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Heidi Jannenga

29 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

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Enabling a Hybrid Model for Physical Therapy using In-Person and Virtual PT with Dr. Heidi Jannenga WebPT

Empowered Patient Podcast

Dr. Heidi Jannenga PT, DPT, ACT, is the Co-Founder and Chief Clinical Officer at WebPT. She points out that healthcare providers should be more aware of the benefits of physical therapy and how technology and telehealth are making PT more accessible for a broader audience. Heidi explains. "This past year, with the whole COVID thing that's going on and continues to go on, we also launched a virtual visit platform. We can do telehealth with patients while they're at home so that it doesn't always have to mean that you have to get yourself to a clinic, especially those in rural areas and such. It really now has expanded our reach in terms of connecting with more patients who could benefit from physical therapist care. "I think that it's going to take a little while for us to find the happy medium between in-person visits and virtual. By no means do I think that 100% of care from a physical therapist can be done virtually because of the nature of our clinical expertise." @WebPT #PT #PhysicalTherapy #RehabTherapy #Telehealth #COVID19 WebPT.com Download the transcript here


29 Sep 2021

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CBP 171: The data on how PT private practices actually held up during 2020 and what’s on the horizon —with Heidi Jannenga of WebPT

The Cash-Based Practice Podcast

Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and how they’re doing now? Well, Heidi Jennenga, founder of WebPT, recently released the 5th annual State of Rehab Therapy report with over 7000 respondents to tell us exactly that and so much more…   In their report and this podcast episode, you’ll not only learn the above, you’ll also learn about a profound shift in business models and the accelerated push to add cash-based services in over half of PT practices out there. But first, Heidi’s backstory as a PT-turned-entrepreneur and CEO of a major company was something I couldn’t pass up asking about... During college, Heidi Jannenga suffered a serious knee injury that made it impossible for her to continue participating in sports. She was referred for physical therapy, and as a result, was able to heal and return to her former athletic performance level. She found the prospect of being able to help other athletes in the same way fascinating, so she changed her major from pre-med to PT.  Eventually, Heidi became Clinic Director for a top-tier sports medicine clinic. She noticed the clinic was wasting a huge amount of time on dictation documentation, so she tried to find a solution that could make this task simpler—but none existed. Recognizing the enormous value such a tool would have for the practice, she partnered with a software engineer, and together, they created one. Once it became apparent there was a genuine market demand for their new software, they formally launched WebPT in 2008.  In this interview, Heidi explains how she’s grown WebPT into the most-popular EMR in the field of physical therapy… and of course also walks us through some of the findings from this year’s “State of Rehab Therapy” report, which investigated what’s been going on in the field throughout the past year and what tactics enabled practices to flourish despite the extremely difficult conditions created by the pandemic. USEFUL INFORMATION: Check out our Masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week

1hr 1min

5 Aug 2021

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549: Dr. Heidi Jannenga: Key Findings from the State of Rehab Therapy Report

