Dorian Morris: Moving From Buying to Brand Management to Disrupting Beauty & Wellness Using Adaptogens (CBD) + Conscious Capitalism
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Beauty wasn't on Dorian Morris' mind as a career but she got a taste of the industry early when she worked with the fragrance buyer at Robinson-May. But she didn't think about it again until she'd already worked as a planner at Macy's, obtained an MBA from Harvard Business School, and done a stint working in brand management at CPG behemoth General Mills. Dorian chats with us about how she found similarities between working in food and beauty when she landed a job at Kendo, the brand incubator for Sephora, and why the scrappy environment allowed her to thrive. She points out that her next job, at Sundial Brands, where she was responsible for relaunching the Madame CJ Walker Beauty Culture brand was even scrappier. Dorian shares how a short stint at CoverGirl helped her realize that she does better in smaller environments that huge brands. After quitting that job, Dorian started exploring her next act and founded Undefined Beauty Inc. She shares why she took the leap and launched her company at the Indie Beauty Exo two years ago, why she wants to make quality CBD beauty and wellness products that are affordable, the challenges of working in the CBD space, why her supply change is built on conscious capitalism and why adaptogens are her next move. Dorian shares invaluable advice to new entrepreneurs and so much more on this episode. Plus, find out about the special discount code available for our listeners. You might want to use it to get the newest offerings: Glow Bars, adaptogen-based (CBD) chocolate bars designed for creativity, pleasure or sleep.
Dorian Morris of Undefined Beauty on CBD Skincare, Destigmatizing Cannabis, and Social Impact
On this week’s episode of the podcast we have an in depth conversation with Dorian Morris, the founder of Undefined Beauty! Dorian is a Harvard Business grad who took her years of expertise from working with brands such as Kendo and CoverGirl and transitioned into running her own Beauty Line with a mission. Undefined beauty is a skin care brand committed to changing the narrative and democratizing beauty. Undefined is Non-toxic, non-irritating and packed with powerful botanicals. It also uses high quality CBD and makes it part of a luxurious yet accessible beauty routine. On this episode we talk about how Dorian has taken skincare one step further by infusing social purpose into everything she does. She also supports other female run minority owned brands through her Undefined Collective. On this calll, we also welcome Dorian’s adorable pup Monaco, so please excuse any pup sounds that you might hear in the background. We also will welcome Monaco in -- toward the end of the episode! Dorian has also given our listeners an exciting discount code! For 15% off you can visit www.un-definedbeauty.com and use the code COURAGEOUS at checkout! To learn more about Undefined Beauty you can also follow them on instagram at: https://www.instagram.com/undefinedbeauty_co/ Don't forget to subscribe, rate, and review our podcast! We release new episodes each #WellnessWednesday! You can also follow us on instagram at CourageousWellness and get in touch at www.courageouswellnesspodcast.com This episode is brought to you by Beekeepers Naturals! To receive 15% off your purchase visit www.beekeepersnaturals.com/courageouswellness and use code: courageouswellness (all one word) at checkout! We are so happy to offer our listeners 10% off on all Four Sigmatic superfood coffee and elixirs! For 10% off Four Sigmatic products visit www.foursigmatic.com and use the code: courageous at checkout!