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Paul Skinner

13 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Episode 12: Looking ahead to September with Owen Cowzer & Paul Skinner joins us on IFW

Irish Football Weekly

On the podcast this week, Luke is joined by Niall, James & the Irish Sun's Football Correspondent Owen Cowzer to chat about the past two Irish games and looking ahead to the triple header in September.  Shelbourne goalkeeping coach Paul Skinner joins us to discuss Shels, his own career, and the role of a goalkeeping coach.  Enjoy!

1hr 25mins

16 Jun 2021

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What's Next with Paul Skinner

The What's Next Podcast

In this episode with Paul Skinner, Founder of Marketing Kind and Agency of the Future shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change. As businesses look to recover and rebuild, Paul discusses the importance of establishing and reconnecting with purpose, not only for shareholders but all stakeholders including employees and society on the whole. ABOUT PAUL SKINNER Paul Skinner is an award-winning strategy consultant, social entrepreneur and the author of Collaborative Advantage: How collaboration beats competition as a strategy for success. He believes the paradigm of competitive advantage may now be constraining our business success rather than increasing it. Ben Cohen and Jerry Greenfield, co-founders of Ben and Jerry’s, agree, providing Paul's book with a tasty endorsement: 'Collaborative Advantage offers the perfect recipe for successful businesses that improve lives.' Paul is the founder of the social enterprise MarketingKind, which is a membership community dedicated to harnessing the power of marketing to better advance humankind. He is also the founder of the Agency of the Future, which empowers client organisations to better understand, define and mobilise around their purpose to drive sustainable growth. And he is an advisory board member at the Museum of Brands, an Expert Advisor for the Future Strategy Club and has been awarded an honorary visiting fellowship by Edge Hill University Business School. **PAUL'S LINKS** Paul Skinner Website - www.theaof.com Paul Skinner LinkedIn - www.linkedin.com/in/paul-skinner-a73b8921 Paul Skinner Twitter - twitter.com/iPaulSkinner Paul Skinner Book available on Amazon- Collaborative Advantage: How collaboration beats competition as a strategy for success Marketing Kind -www.marketingkind.org Marketing Kind Twitter - twitter.com/BeMarketingKind Marketing Kind LinkedIn - www.linkedin.com/company/marketingkind ------------------------------------------------------------------ **FOLLOW US** INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com

20mins

9 Feb 2021

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Paul Skinner, Director, The Agency of the Future

Interviews with pioneers in business and social impact - Business Fights Poverty Spotlight

Long live collaboration. This podcast hears from Paul Skinner, award winning marketeer, leadership coach and author of: ‘Collaborative Advantage: How collaboration beats competition as a strategy for success.’Paul eloquently explains why the paradigm of competitive advantage in the world of business may be blinding us and holding back business success. He advocates for human purpose and our innate desire to collaborate to get the most out of our businesses – delivering collaborative advantage.“Competitive advantage can most hold us back when we aren’t thinking about it. It has infiltrated our core assumptions. So, we need to actively overcome these cognitive biases. We need to ask new questions – not – what do we do best, but how do we enable people and the world to do better.” Explains Paul.Paul challenges us around future trends that should be on our agenda. He suggests that the question should be “what is missing?”He views an absence of understanding that profits are not always created equally as dangerous. If money is generated at the expense of people or planet, they shouldn't be valued so highly. He highlights the opportunity for SMEs to deliver societal impact and would like to see MBA courses teaching the learnings from charities and social enterprises.Links:Pimp My Cause: https://www.pimpmycause.orgThe Agency of the Future: https://www.theaof.comCollaborative Advantage: How collaboration beats competition as a strategy for success: https://www.amazon.co.uk/Collaborative-Advantage-Paul-Skinner/dp/1408710749

30mins

8 Feb 2020

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SPOS #691 - The Collaborative Advantage With Paul Skinner