Healthy Wealthy & Smart

In this episode, Co-Founder and CCO of WebPT, Heidi Jannenga, talks about the trends that were revealed in the State of Rehab Therapy Report done by WebPT. Today, Heidi gives an overview of the Rehab Therapy Report, and she talks about how technology has benefitted the industry, business continuity and growth, and the reality of burnout. How has the pandemic impacted business revenue, budget, and employment. Hear about the lack of diversity in the industry, the disparities in advocacy and associations, and the tech adoption boom of 2020, all on today’s episode of The Healthy, Wealthy & Smart Podcast. Key Takeaways Survey results show that 77.4% of rehab professionals identify as white, 6% as Asian, 5.5% as Hispanic/Latino, 2.8% as Black/African American, and smaller percentages as American Indian, Alaskan Native, Native Hawaiian, and other Pacific Islander. “There are huge gaps in terms of not reflecting who our patients really are in every area of the nation.” “40% of the [women] respondents said that they now hold C-Level executive positions. That’s a 10% improvement.” “Almost every clinic leader I talk to today are at pre-Covid numbers, and most of them are above pre-Covid numbers.” 50% of therapists, and 42% of therapy assistants reported feeling more burntout now than they did prior to the pandemic. “60% of rehab professionals said that they didn’t participate in any of the numerous advocacy efforts from last year.” “Even if you disagree with some of the decisions or directions of APTA, that’s all the more reason to be involved.” “It takes a lot of vulnerability and confidence to say ‘I don’t know.’” “As a leader, you shouldn’t have all the answers. You become a crutch to those that work with you if you’re the only one who has all the answers.” More about Heidi Jannenga Dr. Heidi Jannenga is a physical therapist and the co-founder and Chief Clinical Officer of WebPT, an eight-time Inc. 5000 honoree, and the leading software solution for physical, occupational, and speech therapists. As a member of the board and senior management team, Heidi advises on WebPT’s product vision, company culture, branding efforts and internal operations, while advocating for rehab therapists, women leaders, and entrepreneurs on a national and international scale. Heidi has guided WebPT through several milestones, including three funding rounds: an angel round with Canal Partners, a venture capital round with Battery Ventures, and a private equity round with Warburg Pincus; five acquisitions; and numerous national corporate and industry awards. In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for EY’s Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council’s Governor’s Celebration of Innovation. She also is a proud member of the YPO Scottsdale Chapter and Charter 100 as well as an investor with Golden Seeds, which focuses on women-founded or led organizations. Her latest venture is called Rizing Tide, which is a foundation dedicated to fostering diversity and inclusiveness in the physical therapy workforce. Heidi is a mother to her 9-year-old daughter Ava, and she enjoys traveling, hiking, mountain biking, and practicing yoga in her spare time. Suggested Keywords Covid, Survey, APTA, Rehab Therapy, Report, Data, WebPT, Diversity, Physiotherapy, Advocacy, Technology, Burnout, Business, Healthy, Wealthy, Smart, Recommended Resources The State of Rehab Therapy 2021: https://www.webpt.com/downloads/state-of-rehab-therapy-2021 The State of Rehab Therapy Webinar: https://www.webpt.com/webinars/the-state-of-rehab-therapy-in-2021 To learn more, follow Heidi at: Website:          https://www.webpt.com Instagram:       @heidi_jannenga Twitter:            @HeidiJannenga LinkedIn:         Heidi Jannenga Subscribe to Healthy, Wealthy & Smart: Website:                      https://podcast.healthywealthysmart.com Apple Podcasts:          https://podcasts.apple.com/us/podcast/healthy-wealthy-smart/id532717264 Spotify:                        https://open.spotify.com/show/6ELmKwE4mSZXBB8TiQvp73 SoundCloud:               https://soundcloud.com/healthywealthysmart Stitcher:                       https://www.stitcher.com/show/healthy-wealthy-smart iHeart Radio:               https://www.iheart.com/podcast/263-healthy-wealthy-smart-27628927 Read the Full Transcript Here:  Speaker 1 (00:03): Hey, Heidi, welcome to the show podcast. I'm so excited to have you on today. Speaker 2 (00:08): Thanks Karen. So excited myself to be here. So thanks for the invite. I really appreciate it. Of course. Speaker 1 (00:14): And today we're going to talk all about the key trends that were revealed in the state of rehab therapy report powered by web PT. But before we get to those trends, can you tell the listeners how all of this information was compiled? Speaker 2 (00:32): Sure. So we actually started conducting this industry-wide survey of the rehab therapy industry and what we consider rehab therapy is PT, OT, and speech back in 2017 that was the first time we released the state of rehab therapy report. And essentially we were trying, we had a lot of questions about the industry that we just honestly couldn't find the answers. And so we decided, well, we're just going to put out a survey to ask the questions we want answered topics ranged from business financials, operational structure, patient volumes, job satisfaction, technology trends, demographics, like we just really wanted to dive into sort of slice and dice the industry a little bit more as far as data goes. And we took a little bit of a pause in 2020, obviously due to COVID. But we did actually launch the survey at the end of the year. And so that's what we're talking about now. As far as the results go and we collected, I think over 6,700 responses, the majority of, of whom treat patients directly. So either as therapist or assistance, and 60% of them were from outpatient private practice. So the other 40% were from other therapists who work in other areas of the industry. So we feel like the findings really you know, give a good sort of breakdown of what's going on in the profession as a whole. Speaker 1 (02:10): Let's just dive in, then let's talk about some of those trends. So I will just kind of throw it over to you and we'll go through the major trends that you found. So let's, let's start. Speaker 2 (02:22): Yeah, let's just kick it off with something that's top of mind. I know for a lot of businesses and not just in the PT world, based on some of the occurrences within 2020, and that's really focusing on diversity. I think we've talked about it a lot that we, we all sort of know that there's this issue of lack of diversity within our profession as a whole. We're pretty much racially, very homogeneous. Our survey results showed that 77.4% of rehab professionals identify as white. Our results showed 6% identify as Asian five and a half to identify as Hispanic or Latino 2.8% identify as black or African-American. And then smaller percentages of the American Indian or Alaska native and native Hawaiian and other Pacific Islander. And so if you sort of then contrast that right with the overall society of, of the U S I mean, there's just huge gaps in terms of not reflecting who our patients really are and in every area of the nation. Speaker 2 (03:42): So, you know, we, we asked a little bit of why some of the factors that are leading to that, and, and I, I think that, you know, we can sort of hypothesize a lot on, you know, the flood student