Rob Rakowitz's guest appearances

Rob Rakowitz

#MediaSnack Podcast

#MediaSnack  MEETS

IAB.THERE

Shailin Dhar

Tom Goodwin

Bryan Wiener

Jennifer Johnson

Randy Goldberg

Rob Smith

Bob Pittman

Nate Checketts

Charlotte Cho

Ryan Gill

Tom Kuhn

Brendan Monaghan

Martin Sorrell

Dave Morgan

David Moore

OwlTail

Joe Barone

GroupM’s Joe Barone, Managing Partner Brand Safety Americas, World Federation of Advertisers’ Rob Rakowitz, Initiative Lead, Global Alliance for Responsible Media, and Publicis Media Exchange’s Yale Cohen, Executive Vice President, Global Activation Standards join IAB Tech Lab’s Amit Shetty, Senior Director, Product to discuss brand safety and suitability. Hosted on Acast. See acast.com/privacy for more information.

GroupM’s Joe Barone, Managing Partner Brand Safety Americas, World Federation of Advertisers’ Rob Rakowitz, Initiative Lead, Global Alliance for Responsible Media, and Publicis Media Exchange’s Yale Cohen, Executive Vice President, Global Activation Standards join IAB Tech Lab’s Amit Shetty, Senior Director, Product to discuss brand safety and suitability. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

GroupM's Joe Barone, World Federation of Advertisers's  Rob Rakowitz, and Publicis Media Exchange's  Yale Cohen on Brand Safety & Suitability

How can you make your company the best at media?What is the roadmap and actions you need to take to transform the complex media operations of a major company?How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. We get tips from Rob on:The role of the global media directorHow to prioritize your time to be most effectiveThe importance of having CMO who is interested in mediaHow to align support across a large company to drive changeFinding motivation for successful teamwork Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry. Episode Links:Rob Rakowitz LinkedInRob Rakowitz TwitterThe Global Alliance for Responsible MediaTruth, Lies &amp; Advertising by Jon SteelHooked by Nir EyalSpace Race by Jim TaylorBob Hoffman, aka The AdContrarian Scott Galloway 'The FOUR'Rob Norman Twitter

How can you make your company the best at media? What is the roadmap and actions you need to take to transform the complex media operations of a major company? How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated? These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers.  We get tips from Rob on:<ul><li>The role of the global media director</li><li>How to prioritize your time to be most effective</li><li>The importance of having CMO who is interested in media</li><li>How to align support across a large company to drive change</li><li>Finding motivation for successful teamwork </li></ul> Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry. Episode Links: <a href="https://www.linkedin.com/in/rnrakowitz/" rel="nofollow" target="_blank">Rob Rakowitz LinkedIn</a> <a href="https://twitter.com/RNRakowitz" rel="nofollow" target="_blank">Rob Rakowitz Twitter</a> <a href="https://www.wfanet.org/news-centre/global-alliance-for-responsible-media-launches-to-address-digital-safety/" rel="nofollow" target="_blank">The Global Alliance for Responsible Media</a> <a href="https://www.amazon.com/Truth-Lies-Advertising-Account-Planning/dp/0471189626/" rel="nofollow" target="_blank">Truth, Lies &amp; Advertising by Jon Steel</a> <a href="https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788" rel="nofollow" target="_blank">Hooked by Nir Eyal</a> <a href="https://www.amazon.com/Space-Race-Inside-Communications-Planning/dp/0470094516/" rel="nofollow" target="_blank">Space Race by Jim Taylor</a> <a href="https://twitter.com/AdContrarian" rel="nofollow" target="_blank">Bob Hoffman, aka The AdContrarian</a> <a href="https://www.amazon.com/Four-Hidden-Amazon-Facebook-Google/dp/0735213658" rel="nofollow" target="_blank">Scott Galloway 'The FOUR'</a> <a href="https://twitter.com/robnorman" rel="nofollow" target="_blank">Rob Norman Twitter</a>

#MediaSnack Meets: Rob Rakowitz, Mars