Six Pixels of Separation Podcast

Welcome to episode #691 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #691 - Host: Mitch Joel. There are some books that hit my desk and captivate me. That was my reaction to Paul Skinner's book, Collaborative Advantage - How collaboration beats competition as a strategy for success. This is Paul's antidote to competitive advantage, and a new perspective in how to think about your brand and the future of business. Paul works at Agency of the Future, and is also the founder of the social enterprise, Pimp My Cause. Pimp My Cause brings together marketers and good causes to create transformational pro bono projects for social good. Paul often describes Pimp My Cause as a living laboratory of collaborative advantage in action. The Cabinet Office named Paul as one of the UK’s leading social entrepreneurs. He is an advisory board member for the Museum of Brands and an advisor for the Future Strategy Club. Enjoy the conversation... Running time: 53:58. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Paul Skinner. Collaborative Advantage - How collaboration beats competition as a strategy for success. Agency of the Future. Pimp My Cause. Follow Paul on Twitter. This week's music: David Usher 'St. Lawrence River'.

53mins

6 Oct 2019

Most Popular

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LOI WEEKLY S03 EP28 - Paul Skinner & Alan Murphy

LOI Central

We go FAI Cup crazy this week, with Drogheda United goalkeeper/goalkeeping coach Paul Skinner coming in to talk about his strange days at Celtic and the art of goalkeeping coaching, ahead of their trip to Tallaght on Friday. Also on Friday Cork City make the trip to Eamonn Deacy Park to face Galway United, whose manager Alan Murphy attempts to set the record straight in regard to some of Johnny's comments this season. Dan battles with a cold to clarify some of the debate about our clubs' progress in Europe last week, while the lads also discuss two shocking developments: Dan Carr's move to Cyprus (and Stephen Bradley's remarks) as well as the dismissal of Collie O'Neill at UCD.

1hr 19mins

21 Aug 2019

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The Art of Stamp Design ft. Paul Skinner and Antonio Acala – Episode 38

Art Matters

This episode explores the history of stamps and the stamp design process, featuring guests Paul Skinner, Lead Curator for Philatelic Collections at the British Library, and Antonio Acala, Art Director for the U. S. Postal Service.https://artuk.org/discover/stories/art-matters-podcast-the-art-of-stamp-design

23mins

30 Jul 2019

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29. Series 1 | Ep 29 - Learn how collaboration beats competition as a strategy for success with Paul Skinner

Market Mentors

Are you disenfranchised with competitive advantage as a strategy? If so, Paul Skinner of Pimp My Cause and Agency Of The Future has a new pair of lenses for you to look through. Paul's philosophy is polar opposite to most, and he's written a book about it called, The Collaborative Advantage, where he shares many great examples about why, and how, that works; a marketing tool kit, you could say, that helps you to take into consideration the whole ecosystem your business operates in, and challenges you to find purpose and a way to add value by understanding the bigger picture.Market Mentors is brought to you by Fiona Jensen, Director of Market Recruitment - we're obsessed with connecting ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness. 

1hr 8mins

25 Jul 2019

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Ep. 149 - Paul Skinner, Author of Collaborative Advantage and Founder of Agency of the Future