recruitment. Like we're just not getting them in. We're not, for whatever reason. They don't know how cool it is to be a physical therapist. They're not attracted to it. So the recruitment is kind of broken. And so from there you just have a limited hiring pool. And so of course, you know, I think what a lot of people are sort of now attacking also is just, do we have some unconscious bias, like, do we need more training of our, our teams and recruiting processes within our own organizations to sort of eliminate and hopefully put a little more attention on trying to, to become more diverse in our employee base. Speaker 1 (04:33): Yeah. And you know, like you said, that this is not unexpected to continue to show this lack of diversity and, and yeah. Where, where does this start? Does this start with recruiting teenagers out of high school, into undergrad and then recruiting from undergrad into grad school? Is it exposing more you know, people of color just to the profession in general? You know, there are some people doing great job with that, like Jasmine tools in Southern New Jersey. I don't know if you know Jasmine, but she created a girl scout badge, a physical therapy girl scout badge. And she works mainly with girl scout troops in inner cities in Philadelphia. So you've got all these young girls who now know what physical therapy is because they're getting their physical therapy badge. Speaker 2 (05:25): That's awesome. I love that. Yeah. And we need more of that obviously happening at an earlier age to just, I mean, we've talked a lot about it. I knew you've talked about it on this podcast about sort of the brand problem of actually attracting patients in, but that also is reflected in attracting amazing people of all, you know races, color, everything like, you know, into our profession as a whole. Now I will say Karen, that we did see something positive you know, we, you and I have talked a lot about sort of the misrepresentation of women in leadership within our profession. And we did see a pretty good uptick. We we've also always talked about it in terms of you know, 70% of therapists are women and yet only 30% of them hold any kind of leadership position whether it's clinic, director or above manager. But we did see that number go up from where it was. And so 40% of the respondents said that they now hold a C level executive positions, which I thought was mean that's a 10% improvement. So huge. That was awesome to see. Speaker 1 (06:45): Yeah. I love hearing that. That's a huge, that's a huge jump. 10%. Excellent. Well, that's a, that's definitely a positive. Okay. So let's go to another trend that came out of this report and it has to do with technology. So can you expand on that? Speaker 2 (07:04): Yeah. So I'm sure that a lot of your listeners can relate. Telehealth was an explosion that had to happen during COVID. We were all stuck at home and people were in the midst of rehab, some hurt themselves doing, you know, working out at home using their, their Peloton or whatever it was, and they still needed therapy. It wasn't like people stopped needing PT, right. Or rehab therapy. And so tele-health exploded. So the use of, of platform tele-health technology platforms spiked significantly over the last year, although we saw about 75% of clinics that actually implemented tele-health during this time, we've now seen that number completely plummet down to two pretty low numbers. So people are going back to status quo. Now that most cities and states are, have opened back up. So it's going to be interesting to see how this trend continues. Speaker 2 (08:14): I do a whole tangent, we could do a whole nother podcast, I'm sure on how do you, how can we put, how can tell a health be you lies a, from a patient experience perspective, but also from a reimbursement payment perspective, like how do we make sure that is there, is there a hybrid potential in the future to, in, in my assessment, reach more people like we, you know, we always talk about the 90% problem, right? If 90% of patients who have a diagnosis that could be beneficial in rehab therapy, aren't getting to us. So how do we expand that opportunity? Tele-Health has it, has it, has the potential to be a of that? Yeah. I experienced Speaker 1 (08:57): That over. COVID that exact thing now I still am. I am still using tele-health because I'm in New York city as a lot of people know, and there are still people who are like, not, not just not comfortable, you know? Right. So I'm still using it. But what I found was that, so I have a cash based practice. And so some people were like, Ooh, it's a little pricey. Do you have a way around this? And I said, well, why don't we do one session in person? And then we can move to tele-health and maybe do half hour sessions on tele-health, which will be less expensive. Right. And it was a great mix. I do that. I did that a lot with kids. I mean, you can't keep a kid's attention for more than a half an hour in person or on telehealth and teenager, forget it. Right. So I found, oh, this is a perfect use of tele-health. So it's, it's still allows me to create the revenue I need for my business. And it's certainly a less expensive option. And I would argue a very very convenient and, and maybe just the perfect option for that subset of people. Speaker 2 (10:04): Yeah. I agree. I'm, I'm very much in favor of understanding the patient experience and the flexibility that telehealth can allow patients. Right. I think that there's just a lot of discussion right now on how do we get paid for that? Right. And whether or not does it tele-health is, should we be paid the same amount as an in-person in-person visit versus a tele-health visit? And I think it's still up in the air. Like, I, I, I fully can see it from both sides. Right. but to your point, the expense side of what your, your cost as a individual business owner on tele-health is significantly less. Right. And you could, the volume of people that you can kind of stack up to be able to see is significantly more. Right. And so, I guess also the, there's still a lot to be known about the outcome, right. Speaker 2 (11:03): Is it truly beneficial for the patient experience? Because, you know, there's, there's data now coming out that telehealth is actually expanding the utilization of care of in-person. So people aren't getting Nessus it's, it's increasing the number of visits in a episode of care because it's not taking the place of in-person it's adding to in person. Right. So we still need to understand and pull the data 2020 to understand how it fully impacted. Cause you know, insurances are always leery about adding more visits and paying out a little bit more for treatment, but if the outcomes are better, that to me always speaks volumes as Speaker 1 (11:48): Well. Yeah, absolutely. Now, was there any other technology aside from tele-health that reported being used more like, were there any apps or any, you know, other types of, of tech or was tele-health really the, the main thing? Speaker 2 (12:04): Well, telehealth was the big one. But I think there were a lot more folks that decided to ramp up their direct access marketing efforts. So I thought that was really interesting, like in order to, to keep in contact with your patients, right. And also keep some volume coming in. Again, we, it, it sort of pushed people in areas that they knew they should be doing, but now had the opportunity to do during this sort of time. You know, we, we were