Jennifer Stoll's guest appearances

Jennifer Stoll

Destination Marketing Podcast

SportsTravel Podcast

Sports ETA Hosted by Al Kidd

Tim Schneider

David Baker

Jason Parker

Jimmy Johnson

Dale Murphy

Antron Brown

Allyson Felix

Greg Sankey

Andrew Messick

Jim Brown

Faye Oates

Jim Mercurio

Elena Delle Donne

Leigh Steinberg

Neil Schwartz

OwlTail

Al Kidd

This is the second time we’ve had Al Kidd and Jennifer Stoll on the SportsTravel Podcast. The last time was in early 2020 when the pandemic was just becoming evident and an incredible amount of unknown lied ahead. The Sports Events &amp; Tourism Assocaition had just released data from its first comprehensive State of the Industry report, which covered data from 2019 — right before the world fell off a cliff. In turns out the timing of that study couldn’t have been more perfect since it reflected the high point of the industry, and offered a benchmark to use to determine how the recovery from the global pandemic would be measured in years to come. That 2019 report showed that sports-related travel had a direct economic impact of $45 billion that year. Fast forward to now, and Sports ETA has its latest data that covers how bad things got in 2020, but more importantly, how things rebounded in 2021. The headline number out of the latest report, sponsored by the Northstar Meetings Group,  is that sports-related travel accounted for $39.7 billon in 2021 — almost a full recovery to the 2019 numbers. Nonetheless, the full State of the Industry report paints an even more detailed picture of what the industry looked like last year. From hotel room stays to tax revenue generated, to impacts on sports-related staffing at CVBs and sports commissions and sports-related budgets in those destinations, the latest report is a data gold mine. In this episode, we sit down with Kidd, the president and CEO of Sports ETA, and Stoll, the founder of Stoll Strategies, to talk through not only the details of the statistics in the report, but how we can all use this information to advocate for the importance of sports-related travel and tell a more global story of why the work we do day in and day out matters. See omnystudio.com/listener for privacy information.

This is the second time we’ve had Al Kidd and Jennifer Stoll on the SportsTravel Podcast. <a href="https://www.sportstravelmagazine.com/al-kidd-and-jennifer-stoll-the-45-billion-case-for-sports-related-travel/" rel="nofollow" target="_blank">The last time</a> was in early 2020 when the pandemic was just becoming evident and an incredible amount of unknown lied ahead. The <a href="https://www.sportseta.org/" rel="nofollow" target="_blank">Sports Events &amp; Tourism Assocaition </a>had just released data from <a href="https://www.sportstravelmagazine.com/study-45-billion-spent-in-2019-on-sports-related-travel/" rel="nofollow" target="_blank">its first comprehensive State of the Industry report</a>, which covered data from 2019 — right before the world fell off a cliff. In turns out the timing of that study couldn’t have been more perfect since it reflected the high point of the industry, and offered a benchmark to use to determine how the recovery from the global pandemic would be measured in years to come. That 2019 report showed that sports-related travel had a direct economic impact of $45 billion that year. Fast forward to now, and Sports ETA has <a href="https://www.sportstravelmagazine.com/study-sports-related-travel-worth-39-7-billion-in-2021/" rel="nofollow" target="_blank">its latest data</a> that covers how bad things got in 2020, but more importantly, how things rebounded in 2021. The headline number out of the latest report, sponsored by the <a href="https://www.northstarmeetingsgroup.com/" rel="nofollow" target="_blank">Northstar Meetings Group</a>,  is that sports-related travel accounted for $39.7 billon in 2021 — almost a full recovery to the 2019 numbers. Nonetheless, the full State of the Industry report paints an even more detailed picture of what the industry looked like last year. From hotel room stays to tax revenue generated, to impacts on sports-related staffing at CVBs and sports commissions and sports-related budgets in those destinations, the latest report is a data gold mine. In this episode, we sit down with Kidd, the president and CEO of Sports ETA, and Stoll, the founder of <a href="https://stollstrategies.com/" rel="nofollow" target="_blank">Stoll Strategies</a>, to talk through not only the details of the statistics in the report, but how we can all use this information to advocate for the importance of sports-related travel and tell a more global story of why the work we do day in and day out matters. See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

The Sports Tourism Rebound: Al Kidd and Jennifer Stoll on the Latest Sports ETA Research

For years, the Sports Events and Tourism Association (formerly the National Association of Sports Commissions) produced an annual state of the industry report in an effort to gauge the economic impact of the sports tourism industry. But association leaders were quick to note that the survey, while producing interesting results, was only as good as the number of member organizations willing to participate. Earlier this year, and before the COVID-19 pandemic hit, the association set out to do something more ambitious with its research. Combining data from Tourism Economics, Longwoods International and U.S. government research, as well as valuable  information culled from its members, Sports ETA, with the support of the Northstar Meetings Group, commissioned what is believed to be the most comprehensive research ever conducted about the sports tourism and sports-related travel industries. The end result: In 2019, sports-related travel accounted for more than $45 billion in direct spending, generating an estimated 69 million room nights across amateur sports and collegiate championship events. In this podcast with SportsTravel Editor and Publisher Jason Gewirtz, the president and CEO of Sports ETA, Al Kidd, and Jennifer Stoll, the lead researcher on the project, discuss the data in the new survey and how destinations and event organizers can take advantage of the numbers that will serve as a benchmark as the industry continues its recovery.See omnystudio.com/listener for privacy information.

For years, the Sports Events and Tourism Association (formerly the National Association of Sports Commissions) produced an annual state of the industry report in an effort to gauge the economic impact of the sports tourism industry. But association leaders were quick to note that the survey, while producing interesting results, was only as good as the number of member organizations willing to participate. Earlier this year, and before the COVID-19 pandemic hit, the association set out to do something more ambitious with its research. Combining data from Tourism Economics, Longwoods International and U.S. government research, as well as valuable  information culled from its members, Sports ETA, with the support of the Northstar Meetings Group, commissioned what is believed to be the most comprehensive research ever conducted about the sports tourism and sports-related travel industries. The end result: In 2019, sports-related travel accounted for more than $45 billion in direct spending, generating an estimated 69 million room nights across amateur sports and collegiate championship events. In this podcast with SportsTravel Editor and Publisher Jason Gewirtz, the president and CEO of Sports ETA, Al Kidd, and Jennifer Stoll, the lead researcher on the project, discuss the data in the new survey and how destinations and event organizers can take advantage of the numbers that will serve as a benchmark as the industry continues its recovery.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Al Kidd and Jennifer Stoll: The $45 Billion Case for Sports-Related Travel

Jennifer Stoll talks with Jackie Reau on the importance of research and statistics to the sports travel industry.

Jennifer Stoll talks with Jackie Reau on the importance of research and statistics to the sports travel industry.

Jennifer Stoll on sports research