Inside Outside

Paul Skinner is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success and founder of Agency of the Future. His work has always been about helping people create a collaborative advantage.  Brian Ardinger, Inside Outside founder, talks with Paul about using a collaborative advantage approach at every level. What is collaborative advantage? - Collaborative advantage is the business advantage from harnessing value creation potential outside and inside the business. It has been overshadowed by competitive advantage. Helps us to grow our businesses more quickly.  - Businesses need to be improving people’s lives, if not, why should they exist? - See customers as primary value creators or non-profits help to create social change Examples of companies/communities/organizations moving towards collaborative advantage? - Rotterdam - Connected to other cities through the port. City water scheme is a reusable water bottle with a financial contribution to water systems in other parts of the world. Then you get access to refill bottle from city pipes. Pipes provide business sponsorship opportunities. Also, Rotterdam has a gym called Pay More/Train Less. However, If you work out more, you pay less.   What are the obstacles to embracing collaboration? - Including collaborative advantage in strategies and having a collaborative framework. - Idea of competitive advantage has become so dominant. Can hold us back. Too often a 0 sum game. Can extract value from both businesses or can be used to prioritize shareholder advantage. Most significant disruptions don’t come from competitors. - The dominant story of competition and competitiveness causes us to miss advantages. Reinforces that only value is created inside.  - Value can be created by customers and is a collective process. Orientate ourselves around our customers so we can co-create value.  Collaborative Advantage Framework - “Outside In” Framework - Audit provided within book.  1. Find Common Purpose - See as an enabler of change instead of a deliverer of change. What do we do to enable people to do better? E.g., Amazon changed the competitive model and let customers choose between all the options.  2. Make innovation more useful - Structure right opportunities for people to pursue that purpose. Put it at the heart of divisions or missions. e.g., Argentinian Shopping Center - Instead of an advertising campaign, they built a world-class bridge.  3. Make engagement more effective by designing an environment conducive to the purpose you are enabling - Choices are influenced by the environment like the social, customer, and internal environment. 4. Iterate and accelerate - Work with early adopters to better understand and respond to their needs as revealed in practice instead of what people say that they will do. E.g., Coke 5. Build partnerships to help us scale over what we can do alone - Look outwards in the same direction. Clearly understand the end-user purpose. Align interests around purpose. Adapt over time to unlock collective value. Does adopting a collaborative advantage framework have to be top-down driven? - Collaborative advantage begins by defining our core purpose differently. There is a role for leadership to play. Better to mobilize towards this mission. Can be applied at all levels of an organization.  - Evaluated sustainability programs at Eden Project, an Eco-Tourism development in Cornwall. The most exciting part of the presentation was by the cleaning staff. They bought into the sustainability mission. They knew the most sustainable ways to clean a toilet. Made adjustments to make cleaning processes to be more environmentally friendly.  For More Information To find out more about Paul Skinner or his book Collaborative Advantag...

24mins

28 May 2019

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Ep. 149 - Paul Skinner, Author of Collaborative Advantage and Founder of Agency of the Future

Inside Outside Innovation

Paul Skinner is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success and founder of Agency of the Future. His work has always been about helping people create a collaborative advantage.  Brian Ardinger, Inside Outside founder, talks with Paul about using a collaborative advantage approach at every level.What is collaborative advantage? - Collaborative advantage is the business advantage from harnessing value creation potential outside and inside the business. It has been overshadowed by competitive advantage. Helps us to grow our businesses more quickly.  - Businesses need to be improving people’s lives, if not, why should they exist? - See customers as primary value creators or non-profits help to create social changeExamples of companies/communities/organizations moving towards collaborative advantage? - Rotterdam - Connected to other cities through the port. City water scheme is a reusable water bottle with a financial contribution to water systems in other parts of the world. Then you get access to refill bottle from city pipes. Pipes provide business sponsorship opportunities. Also, Rotterdam has a gym called Pay More/Train Less. However, If you work out more, you pay less.  What are the obstacles to embracing collaboration? - Including collaborative advantage in strategies and having a collaborative framework. - Idea of competitive advantage has become so dominant. Can hold us back. Too often a 0 sum game. Can extract value from both businesses or can be used to prioritize shareholder advantage. Most significant disruptions don’t come from competitors. - The dominant story of competition and competitiveness causes us to miss advantages. Reinforces that only value is created inside.  - Value can be created by customers and is a collective process. Orientate ourselves around our customers so we can co-create value. Collaborative Advantage Framework - “Outside In” Framework - Audit provided within book.  1. Find Common Purpose - See as an enabler of change instead of a deliverer of change. What do we do to enable people to do better? E.g., Amazon changed the competitive model and let customers choose between all the options.  2. Make innovation more useful - Structure right opportunities for people to pursue that purpose. Put it at the heart of divisions or missions. e.g., Argentinian Shopping Center - Instead of an advertising campaign, they built a world-class bridge.  3. Make engagement more effective by designing an environment conducive to the purpose you are enabling - Choices are influenced by the environment like the social, customer, and internal environment. 4. Iterate and accelerate - Work with early adopters to better understand and respond to their needs as revealed in practice instead of what people say that they will do. E.g., Coke 5. Build partnerships to help us scale over what we can do alone - Look outwards in the same direction. Clearly understand the end-user purpose. Align interests around purpose. Adapt over time to unlock collective value.Does adopting a collaborative advantage framework have to be top-down driven? - Collaborative advantage begins by defining our core purpose differently. There is a role for leadership to play. Better to mobilize towards this mission. Can be applied at all levels of an organization.  - Evaluated sustainability programs at Eden Project, an Eco-Tourism development in Cornwall. The most exciting part of the presentation was by the cleaning staff. They bought into the sustainability mission. They knew the most sustainable ways to clean a toilet. Made adjustments to make cleaning processes to be more environmentally friendly. For More InformationTo find out more about Paul Skinner or his book Collaborative Advantage, conn...