talking a lot about it at web PT. This is the time to work on your business when maybe you can't work in your business. Right. And so we saw, you know, marketing significantly ramp up for a lot of clinics, whether it was, you know, working on their website to their digital marketing strategy things like that. Speaker 2 (12:59): And then figuring out some different ways to offer more non-traditional services, whether that's, you know, like you cash-based services, ride share you know, nutritional counseling, like additives sort of things to their repertoire of services that they could add add on additionally to the clinic, which, you know, all great things. So I think it's just expanding the opportunity for more revenue streams through the use of technology mainly via their site or zoom or, you know, other things where they can have a larger audience all at one time versus having to only have a few that you had to physically come into the practice. So that's really cool to see. Speaker 1 (13:49): Yeah. I think it COVID sort of forced people to think outside the box. So instead of just sticking with, well, it's been working and then all of a sudden, wait a second, this literally can't work at the moment. So what do we have to do? So it may be, it, it sparks some more creative thinking from people. Absolutely. Yeah. That's a good thing. Speaker 2 (14:10): That's a good thing right. Out of your, out of your proverbial Speaker 1 (14:14): Box. Yeah. Yeah. And, and oftentimes you'll have business growth from that, which leads us to our next point. Let's talk about what a great segue let's talk about. Business continuity and growth, which when I read this, I was like a little boy. So go ahead. Let's talk about that. Speaker 2 (14:35): Okay. Well, as you can imagine, it was a bit of a mixed bag, right? I mean, there were quite a few unfortunate closed doors that happened at practices. It was also a huge opportunity for some of our larger organizations, enterprise organizations in the profession to continue with their consolidation and bringing more clinics into the fold. But we did find, you know, we, we've been doing a lot of education over the years on the business side and really have talks about how important it is to have that rainy day fund of, you know, at least three months of expenses. Now we all know that COVID happened longer than that. We've been under this COVID umbrella for longer than that, but truly having to close your doors probably did not have to happen for more than 90 days, depending on what state you were in, but essential, we were essential workers. Speaker 2 (15:32): Right. So, you know, the bright side of that was that I think 38% of leaders that took the survey said they did have that. So 40% of respondents said, yep, we had what we needed to do. We hunker down, we did some of that. There's other things that we could outside of the box during that time. Right. and we survived. Right. And so that, to me, it was just really heartwarming to see, like you hear horror stories and other industries, restaurant, and other things where man, they just suffered big time. Right. And so it was good to see that from the private practice sector there were still significant amount of businesses that were remained viable during this time found ways to continue on with some other revenue streams. And as a matter of fact, 34% of our clinic leaders said they were already starting to open more practices and locations within the next five years. Speaker 2 (16:37): So they're not, you know, struggling right now. And as you know even though our visits completely plummeted for a few months, like they quickly ramped back up and almost every clinic leader that I talked to today are at cope pre COVID numbers. And most of them are above COVID numbers. They can't keep up with the volume right now for the most part, so good problems to have. I'm just excited that, you know, again, we we were at the forefront of, of essential workers helping people in need, whether it was specifically in orthopedic you know, rehab, but also there's so many great stories of how clinics, you know, were out there helping folks. And now we have the post COVID long haulers that we're now getting into our practices. So the value of PT did not dwindle during this time, which is, which is great to see. Yeah, Speaker 1 (17:38): Absolutely. And now, as we talk about these clinics ramping up and more patients coming in and more work for the PTs, well, oftentimes you can kind of see where I'm going here that can lead to burnout. So talk about the, the topic of burnout that you found within this report. Speaker 2 (17:59): Well, this was a problem pre COVID, so it's not even anything super new. We we've continued to report on this. It can, you know, the, the slope is on the RA is going in the wrong direction. Based on our, our, our survey 50% of therapist and 42% of therapy assistants reported feeling more burned out now than they did prior to the pandemic. Most of them cited reasons for that burnout or fear of contracting COVID and just reminder, you know, this survey was taken at early this year, end of last year. So we were still sort of in the thick of things changes in their work hours and sort of change in the whole overall clinic morale. Speaker 2 (18:51): We're all experiencing some, you know, mental health sort of pieces fall out great word fallout from all of this. Right. And so, as you can imagine, that was reflected in the survey. So, you know, at the, at the same time, even though they reported this, this burnout most of them have said that they obviously still love our industry. They don't have any necessarily thoughts of, of potentially leaving. Although we do, we are seeing some, a little bit of that. I think just like every other industry, when you couldn't work, people picked up their heads and said, Hmm, what else is out there? And we are seeing, you know, a few, a few more percentages of people looking outside of clinical care, which I I'm, I don't think is necessarily a bad thing to, to continue, you know, projecting a, an awesome brand for PT professionals. But outside or doing things now in nonclinical care nonclinical work. Speaker 1 (20:00): Yeah. And I've definitely seen a lot. I've seen that sort of trend as well as moving away from patient care and going into nonclinical roles, which, like you said, there's nothing wrong with that. You have to do what feels good for you. What, what advice would you give to a PT who is maybe they are one of those 50% who are feeling burnout or feeling like we hope it's not feeling apathetic towards the profession and their patients, but that is part of, of the burnout feeling burned out. Is that real, like apathy for just doing the job? So what advice would you have? Speaker 2 (20:48): Yeah. You know, most of the time and I'll speak to myself and when I feel burned out, I have to get back to the root of passionate around why I'm doing it. Why, why do I love, why, why did I get into this in the first place? What is my purpose sort of in being a PT and you know, and figure out, you know, what's causing, what are the root causes of, of, of these feelings of burnout? Is it the current position I'm in? Do I just not like who I'm working for? Do my values, not line up with my employer. Like some of these things like people, you just, you still feel so lucky to have a job sometimes during time. And then, and then now that, you know, things are kind of opening back up. I think a