Lars Helgesen's guest appearances

Lars Helgesen

Sales Strategy & Enablement by Revenue.io

Christopher Lochhead

Whitney Johnson

David Allen

Gene Hammett

Paul Kortman

Jon Levy

Andrew Peterson

Bill Johnson

Benjamin Spall

Stephen Christopher

Perry Marshall

Michael Bungay Stanier

Barbara Smith

Jeffrey Gitomer

Doug Devitre

OwlTail

Lars Helgeson is the Founder and CEO of GreenRope, developer of the Complete CRM. Today we discuss why managing data in a business is a leadership issue first, and a technology issue second. We also dive into why Lars believes traditional CRM systems are a giant waste of resources for companies that aren’t large enterprises, and why companies can’t treat their CRM as just a data utility but have to be proactive about establishing an effective data policy.

<p>Lars Helgeson is the Founder and CEO of GreenRope, developer of the Complete CRM. Today we discuss why managing data in a business is a leadership issue first, and a technology issue second. We also dive into why Lars believes traditional CRM systems are a giant waste of resources for companies that aren’t large enterprises, and why companies can’t treat their CRM as just a data utility but have to be proactive about establishing an effective data policy.</p>

869: Managing Your Business Data, with Lars Helgesen