Generation Bold Radio, April 26, 2020--Guests: Heidi Robinson, Because Market & Liwanag Ojala, CaringBridge
Generation Bold Radio
Heidi Robinson: In her own words I am passionate about creating exceptional products and experiences for customers. Over the years I've been fortunate to innovate and drive growth and change at leading brands: curating inspiring spaces in Sourcebooks/Digital and bringing experiential retail to life within Galleries at RH, forging design partnerships with Jonathan Adler, Martha Stewart, Sir Terence Conran, Bodum at JCPenney, rolling out Plus and Maternity categories at Old Navy. Liwanag Ojala: As CEO, Liwanag leads management and ensures that all CaringBridge operations contribute toward its vision — a world where no one goes through a health journey alone. She joined the team in 2014, passionate about leading a nonprofit organization leveraging her decade of ecommerce experience. Prior to joining CaringBridge, she was vice president of ecommerce at Meijer and received a number of awards recognizing her leadership skills, including Minneapolis-St. Paul Business Journal’s Most Admired CEO Award in 2019 and Top 500 Executives award by Minnesota Monthly in 2018.
This is the last in our series from the VA/DoD Suicide Prevention Conference. Adam wanted to get together with groups that are part of the public-private partnership that the VA has formed to promote Veteran well-being. CaringBridge is a nonprofit social network that rallies community around people on health journeys. Their platform gives patients and caregivers a place to update family and friends, ask for help and get support and encouragement.
Episode 6 | Marketing For A Cause With Liwanag Ojala
Early Morning Riffs
Liwanag Ojala, CEO of CaringBridge, talks about marketing in the non-profit sector and how CaringBridge thrives in the ever-evolving landscape of social networking.Riff 1 | What's in a Name? (00:00 – 3:38): Liwanag shares the background on her name and the importance of getting people's names right. Riff 2 | Marketing for a Cause (3:40 – 8:17): Based on her experience, Liwanag covers the similarities and differences of marketing in the non-profit sector vs. for-profit enterprises. Riff 3 | People Make the Difference (8:23 – 13:38): Brandon and Liwanag discuss the talent and the passion needed to work at a non-profit. Riff 4 | Stick to our Knitting (13: 38 – 23:55): Liwanag explains how CaringBridge leans into its uniqueness in order to thrive among the social-network giants and how CaringBridge came to be an organization. Riff 5 | Fact or Fiction (23:55 – 30:25): Brandon quizzes Liwanag on the state of charitable giving in the United States today. Riff 6 | Final Advice (30:32 – 31:55): Liwanag touches on the importance of leveraging marketing talent to produce good in our world.
Real Leaders with Roshini: CaringBridge CEO Liwanag Ojala on why most businesses would salivate over the stats of her global social network
Real Leaders with Roshini
In Episode #13 of Real Leaders with Roshini, CaringBridge CEO Liwanag Ojala gracefully brags about the crazy stats of the world's first and most widely-used global non-profit social network. With someone creating a new CaringBridge site every eight minutes and 115,000 distinct donors in 2018, most businesses would salivate for these engagement numbers. Liwanag brings her past as a digital executive and CEO of Simon Delivers, among other big roles, to this job where healthcare, technology, and non-profit culture intersect. She stresses the importance of relationships and credits how sharing a "take a pause" conversation with Lars Leafblad, of Ballinger Leafblad, years ago led to him reaching out to her about CEO succession planning for CaringBridge when she was first considered for the COO position in 2014. See omnystudio.com/listener for privacy information.
Liwanag Ojala, CEO of CaringBridge, calls for changing how we view currency: how can you be the richest you've ever been without measuring in dollars? Paul Batz and Chloe Radcliffe discuss the necessity of collective support and reflect on their own communities. Listen and examine your own currency of goodness.