lot of people are coming out of COVID experiencing like, holy crap. Speaker 2 (21:38): Like, what am I doing with my life? They they've lost their family members. They've lost friends. Like it's, it's kind of this wake up call for a lot of people to say, holy crap, what am I doing with my life? Like, is this really what I want to do and love to do? And so you see a lot of people struggling with that and maybe not perhaps loving what, where they are and what they're doing. And so they're kind of in this burnout phase and I, again, this was taken in like December, January, right? You've been hunkered down for a whole year with not a positive end in sight, even at that point. Right. I mean, it's starting to come out of it. So things were kind of doom and gloom in the country. We're just transitioning out of, you know, a present presidential race. Speaker 2 (22:27): There was a lot of change and a lot of turmoil going on in the, in the country at that point in time. So I think that's also reflected here, Karen. I would say this is probably similar to what you might ask any average American during this time. Right. So I would just take that into consideration as we look at these numbers, but you know, one of the things we didn't talk about here with regard to demographics is also just the, the student debt that is still a, such a huge problem in our profession. And it's just, it's not getting any better necessarily. And so again, compounding your student debt on top of, oh my gosh, do I really love my job? Like, there's an COVID and everything else, like, there's just you just, you feel kind of in despair. Right. And so I think that's, what's really reflected here again. What would I tell people I'm like, again, go back to the roots. Like what, what do you, why do you love what you do? Or why, why do, what did you get into this profession to do and find a path to be able to make that happen? Speaker 1 (23:40): Yeah. It's like you said, it's sort of stress upon stress upon stress with uncertainty. Yes. And that's really difficult for people, especially when you have a boatload of student loans and wait, no, one's hiring now. Right. When this was taken, when the survey was taken, we weren't at those pre COVID levels yet because the vaccine hadn't been widespread yet. And so yeah, I can understand why a lot of people felt burnout and, and quite honestly, I agree with you, I would say 50% plus of Americans felt burned out at that time as well. Speaker 2 (24:20): Yeah. And, and going back to some of the COVID impacts, like when the survey was taken, you know, our survey results showed that a lot of clinics were in that uncertainty phase of not exactly knowing when they were going to actually meet or exceed or even get close to their budget that they had projected for 20, 21. Right. And so there were cutbacks being made perhaps, you know raises were on hold. Right. There's just a lot of factors as an employee or as a therapist that you're kind of like that uncertainty really does not make you feel good. Right. So I think all of that is reflected. I mean, there's so many facets that that can be reflected in that burnout number, especially after the year we just had. Speaker 1 (25:07): Yeah. Yeah. It's not just one thing. It's a lot. Yeah. It's a lot. Okay. Is there, what were, are there any other sort of major trends from the report that we didn't hit on yet that you want to make sure the listeners get? Speaker 2 (25:22): Well, you know, I'm a huge advocate on advocacy as you are. And you know, we always kind of want to know, like where, and how are people doing advocacy? How do they get involved with the profession? How did they get involved to, to stand up for where the profession and no, no difference in, in years past, you know, the, unfortunately the PTA and the OTA and even ashes to some point, Ashleigh actually has done a fabulous job as far as galvanizing their SLP base. But AP TA and, and almost 50% of those responded to our, our survey said that they were either not members or had no intention of being members. Cause they didn't feel like it added value for the cost of, of being a member. And so, you know, from an advocacy perspective I, it was also a dismal number to sit to show that 60% of rehab professionals said that they didn't participate in any of the numerous advocacy efforts from last year, Speaker 3 (26:43): Which was Speaker 2 (26:45): Again to my heart. I will say though, that that is a significantly yeah. Lower number, which is still sad because we did rally a lot of people last year around the 9% cuts and all of that. I think more people than ever, I guess, if you look at the, you know, the positive side of this, more people than ever did get involved whether it was, you know, to provide tele-health to have an avenue for more for revenue, the 9% cuts, you know, all of those things definitely rallied folks to become more involved, but we still have, you know, to your words earlier, some apathetic PTs that just don't understand, maybe it's just don't even understand how advocacy works. They don't feel like they have time. It doesn't make a difference, like all the excuses that people want to give. So it's always a point of contention for me, whether it's, you know, if you want to be a member, I believe everybody should be a member of the PTA. Speaker 2 (27:45): It's your association. They represent all everyone in, in the profession as a whole. I know they struggle because it's just, there's so many opportunities for PT and, and specializations within our profession that everybody wants to raise their hand and say, you need to represent me. But at the end of the day, we're all physical therapists and that's what we need to, I feel like we must come back to and so, and also with the PT pack, you know, and, and having been a previous trustee, I know how hard it is to in the small, small percentages of people that do contribute to this hugely important effort of how advocacy has to be done in meetings and people knowing who you are as an association and as a group, and why it's so important to, to not have cuts to our profession. Right. I mean, they are just ignorant to, to essentially what we do on a regular basis and how much we get paid for it, or lack thereof. Speaker 1 (28:56): Yeah. And, and what I would say to people listening, even if you disagree with some of the decisions or directions of a PTA, that's all the more reason to be involved so that your vote, your voice can be heard. And, and maybe you can change some of those things that you don't like. I mean, I understand it's a slow ship to steer. It's a big organization. Like, you know, it's not like a nimble small private practice owner who can change things on a dime, you know, but it is a big ship to steer, but the more and more people, especially younger therapists that can get involved and have their voices heard. I think that there's a good to make a difference Speaker 2 (29:43): For sure. And I, I think just understanding how you can get involved, whether it's, there's lots of ways to be involved, even if it's financial for now, or maybe a kind of, maybe it's just time, like there's lots of different ways to, to add your voice and your voice does matter. And I think that more than ever is important to, for people to understand. I think we had the most it's not just even therapist's voices, but patient voices. We had the most number of patients that was something we, we rallied so well with this year is to get