24mins

28 May 2019

Episode artwork

Ep. 149 - Paul Skinner, Author of Collaborative Advantage and Founder of Agency of the Future

Inside Outside

Paul Skinner is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success and founder of Agency of the Future. His work has always been about helping people create a collaborative advantage.  Brian Ardinger, Inside Outside founder, talks with Paul about using a collaborative advantage approach at every level.What is collaborative advantage?Collaborative advantage is the business advantage from harnessing value creation potential outside and inside the business. It has been overshadowed by competitive advantage. Helps us to grow our businesses more quickly. Businesses need to be improving people’s lives, if not, why should they exist?See customers as primary value creators or non-profits help to create social changeExamples of companies/communities/organizations moving towards collaborative advantage?Rotterdam - Connected to other cities through the port. City water scheme is a reusable water bottle with a financial contribution to water systems in other parts of the world. Then you get access to refill bottle from city pipes. Pipes provide business sponsorship opportunities. Also, Rotterdam has a gym called Pay More/Train Less. However, If you work out more, you pay less.  What are the obstacles to embracing collaboration?Including collaborative advantage in strategies and having a collaborative framework.Idea of competitive advantage has become so dominant. Can hold us back. Too often a 0 sum game. Can extract value from both businesses or can be used to prioritize shareholder advantage. Most significant disruptions don’t come from competitors.The dominant story of competition and competitiveness causes us to miss advantages. Reinforces that only value is created inside. Value can be created by customers and is a collective process. Orientate ourselves around our customers so we can co-create value. Collaborative Advantage Framework - “Outside In” Framework - Audit provided within book. Find Common Purpose - See as an enabler of change instead of a deliverer of change. What do we do to enable people to do better? E.g., Amazon changed the competitive model and let customers choose between all the options. Make innovation more useful - Structure right opportunities for people to pursue that purpose. Put it at the heart of divisions or missions. e.g., Argentinian Shopping Center - Instead of an advertising campaign, they built a world-class bridge. Make engagement more effective by designing an environment conducive to the purpose you are enabling - Choices are influenced by the environment like the social, customer, and internal environment.Iterate and accelerate - Work with early adopters to better understand and respond to their needs as revealed in practice instead of what people say that they will do. E.g., CokeBuild partnerships to help us scale over what we can do alone - Look outwards in the same direction. Clearly understand the end-user purpose. Align interests around purpose. Adapt over time to unlock collective value.Does adopting a collaborative advantage framework have to be top-down driven?Collaborative advantage begins by defining our core purpose differently. There is a role for leadership to play. Better to mobilize towards this mission. Can be applied at all levels of an organization. Evaluated sustainability programs at Eden Project, an Eco-Tourism development in Cornwall. The most exciting part of the presentation was by the cleaning staff. They... For information regarding your data privacy, visit acast.com/privacy

24mins

28 May 2019

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