is and what your challenges. And I promise you that I will give you something of value. And if you're not a good fit for me, I'll tell you that too. And if you are, I'll tell you that too, but I've had several people now sign up to work with me as a coach for a pretty good investment. With less than four minutes of audio exchange.So you don't have to book a 45 minute call two days from now for me to convince you that I'm the right person for you. You can just send me a message. We can have a real conversation and you'll get something valuable out of it. And we may end up working together may not, but,  I find Voxer to be extremely manageable for me. I like listening to audio messages.  that when I respond with my voice, that it is not an assistant, it is not a sales person. It is me.  And sothat's the call to action for everything now. And I have a couple of courses that will, that we sell to, which are more for people that are just  starting out, but basically that's  it's the courses  and my coaching and I'm not marketing it. It's not on Instagram. I'm not running Facebook ads. I don't have a funnel for it. Send me a message. Let's talk. GEORGE:  I love it. I already know what I'm going to name that in the intro. So if you're listening to this now, you know what I said in the intro to get you to this point,  brother, we'll have to do a round two and round three and around four and around five. We'll do it  in person.  you know, I'll have a Montana property, 11 New York property.  we'll be able to get some nature in our life.  any closing words, if you could leave anybody with anything, what would it be?ARI: my framework is to optimize, automate, and outsource right in that order. And I think  that order is so important. And I want people to just keep that in mind because it's too easy.  it's far too easy to be like, Oh, I'm just gonna automate this thing. It is  way, way too  easy to say.  I don't wanna deal with Samsung, hire somebody to do it and outsource it. But ultimately if you automate or outsource or both to an inefficient problem, You are making it more efficient, which will eventually come back and haunt you. And you're really disempowering somebody else by having them do that kind of work. So we have to start with optimization and this is the thing. Optimization requires that you look at how you do what you do now.  So we can track that there's all sorts of ways to track our time, our money, how we do a process and that's important, but ultimately you have to be okay with saying there might be a different way of doing this. And I won't know that unless I actually look at how I do it now and the people that  I just can not work with or the people who say that,  you know, my way is the best way of doing it. I just need more time to do it.  So always be able to, or be willing rather to look at how you do what you do. And change it if it doesn't work and makes it better, if it does,GEORGE: I love it. I love it.  I'm not gonna, I'm not going to soil any of that. That's a beautiful thought. Make sure you optimize first automate and outsource. And I really appreciate that the angle of  Respecting the people that we give our tasks to and working with as a team, not putting them down or automating things that we should handle on our own. So I love it. My friend, for everybody listening, watching. Thank you for being here. We love you. Remember that relationships will always be at algorithms and we will see you guys in the next episode. So cue the outro now.

1hr 31mins

20 Nov 2020

Episode artwork

The Art of Less Doing with Ari Meisel

The Chase Jarvis LIVE Show

We all know that this world is fast paced. If you're like me, there's never enough time to do all the things you want. Naturally, the feeling of overwhelm creeps in, hindering our ability to operate as creatives and entrepreneurs.   But, when it comes to pursuing the things that we love in life, we have to create time for those things. My guest today, Ari Meisel, is a creator, speaker, coach, and the author of Less Doing More Living, a resource designed to help those of us who feel overwhelmed, become more effective.   Ari's teachings break down into three sections on today's show: Self-tracking and the manual of you- basically how to run an audit. Structuring your creative self. I used to think that structure was a waste of time. And suddenly after 10 years, I realized that a little bit of structure around my creativity was the thing that unlocked it. How to take back time and begin moving towards our biggest goals. Half an hour with Ari today and a whole bunch of tactical information to help you hone your craft, your practice and your life. You might want to have a notepad for this one. Enjoy! Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.

1hr 13mins

16 Nov 2020

Episode artwork

Ari Meisel productivity machine is all about doing less and being more.

Pension Trends Plus with Atara

Ari Meisel is the best-selling author of several books including The Art of Less Doing and The Replaceable Founder. He is a self-described Overwhelmologist whose insights into personal and professional productivity have earned him the title, “The Guru’s Guru.” He can be heard on international stages speaking to thought leaders and influencers, and for those who prefer the written word, Ari’s blog posts offer immediate and actionable advice for entrepreneurs seeking replaceability/


11 Nov 2020

Episode artwork

Art of Doing Less & Achieving More With Ari Meisel

Influence to Impact: Attraction Marketing & Branding

Ari Meisel was a successful property developer and real estate entrepreneur, until the day he was diagnosed with an incurable disease called Crohn’s. From there, he decided to use yoga, nutrition, and herbal remedies to treat himself, and he managed to overcome Crohn’s, and in the process, he co-founded the Less Doing, More Living, a company and blog where he works on making every task in life and business more efficient. He is the best-selling author of “The Art of Less Doing“, and “The Replaceable Founder.” He is a self-described Overwhelmologist whose insights into personal and professional productivity have earned him the title, “The Guru’s Guru.” You can find him on the award-winning Less Doing Podcast, and the writing platform medium, where he helps entrepreneurs to find focus, flexibility, and freedom in their business. The methodology enables founders to become replaceable so they can scale their business. In this episode, discover how How to create the right SOPs in your business so you can delegate The 1 free software which helps him create a 1 hour work day To do lists aren't effective, do this 1 thing instead Solve the biggest killer of productivity in your business FOLLOW DARIUS ONInstagram:https://www.instagram.com/dariusthwTwitter: https://www.twitter.com/dariusthwYoutube: https://www.youtube.com/channel/UCre_9WmbgNEE7QYB3fsyU1g?sub_confirmation=1 FOLLOW ARI MEISEL ONWebsite: https://lessdoing.com/ LinkedIn: https://www.linkedin.com/in/productivity-coach-entrepreneur/


8 Oct 2020

Episode artwork

41. Ari Meisel | The King of Doing Less and Living More

FLOW with Arman Assadi

Ari Meisel is the best-selling author of The Art of Less Doing and The Replaceable Founder. He is a self-described Overwhelmologist whose insights into personal and professional productivity have earned him the title, “The Guru’s Guru.” You can find Ari on his Less Doing podcast, speaking on international stages, and for those who prefer the written word, Ari’s blog posts on Medium offer immediate and actionable advice for entrepreneurs seeking replaceability.Show Notes:Intro: Arman sets the stage and provides background on Ari, how they met, and the topic of today’s episode. [00:16]What does it look like to be effective in your work? [01:03]Ari shares his story of why he’s so passionate about “less is more”. [03:47]Where lack of fulfillment as an entrepreneur comes from. [07:11]Identity diffusion. [07:53]The importance of finding a pro-bono cause to support to protect against self-sabotaging behavior. [10:24]Release your attachment to trying to be unique. [15:04]Protecting the entrepreneur’s team from the entrepreneur’s mind. [18:42]What’s the difference between being efficient and being effective? [23:22]What are the biggest blocks people have when letting go and implementing the “less is more” mindset? [27:20]Machine learning and efficiency. [31:37]Arman asks Ari about his systems, processes, and what his workflow looks like. [39:48]Working during times when you’re at your best when possible. [49:33]Inspiring closing thoughts and a rapid-fire Q&A segment. [55:01]***For links to all resources/people/books etc. mentioned and full show notes visit: www.armanassadi.com/ari-meiselIf you enjoy the show please subscribe and leave a short 17-second review on Apple Podcasts here. It means a lot to me and really supports the podcast.  Text me directly at: 619-825-2595Follow and chat with me on: Instagram FacebookTwitter


7 Oct 2020