the patient voice heard with regards to the 9% cut, especially on the Medicare side. And so I think that was pretty impressive and made a huge, huge impact with the legislators, with regard to the effect and why we've had some significant progress in, in mitigating those cuts. Speaker 1 (30:40): Yeah. And oftentimes, like you can be involved in like the easiest way possible by just like going onto a website and putting in your zip code, finding the people and pressing a button and it sends it up. Like to me, it sends it off to like Chuck Schumer and, and Kiersten Gillibrand. And I don't know. Yeah. Speaker 2 (31:01): It's so easy. Even if you don't know who your legislators are, the apt [inaudible] like, there's so many sites now that are help making this so much easier to become involved to, to, to lend your voice right. In a way that is super impactful and only takes a couple minutes. Yeah. Speaker 1 (31:24): If that, and you don't have to be a member to do that yes. Nor do your parents or your friends tune in seconds and it's free. And if you have a smartphone, it literally takes two seconds and a LA it's all pre-written. So, yeah, I agree. I think positive advocacy efforts are so needed and like you said, they, they make a difference, you know? So, okay. I think we talked about a lot. We talked about diversity technology, COVID advocacy business growth. Anything else that really jumps out at you from this report? Speaker 2 (32:09): No. I think those are the big highlights. You know, we look forward to, to now be able to compare this is a a great sort of slice in time, immediately post kind of post COVID bef just immediately prior to the, you know, getting back to quote unquote normal as far as visit numbers and things like that. So we definitely look forward to doing this again next year. So I, your listeners to participate in the future again, to get your voice heard and to, to really be able to reflect more of what's going on in the industry. Speaker 1 (32:53): Yeah. I think it's great. And where can people find this report if they wanted to read the whole thing? Speaker 2 (33:00): Yeah. If you go to web pt.com/state of rehab therapy or if you just go to our blog page you'll find it and it's a free to download. It's actually a 60 page report full of graphics. And like, if you're a data nerd, like dive in, because they're there, we have sliced and diced it and made this beautiful. Our team is just awesome. And did a lot of work to, to make this digestible from anyone, even if you're not a data nerd to bring out the highlights. And then also Karen, we're going to be doing a webinar coming up in just a couple of weeks. So you'll find that on our website as well. You can sign up for the webinar. We'll, we'll go in much deeper depth as far as the details of, of more of these topics that you and I have talked about today. Speaker 1 (33:57): Excellent. Excellent. And they can, all that can be found on the web PT website. Yep. Perfect. And where can people find you on social media, things like that if they want to follow you or get in touch or ask you questions? Yeah, Speaker 2 (34:12): I'm on LinkedIn. I'm also on Instagram at hydrogen Nanga. So it's J a N N E N GA. And yeah, happy to engage on social, do it quite a bit, especially on via LinkedIn. So love to connect with any of your listeners. Speaker 1 (34:31): Excellent. And then finally, last question. What advice knowing where you are now in your life and career, what advice would you give to your younger self? Maybe you're that PT right out of PT school. Speaker 2 (34:47): Yeah. it's a great question, man. I have to reflect back quite a few years when I was a young TT now. But I think that the biggest piece of advice I would give is really around not thinking that you have to have all the answers. So I had a hard time when I first came out of the, I felt like, okay, I'm a, I'm a physical therapist. Now I'm in front of my patient. That credibility of any question they have are going to ask me, I have to know the answer. And that's not always, that's not true, actually the, the ability to say, I'm not sure that gets, let me get back to you and truly providing research, great response versus an off the cuff, maybe not perfect response. I think sometimes it can be so much more valuable in your overall long-term credibility with that, that particular patient or other therapist or leader. Speaker 2 (35:59): It takes a lot of vulnerability to say, I don't know. And a lot of confidence to say, I don't know, but I wish I would have been able to do that maybe a little bit more on the beginning and not felt the pressure of having to feel like I needed to know all the answers because Lord knows, I didn't know all the answers back in the day. I still don't know them today. Right. And you know, one of the other interesting things, just from a, as my growth, as a leader in this same sort of vein is what I've learned over time is that as a leader, you shouldn't have all the answers, right? It's my people come to me now and they've learned over time, like you become a crutch to those that work with you or for you. If you're the only one who has all the answers, right. Versus putting it back on to them to say, well, what do you think? Like, what do you think the answer is? Coming to me with solutions, not just a problem. And so to me, that's training and bringing in new leaders. I learned that from, from a leader who was a mentor to me quite a few years ago. And so that's another sort of way that now I've shifted that same response from a leadership perspective. Speaker 1 (37:24): Oh my gosh. I could talk all day on this from a leadership perspective who may have to do another podcast on it. So I think people would love it. Well this was Heidi, this was great. Thank you so much such good, good information for anyone in any of the rehab therapies, PT, OT speech to download this report, dive in and, and use this report for your own business or your own practice, you know, that's what these reports are for, right. To kind of not just look at it and say, oh, that was cool report, but to actually use the report and use it to be a guide maybe to your business or to your practice. Yes. Speaker 2 (38:04): Yeah. That's exactly right. Like how, how in your business decision trends that you're seeing in industry that you can validate some of your decision-making on is exactly why we've, we've put this out there to the public with no cost to you. Like it's, it's really just to, to benefit and give back to this industry that we love so much and want to see flourish. So Karen, thank you so much for having me. I really appreciate the opportunity. Congratulations on all your, can't say enough, how awesome you are with your advocacy and as an influencer and, and true thought leader in our industry. So thanks for everything you're doing with this podcast and, and, and all of your other ventures. It's, it's awesome to watch you and see how much of an impact you've been able to have in our profession. Speaker 1 (38:57): Thank you. That's so nice making me blush aside from the large scratch for my cat on my cheek, where it's already red. Thank you so much. I really appreciate that. And everyone, thank you so much for listening to this episode, go download the report today. We'll have all the links to it at the podcast at podcast on healthy, wealthy, smart.com under this episode. Thanks for tuning in, have a great couple of days and stay healthy, wealthy, and smart.


12 Jul 2021

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Becoming an Entrepreneur and Creating WebPT- Cloud Based EMR with Heidi Jannenga

The Business of PT Podcast

Heidi Jannenga Co-Found and CCO of WebPT joins us on the podcast and talks about a variety of topics such as: ✅ Creating WebPT- Leader in the Industry of Web Based EMRs ✅ Attributes of a Successful Entrepreneur  ✅ WebPT’s State of Rehab Therapy ✅Lessons Learned from Immigrant Parents ✅ Important Leadership Skills ✅Scaling a Company  This is an amazing episode and everyone should check it out. We get to hear Heidi’s story and how much she has changed the landscape of PT with Web Based EMRs. Make sure to subscribe, rate, and leave a review. Thanks Everyone  Check out State of Rehab Therapy 2021 - https://www.webpt.com/downloads/state-of-rehab-therapy-2021/


5 Jul 2021

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Interview with Heidi Jannenga of WebPT – Episode 6 of People + Profit Show

People + Profit Show from Conscious Capitalism Arizona

Episode 6 of the People + Profit Podcast WebPT- Another Unconscious Conscious Capitalist Growing Strong Guest: Dr. Heidi Jannenga What an amazing woman that is helping to lead an amazing company! We were so thankful to have Dr. Heidi Jannenga on the show, with hosts Sarah McCraren and Kindra Maples (filling in for Jeremy Neis). Listen to the Show About this Episode There are ways to grow a great business, support the staff, put the members first, and still continue to expand, ALL while focusing on great company culture! WebPT is doing all of these things! We know this past year has not been great to all companies, but we love to hear when companies are growing during the pandemic, making the most of it, and creating something new from it all. This conversation with Dr. Heidi Jannenga highlighted some of the amazing work that WebPT has done over the past year, including creating programs that support the members and the patients in getting the PT support they need, and making change beyond the state with big decisions. Along with the great work that Heidi is doing with WebPT, we are happy to highlight her for her support on the board for CCAZ. We look forward to what this year will bring with her support to the chapter. WebPT is s great example of a company that was an “unconscious conscious capitalist.” They were already doing all of the things that aligned with Conscious Capitalism before they knew there was a name to go along with it. There are still numerous other companies out there like that too. This is a great episode to listen to if you are working for or leading a company that aligns with the four tenants of conscious capitalism but haven’t really gotten involved yet. You can hear about the ways that WebPT aligned with Conscious Capitalism and transitioned to getting involved. About Our Guest Dr. Heidi Jannenga, PT, DPT, ATC, is the co-founder and Chief Clinical Officer of WebPT, an eight-time Inc. 5000 honoree and the leading software solution for physical, occupational, and speech therapists. As a member of the board and senior management team, Heidi advises on WebPT’s product vision, company culture, branding efforts and internal operations, while advocating for rehab therapists, women leaders, and entrepreneurs on a national and international scale. Heidi has guided WebPT through several milestones, including three funding rounds: an angel round with Canal Partners, a venture capital round with Battery Ventures and a private equity round with Warburg Pincus; five acquisitions; and numerous national corporate and industry awards. In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for EY’s Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council’s Governor’s Celebration of Innovation. She also is a proud member of the YPO Scottsdale Chapter and Charter 100. Heidi is a mother to her 9-year-old daughter Ava and enjoys traveling, hiking, and practicing yoga in her spare time. Connect with Heidi on LinkedIn and Twitter. About WebPT With a 40% market share, WebPT is the leading rehab therapy platform for enhancing patient care and fueling business growth. WebPT’s product suite provides a robust end-to-end solution covering the entire rehab therapy business cycle, from billing and managing a practice to delivering quality, evidence-based care. With a 99% retention rate and an uptime rate in excess of 99.9% across its entire platform, WebPT is the most-trusted and most-reliable solution in the industry, regardless of practice setting, specialty or size. WebPT’s growth has earned it a spot on the Inc. 5000 list of the nation’s fastest-growing companies seven years in a row as well as inclusion on the 2018 Healthcare Informatics list of the top 100 U.S. healthcare IT vendors. Learn more at webpt.com. About Our Guest Host Along with being a Spartan racer, past animal trainer and magician’s assistant, Kindra Maples has experience working with diverse crowds of all sizes, ages, and backgrounds to support them with engagement opportunities. Kindra is a dynamic and engaging community engagement specialist with 10+ years of proven excellence across senior leadership roles leading partnership development and community outreach and engagement. As an ambassador of Phoenix Business RadioX she is able to continue supporting community engagement through connecting business professionals to others in the community. About Our People + Profit Co-Hosts Sarah McCraren is an Arizona native with a strong sense of community. Sarah spent many years in the corporate finance world specializing in the operational analysis, measurement and accountability systems, project management and software implementations. However, Sarah wanted to do work which was meaningful and would positively impact her community. She found that saving lives and reducing injuries through comprehensive safety programs fit that bill. Sarah currently leads the McCraren Compliance team by keeping everyone focused on their primary purpose, creating workplaces where we all watch out for each other, and balancing the needs of all their stakeholders. Sarah serves on the Boards for Conscious Capitalism Arizona and the Society for Mining, Metallurgy and Exploration Tucson Chapter, and is also active with the Arizona Builders Alliance, Arizona Rock Products Association , Arizona Transportation Builders and Women in Mining Az. Sarah McCraren Part of an Awesome Team www.McCrarenCompliance.com Creating Workplaces Where We All Watch Out for Each Other Jeremy Neis is an Investment Advisor with Retirement Evolutions and a small business operator fueled by the desire to enrich the life experience. He grew up in the Chicago area and chased the sun to get a degree at the University of Arizona in human and organizational communications. After doing so, he returned to Illinois where over the next 15 years he would find joy in co-launching and growing a technology solutions company and establishing a family. In 2014 he returned to the desert to join his current venture, Retirement Evolutions, where his focuses are: (1) Conduct planning with individuals and families so that they can maximize the likelihood of leading secure and comfortable retirements. (2) Through the business services arm, Resourceful, empower business leaders to care for the people that they will rely upon to be thriving, sustainable organizations. Jeremy is a proud contributor to the Conscious Capitalism movement as he views it as a powerful vehicle to bring about greater prosperity and reduced suffering for our human family. Over his career he has had the privilege to work closely with hundreds of different enterprises across many markets and industries. A common theme emerges among those firms that he’s seen excel and that is to be great not just with what they are bringing to market, but also with the manner in which they are doing so. The post Interview with Heidi Jannenga of WebPT – Episode 6 of People + Profit Show appeared first on Conscious Capitalism Arizona.


12 Feb 2021

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140: Racial Inequity in Health Care | Heidi Jannenga

Pain Reframed

In this episode, Liz and Tim speak with Dr. Heidi Jannenga PT, DPT, ATC, physical therapist and co-founder of WebPT, regarding the difficult topic of inequity in health care for people of color. We discuss the problems of implicit bias, systemic racism, and the 90% problem in the PT profession. Heidi also provides some small ways we can all work to improve. Links: Justice In June Why We Cannot—And Do Not—Serve Our Patients Equally Bridging the PT Diversity Gap Connect with Heidi via LinkedIn Some books regarding these topics: The New Jim Crow (Michelle Alexander) So You Want to Talk About Race (Ijeoma Oluo) How to be an Antiracist (Ibram X Kendi) Just Mercy (Bryan Stevenson) White Fragility (Robin DiAngelo)


8 Oct 2020

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Episode 55: Heidi Jannenga - Thought Leaders in Rehab and the WebPT Story

PTBC Podcast

Episode 55: Heidi Jannenga - Thought Leaders in Rehab and the WebPT Story by PTBC Podcast


15 Jul 2020

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Keeping Your Passion For Your Business Alive with Heidi Jannenga, Founder of WebPT

Growing Global With Chanie Gluck

Dr. Heidi Jannenga, PT, DPT, ATC, is the Co-Founder and Chief Clinical Officer of WebPT, a seven-time Inc. 5000 honoree and the leading software solution for physical, occupational, and speech therapists. Heidi advises on the company’s strategic direction and product innovation, while advocating for the rehab therapy profession on an international scale. Since starting the company in 2008,  Heidi has guided WebPT through several milestones, including a seed round with Canal Partners, VC round with Battery Ventures and most recently a partnership with PE firm Warburg Pincus; five acquisitions, and numerous awards, including best in KLAS, Best Places to Work and Inc.’s Top Company Culture. In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for Ernst and Young’s Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council’s Governor’s Celebration of Innovation. She also is an active member of the YPO Scottsdale Chapter. Her proudest accomplishment is being a mom to her daughter Ava. She also enjoys traveling, hiking, Taiko drumming, and practicing yoga in her spare time. Show Notes: [02:59] Heidi shares more about WebPT and it's company culture [06:55] How their Core Values were born [08:03] Breaking down WebPT's Core Values [13:51] Subscribing to conscious capitalism [14:42] Heidi shares their experience transitioning to work from home due to COVID-19 [17:57] How are physical therapists doing telehealth [20:49] Fostering empathy and flexibility with employees who are moms [24:32] Tracking employee productivity in light of working from home [28:22] Dealing with mental issues of employees within the organization [32:18] Getting outside capital for funding [38:18] How people adjust to her different shifts of position within the organization [44:09] How to discover your "unique ability" [46:45] The importance of introspection and mentorship [52:04] Heidi's advice for women who aren't tapping their full potential Links To Social Media LinkedIn, Twitter

1hr 1min

12 May 2020

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Telehealth in rehab therapy during COVID-19 with Heidi Jannenga of WEB PT

PT Pintcast - Physical Therapy

Telehealth in rehab therapy: How it can be leveraged for patient care and why PT's should use this opportunity to advocate for permanent telehealth coverage expansion. What PT's need to know regarding billing etc. It's all a moving target right now.Business continuity: What PT's need to know to keep their businesses running during times of uncertainty and hardship, including patient communications, employee support, company culture/morale and more.Links from WEB PT: https://www.webpt.com/resources/webinars/telehealth-and-continuity-strategies-for-pts-ots-and-slps-during-crisis/?utm_medium=web&utm_source=blog&utm_content=slider_ad_webinar_telehealth_and_continuity&utm_campaign=blog


27 Mar 2020

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How This Leader is Empowering the Rehab Therapy Community to Achieve Greatness in Practice with Heidi Jannenga, Co-Founder and President at WebPT

Outcomes Rocket

Improved outcomes through an innovative end to end business solutions designed specifically for rehab therapy professionals.For the show notes, full transcript, links, and resources please visit us at show link: https://bit.ly/2FDyNw2


20 Nov 2019